MMA Smarties Business Impact Index - Rankings Detail | MMA Global

Top Holding Companies - Global 2023

WPP


Overall Rank:1
Points:3700.1
Awards Won:325
Finalist(s) Achieved:215

Best in Show(s) Won:0
Gold(s) Won:113
Silver(s) Won:98
Bronze(s) Won:114
Region:Global

Campaigns and Awards 2023

Campaign NameBrandAdvertiserAgencyLocationCategoryAwards ProgramAwards Won

"Quiet" Nature Regenerates Your "Loud" Life

La Vie

Nestlé

Mindshare

Vietnam

Cross Digital Media Marketing

Smarties APAC

Finalist

100 Girls, 100 Kinds of Beauty

Dove

Unilever

Mindshare

China (Mainland)

Short or Long Form Video, Omnichannel Marketing

Smarties APAC

Silver, Bronze

5 Star Mush Detector

Cadbury

Mondelēz International

Wavemaker

India

Customer (CX) / User Experience (UX) & Design

Smarties APAC

Bronze

5 Stars Everywhere

Cadbury

Mondelēz International

Wavemaker

India

Short or Long Form Video

Smarties APAC

Silver

BringBack2011

Oreo

Mondelēz International

Wavemaker

India

Cross Digital Media Marketing, Social Media Marketing

Smarties APAC

Finalist (2)

BUILD GRIT FOR THE BRAND BY BUILDING GRIT FOR VIETNAMESE YOUNG GENERATION

Milo

Nestlé

Ogilvy

Vietnam

Omnichannel Marketing

Smarties APAC

Finalist

Proud Sponsors of Groundstaff

Cadbury

Mondelēz International

Wavemaker

India

Brand Purpose / Activism

Smarties APAC

Finalist

#CheerForAllSports

Cadbury

Mondelēz International

Wavemaker

India

Real Time Marketing

Smarties APAC

Finalist

Amateur Esports League: Leveling Up the Customer Relationship

Castrol

BP

Mindshare

China (Mainland)

Integrated Ecommerce Innovation

Smarties APAC

Finalist

KPL Player Cards Launch

Clear

Unilever

Mindshare

China (Mainland)

Integrated Ecommerce Innovation

Smarties APAC

Gold

ConFUSEing Controller

Cadbury

Mondelēz International

Wavemaker

India

Gaming, Gamification & E-Sports

Smarties APAC

Finalist

Discover China's Endemic Species

Qualcomm

Qualcomm

Mindshare

China (Mainland)

Omnichannel Marketing

Smarties APAC

Bronze

Do the #RexonaFirstDayVibe

Rexona

Unilever

Mindshare

Philippines

Instant Impact / Promotion

Smarties APAC

Finalist

Don't lose your focus - Else miscount the words

Milo

Nestlé

Mindshare

Vietnam

Personalisation

Smarties APAC

Finalist

Harumkan Indonesia: Hijacking Indonesia Independence Day with Cross Digital Media

Downy

Procter & Gamble

EssenceMediacom

Indonesia

Cross Digital Media Marketing

Smarties APAC

Bronze

First ever reusable & sustainable platform

Volvo

Geely

Mindshare

India

Spatial / AR / VR / NFT / Metaverse Tech

Smarties APAC

Finalist

HeartSpeak: Voice of the Voiceless

Blibli

PT Global Digital Niaga Tbk

Wavemaker

Indonesia

Social Impact Marketing, Experimental / Innovation Technology

Smarties APAC

Silver (2)

How La Vie 19 Liters Transforms Its Business Model

La Vie

Nestlé

Mindshare

Vietnam

Customer Journey Marketing - Lead Generation / CRM

Smarties APAC

Gold

Kotex Fights Back Period Stigma - Bloody Awesome Series

Kotex

Kimberly-Clark

Mindshare

Vietnam

Brand Purpose / Activism, Brand Experience

Smarties APAC

Silver, Bronze

Banh Mi Takeover

Lifebuoy

Unilever

Mindshare

Vietnam

Social Impact Marketing

Smarties APAC

Finalist

Lighting up your world with Sunlight enabled by Grivy x Mindshare

Sunlight

Unilever

Mindshare

Indonesia

O2O / New Retail / Innovative & New Tech Sales Channels

Smarties APAC

Finalist

Destination Aranya

Louis Vuitton

LVMH

Mindshare

China (Mainland)

Product and / or Service Launch

Smarties APAC

Silver

Collectible Cards - Rewards for Everyone

Milo

Nestlé

Mindshare

Vietnam

Cross Digital Media Marketing

Smarties APAC

Finalist

Noah X Tommy Hilfiger

Tommy Hilfiger

PVH

Wavemaker

China (Mainland)

Spatial / AR / VR / NFT / Metaverse Tech, Live (Streaming) E-commerce

Smarties APAC

Silver (2)

Miracles Conditioner – No More Setengah-setengah

Pantene

Procter & Gamble

EssenceMediacom

Indonesia

Creator / Influencer / Celebrity Marketing

Smarties APAC

Silver

Pepsodent Makes Indonesians Smile on World Oral Health Day With InMobi and Glance

Pepsodent

Unilever

Mindshare

Indonesia

Brand Purpose / Activism

Smarties APAC

Finalist

Propelling Restaurants to Stardom

KangShiFu

Master Kong

Mindshare

China (Mainland)

O2O / New Retail / Innovative & New Tech Sales Channels

Smarties APAC

Gold

Virtual World

Samsung

Samsung

Mindshare

Indonesia

Spatial / AR / VR / NFT / Metaverse Tech

Smarties APAC

Finalist

Secret Messages

Cadbury

Mondelēz International

Wavemaker

India

Brand Experience, Omnichannel Marketing, Spatial / AR / VR / NFT / Metaverse Tech, Social Media Marketing

Smarties APAC

Gold (3), Silver

The Power of Authenticity

Simple

Unilever

Mindshare

Vietnam

Instant Impact / Promotion

Smarties APAC

Finalist

A New Skipper in the Market

Skipper Limited

S K Bansal Group

Mindshare

India

Creator / Influencer / Celebrity Marketing

Smarties APAC

Bronze

Smile to Unlock: E-commerce Discounts Meet Joyful Engagement

Blibli

PT Global Digital Niaga Tbk

Wavemaker

Indonesia

Experimental / Innovation Technology, Spatial / AR / VR / NFT / Metaverse Tech, Integrated Ecommerce Innovation

Smarties APAC

Bronze (3)

Stop The Beauty Test

Dove

Unilever

Mindshare

India

Diversity & Inclusion

Smarties APAC

Silver

Women are made for more

Sunlight

Unilever

Mindshare

Vietnam

Customer (CX) / User Experience (UX) & Design

Smarties APAC

Finalist

THE NET PRACTICE OF STOCK TRADING

Upstox

Upstox

Mindshare

India

Gaming, Gamification & E-Sports, Data Insights / Contextual Marketing, Real Time Marketing

Smarties APAC

Silver, Bronze (2)

The UV Alarmer

Vaseline

Unilever

Mindshare

Vietnam

Data Insights / Contextual Marketing

Smarties APAC

Silver

Thumbstopping Beauty Biases

Dove

Unilever

Mindshare

India

Social Impact Marketing, Real Time Marketing, Personalisation

Smarties APAC

Gold (2), Finalist

Trixy CineGame - 3 Layers of Fun

Kwality Wall's

Unilever

Mindshare

India

Experimental / Innovation Technology

Smarties APAC

Finalist

Dynamic Audio Campaign

CreamSilk

Unilever

Mindshare

Philippines

Audio / Voice / Sonic Branding

Smarties APAC

Finalist

Sales Rep of the Year!

Shikhar

Unilever

Mindshare

India

Live (Streaming) E-commerce

Smarties APAC

Gold

WHEN WAS THE LAST TIME YOU MET A DENTIST?

P/S

Unilever

Mindshare

Vietnam

Social Media Marketing, Brand Purpose / Activism, Customer Journey Marketing - Lead Generation / CRM, Product and / or Service Launch, Programmatic

Smarties APAC

Silver (2), Finalist (3)

Winning football fans over during the FIFA World Cup season with Coca-Cola

Coca-Cola

The Coca-Cola Company

EssenceMediacom

Indonesia

O2O / New Retail / Innovative & New Tech Sales Channels

Smarties APAC

Finalist

Football Farewell: Letters to Our Legends

Yili

Yili Group

Mindshare

China (Mainland)

Creator / Influencer / Celebrity Marketing

Smarties APAC

Gold

#FaithNotForce

Bournvita

Mondelēz International

Wavemaker

India

Social Impact Marketing, Short or Long Form Video

Smarties India

Finalist (2)

#FridayRelease

Sprite

The Coca-Cola Company

EssenceMediacom

India

Social Media Marketing, Omnichannel Marketing

Smarties India

Bronze, Finalist

#SmileOutLoud

Colgate

Colgate-Palmolive Company

Wavemaker

India

Social Impact Marketing

Smarties India

Finalist

5 Star Mush Detector

Cadbury

Mondelēz International

Wavemaker

India

Social Media Marketing

Smarties India

Gold

Xstream Fiber AR -Superfast speed for everyone’s needs

Bharti Airtel

Bharti Airtel

EssenceMediacom

India

Spatial / AR / VR / NFT / Metaverse Tech

Smarties India

Silver

Bijli Gul 2.0 - Power Off, Luminous On

Luminous Power Technologies

Luminous Power Technologies

Wavemaker

India

Cross Digital Media Marketing, Personalisation

Smarties India

Gold, Bronze

BringBack2011

Oreo

Mondelēz International

Wavemaker

India

Cross Digital Media Marketing

Smarties India

Gold

Coffee Ka Better Half

BisCafe

Britannia Industries

Mindshare

India

Product and / or Service Launch

Smarties India

Gold

Connected Rakhi

Cadbury

Mondelēz International

Wavemaker

India

Experimental / Innovation Technology

Smarties India

Finalist

Proud Sponsors of Groundstaff

Cadbury

Mondelēz International

Wavemaker

India

Brand Purpose / Activism

Smarties India

Silver

#CheerForAllSports

Cadbury

Mondelēz International

Wavemaker

India

Diversity & Inclusion, Real Time Marketing, Customer (CX) / User Experience (UX) & Design

Smarties India

Bronze, Finalist (2)

Valentine's Day 2023 Gamified Engagement campaign

Cadbury

Mondelēz International

Wavemaker

India

Integrated Ecommerce Innovation

Smarties India

Finalist

Valentine's Day Unforgettable Love Tips

Cadbury

Mondelēz International

Wavemaker

India

Personalisation

Smarties India

Silver

Halloween Campaign 2022

Chupa Chups

Perfetti Van Melle

Ogilvy

India

Experimental / Innovation Technology

Smarties India

Silver

ConFUSEing Controller

Cadbury

Mondelēz International

Wavemaker

India

Gaming, Gamification & E-Sports

Smarties India

Finalist

Driving high ROI campaigns via Service Commerce for L'Oreal Professional Division

L'Oréal

L'Oréal

Wavemaker

India

Customer Journey Marketing - Lead Generation / CRM

Smarties India

Silver

First ever reusable & sustainable platform

Volvo

Geely

Mindshare

India

Spatial / AR / VR / NFT / Metaverse Tech

Smarties India

Gold

Halloween Treasure Hunt

Alpenliebe Juzt Jelly

Perfetti Van Melle

Wavemaker

India

Audio / Voice / Sonic Branding

Smarties India

Gold

How we hacked India's biggest reality show to drive performance goals.

Vodafone Idea Limited

Vodafone Idea Limited

Wavemaker

India

Omnichannel Marketing

Smarties India

Silver

India unites together to co-create next favorite Cadbury flavor

Cadbury

Mondelēz International

Wavemaker

India

Customer (CX) / User Experience (UX) & Design

Smarties India

Bronze

Jeetega Bhai Jeetega Swadeshi Hi Jeetega

National Payments Corporation Of India

Government of India

EssenceMediacom

India

Product and / or Service Launch

Smarties India

Finalist

JioSaavn X Center Fresh Valentine's Day

JioSaavn

Jio Platforms

Wavemaker

India

Audio / Voice / Sonic Branding, Personalisation

Smarties India

Bronze, Finalist

JioSaavn X Limca Sportz

JioSaavn

Jio Platforms

EssenceMediacom

India

Audio / Voice / Sonic Branding

Smarties India

Finalist

Lets not just greet but meet this Diwali

Coca-Cola

The Coca-Cola Company

EssenceMediacom

India

Social Media Marketing

Smarties India

Silver

World Diabetes Day

Nutrichoice

Britannia Industries

Mindshare

India

Programmatic

Smarties India

Gold

One Home One Chance

UltraTech Cement

Aditya Birla Group

Mindshare

India

Cross Digital Media Marketing, Experimental / Innovation Technology

Smarties India

Silver, Bronze

Oreo Recipes - Baker's republic of Oreo

Oreo

Mondelēz International

Wavemaker

India

Data Insights / Contextual Marketing

Smarties India

Finalist

Perk Chaapless Champion

Peek Freans

Mondelēz International

Wavemaker

India

Creator / Influencer / Celebrity Marketing

Smarties India

Finalist

Perk Disclaimers

Peek Freans

Mondelēz International

Wavemaker

India

Personalisation, Real Time Marketing

Smarties India

Gold, Bronze

SaveThe20Coin

Oreo

Mondelēz International

Wavemaker

India

Instant Impact / Promotion

Smarties India

Gold

Search for Change

Google

Alphabet

EssenceMediacom

India

Brand Purpose / Activism, Diversity & Inclusion, Omnichannel Marketing

Smarties India

Gold, Silver, Finalist

Shush The Hush - Bleed Shamelessly

Bill & Melinda Gates Foundation

Bill & Melinda Gates Foundation

Organic by MSL

India

Social Impact Marketing

Smarties India

Finalist

Secret Messages

Cadbury

Mondelēz International

Wavemaker

India

India Best in Show, Omnichannel Marketing, Brand Experience, Social Media Marketing, Customer (CX) / User Experience (UX) & Design

Smarties India

Gold, Silver, Finalist (2)

Stop The Beauty Test

Dove

Unilever

Mindshare

India

Diversity & Inclusion

Smarties India

Gold

Taking the Omnichannel Route: Dell Hyperlocal Campaign

Dell

Dell Technologies

EssenceMediacom

India

O2O / New Retail / Innovative & New Tech Sales Channels

Smarties India

Finalist

The Missing Chapter

Whisper

Procter & Gamble

EssenceMediacom

India

Social Impact Marketing

Smarties India

Gold

THE NET PRACTICE OF STOCK TRADING

Upstox

Upstox

Mindshare

India

Gaming, Gamification & E-Sports

Smarties India

Gold

The World's Biggest Football Party Ever

JioCinema

Network18 Group

Wavemaker

India

Cross Digital Media Marketing

Smarties India

Bronze

Thumbstopping Beauty Biases

Dove

Unilever

Mindshare

India

Real Time Marketing, Social Impact Marketing, Brand Experience

Smarties India

Silver, Finalist (2)

Gamified Audio Engagement Campaign-T20 WC’2022

Thums Up

The Coca-Cola Company

EssenceMediacom

India

Gaming, Gamification & E-Sports

Smarties India

Finalist

Transforming YouTube from view-only to a mobile-first creation destination

YouTube

Alphabet

EssenceMediacom

India

Cross Digital Media Marketing

Smarties India

Finalist

UNCUT with PRIDE

Livon

Marico Limited

Ogilvy

India

Diversity & Inclusion

Smarties India

Finalist

Sales Rep of the Year!

Shikhar

Unilever

Mindshare

India

Live (Streaming) E-commerce

Smarties India

Gold

Unveil Your Big Year Through Music

Aditya Birla Group

Aditya Birla Group

Mindshare

India

Customer (CX) / User Experience (UX) & Design

Smarties India

Finalist

When Lakme 'winged it' with Ankush

Lakmé

Unilever

Mindshare

India

Creator / Influencer / Celebrity Marketing

Smarties India

Bronze

World’s first multiplex in Metaverse powered by WEB 3.0 technologies

Bharti Airtel

Bharti Airtel

EssenceMediacom

India

Experimental / Innovation Technology

Smarties India

Gold

#MoltoPemersatuPasutri

Molto

Unilever

Mindshare

Indonesia

Social Media Marketing, Creator / Influencer / Celebrity Marketing

Smarties Indonesia

Silver, Finalist

Awal Semua Kebaikan

Bebelac

Danone

Wavemaker

Indonesia

Social Impact Marketing

Smarties Indonesia

Finalist

Bango x Love Caca - Indonesia's First Virtual Influencer

Bango

Unilever

Mindshare

Indonesia

Spatial / AR / VR / NFT / Metaverse Tech

Smarties Indonesia

Finalist

Unleash Greatness

Vuse

British American Tobacco

EssenceMediacom

Indonesia

Real Time Marketing, Programmatic

Smarties Indonesia

Bronze, Finalist

The Dawn Of A New Era in Remarketing with Personalisation

Blibli

PT Global Digital Niaga Tbk

Wavemaker

Indonesia

Personalisation

Smarties Indonesia

Bronze

Breaking Barriers for Movement

Rexona

Unilever

Mindshare

Indonesia

Brand Purpose / Activism

Smarties Indonesia

Finalist

Bruntusan Gone, Hijab On

Pond's

Unilever

Mindshare

Indonesia

Real Time Marketing

Smarties Indonesia

Gold

Building Stronger roots in the Holy Month

Lifebuoy

Unilever

Mindshare

Indonesia

Short or Long Form Video

Smarties Indonesia

Gold

Empowering Movement Through Inclusion

Rexona

Unilever

Mindshare

Indonesia

Diversity & Inclusion

Smarties Indonesia

Finalist

Empowering Smiles: Pepsodent's Brand Purpose with #KonsultasiGigiSekarang

Pepsodent

Unilever

Mindshare

Indonesia

Social Impact Marketing, Customer (CX) / User Experience (UX) & Design

Smarties Indonesia

Gold, Silver

Energy Nusantara, Celebrating & Preserving Traditional Indonesian Sports

Milo

Nestlé

Wunderman Thompson

Indonesia

Social Impact Marketing

Smarties Indonesia

Bronze

EUDG #SetiapUBeriKebaikan Campaign

Unilever

Unilever

Mindshare

Indonesia

Social Impact Marketing

Smarties Indonesia

Bronze

Feast Pop Hijacks the World Cup

Wall's

Unilever

Mindshare

Indonesia

Real Time Marketing

Smarties Indonesia

Bronze

From Dropout to Sold-Out: A Remarketing Strategy that Reshaped Ecommerce Success

Blibli

PT Global Digital Niaga Tbk

Wavemaker

Indonesia

Spatial / AR / VR / NFT / Metaverse Tech, Customer (CX) / User Experience (UX) & Design, Programmatic

Smarties Indonesia

Silver, Bronze, Finalist

Bright Complete Anti Acne - Drawat Masteclass

Garnier

L'Oréal

Wavemaker

Indonesia

Experimental / Innovation Technology

Smarties Indonesia

Finalist

Amplifying Product Unique Selling Point through Gamification

Garnier

L'Oréal

Wavemaker

Indonesia

Gaming, Gamification & E-Sports

Smarties Indonesia

Finalist

HeartSpeak: Voice of the Voiceless

Blibli

PT Global Digital Niaga Tbk

Wavemaker

Indonesia

Brand Experience, Experimental / Innovation Technology

Smarties Indonesia

Gold, Finalist

Taking a stand against bad breath

Listerine

Johnson & Johnson

Wunderman Thompson

Indonesia

Brand Purpose / Activism

Smarties Indonesia

Finalist

Sense of Purpose – Catalyze the Indonesian consumer consciousness towards sustainability

L'Oréal

L'Oréal

Wavemaker

Indonesia

Social Impact Marketing

Smarties Indonesia

Finalist

Magnum Opus

Magnum

Unilever

Mindshare

Indonesia

Brand Experience

Smarties Indonesia

Finalist

Mobile Gamification and Dynamic Creative Optimization Revitalize Vaseline’s Brand Relevance among Indonesian Women

Vaseline

Unilever

Mindshare

Indonesia

Customer Journey Marketing - Lead Generation / CRM, Short or Long Form Video

Smarties Indonesia

Finalist (2)

Multi-channel Campaign Inspires Gen-Z Indonesians to Clear Their Heads Of Stress

Clear

Unilever

Mindshare

Indonesia

Customer Journey Marketing - Lead Generation / CRM, Experimental / Innovation Technology, Data Insights / Contextual Marketing

Smarties Indonesia

Bronze (2), Finalist

No Stress when it's CLEAR

Clear

Unilever

Mindshare

Indonesia

Omnichannel Marketing

Smarties Indonesia

Finalist

Owning micro-moments with #AQUADULU

AQUA

Danone

Wavemaker

Indonesia

Real Time Marketing

Smarties Indonesia

Finalist

Miracles Conditioner – No More Setengah-setengah

Pantene

Procter & Gamble

EssenceMediacom

Indonesia

Creator / Influencer / Celebrity Marketing

Smarties Indonesia

Silver

Pretz Captivated Indonesian Gen Z with Online-to-Offline experience

Pretz

Mondelēz International

Wavemaker

Indonesia

Data Insights / Contextual Marketing, O2O / New Retail / Innovative & New Tech Sales Channels

Smarties Indonesia

Finalist (2)

Rock The Shopping Cart: Lazada Karaoke Art Builds Connections – Essencemediacom/ YMT

Lazada

Alibaba Group

EssenceMediacom

Indonesia

Experimental / Innovation Technology, Audio / Voice / Sonic Branding

Smarties Indonesia

Silver, Finalist

Royco Nutrimenu : Eat for Good

Royco

Unilever

Mindshare

Indonesia

Programmatic

Smarties Indonesia

Finalist

Samsung and Telkomsel DigiAds Collaboration Bringing Digital Access To All

Samsung

Samsung

Mindshare

Indonesia

Diversity & Inclusion

Smarties Indonesia

Gold

Multi-Player Battle: Raja Galaxy

Samsung Galaxy

Samsung

Mindshare

Indonesia

Gaming, Gamification & E-Sports

Smarties Indonesia

Silver

Smelling Good vs. Looking Good: AXE's Mini Market Promotions

AXE

Unilever

Mindshare

Indonesia

Instant Impact / Promotion

Smarties Indonesia

Silver

Smile to Unlock: E-commerce Discounts Meet Joyful Engagement

Blibli

PT Global Digital Niaga Tbk

Wavemaker

Indonesia

Programmatic, Spatial / AR / VR / NFT / Metaverse Tech, Personalisation

Smarties Indonesia

Silver, Bronze, Finalist

Spreading Love, Creating Impact: The 'Speak Up for Love' Story

Closeup

Unilever

Mindshare

Indonesia

Instant Impact / Promotion

Smarties Indonesia

Gold

Conditioning the Nation

Sunsilk

Unilever

Mindshare

Indonesia

Omnichannel Marketing

Smarties Indonesia

Finalist

The Unequal Dinner

Durex

Reckitt

EssenceMediacom

Indonesia

Short or Long Form Video

Smarties Indonesia

Finalist

The WOW Launch 2023

Samsung

Samsung

Mindshare

Indonesia

Product and / or Service Launch

Smarties Indonesia

Finalist

Take the wrinkles out of your life

Molto

Unilever

Mindshare

Indonesia

O2O / New Retail / Innovative & New Tech Sales Channels

Smarties Indonesia

Gold

Voice to CLEAR Your Head

Clear

Unilever

Mindshare

Indonesia

Audio / Voice / Sonic Branding

Smarties Indonesia

Finalist

30th Anniversary - #Wall'sHappyJingle

Wall's

Unilever

Mindshare

Indonesia

Audio / Voice / Sonic Branding

Smarties Indonesia

Silver

We Skincare About You: Bringing New York to Jakarta

Kiehl's

L'Oréal

Wavemaker

Indonesia

Brand Experience

Smarties Indonesia

Bronze

Winning football fans over during the FIFA World Cup season with Coca-Cola

Coca-Cola

The Coca-Cola Company

EssenceMediacom

Indonesia

O2O / New Retail / Innovative & New Tech Sales Channels

Smarties Indonesia

Silver

Winning Local Battle in Central Java Region

AQUA

Danone

Wavemaker

Indonesia

Omnichannel Marketing

Smarties Indonesia

Bronze

Worth It Squad: Putting the Spotlight on Diverse Indonesian Beauty

L'Oréal

L'Oréal

Wavemaker

Indonesia

Social Media Marketing

Smarties Indonesia

Finalist

KOL-Powered Immersive Shopping Experience

Tresemme

Unilever

Mindshare

Philippines

Philippines Best in Show, Cross Digital Media Marketing, Social Media Marketing, Creator / Influencer / Celebrity Marketing

Smarties Philippines

Gold, Silver, Finalist

Accelerating the Next-Generation Ford Territory Launch Through Navigational Data

Ford

The Ford Motor Company

Mindshare

Philippines

Product and / or Service Launch

Smarties Philippines

Finalist

Man at His Best

AXE

Unilever

Mindshare

Philippines

Brand Experience

Smarties Philippines

Finalist

Best-Ever Summer: making Revenge Travel possible through social entertainment

Sunsilk

Unilever

Mindshare

Philippines

Social Media Marketing

Smarties Philippines

Finalist

Do the #RexonaFirstDayVibe

Rexona

Unilever

Mindshare

Philippines

Short or Long Form Video, Instant Impact / Promotion

Smarties Philippines

Silver, Finalist

Empowering Young Filipino Changemakers to Get Dirty for Good

Breeze

Unilever

Mindshare

Philippines

Brand Purpose / Activism

Smarties Philippines

Bronze

Empowers Modern Filipinas to be their Best

CreamSilk

Unilever

Mindshare

Philippines

Instant Impact / Promotion, Product and / or Service Launch

Smarties Philippines

Silver, Bronze

Everest - Maximizing Household Data to Capture High-Value Consumers

Ford

The Ford Motor Company

Mindshare

Philippines

Data Insights / Contextual Marketing

Smarties Philippines

Silver

How AI helped Rebisco Sandwich's Growth in the Category

Rebisco

Rebisco

Mindshare

Philippines

Programmatic

Smarties Philippines

Bronze

Create Your Own Tinola Adventure

Knorr

Unilever

Mindshare

Philippines

Creator / Influencer / Celebrity Marketing

Smarties Philippines

Silver

Gamified Mobile Campaign Inspires Young Filipino Cooks to Sharpen Their Cooking Skills

Knorr

Unilever

Mindshare

Philippines

Data Insights / Contextual Marketing, Customer (CX) / User Experience (UX) & Design

Smarties Philippines

Gold, Silver

RECIPE DCO CAMPAIGN

Maggi

Nestlé

OpenMind

Philippines

Personalisation

Smarties Philippines

Gold

#BringYourClayGame from Gaming to Grooming

Master

Unilever

Mindshare

Philippines

Experimental / Innovation Technology, Customer (CX) / User Experience (UX) & Design, Spatial / AR / VR / NFT / Metaverse Tech

Smarties Philippines

Bronze (2), Finalist

Have the Courage to Stand Up

Nescafé

Nestlé

OpenMind

Philippines

Short or Long Form Video

Smarties Philippines

Gold

Mobile Gamification Pumps Up The Party in KFC Christmas Bucket Meal Campaign

KFC

Yum! Brands

Wavemaker

Philippines

Customer (CX) / User Experience (UX) & Design, Gaming, Gamification & E-Sports

Smarties Philippines

Gold, Finalist

Nurture a Gifted Brain with Promil®

Promil

Nestlé

OpenMind

Philippines

Cross Digital Media Marketing

Smarties Philippines

Finalist

Panacea Red AR Filter

Pond's

Unilever

Mindshare

Philippines

Programmatic, Spatial / AR / VR / NFT / Metaverse Tech

Smarties Philippines

Finalist (2)

Personalization with Pond's

Pond's

Unilever

Mindshare

Philippines

Cross Digital Media Marketing

Smarties Philippines

Finalist

Kada Spin, Sure Win (Win for Every Spin): Engaging Filipino Consumers with prizes and rewards

Surf

Unilever

Mindshare

Philippines

Instant Impact / Promotion

Smarties Philippines

Silver

Live Streamer Collaboration: “From One Wise Mom to Another

Surf

Unilever

Mindshare

Philippines

Brand Experience

Smarties Philippines

Gold

Survival of the Freshest

Rexona

Unilever

Mindshare

Philippines

Brand Experience

Smarties Philippines

Finalist

The Happinas Chatbot: Selecta celebrates family enjoyment and provides happiness amidst the pandemic

Selecta

Unilever

Mindshare

Philippines

Brand Purpose / Activism

Smarties Philippines

Bronze

Dynamic Audio Campaign

CreamSilk

Unilever

Mindshare

Philippines

Personalisation

Smarties Philippines

Silver

You Are My #1 Mom

Nido

Nestlé

OpenMind

Philippines

Short or Long Form Video, Cross Digital Media Marketing

Smarties Philippines

Gold, Silver

#Lethergrow

Dove

Unilever

Mindshare

Thailand

Brand Purpose / Activism, Social Impact Marketing

Smarties Thailand

Gold, Silver

Dirt Run Battle

Breeze

Unilever

Mindshare

Thailand

Brand Experience, Brand Purpose / Activism

Smarties Thailand

Finalist (2)

Live Your Way

Boonthavorn

Boonthavorn

Wavemaker

Thailand

Personalisation

Smarties Thailand

Bronze

Triple Gluta Serum x Miss Grand Thailand

Pond's

Unilever

Mindshare

Thailand

Brand Experience, Creator / Influencer / Celebrity Marketing

Smarties Thailand

Gold, Silver

"Quiet" Nature Regenerates Your "Loud" Life

La Vie

Nestlé

Mindshare

Vietnam

Cross Digital Media Marketing

Smarties Vietnam

Gold

2PM Positive Ride

Berocca

Bayer Group

EssenceMediacom

Vietnam

Gaming, Gamification & E-Sports

Smarties Vietnam

Gold

Powderfilled campaign

Alpenliebe

Perfetti Van Melle

Wavemaker

Vietnam

Spatial / AR / VR / NFT / Metaverse Tech, Experimental / Innovation Technology, Customer (CX) / User Experience (UX) & Design

Smarties Vietnam

Bronze, Finalist (2)

From PROMO to FOMO

Coca-Cola

The Coca-Cola Company

EssenceMediacom

Vietnam

O2O / New Retail / Innovative & New Tech Sales Channels, Customer (CX) / User Experience (UX) & Design

Smarties Vietnam

Bronze (2)

Beating the Heat with Context and Content

Sprite

The Coca-Cola Company

EssenceMediacom

Vietnam

Spatial / AR / VR / NFT / Metaverse Tech, Data Insights / Contextual Marketing

Smarties Vietnam

Gold, Silver

Bia Saigon Masterbrand Tet 2023 - 63 is 1

Bia Saigon

ThaiBev

EssenceMediacom

Vietnam

Omnichannel Marketing, Cross Digital Media Marketing, Programmatic

Smarties Vietnam

Gold (2), Finalist

Connecting with Nature, Regenerating the Youth - LaVie's success story

La Vie

Nestlé

Mindshare

Vietnam

Social Media Marketing

Smarties Vietnam

Silver

DATA – NEXT-GEN ENGINE

Ford

The Ford Motor Company

Mindshare

Vietnam

Cross Digital Media Marketing

Smarties Vietnam

Finalist

Kotex Fights Back Period Stigma - Bloody Awesome Series

Kotex

Kimberly-Clark

Mindshare

Vietnam

Brand Purpose / Activism

Smarties Vietnam

Gold

Weather Rescue - A Novo “Skincare” Solution For This Summer

Grab

Grab

Mindshare

Vietnam

Brand Experience, Real Time Marketing

Smarties Vietnam

Finalist (2)

How A Value Of Sport Broke A Traditional Vietnamese Prejudice About Success

Milo

Nestlé

Ogilvy

Vietnam

Brand Purpose / Activism

Smarties Vietnam

Finalist

How La Vie 19 Liters Transforms Its Business Model

La Vie

Nestlé

Mindshare

Vietnam

Data Insights / Contextual Marketing, Integrated Ecommerce Innovation

Smarties Vietnam

Silver, Finalist

How Maggi Preserves the Cultural Heritage Of Vietnam Through Local Ingredients Across 63 Provinces

Maggi

Nestlé

Ogilvy

Vietnam

Brand Purpose / Activism

Smarties Vietnam

Finalist

Mentos Fanta Limited Edition Launch - The Most Unexpected Collaboration Ever

Mentos

Perfetti Van Melle

Wavemaker

Vietnam

Product and / or Service Launch

Smarties Vietnam

Bronze

Nutifood GrowPLUS+ Super Mom

Nutifood GrowPLUS+

NutiFood

Mindshare

Vietnam

Instant Impact / Promotion

Smarties Vietnam

Finalist

Ride On Father, Ride On Children

Shell

Shell

EssenceMediacom

Vietnam

Customer (CX) / User Experience (UX) & Design, Experimental / Innovation Technology

Smarties Vietnam

Silver (2)

150th Anniversary campaign on Lazada

Shiseido

Shiseido

Wavemaker

Vietnam

Integrated Ecommerce Innovation

Smarties Vietnam

Finalist

TECHCOMBANK CASA

Techcombank

Techcombank

Mindshare

Vietnam

Customer Journey Marketing - Lead Generation / CRM

Smarties Vietnam

Bronze

Techcombank Marathon 2022

Techcombank

Techcombank

CLICKMEDIA

Vietnam

Social Impact Marketing

Smarties Vietnam

Finalist

Turning Around A Beer Brand By Not Acting Like A Beer Brand

Bia Saigon

ThaiBev

Ogilvy

Vietnam

Product and / or Service Launch, Creator / Influencer / Celebrity Marketing

Smarties Vietnam

Silver, Finalist

A SuperFresh Journey with Refika Birgül

SuperFresh

Y?ld?z Holding

Wunderman Thompson

Turkey

Short or Long Form Video, Omnichannel Marketing

Smarties EMEA

Gold, Finalist

ASPIRIN´S DOOH CAMPAIGN: THE POWER OF DATA-DRIVEN TARGETING

Bayer

Bayer Group

EssenceMediacom

Austria

Data Insights / Contextual Marketing, Digital Out-of-Home (DOOH)

Smarties EMEA

Gold (2)

Consideration Uplift

Beko

Koç Holding

Ingage

France

Performance Marketing

Smarties EMEA

Bronze

Sustainability Communication

Beko

Koç Holding

Ingage

Turkey

Sustainability

Smarties EMEA

Finalist

Breaking Barriers: e.l.f. Cosmetics' Inclusive Advertising Campaign Powered by AI

e.l.f. Cosmetics

e.l.f. Cosmetics

Wavemaker

UK

Diversity & Inclusion

Smarties EMEA

Silver

Bright Sides

Nando's

Nando's

VMLY&R

South Africa

Cross Digital Media Marketing, Brand Experience, Real Time Marketing

Smarties EMEA

Gold (2), Silver

Ecosystem

Turkcell

Turkcell

Mindshare

Turkey

Product and / or Service Launch

Smarties EMEA

Finalist

First Party Data Project

Arçelik

Koç Holding

Ingage

Turkey

Performance Marketing

Smarties EMEA

Finalist

F-MAX Germany

Ford

The Ford Motor Company

Ingage

Germany

Gaming, Gamification & E-Sports, Customer (CX) / User Experience (UX) & Design

Smarties EMEA

Finalist (2)

EcoAnxiety

Grundig

Koç Holding

Ingage

Germany

Sustainability

Smarties EMEA

Bronze

Micro Soccer: Unlocking The Power of Connected Brands

KFC

Yum! Brands

Yonder

South Africa

Experimental / Innovation Technology

Smarties EMEA

Bronze

Make Permanent Peony Scent Last

Yumo?

Unilever

Wunderman Thompson

Turkey

Contextual and Geo Targeting, Digital Out-of-Home (DOOH)

Smarties EMEA

Finalist (2)

Soul Satisfaction Chatbot

Grundig

Koç Holding

Ingage

Turkey

Experimental / Innovation Technology, Sustainability, Social Messaging / Chat Apps / Text Messaging

Smarties EMEA

Gold, Silver, Finalist

Solo YTM

Solo

Eczac?ba?? Group

Ingage

Turkey

Creator / Influencer / Celebrity Marketing, Integrated Ecommerce Innovation

Smarties EMEA

Gold, Finalist

Today's Bread Forever

Brennans Bread

Brennans Bakeries

Mindshare

Ireland

Social Media Marketing, Spatial / AR / VR / NFT / Metaverse Tech

Smarties EMEA

Finalist (2)

What The Fanta

Fanta

The Coca-Cola Company

EssenceMediacom

Turkey

Product and / or Service Launch

Smarties EMEA

Gold

There is No Better

Yumo?

Unilever

Wunderman Thompson

Turkey

Omnichannel Marketing, Personalisation, Real Time Marketing, Digital Out-of-Home (DOOH), Experimental / Innovation Technology

Smarties EMEA

Gold (2), Bronze (2), Finalist

CTV meets DCO: Bringing Personalisation to the big Screen

KFC

Yum! Brands

Wavemaker

Germany

Personalisation

Smarties Germany

Bronze

Dt. Telekom and partners are utilizing the power of media to generate donations for the earthquake victims in Turkey & Syria

Deutsche Telekom

Deutsche Telekom

Mindshare

Germany

Social Impact Marketing

Smarties Germany

Bronze

F-MAX Germany

Ford

The Ford Motor Company

Ingage

Germany

Customer (CX) / User Experience (UX) & Design, Gaming, Gamification & E-Sports

Smarties Germany

Finalist (2)

Golden X-Mas with ANNEMARIE BÖRLIND x NOVALANALOVE

Annemarie Börlind

Annemarie Börlind

Wavemaker

Germany

Creator / Influencer / Celebrity Marketing

Smarties Germany

Bronze

EcoAnxiety

Grundig

Koç Holding

Ingage

Germany

Sustainability

Smarties Germany

Bronze

How L’Oréal Paris Revitalift won the Vitamin C game with Advocacy

L'Oréal

L'Oréal

Wavemaker

Germany

Social / Influencer Commerce, Creator / Influencer / Celebrity Marketing

Smarties Germany

Bronze (2)

Pioneering a high-value customers targeting approach using AI driven technologies

Bayer Vital GmbH

Bayer Group

EssenceMediacom

Germany

Experimental / Innovation Technology

Smarties Germany

Bronze

You're the Voice! Your voice, your power against hate speech

Deutsche Telekom

Deutsche Telekom

Mindshare

Germany

Brand Purpose / Activism, Diversity & Inclusion

Smarties Germany

Bronze (2)

25th November, I Exist

Vodafone

Vodafone

VMLY&R

Turkey

Social Impact Marketing, Data Insights / Contextual Marketing, Data Insights / Contextual Marketing, Cross Digital Media Marketing

Smarties Turkey

Silver, Bronze, Finalist (2)

A SuperFresh Journey with Refika Birgül

SuperFresh

Y?ld?z Holding

Wunderman Thompson

Turkey

Creator / Influencer / Celebrity Marketing, Short or Long Form Video, Cross Digital Media Marketing, Omnichannel Marketing

Smarties Turkey

Finalist (4)

UCL Pro Ball CGI

adidas

adidas

EssenceMediacom

Turkey

Spatial / AR / VR / NFT / Metaverse Tech

Smarties Turkey

Finalist

Didn't See That Coming

adidas

adidas

EssenceMediacom

Turkey

Gaming, Gamification & E-Sports, Brand Experience

Smarties Turkey

Gold, Silver

UCLF Ticket Raffle

adidas

adidas

EssenceMediacom

Turkey

Instant Impact / Promotion, Brand Experience

Smarties Turkey

Finalist (2)

Podcast Hack

Coca-Cola

The Coca-Cola Company

EssenceMediacom

Turkey

Audio / Voice / Sonic Branding

Smarties Turkey

Bronze

Coke Studio

Coca-Cola

The Coca-Cola Company

EssenceMediacom

Turkey

Omnichannel Marketing

Smarties Turkey

Finalist

Daha Daha Loyalty

Coca-Cola

The Coca-Cola Company

EssenceMediacom

Turkey

Performance Marketing, Customer Journey Marketing - Lead Generation / CRM

Smarties Turkey

Silver, Finalist

Dynavit Precision Marketing

Dynavit

Eczac?ba?? Group

Ingage

Turkey

Customer (CX) / User Experience (UX) & Design

Smarties Turkey

Finalist

Double Up

Fanta

The Coca-Cola Company

EssenceMediacom

Turkey

Co-branded Marketing, Brand Purpose / Activism

Smarties Turkey

Bronze, Finalist

Fanta Fest

Fanta

The Coca-Cola Company

EssenceMediacom

Turkey

Brand Experience, Contextual and Geo Targeting, Data Insights / Contextual Marketing, Personalisation

Smarties Turkey

Finalist (4)

The Most Beautiful Transformation

Filli Boya

Nippon Paint Holdings Co. Ltd

Mindshare

Turkey

Brand Purpose / Activism, Diversity & Inclusion

Smarties Turkey

Finalist (2)

Seo&Content Strategy For Organic Growth

Filli Boya

Nippon Paint Holdings Co. Ltd

Mindshare

Turkey

Customer (CX) / User Experience (UX) & Design, Data Insights / Contextual Marketing, Personalisation

Smarties Turkey

Finalist (3)

First Party Data Project

Arçelik

Koç Holding

Ingage

Turkey

Performance Marketing

Smarties Turkey

Silver

Soul Satisfaction Chatbot

Grundig

Koç Holding

Ingage

Turkey

Social Media Marketing, Sustainability, Experimental / Innovation Technology, Social Messaging / Chat Apps / Text Messaging

Smarties Turkey

Gold, Silver (2), Finalist

H?Y Relaunch / Dropping the link

Vodafone

Vodafone

VMLY&R

Turkey

Integrated Ecommerce Innovation, Product and / or Service Launch

Smarties Turkey

Bronze, Finalist

Odea Cash Reward Campaign

Odeabank

Bank Audi

Wavemaker

Turkey

Customer Journey Marketing - Lead Generation / CRM, Performance Marketing

Smarties Turkey

Finalist (2)

Okey Rotar

Okey

Eczac?ba?? Group

Ingage

Turkey

Brand Experience, Cross Digital Media Marketing

Smarties Turkey

Finalist (2)

Stay in the Moment with Okey Rotar!

Okey

Eczac?ba?? Group

VMLY&R

Turkey

Product and / or Service Launch, Omnichannel Marketing

Smarties Turkey

Gold, Finalist

PUBG Mobile King Menu

Burger King

Restaurant Brands International

VMLY&R

Turkey

Product and / or Service Launch, Co-branded Marketing, Co-branded Marketing, Short or Long Form Video

Smarties Turkey

Gold (3), Finalist

Real people, Real videos, a Real partnership

Lipton

PepsiCo

Mindshare

Turkey

Creator / Influencer / Celebrity Marketing

Smarties Turkey

Bronze

Bamboo TK Communication

Solo

Eczac?ba?? Group

Ingage

Turkey

Omnichannel Marketing

Smarties Turkey

Bronze

Solo YTM

Solo

Eczac?ba?? Group

Ingage

Turkey

Performance Marketing, Social Media Marketing, Integrated Ecommerce Innovation

Smarties Turkey

Silver, Bronze, Finalist

World Cup Special with Tuki

Burger King

Restaurant Brands International

VMLY&R

Turkey

Social Media Marketing

Smarties Turkey

Finalist

Create Your Own Friday

Turkcell

Turkcell

Mindshare

Turkey

Contextual and Geo Targeting, Performance Marketing

Smarties Turkey

Finalist (2)

Twittburcc

Turkcell

Turkcell

Mindshare

Turkey

Social / Influencer Commerce

Smarties Turkey

Finalist

Uni Baby Mobile PN Integrated 3D Effect Programmatic Outdoor

Uni Baby

Eczac?ba?? Group

Mindshare

Turkey

Contextual and Geo Targeting

Smarties Turkey

Finalist

Uni Baby Refill

Uni Baby

Eczac?ba?? Group

Ingage

Turkey

Sustainability

Smarties Turkey

Finalist

What The Fanta

Fanta

The Coca-Cola Company

EssenceMediacom

Turkey

Instant Impact / Promotion, Creator / Influencer / Celebrity Marketing, Product and / or Service Launch, Product and / or Service Launch

Smarties Turkey

Bronze, Finalist (3)

Whopper Delivery Points

Burger King

Restaurant Brands International

VMLY&R

Turkey

Integrated Ecommerce Innovation, Small Budget, Big Impact

Smarties Turkey

Silver, Finalist

World Animal Day %40 Promotion Campaign

CarrefourSA

Sabanc? Holding

EssenceMediacom

Turkey

Small Budget, Big Impact

Smarties Turkey

Finalist

We Stand By You

Vodafone

Vodafone

VMLY&R

Turkey

Brand Purpose / Activism

Smarties Turkey

Finalist

There is No Better

Yumo?

Unilever

Wunderman Thompson

Turkey

Turkey Best in Show, Brand Experience, Omnichannel Marketing, Personalisation, Brand Experience, Data Insights / Contextual Marketing, Experimental / Innovation Technology, Real Time Marketing, Creator / Influencer / Celebrity Marketing

Smarties Turkey

Gold (4), Bronze, Finalist (3)

#StandUpToJewishHate

Foundation to Combat Antisemitism

Foundation to Combat Antisemitism

Mindshare

USA

Omnichannel Marketing, Social Impact Marketing

Smarties X

Gold, Silver

#TurnYourBack

Dove

Unilever

Mindshare

USA

Brand Purpose / Activism, Social Impact Marketing

Smarties X

Gold (2)

100 Girls, 100 Kinds of Beauty

Dove

Unilever

Mindshare

China (Mainland)

Short or Long Form Video, Omnichannel Marketing

Smarties X

Gold (2)

Beating the Heat with Context and Content

Sprite

The Coca-Cola Company

EssenceMediacom

Vietnam

Spatial / AR / VR / NFT / Metaverse Tech

Smarties X

Silver

Amateur Esports League: Leveling Up the Customer Relationship

Castrol

BP

Mindshare

China (Mainland)

Instant Impact / Promotion

Smarties X

Gold

Choose La Vie - Your 30 years of Natural Goodness and more

La Vie

Nestlé

OpenMind

Vietnam

Short or Long Form Video

Smarties X

Finalist

Multi-channel Campaign Inspires Gen-Z Indonesians to Clear Their Heads Of Stress

Clear

Unilever

Mindshare

Indonesia

Digital Out-of-Home (DOOH)

Smarties X

Silver

KPL Player Cards Launch

Clear

Unilever

Mindshare

China (Mainland)

Creator / Influencer / Celebrity Marketing, Gaming, Gamification & E-Sports, Product and / or Service Launch, Live (Streaming) E-commerce

Smarties X

Gold, Silver, Bronze, Finalist

Discover China's Endemic Species

Qualcomm

Qualcomm

Mindshare

China (Mainland)

Short or Long Form Video

Smarties X

Bronze

From Dropout to Sold-Out: A Remarketing Strategy that Reshaped Ecommerce Success

Blibli

PT Global Digital Niaga Tbk

Wavemaker

Indonesia

Personalisation

Smarties X

Gold

How La Vie 19 Liters Transforms Its Business Model

La Vie

Nestlé

OpenMind

Vietnam

Integrated Ecommerce Innovation

Smarties X

Gold

Impact Index

Tyson

Tyson Foods

Mindshare

USA

Diversity & Inclusion

Smarties X

Bronze

Indeed Rising Voices Season 2

Indeed

Recruit Holdings

EssenceMediacom

USA

Brand Purpose / Activism

Smarties X

Bronze

Let Your Sole Out

Gushers

General Mills

Mindshare

USA

Spatial / AR / VR / NFT / Metaverse Tech

Smarties X

Bronze

Pride - The Discrimination Removal

Lifebuoy

Unilever

Mindshare

Vietnam

Data Insights / Contextual Marketing

Smarties X

Bronze

Tet 2022 - The Safe Ticket Home

Lifebuoy

Unilever

Mindshare

Vietnam

Customer Journey Marketing - Lead Generation / CRM, Contextual Targeting

Smarties X

Silver, Bronze

L'Occitane's Programmatic Flank Maneuver

L'Occitane

L'Occitane

Mindshare

China (Mainland)

Data Insights / Contextual Marketing

Smarties X

Finalist

Destination Aranya

Louis Vuitton

LVMH

Mindshare

China (Mainland)

Best in Show, Brand Experience, Customer (CX) / User Experience (UX) & Design, Product and / or Service Launch

Smarties X

Gold, Silver (2)

Moça - Better Together

Leite Moça

Nestlé

Ogilvy

Brazil

Co-branded Marketing, Diversity & Inclusion, Small Budget, Big Impact

Smarties X

Finalist (3)

Propelling Restaurants to Stardom

KangShiFu

Master Kong

Mindshare

China (Mainland)

Cross Digital Media Marketing, Social Media Marketing

Smarties X

Gold, Silver

Ride On Father, Ride On Children

Shell

Shell

EssenceMediacom

Vietnam

Customer (CX) / User Experience (UX) & Design

Smarties X

Bronze

Running While Black

adidas

adidas

EssenceMediacom

USA

Diversity & Inclusion

Smarties X

Finalist

See My Skin

Vaseline

Unilever

Mindshare

USA

Brand Purpose / Activism, Social Impact Marketing

Smarties X

Bronze, Finalist

Shoppable Walmart Hub

Castrol

BP

Mindshare

USA

Integrated Ecommerce Innovation

Smarties X

Gold

Smile to Unlock: E-commerce Discounts Meet Joyful Engagement

Blibli

PT Global Digital Niaga Tbk

Wavemaker

Indonesia

Spatial / AR / VR / NFT / Metaverse Tech

Smarties X

Gold

Floorcare – Sorry for your inconvenience

Sunlight

Unilever

Mindshare

Vietnam

Social Media Marketing

Smarties X

Bronze

Sunquick FoodPanda Mixologists

Sunquick

CO-RO

Mindshare

Malaysia

Small Budget, Big Impact

Smarties X

Gold

Surf Sisters - Unlocking Mekong Delta

Surf

Unilever

Mindshare

Vietnam

Social Messaging / Chat Apps / Text Messaging

Smarties X

Bronze

The Best Pink Care Reminder

Dove

Unilever

Mindshare

Vietnam

Contextual Targeting, Social Impact Marketing

Smarties X

Gold, Finalist

The Milestone Initiative

Ally

Ally

EssenceMediacom

USA

Co-branded Marketing, Short or Long Form Video, Social Impact Marketing

Smarties X

Bronze (3)

The Power of Authenticity

Simple

Unilever

Mindshare

Vietnam

Performance Marketing

Smarties X

Finalist

The UV Alarmer

Vaseline

Unilever

Mindshare

Vietnam

Digital Out-of-Home (DOOH)

Smarties X

Gold

What The Fanta

Fanta

The Coca-Cola Company

EssenceMediacom

Turkey

Product and / or Service Launch

Smarties X

Finalist

WHEN WAS THE LAST TIME YOU MET A DENTIST?

P/S

Unilever

Mindshare

Vietnam

Programmatic, Real Time Marketing, Social Messaging / Chat Apps / Text Messaging

Smarties X

Silver (3)

Football Farewell: Letters to Our Legends

Yili

Yili Group

Mindshare

China (Mainland)

Cross Digital Media Marketing

Smarties X

Finalist

#StandUpToJewishHate

Foundation to Combat Antisemitism

Foundation to Combat Antisemitism

Mindshare

USA

North America Best in Show, Brand Purpose / Activism, Social Impact Marketing, Omnichannel Marketing

Smarties North America

Gold (3)

#TurnYourBack

Dove

Unilever

Mindshare

USA

Brand Purpose / Activism, Social Impact Marketing, Social Media Marketing

Smarties North America

Silver, Bronze (2)

“Mess Free Hero”

Old El Paso

General Mills

Mindshare

USA

Product and / or Service Launch

Smarties North America

Gold

Impact Index

Tyson

Tyson Foods

Mindshare

USA

Data Insights / Contextual Marketing

Smarties North America

Bronze

Indeed Rising Voices Season 2

Indeed

Recruit Holdings

EssenceMediacom

USA

Short or Long Form Video, Social Impact Marketing

Smarties North America

Silver, Bronze

Let Your Sole Out

Gushers

General Mills

Mindshare

USA

Spatial / AR / VR / NFT / Metaverse Tech

Smarties North America

Silver

ReTok Shop

Nature Valley

General Mills

Mindshare

USA

Social Media Marketing

Smarties North America

Bronze

Redefining Convenience: QuikTrip's In-Game Advertising Journey

QuikTrip

QuikTrip

VMLY&R

USA

Gaming, Gamification & E-Sports

Smarties North America

Finalist

Shoppable Walmart Hub

Castrol

BP

Mindshare

USA

Integrated Ecommerce Innovation

Smarties North America

Gold

The Milestone Initiative

Ally

Ally

EssenceMediacom

USA

Co-branded Marketing, Diversity & Inclusion

Smarties North America

Gold, Silver

Words + Music

Audible

Amazon

Wavemaker

USA

Creator / Influencer / Celebrity Marketing, Brand Experience

Smarties North America

Bronze, Finalist

Con Todo

Movistar

Telefónica

Wunderman Thompson

Argentina

Experiencia de Marca (Brand Experience), Integración de Plataformas & DOOH (Cross Platform & DOOH), Marketing en Redes Sociales (Social Media Marketing), Marketing de influenciadores y Creadores (Creadores/ Influence Marketing)

Smarties Hispanic LATAM

Bronze (2), Finalist (2)

Serenito without stamps: The end of the debate between parents and children

Serenito

Danone

VMLY&R

Argentina

Lanzamiento de Producto/Servicio (Product/Service Launch)

Smarties Hispanic LATAM

Gold

Shell in New Generations

Shell

Shell

VMLY&R Commerce

Argentina

Juegos / Gamificación y E-Sports (Gaming, Gamification & E-Sports)

Smarties Hispanic LATAM

Finalist

Your Music ft. YOY

YOY

Industrial and Commercial Bank of China 

VMLY&R

Argentina

Experiencia de Marca (Brand Experience)

Smarties Hispanic LATAM

Finalist

YOY and Nadie Dice Nada, an action that speaks volumes.

YOY

Industrial and Commercial Bank of China 

VMLY&R

Argentina

Marketing de influenciadores y Creadores (Creadores/ Influence Marketing)

Smarties Hispanic LATAM

Silver

The free app to get to your next plan.

YOY

Industrial and Commercial Bank of China 

VMLY&R

Argentina

Impacto Inmediato/ Promociones (Instant Impact), Lanzamiento de Producto/Servicio (Product/Service Launch)

Smarties Hispanic LATAM

Bronze (2)

The re-Z of happiness.

YOY

Industrial and Commercial Bank of China 

VMLY&R

Argentina

Marketing de influenciadores y Creadores (Creadores/ Influence Marketing), Generación de Leads/CRM (Lead Generation/CRM)

Smarties Hispanic LATAM

Bronze, Finalist

Bafocalipse

Listerine

Johnson & Johnson

Wunderman Thompson

Brazil

Best in Show, Experiência de Marca (Brand Experience), Geração de Leads/ CRM (Lead Generation/CRM)

Smarties Brazil

Gold (2)

A-Bis-tinência

BIS

Mondelēz International

DAVID

Brazil

Vídeo (Video/ Short Video/ Long Video/AR/ VR)

Smarties Brazil

Finalist

Amstel Libertadores - The Biggest Stadium in the World is the Bar with Amstel

Amstel

Heineken

HNK Lab

Brazil

Integração de Plataformas & DOOH (Cross Platform & DOOH), Marketing de influenciadores e criadores (Creators/ Influence Marketing)

Smarties Brazil

Bronze, Finalist

Magic Audios

Coca-Cola

The Coca-Cola Company

Ogilvy

Brazil

Impacto Instantâneo/ Promoção (Instant Impact), Inovação (Innovation), Tecnologias Facilitadoras (Enabling Technologies), CX/ UX (Customer Experience/ User Experience)

Smarties Brazil

Gold (3), Finalist

Bisinho: The Hottest Meme of Generation Z

BIS

Mondelēz International

DAVID

Brazil

Marketing de Mídia Social (Social Media Marketing)

Smarties Brazil

Finalist

Game Time

Coca-Cola

The Coca-Cola Company

Ogilvy

Brazil

E-commerce/ Retail Media, Impacto Instantâneo/ Promoção (Instant Impact)

Smarties Brazil

Silver (2)

Inedible FlipFlop

Brizza Arezzo

Arezzo

Mirum

Brazil

Tecnologias Facilitadoras (Enabling Technologies)

Smarties Brazil

Silver

Our Year in a Zap

Lacta

Mondelēz International

DAVID

Brazil

Experiência de Marca (Brand Experience), Inovação (Innovation)

Smarties Brazil

Finalist (2)

Promotion - It's Good For You

Nestlé

Nestlé

Ogilvy

Brazil

Geração de Leads/ CRM (Lead Generation/CRM), Impacto Instantâneo/ Promoção (Instant Impact)

Smarties Brazil

Bronze, Finalist

Surreal Burgers

Coca-Cola

The Coca-Cola Company

Ogilvy

Brazil

Impacto Instantâneo/ Promoção (Instant Impact)

Smarties Brazil

Finalist

OZWORLD

adidas

adidas

EssenceMediacom

China (Mainland)

Metaverse Technology landing

Smarties China

Gold

Clear x Su Yiming’s “Fearless 1980” Digital Collectibles

Clear

Unilever

Mindshare

China (Mainland)

Live E-commerce, Entertainment Marketing Creative(Entertainment / Sports / Stars etc.)

Smarties China

Silver, Bronze

Colonel KI’s Collector Cards

KFC

Yum! Brands

Mindshare

China (Mainland)

Customer Relationship Building and Management, Brand Creative Content, Entertainment Marketing Creative(Entertainment / Sports / Stars etc.)

Smarties China

Silver, Bronze (2)

Dirt For Good (China)

OMO

Unilever

Mindshare

China (Mainland)

Sustainable marketing, Brand Awareness/Experience Improvement/Product or Service Launch

Smarties China

Silver, Bronze

Find Your Flavour

Lay's

PepsiCo

Mindshare

China (Mainland)

Social E-commerce, Brand Awareness/Experience Improvement/Product or Service Launch, Brand Creative Content

Smarties China

Gold, Silver, Bronze

Powerful without Sugar

KangShiFu

Master Kong

Mindshare

China (Mainland)

Brand Awareness/Experience Improvement/Product or Service Launch, 'Consumer Experience, 'Social E-commerce

Smarties China

Silver, Bronze (2)

The Growth of Colonel KI

KFC

Yum! Brands

Mindshare

China (Mainland)

Mobile Game / E-sports Marketing, 'Culture / Innovation / Brand Cross Creative (Creative Marketing such as New China Chic / Traditional Culture)

Smarties China

Gold (2)

Tokyo Olympics Project

Dell

Dell Technologies

EssenceMediacom

China (Mainland)

Other Artificial Intelligence Technology

Smarties China

Silver

FRONT Model Helped Philips Win New Consumers as a Heritage Brand

Philips

Philips

Wavemaker

China (Mainland)

Data/Insight

Smarties China

Bronze

Rural Revitalization Campaign

Yili Guliduo

Yili Group

Mindshare

China (Mainland)

Sustainable marketing

Smarties China

Gold

Vim Black for Men

Vim

Unilever

Mindshare

India

Creator / Influencer / Celebrity Marketing, Audio / Voice / Sonic Branding

Smarties APAC

Silver, Finalist

Vim Black for Men

Vim

Unilever

Mindshare

India

Creator / Influencer / Celebrity Marketing, Brand Purpose / Activism, Cross Digital Media Marketing

Smarties India

Silver, Bronze, Finalist

Amplifying Product Unique Selling Point through Gamification

Garnier

L'Oréal

Wavemaker

Indonesia

Gaming, Gamification & E-Sports

Smarties Indonesia

Finalist

TRANSCEND THE POSITIVE ENERGY

Berocca

Bayer Group

EssenceMediacom

Vietnam

Gaming, Gamification & E-Sports

Smarties APAC

Gold

Dynamic Audio Campaign

CreamSilk

Unilever

Wunderman Thompson

Philippines

Audio / Voice / Sonic Branding

Smarties APAC

Finalist

Charged - Interactive Gaming Video

Thums Up

The Coca-Cola Company

EssenceMediacom

India

Gaming, Gamification & E-Sports

Smarties India

Finalist

Ramadan - Playable Ad

Blibli

PT Global Digital Niaga Tbk

Wavemaker

Indonesia

Customer (CX) / User Experience (UX) & Design

Smarties Indonesia

Bronze

Take the wrinkles out of your life

Molto

Unilever

Mindshare

Indonesia

O2O / New Retail / Innovative & New Tech Sales Channels

Smarties Indonesia

Gold

Feast Pop - A.R. Mouth Detection Game

Wall's

Unilever

Mindshare

Indonesia

Experimental / Innovation Technology, Spatial / AR / VR / NFT / Metaverse Tech

Smarties Indonesia

Bronze, Finalist

Dynamic Audio Campaign

CreamSilk

Unilever

Wunderman Thompson

Philippines

Personalisation

Smarties Philippines

Silver

What The Fanta

Fanta

The Coca-Cola Company

VMLY&R

Turkey

Product and / or Service Launch

Smarties EMEA

Gold

Coke Studio

Coca-Cola

The Coca-Cola Company

4129Grey

Turkey

Omnichannel Marketing

Smarties Turkey

Finalist

Fanta Fest

Fanta

The Coca-Cola Company

4129Grey

Turkey

Brand Experience, Contextual and Geo Targeting, Data Insights / Contextual Marketing, Personalisation

Smarties Turkey

Finalist (4)

What The Fanta

Fanta

The Coca-Cola Company

VMLY&R

Turkey

Instant Impact / Promotion, Creator / Influencer / Celebrity Marketing, Product and / or Service Launch, Product and / or Service Launch

Smarties Turkey

Bronze, Finalist (3)

What The Fanta

Fanta

The Coca-Cola Company

VMLY&R

Turkey

Product and / or Service Launch

Smarties X

Finalist

Con Todo

Movistar

Telefónica

VMLY&R

Argentina

Experiencia de Marca (Brand Experience), Integración de Plataformas & DOOH (Cross Platform & DOOH), Marketing en Redes Sociales (Social Media Marketing), Marketing de influenciadores y Creadores (Creadores/ Influence Marketing)

Smarties Hispanic LATAM

Bronze (2), Finalist (2)

Clear x Su Yiming’s “Fearless 1980” Digital Collectibles

Clear

Unilever

GroupM Circle

China (Mainland)

Live E-commerce, Entertainment Marketing Creative(Entertainment / Sports / Stars etc.)

Smarties China

Silver, Bronze

GOATs Smart NFT Campaign (Proof of Concept)

MultiChoice

MultiChoice

Yonder Media

South Africa

Blockchain & NFT (Non Fungible Token), XR Technology – (AR/VR/MR)

Smarties South Africa

Bronze, Finalist

Micro Soccer: Unlocking The Power of Connected Brands

KFC

Yum! Brands

Yonder Media

South Africa

XR Technology – (AR/VR/MR), New Tech / channel, Brand Experience

Smarties South Africa

Gold, Silver, Bronze

Time for Tinkies Challenge

Tinkies

Tiger Brands

Wavemaker

South Africa

Gaming, Gamification & E-Sports

Smarties South Africa

Silver

#WhatTheFanta Social Media & Influencer Campaign

Fanta

The Coca-Cola Company

Wunderman Thompson

South Africa

Influencer Marketing, Creator Economy (partnership with brands and creators)

Smarties South Africa

Gold, Bronze

#XibelaniMoves

South African Tourism

Government of South Africa

Wunderman Thompson

South Africa

Social Media Marketing, Brand Experience

Smarties South Africa

Bronze, Finalist

Comedy Bar NFT

Savanna

Distell

Grey

South Africa

Blockchain & NFT (Non Fungible Token)

Smarties South Africa

Gold

GOATs Smart NFT Campaign (Proof of Concept)

MultiChoice

MultiChoice

Yonder Media

South Africa

Blockchain & NFT (Non Fungible Token), XR Technology – (AR/VR/MR)

Smarties South Africa

Bronze, Finalist

GUGU

Savanna

Distell

Grey

South Africa

Intelligent Devices

Smarties South Africa

Gold

Kentucky Town Cape Town

KFC

Yum! Brands

Mindshare

South Africa

Geo Targeting

Smarties South Africa

Finalist

Micro Soccer: Unlocking The Power of Connected Brands

KFC

Yum! Brands

Yonder Media

South Africa

XR Technology – (AR/VR/MR), New Tech / channel, Brand Experience

Smarties South Africa

Gold, Silver, Bronze

Bright Sides

Nando's

Nando's

VMLY&R

South Africa

Brand Experience, Cross Platform - Digital only, Integrated Ecommerce Innovation, Real Time Marketing, Instant Impact

Smarties South Africa

Gold (4), Silver

Shyft Global Money App

Standard Bank

Standard Bank

Mindshare

South Africa

Lead Generation

Smarties South Africa

Silver

Uz'bheke - Check Yourself

Coca-Cola

The Coca-Cola Company

Wunderman Thompson

South Africa

Influencer Marketing

Smarties South Africa

Finalist