Unilever

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Campaigns and Awards 2023

Campaign Name	Brand	Advertiser	Agency	Location	Category	Awards Program	Awards Won
#MoltoPemersatuPasutri	Molto	Unilever	Mindshare	Indonesia	Social Media Marketing, Creator / Influencer / Celebrity Marketing	Smarties Indonesia	Silver, Finalist
Bango x Love Caca - Indonesia's First Virtual Influencer	Bango	Unilever	Mindshare	Indonesia	Spatial / AR / VR / NFT / Metaverse Tech	Smarties Indonesia	Finalist
Breaking Barriers for Movement	Rexona	Unilever	Mindshare	Indonesia	Brand Purpose / Activism	Smarties Indonesia	Finalist
Bruntusan Gone, Hijab On	Pond's	Unilever	Mindshare	Indonesia	Real Time Marketing	Smarties Indonesia	Gold
Building Stronger roots in the Holy Month	Lifebuoy	Unilever	Mindshare	Indonesia	Short or Long Form Video	Smarties Indonesia	Gold
Empowering Movement Through Inclusion	Rexona	Unilever	Mindshare	Indonesia	Diversity & Inclusion	Smarties Indonesia	Finalist
Empowering Smiles: Pepsodent's Brand Purpose with #KonsultasiGigiSekarang	Pepsodent	Unilever	Mindshare	Indonesia	Social Impact Marketing, Customer (CX) / User Experience (UX) & Design	Smarties Indonesia	Gold, Silver
EUDG #SetiapUBeriKebaikan Campaign	Unilever	Unilever	Mindshare	Indonesia	Social Impact Marketing	Smarties Indonesia	Bronze
Feast Pop Hijacks the World Cup	Wall's	Unilever	Mindshare	Indonesia	Real Time Marketing	Smarties Indonesia	Bronze
Magnum Opus	Magnum	Unilever	Mindshare	Indonesia	Brand Experience	Smarties Indonesia	Finalist
Mobile Gamification and Dynamic Creative Optimization Revitalize Vaseline’s Brand Relevance among Indonesian Women	Vaseline	Unilever	Mindshare	Indonesia	Customer Journey Marketing - Lead Generation / CRM, Short or Long Form Video	Smarties Indonesia	Finalist (2)
Multi-channel Campaign Inspires Gen-Z Indonesians to Clear Their Heads Of Stress	Clear	Unilever	Mindshare	Indonesia	Customer Journey Marketing - Lead Generation / CRM, Experimental / Innovation Technology, Data Insights / Contextual Marketing	Smarties Indonesia	Bronze (2), Finalist
No Stress when it's CLEAR	Clear	Unilever	Mindshare	Indonesia	Omnichannel Marketing	Smarties Indonesia	Finalist
Royco Nutrimenu : Eat for Good	Royco	Unilever	Mindshare	Indonesia	Programmatic	Smarties Indonesia	Finalist
Smelling Good vs. Looking Good: AXE's Mini Market Promotions	AXE	Unilever	Mindshare	Indonesia	Instant Impact / Promotion	Smarties Indonesia	Silver
Spreading Love, Creating Impact: The 'Speak Up for Love' Story	Closeup	Unilever	Mindshare	Indonesia	Instant Impact / Promotion	Smarties Indonesia	Gold
Conditioning the Nation	Sunsilk	Unilever	Mindshare	Indonesia	Omnichannel Marketing	Smarties Indonesia	Finalist
Take the wrinkles out of your life	Molto	Unilever	Mindshare	Indonesia	O2O / New Retail / Innovative & New Tech Sales Channels	Smarties Indonesia	Gold
Voice to CLEAR Your Head	Clear	Unilever	Mindshare	Indonesia	Audio / Voice / Sonic Branding	Smarties Indonesia	Finalist
30th Anniversary - #Wall'sHappyJingle	Wall's	Unilever	Mindshare	Indonesia	Audio / Voice / Sonic Branding	Smarties Indonesia	Silver
Feast Pop - A.R. Mouth Detection Game	Wall's	Unilever	POKKT	Indonesia	Experimental / Innovation Technology, Spatial / AR / VR / NFT / Metaverse Tech	Smarties Indonesia	Bronze, Finalist
#MoltoPemersatuPasutri	Molto	Unilever	AnyMind Group	Indonesia	Social Media Marketing, Creator / Influencer / Celebrity Marketing	Smarties Indonesia	Silver, Finalist
Bruntusan Gone, Hijab On	Pond's	Unilever	Hybrid	Indonesia	Real Time Marketing	Smarties Indonesia	Gold
Empowering Smiles: Pepsodent's Brand Purpose with #KonsultasiGigiSekarang	Pepsodent	Unilever	InMobi | Glance	Indonesia	Social Impact Marketing, Customer (CX) / User Experience (UX) & Design	Smarties Indonesia	Gold, Silver
EUDG #SetiapUBeriKebaikan Campaign	Unilever	Unilever	Silverpush	Indonesia	Social Impact Marketing	Smarties Indonesia	Bronze
Feast Pop Hijacks the World Cup	Wall's	Unilever	Silverpush	Indonesia	Real Time Marketing	Smarties Indonesia	Bronze
Mobile Gamification and Dynamic Creative Optimization Revitalize Vaseline’s Brand Relevance among Indonesian Women	Vaseline	Unilever	Digital Turbine	Indonesia	Customer Journey Marketing - Lead Generation / CRM, Short or Long Form Video	Smarties Indonesia	Finalist (2)
Multi-channel Campaign Inspires Gen-Z Indonesians to Clear Their Heads Of Stress	Clear	Unilever	Digital Turbine	Indonesia	Customer Journey Marketing - Lead Generation / CRM, Experimental / Innovation Technology, Data Insights / Contextual Marketing	Smarties Indonesia	Bronze (2), Finalist
Voice to CLEAR Your Head	Clear	Unilever	The Trade Desk	Indonesia	Audio / Voice / Sonic Branding	Smarties Indonesia	Finalist
Take the wrinkles out of your life	Molto	Unilever	Mindshare	Indonesia	O2O / New Retail / Innovative & New Tech Sales Channels	Smarties Indonesia	Gold
Feast Pop - A.R. Mouth Detection Game	Wall's	Unilever	Mindshare	Indonesia	Experimental / Innovation Technology, Spatial / AR / VR / NFT / Metaverse Tech	Smarties Indonesia	Bronze, Finalist