MMA Smarties Business Impact Index - MMA Smarties Business Impact Index - Rankings Detail | MMA Global

Top Holding Companies - Global 2021

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WPP


Overall Rank: 1
Points: 3322.7
Awards Won: 262
Finalist(s) Achieved: 205

Best in Show(s) Won: 2
Gold(s) Won: 75
Silver(s) Won: 105
Bronze(s) Won: 80
Region: Global

Campaigns and Awards 2021

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won

Killer recipes

Unilever Food Solutions

Unilever

Mindshare

China

Consumer Promotions

Smarties X

Silver

Yili x Xiaomi's Smart Vending Machine

Yili

Yili Group

Mindshare

China

Connected Devices / The Internet of Things

Smarties X

Gold

Nautilus: Lighting Up Guangzhou

Lincoln

The Ford Motor Company

Mindshare

China

Digital Out-of-Home (DOOH), Connected Devices / The Internet of Things, Innovation

Smarties X

Gold, Silver, Finalist

Protect the Protector

Castrol

BP

Mindshare

China

Audio / Sonic Branding

Smarties X

Silver

The Growth of Colonel KI

KFC

Yum! Brands

Mindshare

China

Innovation

Smarties X

Bronze

Virtual Band Experience

Pepsi

PepsiCo

Mindshare

China

Innovation

Smarties X

Silver

#Unstoppable China

Lux

Unilever

Mindshare

Singapore

Social Impact / Not-For-Profit

Smarties X

Finalist

#Unstoppable China

Lux

Unilever

Wunderman Thompson

Singapore

Social Impact / Not-For-Profit

Smarties X

Finalist

From Battle to Bottle: Clear China's eSports Breakthrough

Clear

Unilever

Mindshare

China

Cross Mobile Integration, Contextual / Native Advertising

Smarties X

Silver, Finalist

Chinese New Year Karaoke Reunion

KangShiFu

Ting Hsin International Group

Mindshare

China

Audio / Sonic Branding, User Generated / Influencer Marketing

Smarties X

Silver, Finalist

QQ Star Milk x Discovery's Kenyan Safari

QQ Star Milk

Yili Group

Mindshare

China

User Generated / Influencer Marketing, Social Media Marketing, XR Technology - (AR/VR/MR)

Smarties X

Silver (2), Bronze

QQ Star Milk x Discovery's Kenyan Safari

QQ Star Milk

Yili Group

Neo Media World

China

User Generated / Influencer Marketing, Social Media Marketing, XR Technology - (AR/VR/MR)

Smarties X

Silver (2), Bronze

Be Kind to Your Mind

Google Search

Alphabet

Essence

Singapore

Social Impact / Not-For-Profit

Smarties X

Finalist

Hair Rewind Women's Day

Dove

Unilever

T&A Ogilvy

Vietnam

Machine Learning and AI

Smarties X

Gold

Headsmart: Easing Soccer Fans' Anxiety with AI

Clear

Unilever

Mindshare

Indonesia

Social Media Marketing

Smarties X

Finalist

5 Lipton Cups That Will Make Your Day

Lipton

Unilever

Mindshare

Vietnam

Machine Learning and AI

Smarties X

Finalist

Online Store - Conversational Commerce

Pepsi

PepsiCo

Mindshare

Vietnam

Machine Learning and AI, Mobile App (includes mCommerce Solutions)

Smarties X

Silver, Bronze

Pepsi X Rapviet – The Hip To The Hop Launch

Pepsi

PepsiCo

Mindshare

Vietnam

Product / Service Launch

Smarties X

Bronze

Cook your difference to spice up Tet

Maggi

Nestlé

Ogilvy

Vietnam

Cross Channel Integration

Smarties X

Silver

#GetTheFacts

Google

Alphabet

Essence

India

Brand Activism

Smarties X

Finalist

Animal Crossing

Ally

Ally

MediaCom

USA

Best in Show, Brand Experience, Gaming / Gamification & E-Sports

Smarties X

Best in Show, Gold (2)

r/bank

Ally

Ally

MediaCom

USA

Product / Service Launch

Smarties X

Gold

Move what Matters

Uber

Uber

MediaCom

USA

Video Advertising

Smarties X

Gold

At the Oscars

M&M's

Mars

MediaCom

USA

Cross Channel Integration

Smarties X

Finalist

Hijacking Live Game with Real-Time Prediction

Clear

Unilever

Mindshare

Vietnam

Cross Mobile Integration, Contextual / Native Advertising

Smarties X

Silver, Finalist

Moving business outcomes with creators on Instagram

Facebook

Meta

Mindshare

India

User Generated / Influencer Marketing

Smarties X

Finalist

Covid-19 Hyper Alert System

Lifebuoy

Unilever

Mindshare

Vietnam

Social Impact / Not-For-Profit, Brand Activism

Smarties X

Silver, Bronze

Stamina Meter - A new currency in town!

Boost

Unilever

Mindshare

India

Brand Experience

Smarties X

Finalist

Every Prayer Starts with a Clean Pair of Hands

Lifebuoy

Unilever

Mindshare

Vietnam

Social Impact / Not-For-Profit

Smarties X

Silver

Turn Your Guilty Pleasure Into Healthy Pleasure

Redoxon

Bayer Group

MediaCom

Vietnam

Brand Experience

Smarties X

Finalist

#CheckYourself

Dove

Unilever

Mindshare

Sweden

XR Technology – (AR/VR/MR)

Smarties X

Gold

SOS Button

Kotex

Kimberly-Clark

Mindshare

Russia

Social Messaging / Chat Apps / Text Messaging, Brand Experience, Location Targeting, Product / Service Launch

Smarties X

Gold, Silver (2), Finalist

Safety4All - Love, Like Safety, Does Not Discriminate

Lifebuoy

Unilever

Mindshare

Vietnam

Consumer Promotions, Lead Generation, Product / Service Launch

Smarties X

Silver (2), Bronze

How UltraTech mirrored the success of onground activation to online

UltraTech Cement

Aditya Birla Group

Mindshare

India

Brand Experience

Smarties X

Finalist

How UltraTech leveraged multiple channels to establish itself as a Home Building Companion

UltraTech Cement

Aditya Birla Group

Mindshare

India

Cross Mobile Integration

Smarties X

Silver

Disinfection Alert System

Domex

Unilever

Mindshare

India

Location Targeting

Smarties X

Silver

Verve Group Empowers Mondelēz International to Drive Strong User Engagement For NBA Campaign at Target

Mondelēz International

Mondelēz International

VMLY&R Commerce

USA

Small Budget, Big Impact Campaign

Smarties North America

Finalist

Animal Crossing

Ally

Ally

MediaCom

USA

Gaming / Gamification & E-Sports

Smarties North America

Gold

Dippable Baconator

Pringles

The Kellogg Company

Grey

USA

Cross Channel Integration

Smarties North America

Gold

Ok Google, eat a 5 Star

Cadbury 5 Star

Mondelēz International

Wavemaker

India

Mobile Audio / Voice

Smarties APAC

Silver

Ok Google, eat a 5 Star

Cadbury 5 Star

Mondelēz International

Ogilvy

India

Mobile Audio / Voice

Smarties APAC

Silver

MatchMaker

Netflix

Netflix

Wavemaker

India

Innovation

Smarties APAC

Gold

Killer recipes

Unilever Food Solutions

Unilever

Mindshare

China

Consumer Promotions, Best in Show, Lead Generation

Smarties APAC

Best in Show, Gold (2)

Yili x Xiaomi's Smart Vending Machine

Yili

Yili Group

Mindshare

China

Connected Devices / The Internet of Things

Smarties APAC

Gold

Nautilus: Lighting Up Guangzhou

Lincoln

The Ford Motor Company

Mindshare

China

Connected Devices / The Internet of Things

Smarties APAC

Silver

The Growth of Colonel KI

KFC

Yum! Brands

Mindshare

China

Gaming / Gamification & E-Sports

Smarties APAC

Gold

Virtual Band Experience

Pepsi

PepsiCo

Mindshare

China

Gaming / Gamification & E-Sports

Smarties APAC

Silver

#Unstoppable China

Lux

Unilever

Mindshare

China

Cross Channel Integration, Cross Mobile Integration

Smarties APAC

Bronze, Finalist

#Unstoppable China

Lux

Unilever

Wunderman Thompson

China

Cross Channel Integration, Cross Mobile Integration

Smarties APAC

Bronze, Finalist

Developer Summit China

Google

Alphabet

Essence

China

Innovation

Smarties APAC

Finalist

How Head & Shoulders Turned Brand's Biggest Disadvantage Into Advantage - Making Themselves A National Sweetheart

Head & Shoulders

Procter & Gamble

MediaCom

Vietnam

Best use of Branded Content, Video Advertising

Smarties APAC

Silver, Bronze

Thermal Scan For Hidden Bacteria

Clear

Unilever

Mindshare

India

Programmatic and Machine Learning

Smarties APAC

Finalist

From Battle to Bottle: Clear China's eSports Breakthrough

Clear

Unilever

Mindshare

China

Gaming / Gamification & E-Sports

Smarties APAC

Silver

Chinese New Year Karaoke Reunion

KangShiFu

Ting Hsin International Group

Mindshare

China

Mobile Audio / Voice

Smarties APAC

Gold

QQ Star Milk x Discovery's Kenyan Safari

QQ Star Milk

Yili Group

Mindshare

China

Cross Channel Integration, XR Technology – (AR/VR/MR), Social Impact / Not-For-Profit

Smarties APAC

Gold, Silver, Finalist

QQ Star Milk x Discovery's Kenyan Safari

QQ Star Milk

Yili Group

Neo Media World

China

Cross Channel Integration, XR Technology – (AR/VR/MR), Social Impact / Not-For-Profit

Smarties APAC

Gold, Silver, Finalist

"Running for an EXCEPTIONAL VIETNAM" prize / The Greater Race

Techcombank

Techcombank

ClickMedia

Vietnam

Social Impact / Not-For-Profit, Social Media Marketing

Smarties APAC

Finalist (2)

Be Kind to Your Mind

Google Search

Alphabet

Essence

Singapore

Social Impact / Not-For-Profit, Brand Awareness / Experience

Smarties APAC

Silver, Finalist

Women's Day campaign

Love Beauty and Planet

Unilever

T&A Ogilvy

Vietnam

Best Brand Experience in Mobile Rich Media, Programmatic and Machine Learning

Smarties APAC

Finalist (2)

Not Just A Cadbury Ad

Cadbury Celebrations

Mondelēz International

Wavemaker

India

Location Targeting, Video Advertising

Smarties APAC

Gold, Bronze

Not Just A Cadbury Ad

Cadbury Celebrations

Mondelēz International

Ogilvy

India

Location Targeting, Video Advertising

Smarties APAC

Gold, Bronze

Making India More Generous - One Thank You At A Time

Cadbury Dairy Milk

Mondelēz International

Wavemaker

India

Cross Channel Integration

Smarties APAC

Finalist

Making India More Generous - One Thank You At A Time

Cadbury Dairy Milk

Mondelēz International

Ogilvy

India

Cross Channel Integration

Smarties APAC

Finalist

Tibay Resistensya Mobile Campaign

Bear Brand Fortified RTD

Nestlé

Openmind

Philippines

Brand Awareness / Experience

Smarties APAC

Finalist

Root Beer #เกินต้านChallenge

Mirinda

PepsiCo

Mindshare

Thailand

XR Technology – (AR/VR/MR)

Smarties APAC

Finalist

Root Beer #เกินต้านChallenge

Mirinda

PepsiCo

Wunderman Thompson

Thailand

XR Technology – (AR/VR/MR)

Smarties APAC

Finalist

Whitening Launching

Closeup

Unilever

T&A Ogilvy

Vietnam

Best use of Branded Content

Smarties APAC

Finalist

Whitening Launching

Closeup

Unilever

Mindshare

Vietnam

Best use of Branded Content

Smarties APAC

Finalist

Vietnam Tet Campaign

Comfort

Unilever

T&A Ogilvy

Vietnam

Product / Service Launch

Smarties APAC

Finalist

m-Select Campaign Takes Grocery Shopping from Bricks to Clicks

Bliblimart

Djarum

Wavemaker

Indonesia

Best Brand Experience in Mobile Rich Media, Innovation

Smarties APAC

Silver, Finalist

Live the Ranger life

Ford

The Ford Motor Company

Mindshare

Vietnam

Data/Insights, Programmatic and Machine Learning

Smarties APAC

Bronze (2)

#GreenBeauty

Garnier

L'Oréal

Wavemaker

Indonesia

Cross Mobile Integration

Smarties APAC

Silver

An Everest Adventure with AI

Ford

The Ford Motor Company

Mindshare

Vietnam

Best Brand Experience in Mobile Rich Media, Data/Insights, Most Engaging Mobile Creative

Smarties APAC

Gold, Silver, Bronze

Headsmart: Easing Soccer Fans' Anxiety with AI

Clear

Unilever

Mindshare

Indonesia

Data/Insights

Smarties APAC

Finalist

#StandUp against street harassment

L'Oréal

L'Oréal

Wavemaker

Indonesia

Cross Mobile Integration

Smarties APAC

Bronze

Sunyi Bersuara-Voice of the silent Campaign

Burger King

Restaurant Brands International

MediaCom

Indonesia

Social Impact / Not-For-Profit

Smarties APAC

Gold

U-Win: Connecting with consumers through unique value exchange

Unilever

Unilever

Mindshare

Philippines

Lead Generation

Smarties APAC

Bronze

Pepsi X Rapviet – The Hip To The Hop Launch

Pepsi

PepsiCo

Mindshare

Vietnam

Best use of Branded Content

Smarties APAC

Bronze

Burger King hijacks BTS X McD Collaboration!

Burger King

Restaurant Brands International

MediaCom

Indonesia

Consumer Promotions

Smarties APAC

Bronze

Cook your difference to spice up Tet

Maggi

Nestlé

Ogilvy

Vietnam

Social Media Marketing

Smarties APAC

Finalist

Hijacking Live Game with Real-Time Prediction

Clear

Unilever

Mindshare

Vietnam

Gaming / Gamification & E-Sports, Innovation

Smarties APAC

Finalist (2)

Talking Man-to-Man: A Passion to Sales Story

Clear

Unilever

Mindshare

Vietnam

Location Targeting, Mobile App (includes mCommerce Solutions)

Smarties APAC

Finalist (2)

Stamina Meter - A new currency in town!

Boost

Unilever

Mindshare

India

Best use of Branded Content, Data/Insights, Innovation

Smarties APAC

Silver, Bronze (2)

Be The Star: First Ever Online Celebrity Search with Eskinol Naturals

Eskinol

Unilever

Mindshare

Philippines

Mobile App (includes mCommerce Solutions)

Smarties APAC

Bronze

#RealMomsVillage Chatbot: A Data-Driven Campaign Recognizing Moms' Needs

Baby Dove

Unilever

Mindshare

Philippines

Lead Generation

Smarties APAC

Silver

#StopTheBeautyTest

Dove

Unilever

Mindshare

India

Cross Channel Integration

Smarties APAC

Finalist

Baat Ghar Ki - The Wikipedia of home building

UltraTech Cement

Aditya Birla Group

Mindshare

India

Best use of Branded Content

Smarties APAC

Gold

How UltraTech leveraged multiple channels to establish itself as a Home Building Companion

UltraTech Cement

Aditya Birla Group

Mindshare

India

Cross Channel Integration, Cross Mobile Integration

Smarties APAC

Gold, Silver

Covid-19 Hyper Alert System

Lifebuoy

Unilever

Mindshare

Vietnam

Best Data Driven Display Creative, Programmatic and Machine Learning

Smarties APAC

Silver, Bronze

Every Prayer Starts with a Clean Pair of Hands

Lifebuoy

Unilever

Mindshare

Vietnam

Consumer Promotions, Social Media Marketing

Smarties APAC

Gold, Silver

Claymation Superheroes

Antibio Pro

Bayer Group

MediaCom

Vietnam

Video Advertising

Smarties APAC

Gold

Turn Your Guilty Pleasure Into Healthy Pleasure

Redoxon

Bayer Group

MediaCom

Vietnam

Brand Awareness / Experience, Product / Service Launch

Smarties APAC

Gold, Bronze

How Vietnam Contained COVID-19

Lifebuoy

Unilever

Mindshare

Vietnam

Social Impact / Not-For-Profit

Smarties APAC

Silver

Safety4All - Love, Like Safety, Does Not Discriminate

Lifebuoy

Unilever

Mindshare

Vietnam

Product / Service Launch

Smarties APAC

Finalist

Disinfection Alert System

Domex

Unilever

Mindshare

India

Best Data Driven Display Creative

Smarties APAC

Silver

Degree INC

Degree

Unilever

Wunderman Thompson

Argentina

Innovation

Smarties Hispanic LATAM

Gold

MAC Digital Opening

MAC Cosmetics

Estée Lauder Companies

Wunderman Thompson

Argentina

Brand Experience, Social Media Marketing

Smarties Hispanic LATAM

Silver (2)

Blind love

Movistar

Telefónica

Wunderman Thompson

Argentina

Social Impact / Not-For-Profit

Smarties Hispanic LATAM

Bronze

Blind love

Movistar

Telefónica

Dhélet VMLY&R

Argentina

Social Impact / Not-For-Profit

Smarties Hispanic LATAM

Bronze

Together to help

Raízen

Royal Dutch Shell

Geometry

Argentina

Social Impact / Not-For-Profit, Social Media Marketing

Smarties Hispanic LATAM

Bronze, Finalist

#AvonIsOn in Big Brother Brazil 2021

Avon

Natura&Co

Wunderman Thompson

Brazil

Brand Experience

Smarties Brazil

Gold

The most awarded gin in the world

Beefeater Gin

Pernod Ricard

Mirum

Brazil

Product / Service Launch

Smarties Brazil

Finalist

Strada: The Legend Surpassed Itself

Fiat

Fiat Chrysler Automobiles

Blinks Essence

Brazil

Product / Service Launch

Smarties Brazil

Bronze

The Fabulous Stories of Fiat Argo

Fiat

Fiat Chrysler Automobiles

Blinks Essence

Brazil

Innovation

Smarties Brazil

Bronze

Rejected Donation

Grupo Dignidade

Grupo Dignidade

Mirum

Brazil

Social Impact / Not-For-Profit

Smarties Brazil

Finalist

Game Xperience

Jeep

Stellantis

F.biz

Brazil

Gaming / Gamification & E-Sports

Smarties Brazil

Gold

Game Xperience

Jeep

Stellantis

Blinks Essence

Brazil

Gaming / Gamification & E-Sports

Smarties Brazil

Gold

The self-examination filter

Johnson & Johnson

Johnson & Johnson

Wunderman Thompson

Brazil

Social Impact / Not-For-Profit

Smarties Brazil

Silver

The self-examination filter

Johnson & Johnson

Johnson & Johnson

Studio Click

Brazil

Social Impact / Not-For-Profit

Smarties Brazil

Silver

M&M's + QDB: M&Ms chooses my makeup

M&M's

Mars

T&P powered by Mirum Agency

Brazil

Social Media Marketing

Smarties Brazil

Finalist

Multiverse CCXPW

Outback Steakhouse

Bloomin' Brands

VMLY&R

Brazil

Brand Experience

Smarties Brazil

Finalist

#MoveaAtHome

Rexona

Unilever

F.biz

Brazil

Social Media Marketing

Smarties Brazil

Finalist

I'LL FOLLOW YOU - RIACHUELO STARTED FOLLOWING @YOU

Riachuelo

Grupo Guararapes

i-Cherry

Brazil

Brand Experience

Smarties Brazil

Silver

Marcelinho tells all

SKY

Grupo Werthein

Mirum

Brazil

Social Media Marketing

Smarties Brazil

Finalist

Release of M&Ms Crispy

M&M's

Mars

T&P powered by Mirum Agency

Brazil

Product / Service Launch

Smarties Brazil

Finalist

Release of M&Ms Crispy

M&M's

Mars

Ogilvy

Brazil

Product / Service Launch

Smarties Brazil

Finalist

IT2 Stories Game

Warner Bros

AT&T

Mirum

Brazil

Gaming / Gamification & E-Sports

Smarties Brazil

Finalist

Besiktas Fantography

adidas

adidas

Wunderman Thompson

Turkey

Customer Experience, Inclusivity (during the pandemic)

Smarties EMEA

Bronze, Finalist

Algida'yla Tatlıya BaÄŸla! - End It Up with Algida!

Algida

Unilever

Mindshare

Turkey

Data/Insights, Lead Generation / Direct Response / Conversions, Video Advertising

Smarties EMEA

Silver, Bronze (2)

Most Beautiful Story

ARZUM

ARZUM

Wavemaker

Turkey

Social Responsibility

Smarties EMEA

Bronze

Performance Booster

AXA

AXA

Wavemaker

Turkey

Lead Generation / Direct Response / Conversions

Smarties EMEA

Gold

360

Bulldog

Lagfin

Mindshare

Turkey

Social Media Marketing

Smarties EMEA

Finalist

Brand Purpose in Action

Canesten

Bayer Group

MediaCom

UK

Brand Experience

Smarties EMEA

Finalist

Canescool-it Influencer Campaign

Canesten

Bayer Group

MediaCom

UK

User Generated / Influencer Marketing

Smarties EMEA

Gold

#CheckYourself

Dove

Unilever

Mindshare

Sweden

Social Media Marketing, Brand Experience

Smarties EMEA

Gold, Finalist

LVP GAMING

Fast & Furious 9

Universal Studios

m/SIX

Spain

Gaming / Gamification & E-Sports

Smarties EMEA

Bronze

NERF ELITE + NERF ULTRA

Hasbro

Hasbro

MediaCom

Denmark

Video Advertising

Smarties EMEA

Finalist

HOW WAS HUAWEI ABLE TO TURN THE TIME SPENT AT HOME INTO AN OPPORTUNITY?

Huawei

Huawei

Wavemaker

Turkey

eCommerce (pivoting during the pandemic)

Smarties EMEA

Bronze

SOS Button

Kotex

Kimberly-Clark

Mindshare

Russia

Brand Experience, Location Based Services or Targeting, Mobile App, Product / Services Launch, Social Media Marketing, Social Messaging / Chat Apps / Text Messaging

Smarties EMEA

Gold (5), Silver

40th Month of dental prevention by Mentadent – Mentadent Hub

Mentadent

Unilever

Mindshare

Italy

Social Media Marketing

Smarties EMEA

Finalist

Facebook Target Tracking AR Ad

Migros

Migros

Ingage

Turkey

Social Media Marketing

Smarties EMEA

Finalist

High-impact what else? The mobile campaign of Nespresso Vertuo Next

Nespresso

Nestlé

PATH GmbH

Germany

Innovation

Smarties EMEA

Finalist

#DahaFazlaSen

Pharmaton

Sanofi

Mindshare

Turkey

Data/Insights

Smarties EMEA

Finalist

Skechers x JGOLDCROWN

Skechers

Skechers

Mindshare

Spain

Gaming / Gamification & E-Sports

Smarties EMEA

Finalist

Teleport- Coca-Cola Summer, Break your slumps with AR

Coca-Cola

The Coca-Cola Company

Ogilvy

Turkey

Data/Insights

Smarties EMEA

Silver

Spotify- Coca-Cola Summer, Absconders’ Playlist

Coca-Cola

The Coca-Cola Company

Ogilvy

Turkey

Location Based Services or Targeting

Smarties EMEA

Finalist

More More - Coca-Cola

Coca-Cola

The Coca-Cola Company

Wunderman Thompson

Turkey

Mobile App, Inclusivity (during the pandemic)

Smarties EMEA

Finalist (2)

Maxi New Year Drawing Campaign

İşbank

İşbank

VMLY&R

Turkey

Consumer Promotions

Smarties EMEA

Finalist

Maxi-Click to WhatsApp Ad Model

İşbank

İşbank

VMLY&R

Turkey

Social Messaging / Chat Apps / Text Messaging

Smarties EMEA

Silver

Go Big or Go Home

Big Bold

Unilever

Mindshare

Turkey

User Generated / Influencer Marketing

Smarties EMEA

Finalist

Boom Mate

Boom Boom

Unilever

Mindshare

Turkey

Gaming / Gamification & E-Sports, User Generated / Influencer Marketing, Technology Innovation

Smarties EMEA

Finalist (3)

Survivor

Yumoş

Unilever

Wunderman Thompson

Turkey

Consumer Promotions, Customer Experience, Gaming / Gamification & E-Sports, Innovation, Brand Experience, Technology Innovation

Smarties EMEA

Silver (3), Bronze, Finalist (2)

Building

Yumoş

Unilever

Wunderman Thompson

Turkey

Brand Experience, User Generated / Influencer Marketing, Inclusivity (during the pandemic)

Smarties EMEA

Silver, Bronze, Finalist

Detergent Integrated Campaign

Yumoş

Unilever

Wunderman Thompson

Turkey

Brand Experience

Smarties EMEA

Finalist

My India

MakeMyTrip

MakeMyTrip

Glitch

India

Best Use of User Generated Content for Advertising

Smarties India

Gold

Unleash The Power Campaign

Dell Technologies

Dell Technologies

MediaCom

India

Gaming / Gamification & E-Sports

Smarties India

Bronze

Make it Large with Royal Stag

Royal Stag

Pernod Ricard

Wavemaker

India

Video Advertising

Smarties India

Finalist

FIK Mobile Campaign Packs a Mean Punch

HIT

Godrej Group

Mindshare

India

Product / Service Launch

Smarties India

Finalist

Be Kind to Your Mind

Google Search

Alphabet

Essence

India

Social Impact / Not-For-Profit

Smarties India

Silver

Save Our Restaurants

Pepsi

PepsiCo

Mindshare

India

Social Impact / Not-For-Profit

Smarties India

Gold

101 of Launching a Car without a Car

PCA Automobiles

Citroen

MediaCom

India

Brand Awareness / Experience

Smarties India

Finalist

Baat Ghar Ki - The Wikipedia of home building

UltraTech Cement

Aditya Birla Group

Mindshare

India

Video Advertising, Best use of Branded Content

Smarties India

Gold (2)

#ALotCanHappenInside

Sunfeast Dark Fantasy

ITC

Wavemaker

India

Video Advertising

Smarties India

Bronze

Creating a community as a the voice of the brand

ITC Masterchef

ITC

Wavemaker

India

Best Use of User Generated Content for Advertising

Smarties India

Bronze

Stay home and Chill with Bingo!

Bingo!

ITC

Wavemaker

India

Consumer Promotions

Smarties India

Finalist

#ForceForGood

P&G Shiksha

Procter & Gamble

MediaCom

India

Social Impact / Not-For-Profit

Smarties India

Finalist

How UltraTech leveraged multiple channels to establish itself as a Home Building Companion

UltraTech Cement

Aditya Birla Group

Mindshare

India

Best use of vernacular language in mobile advertising, Cross Channel Integration

Smarties India

Gold, Silver

How UltraTech contextually established the campaign messaging of Chance Na Lo

UltraTech Cement

Aditya Birla Group

Mindshare

India

Contextual / Native Advertising

Smarties India

Silver

Keep It Fresh

Center Fresh

Perfetti Van Melle

Ogilvy

India

Best use of Branded Content

Smarties India

Finalist

Break the ice with Mentos Say Hello

Mentos

Perfetti Van Melle

Wavemaker

India

Consumer Promotions, Product / Service Launch

Smarties India

Silver, Finalist

Nurturing Bollywood Badshahs In Every Lane

MX TakaTak

ShareChat

GroupM

India

Cross Mobile Integration, Best use of Branded Content, Best use of vernacular language in mobile advertising

Smarties India

Gold, Finalist (2)

#FeedTheStray

Pedigree

Mars

MediaCom

India

Social Impact / Not-For-Profit

Smarties India

Bronze

Thank You Campaign

Snickers

Mars

MediaCom

India

Lead Generation

Smarties India

Finalist

The Right Click

Axe

Unilever

Mindshare

India

Best use of Branded Content

Smarties India

Silver

The Cost of Smoking

Aditya Birla Capital

Aditya Birla Group

Autumn Worldwide

India

Contextual / Native Advertising

Smarties India

Finalist

Stamina Meter - A new currency in town!

Boost

Unilever

Mindshare

India

Contextual / Native Advertising, Best use of Branded Content, Brand Awareness / Experience, Best Data Driven Display Creative

Smarties India

Gold (2), Silver, Finalist

Essentials On Wheels

Unilever

Unilever

Mindshare

India

Mobile App (includes mCommerce Solutions)

Smarties India

Finalist

#StopTheBeautyTest

Dove

Unilever

Mindshare

India

Cross Channel Integration

Smarties India

Gold

Disinfection Alert System

Domex

Unilever

Mindshare

India

Best Brand Experience in Mobile Rich Media

Smarties India

Silver

Beat The Bacteria

Vim

Unilever

Mindshare

India

Most Engaging Mobile Creative

Smarties India

Silver

Be Kind to Your Mind

Google Search

Alphabet

Essence

Indonesia

Social Impact / Not-For-Profit

Smarties Indonesia

Gold

Make Valentine’s Day Great Again

Durex

Reckitt

VMLY&R

Indonesia

Brand Awareness / Experience

Smarties Indonesia

Gold

Fun Progressive Learning With Augmented Reality

Wyeth Gold

Nestlé

Mindshare

Indonesia

Most Engaging Mobile Creative

Smarties Indonesia

Gold

Bringing Offline Dental Care to Users on Mobile

Pepsodent

Unilever

Mindshare

Indonesia

Location Targeting, Seamless Consumer Experience

Smarties Indonesia

Finalist (2)

Lifebuoy arms Indonesians against COVID with the power of real-time data

Lifebuoy

Unilever

Mindshare

Indonesia

Video Advertising, Best Data Driven Display Creative

Smarties Indonesia

Silver, Finalist

Mobile Campaign Wakes Up Indonesia’s WOW Generation

Smartfren

Sinar Mas

MediaCom

Indonesia

Best Brand Experience in Mobile Rich Media, Banners & Rich Media Advertising

Smarties Indonesia

Gold, Silver

These Are Not Sounds of Sprite

Sprite

The Coca-Cola Company

MediaCom

Indonesia

Mobile Audio / Voice

Smarties Indonesia

Gold

Delivers Beauty With a Boost

Pond's

Unilever

Mindshare

Indonesia

Gaming / Gamification & E-Sports, Best Brand Experience in Mobile Rich Media, Best Data Driven Display Creative

Smarties Indonesia

Finalist (3)

Cooking Up a Winning Storm with Royco Juara NutriMenu Mobile Campaign

Royco

Unilever

Mindshare

Indonesia

Lead Generation, Most Engaging Mobile Creative

Smarties Indonesia

Finalist (2)

Indonesian Street Flavours Come Online with Festival Jajanan Bango

Bango

Unilever

Mindshare

Indonesia

Brand Awareness / Experience

Smarties Indonesia

Finalist

Age Miracle #SekarangUntukNanti

Pond's

Unilever

Ogilvy

Indonesia

Video Advertising

Smarties Indonesia

Bronze

Age Miracle #SekarangUntukNanti

Pond's

Unilever

Mindshare

Indonesia

Video Advertising

Smarties Indonesia

Bronze

DANCOW FortiGro fosters the spirit of Ramadhan

DANCOW FortiGro

Nestlé

Mindshare

Indonesia

Best Brand Experience in Mobile Rich Media

Smarties Indonesia

Finalist

Philosophy

Kopi Negeri

Unilever

Mindshare

Indonesia

Product / Service Launch, Cross Channel Integration

Smarties Indonesia

Silver, Bronze

Happiness delivered home

Walls

Unilever

Mindshare

Indonesia

Lead Generation, Cross Mobile Integration

Smarties Indonesia

Silver, Bronze

Let Children Play

Paddle Pop

Unilever

Mindshare

Indonesia

Consumer Promotions

Smarties Indonesia

Silver

InDEOnesia

Rexona

Unilever

Mindshare

Indonesia

Lead Generation, Consumer Promotions

Smarties Indonesia

Finalist (2)

Celebrating Moms on Mother's Day with DANCOW

DANCOW FortiGro

Nestlé

Mindshare

Indonesia

Mobile Audio / Voice, Brand Awareness / Experience

Smarties Indonesia

Finalist (2)

Celebrating Moms on Mother's Day with DANCOW

DANCOW FortiGro

Nestlé

Wunderman Thompson

Indonesia

Mobile Audio / Voice, Brand Awareness / Experience

Smarties Indonesia

Finalist (2)

Inspires Indonesia with Inspigo

Bear Brand

Nestlé

Mindshare

Indonesia

Mobile Audio / Voice

Smarties Indonesia

Finalist

#StandUp against street harassment

L'Oréal

L'Oréal

Wavemaker

Indonesia

Most Engaging Mobile Creative, Social Impact / Not-For-Profit, Purposeful Marketing

Smarties Indonesia

Silver (2), Finalist

m-Select Campaign Takes Grocery Shopping from Bricks to Clicks

Bliblimart

Djarum

Wavemaker

Indonesia

Lead Generation, Seamless Consumer Experience, Brand Awareness / Experience, Innovation, Most Engaging Mobile Creative

Smarties Indonesia

Silver (2), Finalist (3)

#BundaBangga Campaign

DANCOW Nutritods

Nestlé

Wunderman Thompson

Indonesia

Seamless Consumer Experience, Best Brand Experience in Mobile Rich Media

Smarties Indonesia

Bronze, Finalist

#BundaBangga Campaign

DANCOW Nutritods

Nestlé

Mindshare

Indonesia

Seamless Consumer Experience, Best Brand Experience in Mobile Rich Media

Smarties Indonesia

Bronze, Finalist

The Science behind Exceptional #DariBelajarJadiHebat

S-26 Procal Gold

Nestlé

Ogilvy

Indonesia

Cross Channel Integration, Consumer Promotions

Smarties Indonesia

Bronze, Finalist

The Science behind Exceptional #DariBelajarJadiHebat

S-26 Procal Gold

Nestlé

Mindshare

Indonesia

Cross Channel Integration, Consumer Promotions

Smarties Indonesia

Bronze, Finalist

DREAM BIG Grow Happy Campaign

Lactogrow

Nestlé

Mindshare

Indonesia

Best Brand Experience in Mobile Rich Media

Smarties Indonesia

Bronze

DREAM BIG Grow Happy Campaign

Lactogrow

Nestlé

Wunderman Thompson

Indonesia

Best Brand Experience in Mobile Rich Media

Smarties Indonesia

Bronze

World Oral Health Day Campaign

Pepsodent

Unilever

Mindshare

Indonesia

Cross Mobile Integration

Smarties Indonesia

Finalist

Dongeng Aku dan Kau Festival

DANCOW Nutritods

Nestlé

Wunderman Thompson

Indonesia

Consumer Promotions

Smarties Indonesia

Finalist

Dongeng Aku dan Kau Festival

DANCOW Nutritods

Nestlé

Mindshare

Indonesia

Consumer Promotions

Smarties Indonesia

Finalist

Learning Expert Series: Building The Brand Credibility

S-26 Procal Gold

Nestlé

Ogilvy

Indonesia

Banners & Rich Media Advertising

Smarties Indonesia

Finalist

Learning Expert Series: Building The Brand Credibility

S-26 Procal Gold

Nestlé

Mindshare

Indonesia

Banners & Rich Media Advertising

Smarties Indonesia

Finalist

Super Hair Super Day

Dove

Unilever

Mindshare

Indonesia

Product / Service Launch

Smarties Indonesia

Finalist

SIAP JADI JAGOAN PUASA (Ramadan 2021)

DANCOW FortiGro

Nestlé

Mindshare

Indonesia

Banners & Rich Media Advertising

Smarties Indonesia

Finalist

SIAP JADI JAGOAN PUASA (Ramadan 2021)

DANCOW FortiGro

Nestlé

Wunderman Thompson

Indonesia

Banners & Rich Media Advertising

Smarties Indonesia

Finalist

#GreenBeauty

Garnier

L'Oréal

Wavemaker

Indonesia

Social Impact / Not-For-Profit, Purposeful Marketing

Smarties Indonesia

Bronze (2)

Brightest Squad Hunt

Rexona

Unilever

Mindshare

Indonesia

Cross Mobile Integration

Smarties Indonesia

Finalist

#SiapkanSekarang 2.0

Nankid

Nestlé

Mindshare

Indonesia

Banners & Rich Media Advertising

Smarties Indonesia

Bronze

#SiapkanSekarang 2.0

Nankid

Nestlé

Wunderman Thompson

Indonesia

Banners & Rich Media Advertising

Smarties Indonesia

Bronze

Get Well Soon Campaign

Pocari Sweat

Otsuka Pharmaceutical

m/SIX

Indonesia

Programmatic and Machine Learning, Video Advertising

Smarties Indonesia

Gold, Finalist

Seamless Cross Channel Integration on "Smart Play & Learn" as proven moms' smart ways from S-26 Procal Nutrissentials

S-26 Procal Nutrissentials

Nestlé

Ogilvy

Indonesia

Social Media Marketing

Smarties Indonesia

Finalist

Seamless Cross Channel Integration on "Smart Play & Learn" as proven moms' smart ways from S-26 Procal Nutrissentials

S-26 Procal Nutrissentials

Nestlé

Mindshare

Indonesia

Social Media Marketing

Smarties Indonesia

Finalist

Next Dalgona Hunt

Nescafe

Nestlé

Mindshare

Indonesia

Consumer Promotions

Smarties Indonesia

Bronze

"Rethinking Luxury business Transformation from Offline to Online"

Kiehl’s

L'Oréal

Wavemaker

Indonesia

Product / Service Launch

Smarties Indonesia

Finalist

Personalized "Learning thru Play" Digital Experience drives appreciation to moms' best smart ways movement

S-26 Procal Nutrissentials

Nestlé

Ogilvy

Indonesia

Consumer Promotions

Smarties Indonesia

Finalist

Personalized "Learning thru Play" Digital Experience drives appreciation to moms' best smart ways movement

S-26 Procal Nutrissentials

Nestlé

Mindshare

Indonesia

Consumer Promotions

Smarties Indonesia

Finalist

Smart Matic

Stella

Godrej Group

m/SIX

Indonesia

Connected Devices / The Internet of Things

Smarties Indonesia

Finalist

#GrowHappyDirumahAja

Lactogrow

Nestlé

Mindshare

Indonesia

Mobile Audio / Voice

Smarties Indonesia

Finalist

Berkah Rasa Satu Meja (A Blessing of Taste on the Same Table)

Sariwangi / Buavita / Bango / Royco / Jawara

Unilever

Mindshare

Indonesia

Social Impact / Not-For-Profit, Programmatic and Machine Learning

Smarties Indonesia

Finalist (2)

Midnight Magic (Ramadan Sahur Call)

Smartfren

Sinar Mas

MediaCom

Indonesia

Cross Mobile Integration

Smarties Indonesia

Finalist

Jeju Rose "Mendadak K-Drama"

Rejoice

Procter & Gamble

MediaCom

Indonesia

Cross Mobile Integration, Programmatic and Machine Learning

Smarties Indonesia

Bronze, Finalist

Rejeki WOW

Smartfren

Sinar Mas

MediaCom

Indonesia

Product / Service Launch

Smarties Indonesia

Finalist

Be New Normal Ready: #CesBeforeCus

Redoxon

Bayer Group

MediaCom

Indonesia

Cross Mobile Integration

Smarties Indonesia

Silver

#PlayCleanPlaySmart

Gillette

Procter & Gamble

MediaCom

Indonesia

Gaming / Gamification & E-Sports

Smarties Indonesia

Gold

BK wants you to order from McD

Burger King

Restaurant Brands International

MediaCom

Indonesia

Purposeful Marketing

Smarties Indonesia

Silver

How Head & Shoulders turned Brand's biggest Disadvantage into Advantage - making themselves a national Sweetheart

Head & Shoulders

Procter & Gamble

MediaCom

Vietnam

Brand Awareness / Experience, User Generated / Influencer Marketing, Cross Channel Integration

Smarties Vietnam

Gold, Bronze, Finalist

"Running for an EXCEPTIONAL VIETNAM" prize / The Greater Race

Techcombank

Techcombank

ClickMedia

Vietnam

Social Impact / Not-For-Profit, Social Media Marketing

Smarties Vietnam

Finalist (2)

Be Kind to Your Mind

Google Search

Alphabet

Essence

Vietnam

Social Impact / Not-For-Profit

Smarties Vietnam

Gold

Outride Anything -"Brand That Genuinely Cares"

Shell Advance

Royal Dutch Shell

MediaCom

Vietnam

Lead Generation

Smarties Vietnam

Finalist

TikTok Awards Vietnam 2020 - Awarding the celebration in "YOU"

TikTok

ByteDance

T&A Ogilvy

Vietnam

Social Impact / Not-For-Profit

Smarties Vietnam

Finalist

Successful launch of NAN Optiro Kid RTD based on data signals & contextual creatives approach

Nan Optipro Kid

Nestlé

BatesCHI & Partners

Vietnam

Best Data Driven Display Creative

Smarties Vietnam

Bronze

Live the Ranger life

Ford

The Ford Motor Company

Mindshare

Vietnam

Innovation, Programmatic and Machine Learning

Smarties Vietnam

Silver, Finalist

Calcium Corbiere unites pregnant TikTokers

Calcium Corbiere

Sanofi

Mindshare

Vietnam

Social Media Marketing

Smarties Vietnam

Gold

An Everest Adventure with AI

Ford

The Ford Motor Company

Mindshare

Vietnam

Lead Generation, Most Engaging Mobile Creative, Programmatic and Machine Learning

Smarties Vietnam

Gold, Finalist (2)

Cook your Difference to Spice up TET

Maggi

Nestlé

Ogilvy

Vietnam

Best Brand Experience in Mobile Rich Media, Cross Channel Integration

Smarties Vietnam

Finalist (2)

Get Your Head Back Into The Game

Warrior Energy Drink

TCP Group

Ogilvy

Vietnam

Product / Service Launch, User Generated / Influencer Marketing

Smarties Vietnam

Finalist (2)

Ultimate Victory in eSports

Castrol

BP

Mindshare

Vietnam

Consumer Promotions, Gaming / Gamification & E-Sports

Smarties Vietnam

Silver, Finalist

Live Life Exhilarated

Castrol

BP

Mindshare

Vietnam

Video Advertising

Smarties Vietnam

Silver

Live Life Exhilarated

Castrol

BP

Ogilvy

Vietnam

Video Advertising

Smarties Vietnam

Silver

The ULTIMATE Launch

Castrol

BP

Mindshare

Vietnam

Brand Awareness / Experience, Product / Service Launch, Cross Channel Integration, Digital Out-of-Home (DOOH)

Smarties Vietnam

Bronze, Finalist (3)

“Share a Coke, Share a Lyric”

Coca-Cola

The Coca-Cola Company

MediaCom

Vietnam

Cross Mobile Integration, Mobile Audio / Voice

Smarties Vietnam

Bronze, Finalist

The Razor of Champion Pro-league Club

Gillette

Procter & Gamble

MediaCom

Vietnam

Gaming / Gamification & E-Sports

Smarties Vietnam

Finalist

Digital Transformation with Pampers

Pampers

Procter & Gamble

MediaCom

Vietnam

Best Data Driven Display Creative

Smarties Vietnam

Bronze

Turn your Guilty Pleasure into Healthy Pleasure

Redoxon

Bayer Group

MediaCom

Vietnam

Cross Mobile Integration, Brand Awareness / Experience, Innovation

Smarties Vietnam

Silver, Finalist (2)

Embracing Vietnamese Youth Distinctiveness

La Vie

Nestlé

MediaCom

Vietnam

Mobile Audio / Voice

Smarties Vietnam

Finalist

Claymation Superheroes

Antibio Pro

Bayer Group

MediaCom

Vietnam

Video Advertising, Most Engaging Mobile Creative

Smarties Vietnam

Silver, Bronze

Eco-Marathon - Pitch The Future

Shell

Royal Dutch Shell

MediaCom

Vietnam

Programmatic and Machine Learning

Smarties Vietnam

Finalist

Seamless mobile experience boosted lead quality

Grab

Grab

Mindshare

Vietnam

Consumer Promotions

Smarties Vietnam

Finalist

GrabMart Wet market_Digitalize the least digital

Grab

Grab

Mindshare

Vietnam

Social Impact / Not-For-Profit

Smarties Vietnam

Silver

How was Huawei able to turn the Time spent at Home into an Opportunity?

Huawei

Huawei

Wavemaker

Turkey

Lead Generation / Direct Response / Conversions, eCommerce (pivoting during the pandemic)

Smarties Turkey

Finalist (2)

Dream Long Frizz Killer Serum Launch – Bridge Project

L’Oréal

L'Oréal

Wavemaker

Turkey

Data/Insights

Smarties Turkey

Bronze

Survivor

Yumoş

Unilever

Wunderman Thompson

Turkey

Consumer Promotions, Cross Channel Integration, Gaming / Gamification & E-Sports, Technology Innovation, Brand Experience, Innovation

Smarties Turkey

Silver (2), Bronze (2), Finalist (2)

Building

Yumoş

Unilever

Wunderman Thompson

Turkey

Brand Experience, Cross Channel Integration, User Generated / Influencer Marketing, Inclusivity (during the pandemic)

Smarties Turkey

Gold, Silver, Bronze, Finalist

Detergent Integrated Campaign

Yumoş

Unilever

Wunderman Thompson

Turkey

Brand Experience

Smarties Turkey

Finalist

Besiktas Fantography

adidas

adidas

Wunderman Thompson

Turkey

Customer Experience

Smarties Turkey

Silver

Performance Booster

AXA

AXA

Wavemaker

Turkey

Lead Generation / Direct Response / Conversions

Smarties Turkey

Finalist

MOST BEAUTIFUL STORY

ARZUM

ARZUM

Wavemaker

Turkey

Social Responsibility

Smarties Turkey

Finalist

Maxi New Year Drawing Campaign

İşbank

İşbank

VMLY&R

Turkey

Consumer Promotions

Smarties Turkey

Finalist

Maxi-Click to WhatsApp Ad Model

İşbank

İşbank

VMLY&R

Turkey

Social Messaging / Chat Apps / Text Messaging

Smarties Turkey

Finalist

Gaming Arena

Olips

Mondelēz International

Wavemaker

Turkey

Gaming / Gamification & E-Sports

Smarties Turkey

Finalist

Football Campaign

First

Mondelēz International

Wavemaker

Turkey

User Generated / Influencer Marketing

Smarties Turkey

Finalist

Calculating Hope

Mastercard

Mastercard

4129Grey

Turkey

Brand Experience

Smarties Turkey

Finalist

Summer Music Uplifting Breaks

Coca-Cola

The Coca-Cola Company

Ogilvy

Turkey

Brand Experience, Cross Channel Integration

Smarties Turkey

Silver, Bronze

Spotify- Coca-Cola Summer, Absconders’ Playlist

Coca-Cola

The Coca-Cola Company

Ogilvy

Turkey

Location Based Services or Targeting

Smarties Turkey

Finalist

I'm in

Vodafone

Vodafone

VMLY&R

Turkey

Gender Equality in Advertising

Smarties Turkey

Gold

A Million More Lives - Safety Belt Warning Stopper

Volvo

Geely

Mindshare

Turkey

Contextual / Native Advertising

Smarties Turkey

Silver

More More - Coca-Cola

Coca-Cola

The Coca-Cola Company

Wunderman Thompson

Turkey

Mobile App

Smarties Turkey

Bronze

Big Bold - Go Big or Go Home

Algida

Unilever

Mindshare

Turkey

Brand Experience

Smarties Turkey

Finalist

Boom Mate

Boom Boom

Unilever

Mindshare

Turkey

Gaming / Gamification & E-Sports, Contextual / Native Advertising, User Generated / Influencer Marketing

Smarties Turkey

Finalist (3)

TV+ Content for You

Turkcell

Turkcell Holding

Mindshare

Turkey

Inclusivity (during the pandemic)

Smarties Turkey

Bronze

Advertiser

Migros

Migros

Ingage

Turkey

Social Media Marketing

Smarties Turkey

Finalist

Win with Algida

Algida

Unilever

Mindshare

Turkey

Customer Experience, Innovation, Technology Innovation

Smarties Turkey

Silver, Finalist (2)

Algida'yla Tatlıya BaÄŸla! - End It Up with Algida!

Algida

Unilever

Mindshare

Turkey

Data/Insights, Lead Generation / Direct Response / Conversions

Smarties Turkey

Silver (2), Bronze

E-gaming Activation

Supradyn

Bayer Group

MediaCom

Turkey

Gaming / Gamification & E-Sports

Smarties Turkey

Finalist

Offline OOH Measurement & Optimization

Akbank

Sabancı Holding

MediaCom

Turkey

Innovation, Location Based Services or Targeting, Product / Services Launch, Cross Channel Integration, Data/Insights, Technology Innovation

Smarties Turkey

Gold, Bronze, Finalist (4)

Hands Hands

Bepanthol

Bayer Group

MediaCom

Turkey

Cross Channel Integration, Social Media Marketing, User Generated / Influencer Marketing, Video Advertising

Smarties Turkey

Gold, Silver (3)

Developer Summit China

Google

Alphabet

Essence

China

Innovation

Smarties China

Gold

The Growth of Colonel KI

KFC

Yum! Brands

Mindshare

China

Brand Awareness/ Product / Services Launch, Lead Generation / Direct Response / Conversions / Promotion, Relationship Building / CRM, Mobile Gaming, Gamification & E-Sports, Innovation, Best Use of User Generated Content for Communications

Smarties China

Gold (3), Silver (2), Bronze

Killer recipes

Unilever Food Solutions

Unilever

Mindshare

China

Lead Generation / Direct Response / Conversions / Promotion, Relationship Building / CRM, Data/Insights

Smarties China

Gold (3)

QQ Star Milk x Discovery's Kenyan Safari

QQ Star Milk

Yili Group

Mindshare

China

Cross Media / Cross Mobile Integration, Mobile Social, VR/AR/MR, Best Brand Experience in Mobile App/Website, Best Use of User Generated Content for Communications

Smarties China

Silver (5)

Chinese New Year Karaoke Reunion

KangShiFu

Ting Hsin International Group

Mindshare

China

Cross Media / Cross Mobile Integration, Joint Marketing with Hero App

Smarties China

Silver, Bronze

Virtual Band Experience

Pepsi

PepsiCo

Mindshare

China

Mobile Gaming, Gamification & E-Sports

Smarties China

Silver

From Battle to Bottle: Clear China's eSports Breakthrough

Clear

Unilever

Mindshare

China

Mobile Gaming, Gamification & E-Sports

Smarties China

Bronze

Give a Thumbs Up

Lay’s

PepsiCo

Mindshare

China

Mobile Social, Joint Marketing with Hero App

Smarties China

Gold, Bronze

Yili x Xiaomi's Smart Vending Machine

Yili

Yili Group

Mindshare

China

Data/Insights, The Internet of Things

Smarties China

Silver (2)

Uniqlo x QQ Music

Uniqlo

Fast Retailing

Mindshare

China

Joint Marketing with Hero App

Smarties China

Bronze

Protect the Protector

Castrol

BP

Mindshare

China

Voice/Mobile Audio, Best Use of User Generated Content for Communications

Smarties China

Gold, Silver

Brand renewal: a feast of breaking the circle of black technology + top-notch

M-zone

China Mobile

Wavemaker

China

Cross Media / Cross Mobile Integration

Smarties China

Bronze

Voice of The People

Nando's

Nando's

VMLY&R

South Africa

Promotion, Pendoring

Smarties South Africa

Gold, Finalist

PEP Kids - Wishing the World Well

PEP Stores

Pepkor

Ogilvy

South Africa

Brand Purpose, Brand Purpose

Smarties South Africa

Gold, Finalist

Born This Way

Lux

Unilever

Wunderman Thompson

South Africa

Brand Awareness, Social Media Marketing, MobileSearch

Smarties South Africa

Silver, Finalist (2)

The Last of Us Part II

PlayStation

Sony

Wunderman Thompson

South Africa

Innovation, Innovation

Smarties South Africa

Bronze, Finalist

The Gift of 2020

Vodacom

Vodafone

Wunderman Thompson

South Africa

Brand Awareness, Social Media Marketing, Mobile Video

Smarties South Africa

Finalist (3)

It can be only in SA

Standard Bank

Standard Bank Group

Wunderman Thompson

South Africa

Brand Awareness, Social Media Marketing, Influencer Marketing

Smarties South Africa

Finalist (3)

Be the Light

Vodacom

Vodafone

Wunderman Thompson

South Africa

Social Media Marketing, Brand Awareness, Mobile Video

Smarties South Africa

Silver, Finalist (2)

Snickers // MENA // AdColony

Snickers

Mars

MediaCom

United Arab Emirates

Technology Innovation, Customer Experience

Smarties MENA

Finalist (2)

InMobi Boosts Awareness For The Launch of the All-New F-150 in the Middle East

Ford

The Ford Motor Company

GTB

United Arab Emirates

Product / Services Launch, Video Advertising

Smarties MENA

Finalist (2)

F-150 // MENA // AdColony

Ford

The Ford Motor Company

GTB

United Arab Emirates

Product / Services Launch, Innovation

Smarties MENA

Bronze, Finalist

47 Seconds (World Pneumonia Day)

GlaxoSmithKline

GlaxoSmithKline

TANK Worldwide

South Africa

User Generated / Influencer Marketing

Smarties MENA

Finalist