MMA Smarties Business Impact Index - MMA Smarties Business Impact Index - Rankings Detail | MMA

Top Holding Companies - Global 2020

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WPP


Overall Rank: 1
Points: 2795.3
Awards Won: 234
Finalist(s) Achieved: 121

Best in Show(s) Won: 7
Gold(s) Won: 83
Silver(s) Won: 67
Bronze(s) Won: 77
Region: Global

Campaigns and Awards 2020

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won

#GrowHappyDiRumahAja with Spotify

Lactogrow

Nestlé

Mindshare

Indonesia

Cross Mobile Integration

Smarties APAC

Finalist

#GrowHappyDiRumahAja with Spotify

Lactogrow

Nestlé

Xaxis

Indonesia

Cross Mobile Integration

Smarties APAC

Finalist

#SafeInTheRain

Provincial Electricity Authority

Provincial Electricity Authority

Mindshare

Thailand

Social Impact / Not for Profit

Smarties APAC

Bronze

#SentuhanIbu World of Imagination

Nivea

Beiersdorf

VMLY&R

Indonesia

Lead Generation / Direct Response / Conversions, Mobile Gaming Gamification & E-Sports

Smarties APAC

Finalist (2)

#SpicyJumpChallenge

Mie Sedaap

Wings

Wavemaker

Indonesia

Most Engaging Mobile Creative

Smarties APAC

Finalist

A cup from home

Nescafé

Nestlé

Mindshare

Indonesia

Home Production

Smarties APAC

Gold

Champions Across Leaderboards With Lazada Super Brand Day Campaign

Friso

FrieslandCampina

Click Media

Vietnam

Seamless Consumer Experience, Innovation & Creativity

Smarties APAC

Finalist (2)

Chatbot to the Rescue!

Bebelac

Danone

Wavemaker

Indonesia

Programmatic and Machine Learning

Smarties APAC

Finalist

Cook to Connect – Bridging social distancing during Covid19

Maggi

Nestlé

Ogilvy

Vietnam

Purposeful Marketing

Smarties APAC

Finalist

Deo Dry Serum Mobile Campaign

Dove

Unilever

Mindshare

Philippines

Brand awareness, mobile video

Smarties APAC

Bronze (2)

F1 Special Edition – Mood Lifting Squad

X-Men

Marico

Ogilvy

Vietnam

Mobile Social, Product / Services Launch, Cross Mobile Integration

Smarties APAC

Silver (2), Bronze

For the human race, for the act, not ad

Coca-Cola

Coca-Cola Company, The

MediaCom

Vietnam

Purposeful Marketing, Brand Awareness

Smarties APAC

Gold, Finalist

Get Supercharged At 2pm

Berocca

Bayer Group

MediaCom

Vietnam

Cross Mobile Integration

Smarties APAC

Gold

Get your head back into the game

Warrior Energy Drink

TCP Group

Ogilvy

Vietnam

Mobile Gaming Gamification & E-Sports

Smarties APAC

Gold

Get your head back into the game

Warrior Energy Drink

TCP Group

Click Media

Vietnam

Mobile Gaming Gamification & E-Sports

Smarties APAC

Gold

Intelligence That Inspires

Proton

Etika Strategi

m/SIX

Malaysia

Best Use of Mobile To Drive Sales, Purposeful Marketing, Programmatic and Machine Learning

Smarties APAC

Finalist (3)

Keep a CLEAR Head (Hand free gaming Experience)

Clear

Unilever

Mindshare

Thailand

Innovation

Smarties APAC

Finalist

Lane - Embrace The Soul Of North Social Life Culture

Pepsi

PepsiCo

Mindshare

Vietnam

Product / Services Launch, Brand Awareness

Smarties APAC

Bronze, Finalist

Lime Flavour

Pepsi

PepsiCo

Mindshare

Thailand

Mobile Social, Innovation & Creativity

Smarties APAC

Finalist (2)

Nutritods 2020

Dancow

Nestlé

Mindshare

Indonesia

Product / Services Launch

Smarties APAC

Bronze

Nutritods 2020

Dancow

Nestlé

Wunderman Thompson

Indonesia

Product / Services Launch

Smarties APAC

Bronze

Pemilan Mobile Campaign

Wall's

Unilever

Mindshare

Indonesia

Best Data Driven Display Creative

Smarties APAC

Silver

Play Your Way, Win Like A King

Burger King

Restaurant Brands International

MediaCom

Indonesia

Mobile Gaming Gamification & E-Sports

Smarties APAC

Finalist

Pond’s Men x Star Wars Dirt Fader Mobile Campaign

Pond's

Unilever

Mindshare

Indonesia

Product / Services Launch

Smarties APAC

Silver

Really Can

Bear Brand

Nestlé

Mindshare

Indonesia

Cross Media

Smarties APAC

Silver

Really Can

Bear Brand

Nestlé

Ogilvy

Indonesia

Cross Media

Smarties APAC

Silver

Revealing the ‘Sweet Secret’ of Cadbury Chocobakes

Cadbury

Mondelez International

Wavemaker

India

Seamless Consumer Experience

Smarties APAC

Finalist

S26 AR Book

Wyeth Nutrition

Nestlé

Mindshare

Indonesia

Best Brand Experience in Mobile Rich Media

Smarties APAC

Silver

S26 AR Book

Wyeth Nutrition

Nestlé

Ogilvy

Indonesia

Best Brand Experience in Mobile Rich Media

Smarties APAC

Silver

Sonic the Hedgehog, Catch Him If You Can

United International Pictures

Paramount Pictures

Mindshare

Philippines

Mobile Gaming Gamification & E-Sports

Smarties APAC

Bronze

Tet 2020

ZaloPay

VNG Corporation

T&A Ogilvy

Vietnam

Lead Generation / Direct Response / Conversions, Mobile Social

Smarties APAC

Gold, Silver

Toc Tien AI Influencer

Clear

Unilever

T&A Ogilvy

Vietnam

Best Data Driven Display Creative, Innovation, Most Engaging Mobile Creative, Innovation & Creativity

Smarties APAC

Gold, Finalist (3)

Toc Tien AI Influencer

Clear

Unilever

Mindshare

Vietnam

Best Data Driven Display Creative, Innovation, Most Engaging Mobile Creative, Innovation & Creativity

Smarties APAC

Gold, Finalist (3)

Unilever Leverages First-Party Data to Drive Insights and Personalization at Scale

Breeze

Unilever

Mindshare

Philippines

Best Data Driven Display Creative

Smarties APAC

Bronze

Unlimited Moves

Rexona

Unilever

Mindshare

Indonesia

Social Impact / Not for Profit

Smarties APAC

Silver

Virtual Foodfest

Coca-Cola

Coca-Cola Company, The

MediaCom

Vietnam

Seamless Consumer Experience

Smarties APAC

Gold

We will smile again

Perfetti Van Melle

Perfetti Van Melle

Ogilvy

India

Social Impact / Not for Profit

Smarties APAC

Finalist

With You On The Road Ahead

Castrol

BP

Mindshare

Vietnam

Relationship Building / CRM

Smarties APAC

Silver

#Babil'sNumber

Bepanthol

Bayer Group

Wunderman Thompson

Turkey

Mobile Social, Innovation

Smarties EMEA

Gold (2)

#Babil'sNumber

Bepanthol

Bayer Group

MediaCom

Turkey

Mobile Social, Innovation

Smarties EMEA

Gold (2)

Chain Interactive Stories

Ford

The Ford Motor Company

Ingage

Turkey

Mobile Native

Smarties EMEA

Bronze

Digital Vault

İşbank

İşbank

VMLY&R

Turkey

Innovation

Smarties EMEA

Finalist

Do Something Sweet at Home

Carte d'Or

Unilever

Mindshare

Turkey

Inclusivity (during the pandemic)

Smarties EMEA

Silver

Elidor X Udemy

Elidor

Unilever

Mindshare

Turkey

Lead Generation / Direct Response / Conversions

Smarties EMEA

Silver

Good Loop Donation

Love Beauty and Planet

Unilever

Mindshare

Turkey

Mobile Video

Smarties EMEA

Gold

İşCep Marketplace

İşbank

İşbank

VMLY&R

Turkey

mCommerce

Smarties EMEA

Gold

Legendary Crack Sound x Spotify 3d Audio

Magnum

Unilever

Mindshare

Turkey

Mobile Audio / Voice

Smarties EMEA

Silver

MB Campaign #PleasureAtHome

Magnum

Unilever

Mindshare

Turkey

Customer Experience

Smarties EMEA

Finalist

Music Is Ours

Fanta

Coca-Cola Company, The

VMLY&R

Turkey

Product / Services Launch, Mobile Social

Smarties EMEA

Bronze (2)

Pay to the Future

İşbank

İşbank

VMLY&R

Turkey

Technology Innovation

Smarties EMEA

Silver

Screen Time Discount

Yapı Kredi

Yapı Kredi

4129Grey

Turkey

Promotion, Mobile Native, Data/Insights

Smarties EMEA

Gold (2), Finalist

SUV Word AR Filter Game

Ford

The Ford Motor Company

Ingage

Turkey

Mobile Social

Smarties EMEA

Finalist

Unicornetto // My Fairy Tale

Cornetto

Unilever

Mindshare

Turkey

Gender Equality in Advertising, Product / Services Launch

Smarties EMEA

Silver, Finalist

Unicornetto Lovers Fountain

Cornetto

Unilever

Mindshare

Turkey

Promotion

Smarties EMEA

Finalist

World Mobile Launch

Yapı Kredi

Yapı Kredi

Mindshare

Turkey

Brand Awareness

Smarties EMEA

Finalist

World Mobile Launch

Yapı Kredi

Yapı Kredi

Ingage

Turkey

Brand Awareness

Smarties EMEA

Finalist

World Mobile Launch

Yapı Kredi

Yapı Kredi

4129Grey

Turkey

Brand Awareness

Smarties EMEA

Finalist

#StayAtHome

Kingfisher

United Breweries Group

Mindshare

India

Most Engaging Mobile Creative

Smarties India

Silver

A lot can happen inside

Sunfeast Dark Fantasy

ITC

Wavemaker

India

Cross Mobile Integration, Mobile Video, Home Production

Smarties India

Silver, Finalist (2)

Creating a new Advice touchpoint

Aditya Birla Capital

Aditya Birla Capital

Mindshare

India

Mobile Audio / Voice

Smarties India

Finalist

Gobbler game

Sunfeast Wonderzmilk

ITC

Wavemaker

India

Mobile Social, Innovation

Smarties India

Finalist (2)

Madbury

Cadbury

Mondelez International

Wavemaker

India

Mobile Gaming Gamification & E-Sports

Smarties India

Silver

Making India Engage with the #ABCofBudget2020

Aditya Birla Capital

Aditya Birla Capital

Mindshare

India

Most Engaging Mobile Creative

Smarties India

Silver

No1YaariJam

McDowell’s No1 Soda

Diageo

The Glitch

India

Cross Media

Smarties India

Bronze

Play to Learn the #ABCofTaxes

Aditya Birla Capital

Aditya Birla Capital

Mindshare

India

Mobile Gaming Gamification & E-Sports

Smarties India

Finalist

Revealing the ‘Sweet Secret’ of Cadbury Chocobakes

Cadbury

Mondelez International

Wavemaker

India

Seamless Consumer Experience

Smarties India

Finalist

Say It With Silk

Cadbury

Mondelez International

Wavemaker

India

Mobile Audio / Voice, Best Brand Experience in Mobile Rich Media, Seamless Consumer Experience

Smarties India

Gold, Silver, Bronze

Something For Everyone

Netflix

Netflix

Wavemaker

India

Innovation, Mobile Audio / Voice, Most Engaging Mobile Creative

Smarties India

Gold (2), Silver

The ABC of Money Advice

Aditya Birla Capital

Aditya Birla Capital

Mindshare

India

Mobile Video, Seamless Consumer Experience, Home Production

Smarties India

Silver, Bronze, Finalist

Unlocking the confectionery potential in young adults

Chupa Chups

Perfetti Van Melle

Ogilvy

India

Mobile Social

Smarties India

Silver

We will smile again

Perfetti Van Melle

Perfetti Van Melle

Ogilvy

India

Social Impact / Not For Profit

Smarties India

Finalist

What if you could #InteractWithTheFuture ?

Aditya Birla Capital

Aditya Birla Capital

Mindshare

India

Brand Awareness, Mobile Gaming Gamification & E-Sports, Mobile Social, Mobile Video, Best in Show

Smarties India

Best in Show, Gold (2), Silver, Bronze

2020

Dancow Nutritods

Nestlé

Mindshare

Indonesia

Product / Services Launch, Seamless Consumer Experience, Brand Awareness

Smarties Indonesia

Gold, Silver, Finalist

2020

Dancow Nutritods

Nestlé

Wunderman Thompson

Indonesia

Product / Services Launch, Seamless Consumer Experience, Brand Awareness

Smarties Indonesia

Gold, Silver, Finalist

#CuciTanganmuCuciMukamu

Pond's

Unilever

Mindshare

Indonesia

Innovation & Creativity

Smarties Indonesia

Finalist

#GrowHappyDiRumahAja with Spotify

Lactogrow

Nestlé

Mindshare

Indonesia

Cross Mobile Integration

Smarties Indonesia

Finalist

#GrowHappyDiRumahAja with Spotify

Lactogrow

Nestlé

Xaxis

Indonesia

Cross Mobile Integration

Smarties Indonesia

Finalist

#SentuhanIbu World of Imagination

Nivea

Beiersdorf

VMLY&R

Indonesia

Mobile Gaming Gamification & E-Sports, Most Engaging Mobile Creative

Smarties Indonesia

Gold, Silver

A cup from home

Nescafé

Nestlé

Mindshare

Indonesia

Home Production

Smarties Indonesia

Gold

Biggest Break-Fasting Ritual with The Whopper

Burger King

Restaurant Brands International

MediaCom

Indonesia

Mobile Video

Smarties Indonesia

Finalist

Connecting People to Spread Kindness with Lifebuoy #KuatkanKebaikan

Lifebuoy

Unilever

Mindshare

Indonesia

Purposeful Marketing

Smarties Indonesia

Bronze

Cool the Heart, Refresh the Skin (#SegarkanKulitSejukkanHati) Mobile Campaign

Citra

Unilever

Mindshare

Indonesia

Purposeful Marketing

Smarties Indonesia

Finalist

Cool the Heart, Refresh the Skin (#SegarkanKulitSejukkanHati) Mobile Campaign

Citra

Unilever

Wunderman Thompson

Indonesia

Purposeful Marketing

Smarties Indonesia

Finalist

KitKat4Takjil Ramadan

KitKat

Nestlé

Wunderman Thompson

Indonesia

Mobile Social

Smarties Indonesia

Gold

KitKat4Takjil Ramadan

KitKat

Nestlé

Mindshare

Indonesia

Mobile Social

Smarties Indonesia

Gold

Launch Raih Lebih Game

Milo NutriUp

Nestlé

Ogilvy

Indonesia

Brand Awareness, Mobile Video

Smarties Indonesia

Bronze (2)

Launch Raih Lebih Game

Milo NutriUp

Nestlé

Wunderman Thompson

Indonesia

Brand Awareness, Mobile Video

Smarties Indonesia

Bronze (2)

Let's move Indonesia

Anlene

Fonterra Co-operative Group

MediaCom

Indonesia

Lead Generation / Direct Response / Conversions, Mobile Social, Purposeful Marketing

Smarties Indonesia

Bronze, Finalist (2)

My Story and You 2019

Dancow Excelnutri+

Nestlé

Mindshare

Indonesia

Best Brand Experience in Mobile Rich Media

Smarties Indonesia

Finalist

Parent Fest

Dancow

Nestlé

Mindshare

Indonesia

Cross Media, Seamless Consumer Experience

Smarties Indonesia

Bronze, Finalist

Pemilan Mobile Campaign

Wall's

Unilever

Mindshare

Indonesia

Lead Generation / Direct Response / Conversions, Location Based Services or Targeting, Best Data Driven Display Creative

Smarties Indonesia

Silver, Bronze, Finalist

Play Your Way, Win Like A King

Burger King

Restaurant Brands International

MediaCom

Indonesia

Mobile Gaming Gamification & E-Sports

Smarties Indonesia

Finalist

Pond’s Men x Star Wars Dirt Fader Mobile Campaign

Pond's

Unilever

Mindshare

Indonesia

Location Based Services or Targeting

Smarties Indonesia

Finalist

Ramadan 2020

Bear Brand

Nestlé

Mindshare

Indonesia

Cross Media

Smarties Indonesia

Bronze

Ramadan 2020

Bear Brand

Nestlé

Ogilvy

Indonesia

Cross Media

Smarties Indonesia

Bronze

Really Can

Bear Brand

Nestlé

Mindshare

Indonesia

Lead Generation / Direct Response / Conversions, Cross Mobile Integration

Smarties Indonesia

Gold, Bronze

Really Can

Bear Brand

Nestlé

Ogilvy

Indonesia

Lead Generation / Direct Response / Conversions, Cross Mobile Integration

Smarties Indonesia

Gold, Bronze

S26 "Yuma" From Learning To Be Great

Wyeth Nutrition

Nestlé

Ogilvy

Indonesia

Mobile Video, Best Use of Mobile To Drive Sales

Smarties Indonesia

Finalist (2)

S26 "Yuma" From Learning To Be Great

Wyeth Nutrition

Nestlé

Mindshare

Indonesia

Mobile Video, Best Use of Mobile To Drive Sales

Smarties Indonesia

Finalist (2)

S26 #CaraPintarMam Ini Hasilnya

Wyeth Nutrition

Nestlé

Ogilvy

Indonesia

Promotion, Most Engaging Mobile Creative, Mobile Gaming Gamification & E-Sports, Best in Show

Smarties Indonesia

Best in Show, Bronze (2), Finalist

S26 #CaraPintarMam Ini Hasilnya

Wyeth Nutrition

Nestlé

Mindshare

Indonesia

Promotion, Most Engaging Mobile Creative, Mobile Gaming Gamification & E-Sports, Best in Show

Smarties Indonesia

Best in Show, Bronze (2), Finalist

S26 AR Book

Wyeth Nutrition

Nestlé

Mindshare

Indonesia

Promotion, Innovation, Mobile Video, Best Brand Experience in Mobile Rich Media, Best Use of Mobile To Drive Sales

Smarties Indonesia

Gold (3), Silver, Finalist

S26 AR Book

Wyeth Nutrition

Nestlé

Ogilvy

Indonesia

Promotion, Innovation, Mobile Video, Best Brand Experience in Mobile Rich Media, Best Use of Mobile To Drive Sales

Smarties Indonesia

Gold (3), Silver, Finalist

Soccer Star Challenge

Rexona

Unilever

Mindshare

Indonesia

Mobile Gaming Gamification & E-Sports, Home Production

Smarties Indonesia

Silver, Bronze

Spreads Happiness and Cheer During a COVID-stricken Ramadan

Wall's

Unilever

Mindshare

Indonesia

Best Brand Experience in Mobile Rich Media

Smarties Indonesia

Finalist

Unlimited Moves

Rexona

Unilever

Mindshare

Indonesia

Social Impact / Not For Profit, Product / Services Launch, Cross Media

Smarties Indonesia

Gold, Silver, Bronze

Best Taurus Ever Campaign

Ford

The Ford Motor Company

GTB

MENA

Brand Awareness, Lead Generation / Direct Response / Conversions

Smarties MENA

Finalist (2)

Dates Ramadan

Galaxy

Mars

MediaCom

MENA

Mobile Gaming Gamification & E-Sports, Brand Awareness, Innovation

Smarties MENA

Bronze, Finalist (2)

Give back

Whiskas

Mars

MediaCom

MENA

Innovation

Smarties MENA

Finalist

Hunger Support Campaign

Snickers

Mars

MediaCom

MENA

Best in show, Innovation, Machine Learning and AI, Customer Experience, Brand Awareness

Smarties MENA

Best in Show, Gold (2), Silver, Finalist

Hunger Support Campaign

Snickers

Mars

Xaxis

MENA

Best in show, Innovation, Machine Learning and AI, Customer Experience, Brand Awareness

Smarties MENA

Best in Show, Gold (2), Silver, Finalist

Kotex

Kotex

Kimberly-Clark

Mindshare

MENA

Mobile Video

Smarties MENA

Silver

Minis are Back

M&M's

Mars

MediaCom

MENA

Product / Services Launch, Innovation, Mobile Video, Brand Awareness

Smarties MENA

Gold, Bronze (2), Finalist

PlayStation / Marvel Iron Man VR

Playstation

Sony

MediaCom

MENA

Brand Awareness, Product / Service Launch, Innovation

Smarties MENA

Gold, Bronze, Finalist

Qatar 5G Launch Campaign - Red Velvet and Stop the Clock

Vodafone

Vodafone

Wavemaker

MENA

Brand Awareness, Product / Services Launch

Smarties MENA

Silver (2)

Vodafone

Vodafone

Vodafone

Wavemaker

MENA

Brand Awareness

Smarties MENA

Finalist

Whiskas

Whiskas

Mars

MediaCom

MENA

Brand Awareness, Data/Insights, Product / Services Launch

Smarties MENA

Bronze (2), Finalist

#BlackVoicesCreate

Gushers / Fruit by the Foot

General Mills

Mindshare

USA

Mobile Social, Multicultural, Social Good

Smarties North America

Silver (2), Bronze

Back There Care Campaign

Preparation H

GlaxoSmithKline

Grey

USA

Brand Awareness, Cross Media, Mobile Video, Mobile Social, Best in Show

Smarties North America

Best in Show, Gold (3), Silver

Black Community PMP

Kotex

Kimberly-Clark

Mindshare

USA

Multicultural

Smarties North America

Bronze

Emerge your best

Emergen-C

GlaxoSmithKline

Grey

USA

Brand Awareness

Smarties North America

Silver

Emerge your best

Emergen-C

GlaxoSmithKline

Grey

USA

Cross Media

Smarties North America

Bronze

Game Better With Butterfinger

Butterfinger

Ferrero International

Mindshare

USA

Mobile Gaming Gamification & E-Sports

Smarties North America

Finalist

Game Better With Butterfinger

Butterfinger

Ferrero International

Geometry

USA

Mobile Gaming Gamification & E-Sports

Smarties North America

Finalist

Sonic the Hedgehog Speeds to Mobile Success

Paramount

Paramount Pictures

Wavemaker

USA

Mobile Gaming Gamification & E-Sports

Smarties North America

Bronze

#PEPcares

PEP

Pepkor

Mindshare

South Africa

Media : Mobile Social

Smarties South Africa

Bronze

Bright Smiles Bright Future Campaign - Phase 1

Colgate

Colgate-Palmolive Company

Yonder Media

South Africa

Technology : Data / Insights

Smarties South Africa

Silver

Toastie - Find Your Sarmie Soulmate

Marmite / Bovril / Redro / Pecks Anchovette

Unilever

Yonder Media

South Africa

Media : Mobile Gaming Gamification & E-Sports

Smarties South Africa

Gold

#Babil'sNumber

Bepanthol

Bayer Group

Wunderman Thompson

Turkey

Mobile Social, Innovation

Smarties Turkey

Gold (2)

#Babil'sNumber

Bepanthol

Bayer Group

MediaCom

Turkey

Mobile Social, Innovation

Smarties Turkey

Gold (2)

BuMamaBenden

Vodafone

Vodafone

VMLY&R

Turkey

Social Responsibility, Mobile Social

Smarties Turkey

Gold, Bronze

Clear Stay At Home

Clear

Unilever

Mindshare

Turkey

Location Based Services or Targeting

Smarties Turkey

Finalist

Do Something Sweet at Home

Carte d'Or

Unilever

Mindshare

Turkey

Inclusivity (during the pandemic), Customer Experience

Smarties Turkey

Bronze, Finalist

Good Loop Donation

Love Beauty and Planet

Unilever

Mindshare

Turkey

Mobile Video

Smarties Turkey

Finalist

Gurme Şef Launch

Arçelik

Arcelik Pazarlama

Ingage

Turkey

Brand Awareness

Smarties Turkey

Finalist

International Women's Day - Afife Jale

Yapı Kredi

Yapı Kredi

Mindshare

Turkey

Gender Equality in Advertising

Smarties Turkey

Bronze

İşCep Marketplace

İşbank

İşbank

VMLY&R

Turkey

mCommerce

Smarties Turkey

Bronze

Keyf-i Turk Faladdin Integration

Nescafé

Nestlé

Mindshare

Turkey

Innovation, Customer Experience, Lead Generation / Direct Response / Conversions, Promotion, Mobile Native

Smarties Turkey

Silver (2), Bronze (2), Finalist

Keyf-i Turk Ignation Labs

Nescafé

Nestlé

Mindshare

Turkey

Mobile Native, Mobile Video, Mobile Search

Smarties Turkey

Bronze (2), Finalist

Legendary Crack Sound x Spotify 3d Audio

Magnum

Unilever

Mindshare

Turkey

Mobile Audio / Voice

Smarties Turkey

Gold

Lock Down Campaign

Ford

The Ford Motor Company

Mindshare

Turkey

Social Responsibility

Smarties Turkey

Finalist

Lock Down Campaign

Ford

The Ford Motor Company

Ingage

Turkey

Social Responsibility

Smarties Turkey

Finalist

Maximum Genç

İşbank

İşbank

VMLY&R

Turkey

Product / Services Launch

Smarties Turkey

Finalist

Music Is Ours

Fanta

Coca-Cola Company, The

VMLY&R

Turkey

Product / Services Launch, Mobile Social

Smarties Turkey

Silver, Bronze

Pay to the Future

İşbank

İşbank

VMLY&R

Turkey

Technology Innovation

Smarties Turkey

Finalist

Red Light

Vodafone

Vodafone

VMLY&R

Turkey

Inclusivity (during the pandemic), Mobile App, App

Smarties Turkey

Silver (2), Bronze

Screen Time Discount

Yapı Kredi

Yapı Kredi

4129Grey

Turkey

Promotion, Mobile Native, Data/Insights

Smarties Turkey

Silver, Finalist (2)

Summer Refreshment

Sprite

Coca-Cola Company, The

VMLY&R

Turkey

Lead Generation / Direct Response / Conversions

Smarties Turkey

Bronze

SUV Word AR Filter Game

Ford

The Ford Motor Company

Ingage

Turkey

Mobile Social

Smarties Turkey

Finalist

The Uncancelled Cup

adidas

adidas

Wunderman Thompson

Turkey

Mobile Gaming Gamification & E-Sports, Innovation, Technology Innovation

Smarties Turkey

Gold, Silver, Finalist

The Uncancelled Cup

adidas

adidas

MediaCom

Turkey

Mobile Gaming Gamification & E-Sports, Innovation, Technology Innovation

Smarties Turkey

Gold, Silver, Finalist

Turkey Very Attractive

Turkcell

Turkcell Holding

Mindshare

Turkey

Brand Awareness

Smarties Turkey

Finalist

TV Summer School

Max Ice Cream

Unilever

Mindshare

Turkey

Social Responsibility

Smarties Turkey

Finalist

Unicornetto // My Fairy Tale

Cornetto

Unilever

Mindshare

Turkey

Gender Equality in Advertising

Smarties Turkey

Finalist

Unicornetto Lovers Fountain

Cornetto

Unilever

Mindshare

Turkey

Promotion

Smarties Turkey

Bronze

World Mobile Launch

Yapı Kredi

Yapı Kredi

Mindshare

Turkey

Brand Awareness

Smarties Turkey

Bronze

World Mobile Launch

Yapı Kredi

Yapı Kredi

Ingage

Turkey

Brand Awareness

Smarties Turkey

Bronze

World Mobile Launch

Yapı Kredi

Yapı Kredi

4129Grey

Turkey

Brand Awareness

Smarties Turkey

Bronze

Yandex Navi & Yapı Kredi Media First

Yapı Kredi

Yapı Kredi

Ingage

Turkey

Mobile Native

Smarties Turkey

Bronze

52 Week Non-Tv Engagement To Build ‘Coca-Cola With Food’ Habit

Coca-Cola

Coca-Cola Company, The

MediaCom

Vietnam

Cross Mobile Integration

Smarties Vietnam

Gold

Champions Across Leaderboards With Lazada Super Brand Day Campaign

Friso

FrieslandCampina

Click Media

Vietnam

Seamless Consumer Experience

Smarties Vietnam

Finalist

Conversational Commerce

Pepsi

PepsiCo

Mindshare

Vietnam

Lead Generation / Direct Response / Conversions

Smarties Vietnam

Finalist

Cook to Connect – Bridging social distancing during Covid19

Maggi

Nestlé

Ogilvy

Vietnam

Mobile Social

Smarties Vietnam

Bronze

Delightful Summer Melodies

Tea+

PepsiCo

Mindshare

Vietnam

Mobile Audio / Voice

Smarties Vietnam

Bronze

Follow Me Don’t Cha

Tea+

PepsiCo

Mindshare

Vietnam

Most Engaging Mobile Creative

Smarties Vietnam

Finalist

For the human race, for the act, not ad

Coca-Cola

Coca-Cola Company, The

MediaCom

Vietnam

Purposeful Marketing

Smarties Vietnam

Gold

Get Supercharged At 2pm

Berocca

Bayer Group

MediaCom

Vietnam

Cross Mobile Integration, Best Brand Experience in Mobile Rich Media, Best Use of Mobile To Drive Sales

Smarties Vietnam

Bronze (3)

Heat shock or Chi shock?

Tea+

PepsiCo

Mindshare

Vietnam

Most Engaging Mobile Creative

Smarties Vietnam

Finalist

Lane - Embrace The Soul Of North Social Life Culture

Pepsi

PepsiCo

Mindshare

Vietnam

Brand Awareness

Smarties Vietnam

Finalist

Magically turn your kids’ doodles into food orders

GrabFood

Grab

Mindshare

Vietnam

Innovation, Purposeful Marketing, Seamless Consumer Experience

Smarties Vietnam

Gold, Silver, Finalist

Sell Away Your Grudges For Tet

Mirinda

PepsiCo

Mindshare

Vietnam

Cross Media, Best Data Driven Display Creative

Smarties Vietnam

Gold, Finalist

Shoo Away The Heat

7 Up

PepsiCo

Mindshare

Vietnam

Promotion, Seamless Consumer Experience

Smarties Vietnam

Finalist (2)

Stay Fit @Home – The New Norm in Social Distancing

Revive

PepsiCo

Mindshare

Vietnam

Mobile Video

Smarties Vietnam

Bronze

Tet 2020

ZaloPay

VNG Corporation

T&A Ogilvy

Vietnam

Lead Generation / Direct Response / Conversions, Mobile Social

Smarties Vietnam

Gold, Finalist

Uplifting Positivity Into The Asia Record Book

Red Bull

Red Bull

Ogilvy

Vietnam

Social Impact / Not For Profit

Smarties Vietnam

Finalist

Uplifting Positivity Into The Asia Record Book

Red Bull

Red Bull

Click Media

Vietnam

Social Impact / Not For Profit

Smarties Vietnam

Finalist

Virtual Foodfest

Coca-Cola

Coca-Cola Company, The

MediaCom

Vietnam

Seamless Consumer Experience

Smarties Vietnam

Gold

With You On The Road Ahead

Castrol

BP

Mindshare

Vietnam

Relationship Building / CRM

Smarties Vietnam

Gold

X-Men F1 Special Edition – Mood Lifting Squad

X-Men

Marico

Ogilvy

Vietnam

Mobile Social

Smarties Vietnam

Gold

Your Everyday Life Is A Sport

Revive

PepsiCo

Mindshare

Vietnam

Product / Services Launch

Smarties Vietnam

Bronze

#BlackVoicesCreate

Gushers / Fruit by the Foot

General Mills

Mindshare

USA

Multicultural

Smarties X

Bronze

#ShowUs Russia

Dove

Unilever

POSSIBLE

Russia

Cross Media

Smarties X

Finalist

A fund raising Initiative to provide 2.5 million meals In India

Pepsi

PepsiCo

Mindshare

India

Social Good

Smarties X

Gold

A fund raising Initiative to provide 2.5 million meals In India

Pepsi

PepsiCo

Wunderman Thompson

India

Social Good

Smarties X

Gold

Black Community PMP

Kotex

Kimberly-Clark

Mindshare

USA

Multicultural

Smarties X

Finalist

COVID-19: How Vietnam Beat Rest of the World

Lifebuoy

Unilever

Mindshare

Vietnam

Social Impact / Not For Profit, User Generated, mCommerce

Smarties X

Bronze (3)

Creating a trusted service for girls and overcoming taboos

Kotex

Kimberly-Clark

Mindshare

Russia

mCommerce, Relationship Building / CRM, Promotion, Mobile Social

Smarties X

Gold, Silver (2), Bronze

Delivering hygiene one meal at a time

Lifebuoy

Unilever

Mindshare

India

Lead Generation / Direct Response / Conversions, Cross Media

Smarties X

Gold, Silver

Deo Dry Serum Mobile Campaign

Dove

Unilever

Mindshare

Philippines

Mobile Video

Smarties X

Bronze

Elidor X Udemy

Elidor

Unilever

Mindshare

Turkey

Social Distancing

Smarties X

Finalist

Essentials on Wheels

Unilever

Unilever

Mindshare

India

mCommerce

Smarties X

Bronze

Face Your Hesitations and #SeeWhatHappens

Pond's

Unilever

Mindshare

Philippines

Cross Mobile Integration, Innovation

Smarties X

Silver, Bronze

From Tianyi with Love

Nescafé

Nestlé

Mindshare

China

Innovation, VR/AR/MR

Smarties X

Gold, Silver

Get Supercharged At 2pm

Berocca

Bayer Group

MediaCom

Vietnam

Cross Mobile Integration

Smarties X

Silver

Infallible Hotpot Challenge

L'Oréal

L'Oréal

Mindshare

China

Promotion

Smarties X

Gold

Joyride: Getting Reluctant Runners Running

Nike

Nike

Mindshare

China

Mobile Gaming Gamification & E-Sports, Cross Mobile Integration

Smarties X

Gold, Silver

Live Just Don't Quit

Nike

Nike

Mindshare

China

Social Distancing, Social Good

Smarties X

Gold, Silver

Men Swipes All: Hijacking League of Legends

Clear

Unilever

Mindshare

Vietnam

Mobile Gaming Gamification & E-Sports, Brand Awareness

Smarties X

Silver, Finalist

Music is Ours

Fanta

Coca-Cola Company, The

VMLY&R

Turkey

Product / Services Launch

Smarties X

Gold

Next%: Speed is Your Currency

Nike

Nike

Mindshare

China

mCommerce, Relationship Building / CRM

Smarties X

Gold, Silver

Next%: Speed is Your Currency

Nike

Nike

AKQA

China

mCommerce, Relationship Building / CRM

Smarties X

Gold, Silver

Pollution Alert System

Blueair

Unilever

Mindshare

India

Location Based Services or Targeting

Smarties X

Gold

Pray for Kay

OMO

Unilever

Mindshare

Vietnam

Mobile Social, Social Impact / Not For Profit

Smarties X

Finalist (2)

Pray for Kay

OMO

Unilever

VMLY&R

Vietnam

Mobile Social, Social Impact / Not For Profit

Smarties X

Finalist (2)

Real-Time Infection Alert System

Lifebuoy

Unilever

Mindshare

Vietnam

Location Based Services or Targeting, Data/Insights

Smarties X

Gold (2)

S60 Concept Store

Volvo

Geely

Grey

Brazil

Digital Out-of-Home (DOOH)

Smarties X

Silver

Sonic the Hedgehog Speeds to Mobile Success

Paramount

Paramount Pictures

Wavemaker

USA

Innovation

Smarties X

Bronze

Super Relatable

SuperNAN

Nestlé

Mindshare

China

Data/Insights

Smarties X

Silver

Tet 2020

ZaloPay

VNG Corporation

T&A Ogilvy

Vietnam

Lead Generation / Direct Response / Conversions, Mobile Social

Smarties X

Gold, Finalist

The Worlds Most Travelled Billboard

Johnnie Walker

Diageo

The Glitch

India

Brand Awareness, Best in Show

Smarties X

Best in Show, Gold

Toc Tien AI Influencer

Clear

Unilever

T&A Ogilvy

Vietnam

Machine Learning and AI

Smarties X

Silver

Toc Tien AI Influencer

Clear

Unilever

Mindshare

Vietnam

Machine Learning and AI

Smarties X

Silver

Unicornetto // My Fairy Tale

Cornetto

Unilever

Mindshare

Turkey

Product / Services Launch

Smarties X

Finalist

When Indian Youth practiced The New Normal With Swag

Pepsi

PepsiCo

Mindshare

India

Social Distancing, User Generated

Smarties X

Gold (2)

When Indian Youth practiced The New Normal With Swag

Pepsi

PepsiCo

Autumn Worldwide

India

Social Distancing, User Generated

Smarties X

Gold (2)