| Overall Rank: | 12 |
| Points: | 319.3 |
| Awards Won: | 27 |
| Finalist(s) Achieved: | 15 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 9 |
| Silver(s) Won: | 7 |
| Bronze(s) Won: | 11 |
| Region: | Global |
| Network: | WPP |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Unmissable QR Code | Vodafone | Vodafone | VMLY&R | Turkey | Instant Impact, Cross Platform - All Media | Smarties EMEA | Silver, Finalist |
Her Şey Yanimda | Vodafone | Vodafone | VMLY&R | Turkey | O2O / New Retail / Innovative Sales Channels, Cross Platform - All Media | Smarties EMEA | Silver, Bronze |
Safe Screen | Vodafone | Vodafone | VMLY&R | Turkey | Customer Life-Cycle Marketing | Smarties Turkey | Bronze |
Simple | Vodafone | Vodafone | VMLY&R | Turkey | Lead Generation | Smarties Turkey | Bronze |
Unmissable QR Code | Vodafone | Vodafone | VMLY&R | Turkey | Instant Impact | Smarties Turkey | Bronze |
5G 23 Nisan Konseri | Vodafone | Vodafone | VMLY&R | Turkey | Spatial Technology | Smarties X | Finalist |
ENMASCARADO | Movistar | Telefónica | Dhélet VMLY&R | Argentina | Impacto Social / Sin Fines de Lucros / Activismo de Marca / Diversidad e Inclusión / ESG / (Social Impact / Not For Profit / Brand Purpose + Activism / D&I / ESG) | Smarties Hispanic LATAM | Finalist |
LSC Yogur - Provitalis | La SerenÃsima | Danone | Dhélet VMLY&R | Argentina | Lanzamiento de Producto / Servicio (Product / Service Launch) | Smarties Hispanic LATAM | Finalist |
Goes Like Pineapple | Levité | Danone | Dhélet VMLY&R | Argentina | Lanzamiento de Producto / Servicio (Product / Service Launch) | Smarties Hispanic LATAM | Finalist |
I Exist | Vodafone | Vodafone | VMLY&R | Turkey | Diversity & Inclusion | Smarties EMEA | Silver |
Darkened Stories | Vodafone | Vodafone | VMLY&R | Turkey | Social Media Marketing, Social Impact Marketing | Smarties EMEA | Gold, Silver |
5G 23 Nisan Konseri | Vodafone | Vodafone | VMLY&R | Turkey | Spatial Technology, XR Technology - (AR/VR/MR), Partnerships Marketing | Smarties EMEA | Gold, Bronze, Finalist |
Boyner Now | Boyner | Boyner | VMLY&R | Turkey | Customer Experience (CX), Customer Life-Cycle Marketing | Smarties EMEA | Gold, Bronze |
Her Şey Yanimda | Vodafone | Vodafone | VMLY&R | Turkey | Product / Service Launch, O2O / New Retail/ Innovative Sales Channels, Cross Platform - All Media | Smarties Turkey | Silver, Finalist (2) |
Darkened Stories | Vodafone | Vodafone | VMLY&R | Turkey | Social Media Marketing, Brand Purpose/Activism, Social Impact Marketing | Smarties Turkey | Bronze (2), Finalist |
Turkey's first and only operator to use 100% renewable energy | Vodafone | Vodafone | VMLY&R | Turkey | Sustainability (Brand & Product & Initiative) | Smarties Turkey | Bronze |
I Exist | Vodafone | Vodafone | VMLY&R | Turkey | Diversity & Inclusion | Smarties Turkey | Silver |
5G 23 Nisan Konseri | Vodafone | Vodafone | VMLY&R | Turkey | Spatial Technology, XR Technology - (AR/VR/MR) | Smarties Turkey | Gold (2) |
FreeZone Unlimited TikTok | Vodafone | Vodafone | VMLY&R | Turkey | Social Media Marketing | Smarties Turkey | Finalist |
Red - Netflix Campaign | Vodafone | Vodafone | VMLY&R | Turkey | Partnerships Marketing | Smarties Turkey | Bronze |
We Liberty | Piaggio | Immsi | ClickMedia | Vietnam | Creator / Influencer Marketing | Smarties Vietnam | Bronze |
Ride on Vietnam | SHELL | Shell | ClickMedia | Vietnam | Brand Purpose/Activism | Smarties Vietnam | Finalist |
5G 23 Nisan Konseri | Vodafone | Vodafone | VMLY&R | Turkey | Spatial Technology | Smarties X | Finalist |
Freezone TikTok Launch | Vodafone | Vodafone | VMLY&R | Turkey | Cross Platform - Digital Only | Smarties X | Finalist |
Bright Sides | Nando's | Nando's | VMLY&R | South Africa | Brand Experience, Cross Platform - Digital only, Integrated Ecommerce Innovation, Real Time Marketing, Instant Impact | Smarties South Africa | Gold (4), Silver |
The Life-Spending Genius Early Access | YOY | Industrial and Commercial Bank of China | VMLY&R | Argentina | Audio / Voz / Sonic Branding (Audio / Voice / Sonic Branding), Lanzamiento de Producto / Servicio (Product / Service Launch) | Smarties Hispanic LATAM | Finalist (2) |