| Overall Rank: | 1 |
| Points: | 3322.7 |
| Awards Won: | 262 |
| Finalist(s) Achieved: | 205 |
| Best in Show(s) Won: | 2 |
| Gold(s) Won: | 75 |
| Silver(s) Won: | 105 |
| Bronze(s) Won: | 80 |
| Region: | Global |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Killer recipes | Unilever Food Solutions | Unilever | Mindshare | China | Consumer Promotions | Smarties X | Silver |
Yili x Xiaomi's Smart Vending Machine | Yili | Yili Group | Mindshare | China | Connected Devices / The Internet of Things | Smarties X | Gold |
Nautilus: Lighting Up Guangzhou | Lincoln | The Ford Motor Company | Mindshare | China | Digital Out-of-Home (DOOH), Connected Devices / The Internet of Things, Innovation | Smarties X | Gold, Silver, Finalist |
Protect the Protector | Castrol | BP | Mindshare | China | Audio / Sonic Branding | Smarties X | Silver |
The Growth of Colonel KI | KFC | Yum! Brands | Mindshare | China | Innovation | Smarties X | Bronze |
Virtual Band Experience | Pepsi | PepsiCo | Mindshare | China | Innovation | Smarties X | Silver |
#Unstoppable China | Lux | Unilever | Mindshare | Singapore | Social Impact / Not-For-Profit | Smarties X | Finalist |
#Unstoppable China | Lux | Unilever | Wunderman Thompson | Singapore | Social Impact / Not-For-Profit | Smarties X | Finalist |
From Battle to Bottle: Clear China's eSports Breakthrough | Clear | Unilever | Mindshare | China | Cross Mobile Integration, Contextual / Native Advertising | Smarties X | Silver, Finalist |
Chinese New Year Karaoke Reunion | KangShiFu | Ting Hsin International Group | Mindshare | China | Audio / Sonic Branding, User Generated / Influencer Marketing | Smarties X | Silver, Finalist |
QQ Star Milk x Discovery's Kenyan Safari | QQ Star Milk | Yili Group | Mindshare | China | User Generated / Influencer Marketing, Social Media Marketing, XR Technology - (AR/VR/MR) | Smarties X | Silver (2), Bronze |
QQ Star Milk x Discovery's Kenyan Safari | QQ Star Milk | Yili Group | Neo Media World | China | User Generated / Influencer Marketing, Social Media Marketing, XR Technology - (AR/VR/MR) | Smarties X | Silver (2), Bronze |
Be Kind to Your Mind | Google Search | Alphabet | Essence | Singapore | Social Impact / Not-For-Profit | Smarties X | Finalist |
Hair Rewind Women's Day | Dove | Unilever | T&A Ogilvy | Vietnam | Machine Learning and AI | Smarties X | Gold |
Headsmart: Easing Soccer Fans' Anxiety with AI | Clear | Unilever | Mindshare | Indonesia | Social Media Marketing | Smarties X | Finalist |
5 Lipton Cups That Will Make Your Day | Lipton | Unilever | Mindshare | Vietnam | Machine Learning and AI | Smarties X | Finalist |
Online Store - Conversational Commerce | Pepsi | PepsiCo | Mindshare | Vietnam | Machine Learning and AI, Mobile App (includes mCommerce Solutions) | Smarties X | Silver, Bronze |
Pepsi X Rapviet – The Hip To The Hop Launch | Pepsi | PepsiCo | Mindshare | Vietnam | Product / Service Launch | Smarties X | Bronze |
Cook your difference to spice up Tet | Maggi | Nestlé | Ogilvy | Vietnam | Cross Channel Integration | Smarties X | Silver |
#GetTheFacts | Alphabet | Essence | India | Brand Activism | Smarties X | Finalist | |
Animal Crossing | Ally | Ally | MediaCom | USA | Best in Show, Brand Experience, Gaming / Gamification & E-Sports | Smarties X | Best in Show, Gold (2) |
r/bank | Ally | Ally | MediaCom | USA | Product / Service Launch | Smarties X | Gold |
Move what Matters | Uber | Uber | MediaCom | USA | Video Advertising | Smarties X | Gold |
At the Oscars | M&M's | Mars | MediaCom | USA | Cross Channel Integration | Smarties X | Finalist |
Hijacking Live Game with Real-Time Prediction | Clear | Unilever | Mindshare | Vietnam | Cross Mobile Integration, Contextual / Native Advertising | Smarties X | Silver, Finalist |
Moving business outcomes with creators on Instagram | Meta | Mindshare | India | User Generated / Influencer Marketing | Smarties X | Finalist | |
Covid-19 Hyper Alert System | Lifebuoy | Unilever | Mindshare | Vietnam | Social Impact / Not-For-Profit, Brand Activism | Smarties X | Silver, Bronze |
Stamina Meter - A new currency in town! | Boost | Unilever | Mindshare | India | Brand Experience | Smarties X | Finalist |
Every Prayer Starts with a Clean Pair of Hands | Lifebuoy | Unilever | Mindshare | Vietnam | Social Impact / Not-For-Profit | Smarties X | Silver |
Turn Your Guilty Pleasure Into Healthy Pleasure | Redoxon | Bayer Group | MediaCom | Vietnam | Brand Experience | Smarties X | Finalist |
#CheckYourself | Dove | Unilever | Mindshare | Sweden | XR Technology – (AR/VR/MR) | Smarties X | Gold |
SOS Button | Kotex | Kimberly-Clark | Mindshare | Russia | Social Messaging / Chat Apps / Text Messaging, Brand Experience, Location Targeting, Product / Service Launch | Smarties X | Gold, Silver (2), Finalist |
Safety4All - Love, Like Safety, Does Not Discriminate | Lifebuoy | Unilever | Mindshare | Vietnam | Consumer Promotions, Lead Generation, Product / Service Launch | Smarties X | Silver (2), Bronze |
How UltraTech mirrored the success of onground activation to online | UltraTech Cement | Aditya Birla Group | Mindshare | India | Brand Experience | Smarties X | Finalist |
How UltraTech leveraged multiple channels to establish itself as a Home Building Companion | UltraTech Cement | Aditya Birla Group | Mindshare | India | Cross Mobile Integration | Smarties X | Silver |
Disinfection Alert System | Domex | Unilever | Mindshare | India | Location Targeting | Smarties X | Silver |
Verve Group Empowers Mondelēz International to Drive Strong User Engagement For NBA Campaign at Target | Mondelēz International | Mondelēz International | VMLY&R Commerce | USA | Small Budget, Big Impact Campaign | Smarties North America | Finalist |
Animal Crossing | Ally | Ally | MediaCom | USA | Gaming / Gamification & E-Sports | Smarties North America | Gold |
Dippable Baconator | Pringles | The Kellogg Company | Grey | USA | Cross Channel Integration | Smarties North America | Gold |
Ok Google, eat a 5 Star | Cadbury 5 Star | Mondelēz International | Wavemaker | India | Mobile Audio / Voice | Smarties APAC | Silver |
Ok Google, eat a 5 Star | Cadbury 5 Star | Mondelēz International | Ogilvy | India | Mobile Audio / Voice | Smarties APAC | Silver |
MatchMaker | Netflix | Netflix | Wavemaker | India | Innovation | Smarties APAC | Gold |
Killer recipes | Unilever Food Solutions | Unilever | Mindshare | China | Consumer Promotions, Best in Show, Lead Generation | Smarties APAC | Best in Show, Gold (2) |
Yili x Xiaomi's Smart Vending Machine | Yili | Yili Group | Mindshare | China | Connected Devices / The Internet of Things | Smarties APAC | Gold |
Nautilus: Lighting Up Guangzhou | Lincoln | The Ford Motor Company | Mindshare | China | Connected Devices / The Internet of Things | Smarties APAC | Silver |
The Growth of Colonel KI | KFC | Yum! Brands | Mindshare | China | Gaming / Gamification & E-Sports | Smarties APAC | Gold |
Virtual Band Experience | Pepsi | PepsiCo | Mindshare | China | Gaming / Gamification & E-Sports | Smarties APAC | Silver |
#Unstoppable China | Lux | Unilever | Mindshare | China | Cross Channel Integration, Cross Mobile Integration | Smarties APAC | Bronze, Finalist |
#Unstoppable China | Lux | Unilever | Wunderman Thompson | China | Cross Channel Integration, Cross Mobile Integration | Smarties APAC | Bronze, Finalist |
Developer Summit China | Alphabet | Essence | China | Innovation | Smarties APAC | Finalist | |
How Head & Shoulders Turned Brand's Biggest Disadvantage Into Advantage - Making Themselves A National Sweetheart | Head & Shoulders | Procter & Gamble | MediaCom | Vietnam | Best use of Branded Content, Video Advertising | Smarties APAC | Silver, Bronze |
Thermal Scan For Hidden Bacteria | Clear | Unilever | Mindshare | India | Programmatic and Machine Learning | Smarties APAC | Finalist |
From Battle to Bottle: Clear China's eSports Breakthrough | Clear | Unilever | Mindshare | China | Gaming / Gamification & E-Sports | Smarties APAC | Silver |
Chinese New Year Karaoke Reunion | KangShiFu | Ting Hsin International Group | Mindshare | China | Mobile Audio / Voice | Smarties APAC | Gold |
QQ Star Milk x Discovery's Kenyan Safari | QQ Star Milk | Yili Group | Mindshare | China | Cross Channel Integration, XR Technology – (AR/VR/MR), Social Impact / Not-For-Profit | Smarties APAC | Gold, Silver, Finalist |
QQ Star Milk x Discovery's Kenyan Safari | QQ Star Milk | Yili Group | Neo Media World | China | Cross Channel Integration, XR Technology – (AR/VR/MR), Social Impact / Not-For-Profit | Smarties APAC | Gold, Silver, Finalist |
"Running for an EXCEPTIONAL VIETNAM" prize / The Greater Race | Techcombank | Techcombank | ClickMedia | Vietnam | Social Impact / Not-For-Profit, Social Media Marketing | Smarties APAC | Finalist (2) |
Be Kind to Your Mind | Google Search | Alphabet | Essence | Singapore | Social Impact / Not-For-Profit, Brand Awareness / Experience | Smarties APAC | Silver, Finalist |
Women's Day campaign | Love Beauty and Planet | Unilever | T&A Ogilvy | Vietnam | Best Brand Experience in Mobile Rich Media, Programmatic and Machine Learning | Smarties APAC | Finalist (2) |
Not Just A Cadbury Ad | Cadbury Celebrations | Mondelēz International | Wavemaker | India | Location Targeting, Video Advertising | Smarties APAC | Gold, Bronze |
Not Just A Cadbury Ad | Cadbury Celebrations | Mondelēz International | Ogilvy | India | Location Targeting, Video Advertising | Smarties APAC | Gold, Bronze |
Making India More Generous - One Thank You At A Time | Cadbury Dairy Milk | Mondelēz International | Wavemaker | India | Cross Channel Integration | Smarties APAC | Finalist |
Making India More Generous - One Thank You At A Time | Cadbury Dairy Milk | Mondelēz International | Ogilvy | India | Cross Channel Integration | Smarties APAC | Finalist |
Tibay Resistensya Mobile Campaign | Bear Brand Fortified RTD | Nestlé | Openmind | Philippines | Brand Awareness / Experience | Smarties APAC | Finalist |
Root Beer #เà¸à¸´à¸™à¸•à¹‰à¸²à¸™Challenge | Mirinda | PepsiCo | Mindshare | Thailand | XR Technology – (AR/VR/MR) | Smarties APAC | Finalist |
Root Beer #เà¸à¸´à¸™à¸•à¹‰à¸²à¸™Challenge | Mirinda | PepsiCo | Wunderman Thompson | Thailand | XR Technology – (AR/VR/MR) | Smarties APAC | Finalist |
Whitening Launching | Closeup | Unilever | T&A Ogilvy | Vietnam | Best use of Branded Content | Smarties APAC | Finalist |
Whitening Launching | Closeup | Unilever | Mindshare | Vietnam | Best use of Branded Content | Smarties APAC | Finalist |
Vietnam Tet Campaign | Comfort | Unilever | T&A Ogilvy | Vietnam | Product / Service Launch | Smarties APAC | Finalist |
m-Select Campaign Takes Grocery Shopping from Bricks to Clicks | Bliblimart | Djarum | Wavemaker | Indonesia | Best Brand Experience in Mobile Rich Media, Innovation | Smarties APAC | Silver, Finalist |
Live the Ranger life | Ford | The Ford Motor Company | Mindshare | Vietnam | Data/Insights, Programmatic and Machine Learning | Smarties APAC | Bronze (2) |
#GreenBeauty | Garnier | L'Oréal | Wavemaker | Indonesia | Cross Mobile Integration | Smarties APAC | Silver |
An Everest Adventure with AI | Ford | The Ford Motor Company | Mindshare | Vietnam | Best Brand Experience in Mobile Rich Media, Data/Insights, Most Engaging Mobile Creative | Smarties APAC | Gold, Silver, Bronze |
Headsmart: Easing Soccer Fans' Anxiety with AI | Clear | Unilever | Mindshare | Indonesia | Data/Insights | Smarties APAC | Finalist |
#StandUp against street harassment | L'Oréal | L'Oréal | Wavemaker | Indonesia | Cross Mobile Integration | Smarties APAC | Bronze |
Sunyi Bersuara-Voice of the silent Campaign | Burger King | Restaurant Brands International | MediaCom | Indonesia | Social Impact / Not-For-Profit | Smarties APAC | Gold |
U-Win: Connecting with consumers through unique value exchange | Unilever | Unilever | Mindshare | Philippines | Lead Generation | Smarties APAC | Bronze |
Pepsi X Rapviet – The Hip To The Hop Launch | Pepsi | PepsiCo | Mindshare | Vietnam | Best use of Branded Content | Smarties APAC | Bronze |
Burger King hijacks BTS X McD Collaboration! | Burger King | Restaurant Brands International | MediaCom | Indonesia | Consumer Promotions | Smarties APAC | Bronze |
Cook your difference to spice up Tet | Maggi | Nestlé | Ogilvy | Vietnam | Social Media Marketing | Smarties APAC | Finalist |
Hijacking Live Game with Real-Time Prediction | Clear | Unilever | Mindshare | Vietnam | Gaming / Gamification & E-Sports, Innovation | Smarties APAC | Finalist (2) |
Talking Man-to-Man: A Passion to Sales Story | Clear | Unilever | Mindshare | Vietnam | Location Targeting, Mobile App (includes mCommerce Solutions) | Smarties APAC | Finalist (2) |
Stamina Meter - A new currency in town! | Boost | Unilever | Mindshare | India | Best use of Branded Content, Data/Insights, Innovation | Smarties APAC | Silver, Bronze (2) |
Be The Star: First Ever Online Celebrity Search with Eskinol Naturals | Eskinol | Unilever | Mindshare | Philippines | Mobile App (includes mCommerce Solutions) | Smarties APAC | Bronze |
#RealMomsVillage Chatbot: A Data-Driven Campaign Recognizing Moms' Needs | Baby Dove | Unilever | Mindshare | Philippines | Lead Generation | Smarties APAC | Silver |
#StopTheBeautyTest | Dove | Unilever | Mindshare | India | Cross Channel Integration | Smarties APAC | Finalist |
Baat Ghar Ki - The Wikipedia of home building | UltraTech Cement | Aditya Birla Group | Mindshare | India | Best use of Branded Content | Smarties APAC | Gold |
How UltraTech leveraged multiple channels to establish itself as a Home Building Companion | UltraTech Cement | Aditya Birla Group | Mindshare | India | Cross Channel Integration, Cross Mobile Integration | Smarties APAC | Gold, Silver |
Covid-19 Hyper Alert System | Lifebuoy | Unilever | Mindshare | Vietnam | Best Data Driven Display Creative, Programmatic and Machine Learning | Smarties APAC | Silver, Bronze |
Every Prayer Starts with a Clean Pair of Hands | Lifebuoy | Unilever | Mindshare | Vietnam | Consumer Promotions, Social Media Marketing | Smarties APAC | Gold, Silver |
Claymation Superheroes | Antibio Pro | Bayer Group | MediaCom | Vietnam | Video Advertising | Smarties APAC | Gold |
Turn Your Guilty Pleasure Into Healthy Pleasure | Redoxon | Bayer Group | MediaCom | Vietnam | Brand Awareness / Experience, Product / Service Launch | Smarties APAC | Gold, Bronze |
How Vietnam Contained COVID-19 | Lifebuoy | Unilever | Mindshare | Vietnam | Social Impact / Not-For-Profit | Smarties APAC | Silver |
Safety4All - Love, Like Safety, Does Not Discriminate | Lifebuoy | Unilever | Mindshare | Vietnam | Product / Service Launch | Smarties APAC | Finalist |
Disinfection Alert System | Domex | Unilever | Mindshare | India | Best Data Driven Display Creative | Smarties APAC | Silver |
Degree INC | Degree | Unilever | Wunderman Thompson | Argentina | Innovation | Smarties Hispanic LATAM | Gold |
MAC Digital Opening | MAC Cosmetics | Estée Lauder Companies | Wunderman Thompson | Argentina | Brand Experience, Social Media Marketing | Smarties Hispanic LATAM | Silver (2) |
Blind love | Movistar | Telefónica | Wunderman Thompson | Argentina | Social Impact / Not-For-Profit | Smarties Hispanic LATAM | Bronze |
Blind love | Movistar | Telefónica | Dhélet VMLY&R | Argentina | Social Impact / Not-For-Profit | Smarties Hispanic LATAM | Bronze |
Together to help | RaÃzen | Royal Dutch Shell | Geometry | Argentina | Social Impact / Not-For-Profit, Social Media Marketing | Smarties Hispanic LATAM | Bronze, Finalist |
#AvonIsOn in Big Brother Brazil 2021 | Avon | Natura&Co | Wunderman Thompson | Brazil | Brand Experience | Smarties Brazil | Gold |
The most awarded gin in the world | Beefeater Gin | Pernod Ricard | Mirum | Brazil | Product / Service Launch | Smarties Brazil | Finalist |
Strada: The Legend Surpassed Itself | Fiat | Fiat Chrysler Automobiles | Blinks Essence | Brazil | Product / Service Launch | Smarties Brazil | Bronze |
The Fabulous Stories of Fiat Argo | Fiat | Fiat Chrysler Automobiles | Blinks Essence | Brazil | Innovation | Smarties Brazil | Bronze |
Rejected Donation | Grupo Dignidade | Grupo Dignidade | Mirum | Brazil | Social Impact / Not-For-Profit | Smarties Brazil | Finalist |
Game Xperience | Jeep | Stellantis | F.biz | Brazil | Gaming / Gamification & E-Sports | Smarties Brazil | Gold |
Game Xperience | Jeep | Stellantis | Blinks Essence | Brazil | Gaming / Gamification & E-Sports | Smarties Brazil | Gold |
The self-examination filter | Johnson & Johnson | Johnson & Johnson | Wunderman Thompson | Brazil | Social Impact / Not-For-Profit | Smarties Brazil | Silver |
The self-examination filter | Johnson & Johnson | Johnson & Johnson | Studio Click | Brazil | Social Impact / Not-For-Profit | Smarties Brazil | Silver |
M&M's + QDB: M&Ms chooses my makeup | M&M's | Mars | T&P powered by Mirum Agency | Brazil | Social Media Marketing | Smarties Brazil | Finalist |
Multiverse CCXPW | Outback Steakhouse | Bloomin' Brands | VMLY&R | Brazil | Brand Experience | Smarties Brazil | Finalist |
#MoveaAtHome | Rexona | Unilever | F.biz | Brazil | Social Media Marketing | Smarties Brazil | Finalist |
I'LL FOLLOW YOU - RIACHUELO STARTED FOLLOWING @YOU | Riachuelo | Grupo Guararapes | i-Cherry | Brazil | Brand Experience | Smarties Brazil | Silver |
Marcelinho tells all | SKY | Grupo Werthein | Mirum | Brazil | Social Media Marketing | Smarties Brazil | Finalist |
Release of M&Ms Crispy | M&M's | Mars | T&P powered by Mirum Agency | Brazil | Product / Service Launch | Smarties Brazil | Finalist |
Release of M&Ms Crispy | M&M's | Mars | Ogilvy | Brazil | Product / Service Launch | Smarties Brazil | Finalist |
IT2 Stories Game | Warner Bros | AT&T | Mirum | Brazil | Gaming / Gamification & E-Sports | Smarties Brazil | Finalist |
Besiktas Fantography | adidas | adidas | Wunderman Thompson | Turkey | Customer Experience, Inclusivity (during the pandemic) | Smarties EMEA | Bronze, Finalist |
Algida'yla Tatlıya BaÄŸla! - End It Up with Algida! | Algida | Unilever | Mindshare | Turkey | Data/Insights, Lead Generation / Direct Response / Conversions, Video Advertising | Smarties EMEA | Silver, Bronze (2) |
Most Beautiful Story | ARZUM | ARZUM | Wavemaker | Turkey | Social Responsibility | Smarties EMEA | Bronze |
Performance Booster | AXA | AXA | Wavemaker | Turkey | Lead Generation / Direct Response / Conversions | Smarties EMEA | Gold |
360 | Bulldog | Lagfin | Mindshare | Turkey | Social Media Marketing | Smarties EMEA | Finalist |
Brand Purpose in Action | Canesten | Bayer Group | MediaCom | UK | Brand Experience | Smarties EMEA | Finalist |
Canescool-it Influencer Campaign | Canesten | Bayer Group | MediaCom | UK | User Generated / Influencer Marketing | Smarties EMEA | Gold |
#CheckYourself | Dove | Unilever | Mindshare | Sweden | Social Media Marketing, Brand Experience | Smarties EMEA | Gold, Finalist |
LVP GAMING | Fast & Furious 9 | Universal Studios | m/SIX | Spain | Gaming / Gamification & E-Sports | Smarties EMEA | Bronze |
NERF ELITE + NERF ULTRA | Hasbro | Hasbro | MediaCom | Denmark | Video Advertising | Smarties EMEA | Finalist |
HOW WAS HUAWEI ABLE TO TURN THE TIME SPENT AT HOME INTO AN OPPORTUNITY? | Huawei | Huawei | Wavemaker | Turkey | eCommerce (pivoting during the pandemic) | Smarties EMEA | Bronze |
SOS Button | Kotex | Kimberly-Clark | Mindshare | Russia | Brand Experience, Location Based Services or Targeting, Mobile App, Product / Services Launch, Social Media Marketing, Social Messaging / Chat Apps / Text Messaging | Smarties EMEA | Gold (5), Silver |
40th Month of dental prevention by Mentadent – Mentadent Hub | Mentadent | Unilever | Mindshare | Italy | Social Media Marketing | Smarties EMEA | Finalist |
Facebook Target Tracking AR Ad | Migros | Migros | Ingage | Turkey | Social Media Marketing | Smarties EMEA | Finalist |
High-impact what else? The mobile campaign of Nespresso Vertuo Next | Nespresso | Nestlé | PATH GmbH | Germany | Innovation | Smarties EMEA | Finalist |
#DahaFazlaSen | Pharmaton | Sanofi | Mindshare | Turkey | Data/Insights | Smarties EMEA | Finalist |
Skechers x JGOLDCROWN | Skechers | Skechers | Mindshare | Spain | Gaming / Gamification & E-Sports | Smarties EMEA | Finalist |
Teleport- Coca-Cola Summer, Break your slumps with AR | Coca-Cola | The Coca-Cola Company | Ogilvy | Turkey | Data/Insights | Smarties EMEA | Silver |
Spotify- Coca-Cola Summer, Absconders’ Playlist | Coca-Cola | The Coca-Cola Company | Ogilvy | Turkey | Location Based Services or Targeting | Smarties EMEA | Finalist |
More More - Coca-Cola | Coca-Cola | The Coca-Cola Company | Wunderman Thompson | Turkey | Mobile App, Inclusivity (during the pandemic) | Smarties EMEA | Finalist (2) |
Maxi New Year Drawing Campaign | İşbank | İşbank | VMLY&R | Turkey | Consumer Promotions | Smarties EMEA | Finalist |
Maxi-Click to WhatsApp Ad Model | İşbank | İşbank | VMLY&R | Turkey | Social Messaging / Chat Apps / Text Messaging | Smarties EMEA | Silver |
Go Big or Go Home | Big Bold | Unilever | Mindshare | Turkey | User Generated / Influencer Marketing | Smarties EMEA | Finalist |
Boom Mate | Boom Boom | Unilever | Mindshare | Turkey | Gaming / Gamification & E-Sports, User Generated / Influencer Marketing, Technology Innovation | Smarties EMEA | Finalist (3) |
Survivor | Yumoş | Unilever | Wunderman Thompson | Turkey | Consumer Promotions, Customer Experience, Gaming / Gamification & E-Sports, Innovation, Brand Experience, Technology Innovation | Smarties EMEA | Silver (3), Bronze, Finalist (2) |
Building | Yumoş | Unilever | Wunderman Thompson | Turkey | Brand Experience, User Generated / Influencer Marketing, Inclusivity (during the pandemic) | Smarties EMEA | Silver, Bronze, Finalist |
Detergent Integrated Campaign | Yumoş | Unilever | Wunderman Thompson | Turkey | Brand Experience | Smarties EMEA | Finalist |
My India | MakeMyTrip | MakeMyTrip | Glitch | India | Best Use of User Generated Content for Advertising | Smarties India | Gold |
Unleash The Power Campaign | Dell Technologies | Dell Technologies | MediaCom | India | Gaming / Gamification & E-Sports | Smarties India | Bronze |
Make it Large with Royal Stag | Royal Stag | Pernod Ricard | Wavemaker | India | Video Advertising | Smarties India | Finalist |
FIK Mobile Campaign Packs a Mean Punch | HIT | Godrej Group | Mindshare | India | Product / Service Launch | Smarties India | Finalist |
Be Kind to Your Mind | Google Search | Alphabet | Essence | India | Social Impact / Not-For-Profit | Smarties India | Silver |
Save Our Restaurants | Pepsi | PepsiCo | Mindshare | India | Social Impact / Not-For-Profit | Smarties India | Gold |
101 of Launching a Car without a Car | PCA Automobiles | Citroen | MediaCom | India | Brand Awareness / Experience | Smarties India | Finalist |
Baat Ghar Ki - The Wikipedia of home building | UltraTech Cement | Aditya Birla Group | Mindshare | India | Video Advertising, Best use of Branded Content | Smarties India | Gold (2) |
#ALotCanHappenInside | Sunfeast Dark Fantasy | ITC | Wavemaker | India | Video Advertising | Smarties India | Bronze |
Creating a community as a the voice of the brand | ITC Masterchef | ITC | Wavemaker | India | Best Use of User Generated Content for Advertising | Smarties India | Bronze |
Stay home and Chill with Bingo! | Bingo! | ITC | Wavemaker | India | Consumer Promotions | Smarties India | Finalist |
#ForceForGood | P&G Shiksha | Procter & Gamble | MediaCom | India | Social Impact / Not-For-Profit | Smarties India | Finalist |
How UltraTech leveraged multiple channels to establish itself as a Home Building Companion | UltraTech Cement | Aditya Birla Group | Mindshare | India | Best use of vernacular language in mobile advertising, Cross Channel Integration | Smarties India | Gold, Silver |
How UltraTech contextually established the campaign messaging of Chance Na Lo | UltraTech Cement | Aditya Birla Group | Mindshare | India | Contextual / Native Advertising | Smarties India | Silver |
Keep It Fresh | Center Fresh | Perfetti Van Melle | Ogilvy | India | Best use of Branded Content | Smarties India | Finalist |
Break the ice with Mentos Say Hello | Mentos | Perfetti Van Melle | Wavemaker | India | Consumer Promotions, Product / Service Launch | Smarties India | Silver, Finalist |
Nurturing Bollywood Badshahs In Every Lane | MX TakaTak | ShareChat | GroupM | India | Cross Mobile Integration, Best use of Branded Content, Best use of vernacular language in mobile advertising | Smarties India | Gold, Finalist (2) |
#FeedTheStray | Pedigree | Mars | MediaCom | India | Social Impact / Not-For-Profit | Smarties India | Bronze |
Thank You Campaign | Snickers | Mars | MediaCom | India | Lead Generation | Smarties India | Finalist |
The Right Click | Axe | Unilever | Mindshare | India | Best use of Branded Content | Smarties India | Silver |
The Cost of Smoking | Aditya Birla Capital | Aditya Birla Group | Autumn Worldwide | India | Contextual / Native Advertising | Smarties India | Finalist |
Stamina Meter - A new currency in town! | Boost | Unilever | Mindshare | India | Contextual / Native Advertising, Best use of Branded Content, Brand Awareness / Experience, Best Data Driven Display Creative | Smarties India | Gold (2), Silver, Finalist |
Essentials On Wheels | Unilever | Unilever | Mindshare | India | Mobile App (includes mCommerce Solutions) | Smarties India | Finalist |
#StopTheBeautyTest | Dove | Unilever | Mindshare | India | Cross Channel Integration | Smarties India | Gold |
Disinfection Alert System | Domex | Unilever | Mindshare | India | Best Brand Experience in Mobile Rich Media | Smarties India | Silver |
Beat The Bacteria | Vim | Unilever | Mindshare | India | Most Engaging Mobile Creative | Smarties India | Silver |
Be Kind to Your Mind | Google Search | Alphabet | Essence | Indonesia | Social Impact / Not-For-Profit | Smarties Indonesia | Gold |
Make Valentine’s Day Great Again | Durex | Reckitt | VMLY&R | Indonesia | Brand Awareness / Experience | Smarties Indonesia | Gold |
Fun Progressive Learning With Augmented Reality | Wyeth Gold | Nestlé | Mindshare | Indonesia | Most Engaging Mobile Creative | Smarties Indonesia | Gold |
Bringing Offline Dental Care to Users on Mobile | Pepsodent | Unilever | Mindshare | Indonesia | Location Targeting, Seamless Consumer Experience | Smarties Indonesia | Finalist (2) |
Lifebuoy arms Indonesians against COVID with the power of real-time data | Lifebuoy | Unilever | Mindshare | Indonesia | Video Advertising, Best Data Driven Display Creative | Smarties Indonesia | Silver, Finalist |
Mobile Campaign Wakes Up Indonesia’s WOW Generation | Smartfren | Sinar Mas | MediaCom | Indonesia | Best Brand Experience in Mobile Rich Media, Banners & Rich Media Advertising | Smarties Indonesia | Gold, Silver |
These Are Not Sounds of Sprite | Sprite | The Coca-Cola Company | MediaCom | Indonesia | Mobile Audio / Voice | Smarties Indonesia | Gold |
Delivers Beauty With a Boost | Pond's | Unilever | Mindshare | Indonesia | Gaming / Gamification & E-Sports, Best Brand Experience in Mobile Rich Media, Best Data Driven Display Creative | Smarties Indonesia | Finalist (3) |
Cooking Up a Winning Storm with Royco Juara NutriMenu Mobile Campaign | Royco | Unilever | Mindshare | Indonesia | Lead Generation, Most Engaging Mobile Creative | Smarties Indonesia | Finalist (2) |
Indonesian Street Flavours Come Online with Festival Jajanan Bango | Bango | Unilever | Mindshare | Indonesia | Brand Awareness / Experience | Smarties Indonesia | Finalist |
Age Miracle #SekarangUntukNanti | Pond's | Unilever | Ogilvy | Indonesia | Video Advertising | Smarties Indonesia | Bronze |
Age Miracle #SekarangUntukNanti | Pond's | Unilever | Mindshare | Indonesia | Video Advertising | Smarties Indonesia | Bronze |
DANCOW FortiGro fosters the spirit of Ramadhan | DANCOW FortiGro | Nestlé | Mindshare | Indonesia | Best Brand Experience in Mobile Rich Media | Smarties Indonesia | Finalist |
Philosophy | Kopi Negeri | Unilever | Mindshare | Indonesia | Product / Service Launch, Cross Channel Integration | Smarties Indonesia | Silver, Bronze |
Happiness delivered home | Walls | Unilever | Mindshare | Indonesia | Lead Generation, Cross Mobile Integration | Smarties Indonesia | Silver, Bronze |
Let Children Play | Paddle Pop | Unilever | Mindshare | Indonesia | Consumer Promotions | Smarties Indonesia | Silver |
InDEOnesia | Rexona | Unilever | Mindshare | Indonesia | Lead Generation, Consumer Promotions | Smarties Indonesia | Finalist (2) |
Celebrating Moms on Mother's Day with DANCOW | DANCOW FortiGro | Nestlé | Mindshare | Indonesia | Mobile Audio / Voice, Brand Awareness / Experience | Smarties Indonesia | Finalist (2) |
Celebrating Moms on Mother's Day with DANCOW | DANCOW FortiGro | Nestlé | Wunderman Thompson | Indonesia | Mobile Audio / Voice, Brand Awareness / Experience | Smarties Indonesia | Finalist (2) |
Inspires Indonesia with Inspigo | Bear Brand | Nestlé | Mindshare | Indonesia | Mobile Audio / Voice | Smarties Indonesia | Finalist |
#StandUp against street harassment | L'Oréal | L'Oréal | Wavemaker | Indonesia | Most Engaging Mobile Creative, Social Impact / Not-For-Profit, Purposeful Marketing | Smarties Indonesia | Silver (2), Finalist |
m-Select Campaign Takes Grocery Shopping from Bricks to Clicks | Bliblimart | Djarum | Wavemaker | Indonesia | Lead Generation, Seamless Consumer Experience, Brand Awareness / Experience, Innovation, Most Engaging Mobile Creative | Smarties Indonesia | Silver (2), Finalist (3) |
#BundaBangga Campaign | DANCOW Nutritods | Nestlé | Wunderman Thompson | Indonesia | Seamless Consumer Experience, Best Brand Experience in Mobile Rich Media | Smarties Indonesia | Bronze, Finalist |
#BundaBangga Campaign | DANCOW Nutritods | Nestlé | Mindshare | Indonesia | Seamless Consumer Experience, Best Brand Experience in Mobile Rich Media | Smarties Indonesia | Bronze, Finalist |
The Science behind Exceptional #DariBelajarJadiHebat | S-26 Procal Gold | Nestlé | Ogilvy | Indonesia | Cross Channel Integration, Consumer Promotions | Smarties Indonesia | Bronze, Finalist |
The Science behind Exceptional #DariBelajarJadiHebat | S-26 Procal Gold | Nestlé | Mindshare | Indonesia | Cross Channel Integration, Consumer Promotions | Smarties Indonesia | Bronze, Finalist |
DREAM BIG Grow Happy Campaign | Lactogrow | Nestlé | Mindshare | Indonesia | Best Brand Experience in Mobile Rich Media | Smarties Indonesia | Bronze |
DREAM BIG Grow Happy Campaign | Lactogrow | Nestlé | Wunderman Thompson | Indonesia | Best Brand Experience in Mobile Rich Media | Smarties Indonesia | Bronze |
World Oral Health Day Campaign | Pepsodent | Unilever | Mindshare | Indonesia | Cross Mobile Integration | Smarties Indonesia | Finalist |
Dongeng Aku dan Kau Festival | DANCOW Nutritods | Nestlé | Wunderman Thompson | Indonesia | Consumer Promotions | Smarties Indonesia | Finalist |
Dongeng Aku dan Kau Festival | DANCOW Nutritods | Nestlé | Mindshare | Indonesia | Consumer Promotions | Smarties Indonesia | Finalist |
Learning Expert Series: Building The Brand Credibility | S-26 Procal Gold | Nestlé | Ogilvy | Indonesia | Banners & Rich Media Advertising | Smarties Indonesia | Finalist |
Learning Expert Series: Building The Brand Credibility | S-26 Procal Gold | Nestlé | Mindshare | Indonesia | Banners & Rich Media Advertising | Smarties Indonesia | Finalist |
Super Hair Super Day | Dove | Unilever | Mindshare | Indonesia | Product / Service Launch | Smarties Indonesia | Finalist |
SIAP JADI JAGOAN PUASA (Ramadan 2021) | DANCOW FortiGro | Nestlé | Mindshare | Indonesia | Banners & Rich Media Advertising | Smarties Indonesia | Finalist |
SIAP JADI JAGOAN PUASA (Ramadan 2021) | DANCOW FortiGro | Nestlé | Wunderman Thompson | Indonesia | Banners & Rich Media Advertising | Smarties Indonesia | Finalist |
#GreenBeauty | Garnier | L'Oréal | Wavemaker | Indonesia | Social Impact / Not-For-Profit, Purposeful Marketing | Smarties Indonesia | Bronze (2) |
Brightest Squad Hunt | Rexona | Unilever | Mindshare | Indonesia | Cross Mobile Integration | Smarties Indonesia | Finalist |
#SiapkanSekarang 2.0 | Nankid | Nestlé | Mindshare | Indonesia | Banners & Rich Media Advertising | Smarties Indonesia | Bronze |
#SiapkanSekarang 2.0 | Nankid | Nestlé | Wunderman Thompson | Indonesia | Banners & Rich Media Advertising | Smarties Indonesia | Bronze |
Get Well Soon Campaign | Pocari Sweat | Otsuka Pharmaceutical | m/SIX | Indonesia | Programmatic and Machine Learning, Video Advertising | Smarties Indonesia | Gold, Finalist |
Seamless Cross Channel Integration on "Smart Play & Learn" as proven moms' smart ways from S-26 Procal Nutrissentials | S-26 Procal Nutrissentials | Nestlé | Ogilvy | Indonesia | Social Media Marketing | Smarties Indonesia | Finalist |
Seamless Cross Channel Integration on "Smart Play & Learn" as proven moms' smart ways from S-26 Procal Nutrissentials | S-26 Procal Nutrissentials | Nestlé | Mindshare | Indonesia | Social Media Marketing | Smarties Indonesia | Finalist |
Next Dalgona Hunt | Nescafe | Nestlé | Mindshare | Indonesia | Consumer Promotions | Smarties Indonesia | Bronze |
"Rethinking Luxury business Transformation from Offline to Online" | Kiehl’s | L'Oréal | Wavemaker | Indonesia | Product / Service Launch | Smarties Indonesia | Finalist |
Personalized "Learning thru Play" Digital Experience drives appreciation to moms' best smart ways movement | S-26 Procal Nutrissentials | Nestlé | Ogilvy | Indonesia | Consumer Promotions | Smarties Indonesia | Finalist |
Personalized "Learning thru Play" Digital Experience drives appreciation to moms' best smart ways movement | S-26 Procal Nutrissentials | Nestlé | Mindshare | Indonesia | Consumer Promotions | Smarties Indonesia | Finalist |
Smart Matic | Stella | Godrej Group | m/SIX | Indonesia | Connected Devices / The Internet of Things | Smarties Indonesia | Finalist |
#GrowHappyDirumahAja | Lactogrow | Nestlé | Mindshare | Indonesia | Mobile Audio / Voice | Smarties Indonesia | Finalist |
Berkah Rasa Satu Meja (A Blessing of Taste on the Same Table) | Sariwangi / Buavita / Bango / Royco / Jawara | Unilever | Mindshare | Indonesia | Social Impact / Not-For-Profit, Programmatic and Machine Learning | Smarties Indonesia | Finalist (2) |
Midnight Magic (Ramadan Sahur Call) | Smartfren | Sinar Mas | MediaCom | Indonesia | Cross Mobile Integration | Smarties Indonesia | Finalist |
Jeju Rose "Mendadak K-Drama" | Rejoice | Procter & Gamble | MediaCom | Indonesia | Cross Mobile Integration, Programmatic and Machine Learning | Smarties Indonesia | Bronze, Finalist |
Rejeki WOW | Smartfren | Sinar Mas | MediaCom | Indonesia | Product / Service Launch | Smarties Indonesia | Finalist |
Be New Normal Ready: #CesBeforeCus | Redoxon | Bayer Group | MediaCom | Indonesia | Cross Mobile Integration | Smarties Indonesia | Silver |
#PlayCleanPlaySmart | Gillette | Procter & Gamble | MediaCom | Indonesia | Gaming / Gamification & E-Sports | Smarties Indonesia | Gold |
BK wants you to order from McD | Burger King | Restaurant Brands International | MediaCom | Indonesia | Purposeful Marketing | Smarties Indonesia | Silver |
How Head & Shoulders turned Brand's biggest Disadvantage into Advantage - making themselves a national Sweetheart | Head & Shoulders | Procter & Gamble | MediaCom | Vietnam | Brand Awareness / Experience, User Generated / Influencer Marketing, Cross Channel Integration | Smarties Vietnam | Gold, Bronze, Finalist |
"Running for an EXCEPTIONAL VIETNAM" prize / The Greater Race | Techcombank | Techcombank | ClickMedia | Vietnam | Social Impact / Not-For-Profit, Social Media Marketing | Smarties Vietnam | Finalist (2) |
Be Kind to Your Mind | Google Search | Alphabet | Essence | Vietnam | Social Impact / Not-For-Profit | Smarties Vietnam | Gold |
Outride Anything -"Brand That Genuinely Cares" | Shell Advance | Royal Dutch Shell | MediaCom | Vietnam | Lead Generation | Smarties Vietnam | Finalist |
TikTok Awards Vietnam 2020 - Awarding the celebration in "YOU" | TikTok | ByteDance | T&A Ogilvy | Vietnam | Social Impact / Not-For-Profit | Smarties Vietnam | Finalist |
Successful launch of NAN Optiro Kid RTD based on data signals & contextual creatives approach | Nan Optipro Kid | Nestlé | BatesCHI & Partners | Vietnam | Best Data Driven Display Creative | Smarties Vietnam | Bronze |
Live the Ranger life | Ford | The Ford Motor Company | Mindshare | Vietnam | Innovation, Programmatic and Machine Learning | Smarties Vietnam | Silver, Finalist |
Calcium Corbiere unites pregnant TikTokers | Calcium Corbiere | Sanofi | Mindshare | Vietnam | Social Media Marketing | Smarties Vietnam | Gold |
An Everest Adventure with AI | Ford | The Ford Motor Company | Mindshare | Vietnam | Lead Generation, Most Engaging Mobile Creative, Programmatic and Machine Learning | Smarties Vietnam | Gold, Finalist (2) |
Cook your Difference to Spice up TET | Maggi | Nestlé | Ogilvy | Vietnam | Best Brand Experience in Mobile Rich Media, Cross Channel Integration | Smarties Vietnam | Finalist (2) |
Get Your Head Back Into The Game | Warrior Energy Drink | TCP Group | Ogilvy | Vietnam | Product / Service Launch, User Generated / Influencer Marketing | Smarties Vietnam | Finalist (2) |
Ultimate Victory in eSports | Castrol | BP | Mindshare | Vietnam | Consumer Promotions, Gaming / Gamification & E-Sports | Smarties Vietnam | Silver, Finalist |
Live Life Exhilarated | Castrol | BP | Mindshare | Vietnam | Video Advertising | Smarties Vietnam | Silver |
Live Life Exhilarated | Castrol | BP | Ogilvy | Vietnam | Video Advertising | Smarties Vietnam | Silver |
The ULTIMATE Launch | Castrol | BP | Mindshare | Vietnam | Brand Awareness / Experience, Product / Service Launch, Cross Channel Integration, Digital Out-of-Home (DOOH) | Smarties Vietnam | Bronze, Finalist (3) |
“Share a Coke, Share a Lyric†| Coca-Cola | The Coca-Cola Company | MediaCom | Vietnam | Cross Mobile Integration, Mobile Audio / Voice | Smarties Vietnam | Bronze, Finalist |
The Razor of Champion Pro-league Club | Gillette | Procter & Gamble | MediaCom | Vietnam | Gaming / Gamification & E-Sports | Smarties Vietnam | Finalist |
Digital Transformation with Pampers | Pampers | Procter & Gamble | MediaCom | Vietnam | Best Data Driven Display Creative | Smarties Vietnam | Bronze |
Turn your Guilty Pleasure into Healthy Pleasure | Redoxon | Bayer Group | MediaCom | Vietnam | Cross Mobile Integration, Brand Awareness / Experience, Innovation | Smarties Vietnam | Silver, Finalist (2) |
Embracing Vietnamese Youth Distinctiveness | La Vie | Nestlé | MediaCom | Vietnam | Mobile Audio / Voice | Smarties Vietnam | Finalist |
Claymation Superheroes | Antibio Pro | Bayer Group | MediaCom | Vietnam | Video Advertising, Most Engaging Mobile Creative | Smarties Vietnam | Silver, Bronze |
Eco-Marathon - Pitch The Future | Shell | Royal Dutch Shell | MediaCom | Vietnam | Programmatic and Machine Learning | Smarties Vietnam | Finalist |
Seamless mobile experience boosted lead quality | Grab | Grab | Mindshare | Vietnam | Consumer Promotions | Smarties Vietnam | Finalist |
GrabMart Wet market_Digitalize the least digital | Grab | Grab | Mindshare | Vietnam | Social Impact / Not-For-Profit | Smarties Vietnam | Silver |
How was Huawei able to turn the Time spent at Home into an Opportunity? | Huawei | Huawei | Wavemaker | Turkey | Lead Generation / Direct Response / Conversions, eCommerce (pivoting during the pandemic) | Smarties Turkey | Finalist (2) |
Dream Long Frizz Killer Serum Launch – Bridge Project | L’Oréal | L'Oréal | Wavemaker | Turkey | Data/Insights | Smarties Turkey | Bronze |
Survivor | Yumoş | Unilever | Wunderman Thompson | Turkey | Consumer Promotions, Cross Channel Integration, Gaming / Gamification & E-Sports, Technology Innovation, Brand Experience, Innovation | Smarties Turkey | Silver (2), Bronze (2), Finalist (2) |
Building | Yumoş | Unilever | Wunderman Thompson | Turkey | Brand Experience, Cross Channel Integration, User Generated / Influencer Marketing, Inclusivity (during the pandemic) | Smarties Turkey | Gold, Silver, Bronze, Finalist |
Detergent Integrated Campaign | Yumoş | Unilever | Wunderman Thompson | Turkey | Brand Experience | Smarties Turkey | Finalist |
Besiktas Fantography | adidas | adidas | Wunderman Thompson | Turkey | Customer Experience | Smarties Turkey | Silver |
Performance Booster | AXA | AXA | Wavemaker | Turkey | Lead Generation / Direct Response / Conversions | Smarties Turkey | Finalist |
MOST BEAUTIFUL STORY | ARZUM | ARZUM | Wavemaker | Turkey | Social Responsibility | Smarties Turkey | Finalist |
Maxi New Year Drawing Campaign | İşbank | İşbank | VMLY&R | Turkey | Consumer Promotions | Smarties Turkey | Finalist |
Maxi-Click to WhatsApp Ad Model | İşbank | İşbank | VMLY&R | Turkey | Social Messaging / Chat Apps / Text Messaging | Smarties Turkey | Finalist |
Gaming Arena | Olips | Mondelēz International | Wavemaker | Turkey | Gaming / Gamification & E-Sports | Smarties Turkey | Finalist |
Football Campaign | First | Mondelēz International | Wavemaker | Turkey | User Generated / Influencer Marketing | Smarties Turkey | Finalist |
Calculating Hope | Mastercard | Mastercard | 4129Grey | Turkey | Brand Experience | Smarties Turkey | Finalist |
Summer Music Uplifting Breaks | Coca-Cola | The Coca-Cola Company | Ogilvy | Turkey | Brand Experience, Cross Channel Integration | Smarties Turkey | Silver, Bronze |
Spotify- Coca-Cola Summer, Absconders’ Playlist | Coca-Cola | The Coca-Cola Company | Ogilvy | Turkey | Location Based Services or Targeting | Smarties Turkey | Finalist |
I'm in | Vodafone | Vodafone | VMLY&R | Turkey | Gender Equality in Advertising | Smarties Turkey | Gold |
A Million More Lives - Safety Belt Warning Stopper | Volvo | Geely | Mindshare | Turkey | Contextual / Native Advertising | Smarties Turkey | Silver |
More More - Coca-Cola | Coca-Cola | The Coca-Cola Company | Wunderman Thompson | Turkey | Mobile App | Smarties Turkey | Bronze |
Big Bold - Go Big or Go Home | Algida | Unilever | Mindshare | Turkey | Brand Experience | Smarties Turkey | Finalist |
Boom Mate | Boom Boom | Unilever | Mindshare | Turkey | Gaming / Gamification & E-Sports, Contextual / Native Advertising, User Generated / Influencer Marketing | Smarties Turkey | Finalist (3) |
TV+ Content for You | Turkcell | Turkcell Holding | Mindshare | Turkey | Inclusivity (during the pandemic) | Smarties Turkey | Bronze |
Advertiser | Migros | Migros | Ingage | Turkey | Social Media Marketing | Smarties Turkey | Finalist |
Win with Algida | Algida | Unilever | Mindshare | Turkey | Customer Experience, Innovation, Technology Innovation | Smarties Turkey | Silver, Finalist (2) |
Algida'yla Tatlıya BaÄŸla! - End It Up with Algida! | Algida | Unilever | Mindshare | Turkey | Data/Insights, Lead Generation / Direct Response / Conversions | Smarties Turkey | Silver (2), Bronze |
E-gaming Activation | Supradyn | Bayer Group | MediaCom | Turkey | Gaming / Gamification & E-Sports | Smarties Turkey | Finalist |
Offline OOH Measurement & Optimization | Akbank | Sabancı Holding | MediaCom | Turkey | Innovation, Location Based Services or Targeting, Product / Services Launch, Cross Channel Integration, Data/Insights, Technology Innovation | Smarties Turkey | Gold, Bronze, Finalist (4) |
Hands Hands | Bepanthol | Bayer Group | MediaCom | Turkey | Cross Channel Integration, Social Media Marketing, User Generated / Influencer Marketing, Video Advertising | Smarties Turkey | Gold, Silver (3) |
Developer Summit China | Alphabet | Essence | China | Innovation | Smarties China | Gold | |
The Growth of Colonel KI | KFC | Yum! Brands | Mindshare | China | Brand Awareness/ Product / Services Launch, Lead Generation / Direct Response / Conversions / Promotion, Relationship Building / CRM, Mobile Gaming, Gamification & E-Sports, Innovation, Best Use of User Generated Content for Communications | Smarties China | Gold (3), Silver (2), Bronze |
Killer recipes | Unilever Food Solutions | Unilever | Mindshare | China | Lead Generation / Direct Response / Conversions / Promotion, Relationship Building / CRM, Data/Insights | Smarties China | Gold (3) |
QQ Star Milk x Discovery's Kenyan Safari | QQ Star Milk | Yili Group | Mindshare | China | Cross Media / Cross Mobile Integration, Mobile Social, VR/AR/MR, Best Brand Experience in Mobile App/Website, Best Use of User Generated Content for Communications | Smarties China | Silver (5) |
Chinese New Year Karaoke Reunion | KangShiFu | Ting Hsin International Group | Mindshare | China | Cross Media / Cross Mobile Integration, Joint Marketing with Hero App | Smarties China | Silver, Bronze |
Virtual Band Experience | Pepsi | PepsiCo | Mindshare | China | Mobile Gaming, Gamification & E-Sports | Smarties China | Silver |
From Battle to Bottle: Clear China's eSports Breakthrough | Clear | Unilever | Mindshare | China | Mobile Gaming, Gamification & E-Sports | Smarties China | Bronze |
Give a Thumbs Up | Lay’s | PepsiCo | Mindshare | China | Mobile Social, Joint Marketing with Hero App | Smarties China | Gold, Bronze |
Yili x Xiaomi's Smart Vending Machine | Yili | Yili Group | Mindshare | China | Data/Insights, The Internet of Things | Smarties China | Silver (2) |
Uniqlo x QQ Music | Uniqlo | Fast Retailing | Mindshare | China | Joint Marketing with Hero App | Smarties China | Bronze |
Protect the Protector | Castrol | BP | Mindshare | China | Voice/Mobile Audio, Best Use of User Generated Content for Communications | Smarties China | Gold, Silver |
Brand renewal: a feast of breaking the circle of black technology + top-notch | M-zone | China Mobile | Wavemaker | China | Cross Media / Cross Mobile Integration | Smarties China | Bronze |
Voice of The People | Nando's | Nando's | VMLY&R | South Africa | Promotion, Pendoring | Smarties South Africa | Gold, Finalist |
PEP Kids - Wishing the World Well | PEP Stores | Pepkor | Ogilvy | South Africa | Brand Purpose, Brand Purpose | Smarties South Africa | Gold, Finalist |
Born This Way | Lux | Unilever | Wunderman Thompson | South Africa | Brand Awareness, Social Media Marketing, MobileSearch | Smarties South Africa | Silver, Finalist (2) |
The Last of Us Part II | PlayStation | Sony | Wunderman Thompson | South Africa | Innovation, Innovation | Smarties South Africa | Bronze, Finalist |
The Gift of 2020 | Vodacom | Vodafone | Wunderman Thompson | South Africa | Brand Awareness, Social Media Marketing, Mobile Video | Smarties South Africa | Finalist (3) |
It can be only in SA | Standard Bank | Standard Bank Group | Wunderman Thompson | South Africa | Brand Awareness, Social Media Marketing, Influencer Marketing | Smarties South Africa | Finalist (3) |
Be the Light | Vodacom | Vodafone | Wunderman Thompson | South Africa | Social Media Marketing, Brand Awareness, Mobile Video | Smarties South Africa | Silver, Finalist (2) |
Snickers // MENA // AdColony | Snickers | Mars | MediaCom | United Arab Emirates | Technology Innovation, Customer Experience | Smarties MENA | Finalist (2) |
InMobi Boosts Awareness For The Launch of the All-New F-150 in the Middle East | Ford | The Ford Motor Company | GTB | United Arab Emirates | Product / Services Launch, Video Advertising | Smarties MENA | Finalist (2) |
F-150 // MENA // AdColony | Ford | The Ford Motor Company | GTB | United Arab Emirates | Product / Services Launch, Innovation | Smarties MENA | Bronze, Finalist |
47 Seconds (World Pneumonia Day) | GlaxoSmithKline | GlaxoSmithKline | TANK Worldwide | South Africa | User Generated / Influencer Marketing | Smarties MENA | Finalist |