Unilever

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Campaigns and Awards 2023

Campaign Name	Brand	Advertiser	Agency	Location	Category	Awards Program	Awards Won
100 Girls, 100 Kinds of Beauty	Dove	Unilever	Mindshare	China (Mainland)	Short or Long Form Video, Omnichannel Marketing	Smarties APAC	Silver, Bronze
KPL Player Cards Launch	Clear	Unilever	Mindshare	China (Mainland)	Integrated Ecommerce Innovation	Smarties APAC	Gold
Do the #RexonaFirstDayVibe	Rexona	Unilever	Mindshare	Philippines	Instant Impact / Promotion	Smarties APAC	Finalist
Vim Black for Men	Vim	Unilever	MullenLowe Lintas	India	Creator / Influencer / Celebrity Marketing, Audio / Voice / Sonic Branding	Smarties APAC	Silver, Finalist
Banh Mi Takeover	Lifebuoy	Unilever	Mindshare	Vietnam	Social Impact Marketing	Smarties APAC	Finalist
Lighting up your world with Sunlight enabled by Grivy x Mindshare	Sunlight	Unilever	Mindshare	Indonesia	O2O / New Retail / Innovative & New Tech Sales Channels	Smarties APAC	Finalist
Pepsodent Makes Indonesians Smile on World Oral Health Day With InMobi and Glance	Pepsodent	Unilever	Mindshare	Indonesia	Brand Purpose / Activism	Smarties APAC	Finalist
The Power of Authenticity	Simple	Unilever	Mindshare	Vietnam	Instant Impact / Promotion	Smarties APAC	Finalist
Stop The Beauty Test	Dove	Unilever	Mindshare	India	Diversity & Inclusion	Smarties APAC	Silver
Women are made for more	Sunlight	Unilever	Mindshare	Vietnam	Customer (CX) / User Experience (UX) & Design	Smarties APAC	Finalist
The UV Alarmer	Vaseline	Unilever	Mindshare	Vietnam	Data Insights / Contextual Marketing	Smarties APAC	Silver
Thumbstopping Beauty Biases	Dove	Unilever	Mindshare	India	Social Impact Marketing, Real Time Marketing, Personalisation	Smarties APAC	Gold (2), Finalist
Trixy CineGame - 3 Layers of Fun	Kwality Wall's	Unilever	Mindshare	India	Experimental / Innovation Technology	Smarties APAC	Finalist
Dynamic Audio Campaign	CreamSilk	Unilever	Mindshare	Philippines	Audio / Voice / Sonic Branding	Smarties APAC	Finalist
Sales Rep of the Year!	Shikhar	Unilever	Mindshare	India	Live (Streaming) E-commerce	Smarties APAC	Gold
WHEN WAS THE LAST TIME YOU MET A DENTIST?	P/S	Unilever	Mindshare	Vietnam	Social Media Marketing, Brand Purpose / Activism, Customer Journey Marketing - Lead Generation / CRM, Product and / or Service Launch, Programmatic	Smarties APAC	Silver (2), Finalist (3)
Vim Black for Men	Vim	Unilever	MullenLowe Lintas	India	Creator / Influencer / Celebrity Marketing, Brand Purpose / Activism, Cross Digital Media Marketing	Smarties India	Silver, Bronze, Finalist
Stop The Beauty Test	Dove	Unilever	Mindshare	India	Diversity & Inclusion	Smarties India	Gold
Thumbstopping Beauty Biases	Dove	Unilever	Mindshare	India	Real Time Marketing, Social Impact Marketing, Brand Experience	Smarties India	Silver, Finalist (2)
Sales Rep of the Year!	Shikhar	Unilever	Mindshare	India	Live (Streaming) E-commerce	Smarties India	Gold
When Lakme 'winged it' with Ankush	Lakmé	Unilever	Mindshare	India	Creator / Influencer / Celebrity Marketing	Smarties India	Bronze
#MoltoPemersatuPasutri	Molto	Unilever	Mindshare	Indonesia	Social Media Marketing, Creator / Influencer / Celebrity Marketing	Smarties Indonesia	Silver, Finalist
Bango x Love Caca - Indonesia's First Virtual Influencer	Bango	Unilever	Mindshare	Indonesia	Spatial / AR / VR / NFT / Metaverse Tech	Smarties Indonesia	Finalist
Breaking Barriers for Movement	Rexona	Unilever	Mindshare	Indonesia	Brand Purpose / Activism	Smarties Indonesia	Finalist
Bruntusan Gone, Hijab On	Pond's	Unilever	Mindshare	Indonesia	Real Time Marketing	Smarties Indonesia	Gold
Building Stronger roots in the Holy Month	Lifebuoy	Unilever	Mindshare	Indonesia	Short or Long Form Video	Smarties Indonesia	Gold
Empowering Movement Through Inclusion	Rexona	Unilever	Mindshare	Indonesia	Diversity & Inclusion	Smarties Indonesia	Finalist
Empowering Smiles: Pepsodent's Brand Purpose with #KonsultasiGigiSekarang	Pepsodent	Unilever	Mindshare	Indonesia	Social Impact Marketing, Customer (CX) / User Experience (UX) & Design	Smarties Indonesia	Gold, Silver
EUDG #SetiapUBeriKebaikan Campaign	Unilever	Unilever	Mindshare	Indonesia	Social Impact Marketing	Smarties Indonesia	Bronze
Feast Pop Hijacks the World Cup	Wall's	Unilever	Mindshare	Indonesia	Real Time Marketing	Smarties Indonesia	Bronze
Magnum Opus	Magnum	Unilever	Mindshare	Indonesia	Brand Experience	Smarties Indonesia	Finalist
Mobile Gamification and Dynamic Creative Optimization Revitalize Vaseline’s Brand Relevance among Indonesian Women	Vaseline	Unilever	Mindshare	Indonesia	Customer Journey Marketing - Lead Generation / CRM, Short or Long Form Video	Smarties Indonesia	Finalist (2)
Multi-channel Campaign Inspires Gen-Z Indonesians to Clear Their Heads Of Stress	Clear	Unilever	Mindshare	Indonesia	Customer Journey Marketing - Lead Generation / CRM, Experimental / Innovation Technology, Data Insights / Contextual Marketing	Smarties Indonesia	Bronze (2), Finalist
No Stress when it's CLEAR	Clear	Unilever	Mindshare	Indonesia	Omnichannel Marketing	Smarties Indonesia	Finalist
Royco Nutrimenu : Eat for Good	Royco	Unilever	Mindshare	Indonesia	Programmatic	Smarties Indonesia	Finalist
Smelling Good vs. Looking Good: AXE's Mini Market Promotions	AXE	Unilever	Mindshare	Indonesia	Instant Impact / Promotion	Smarties Indonesia	Silver
Spreading Love, Creating Impact: The 'Speak Up for Love' Story	Closeup	Unilever	Mindshare	Indonesia	Instant Impact / Promotion	Smarties Indonesia	Gold
Conditioning the Nation	Sunsilk	Unilever	Mindshare	Indonesia	Omnichannel Marketing	Smarties Indonesia	Finalist
Take the wrinkles out of your life	Molto	Unilever	Mindshare	Indonesia	O2O / New Retail / Innovative & New Tech Sales Channels	Smarties Indonesia	Gold
Voice to CLEAR Your Head	Clear	Unilever	Mindshare	Indonesia	Audio / Voice / Sonic Branding	Smarties Indonesia	Finalist
30th Anniversary - #Wall'sHappyJingle	Wall's	Unilever	Mindshare	Indonesia	Audio / Voice / Sonic Branding	Smarties Indonesia	Silver
Feast Pop - A.R. Mouth Detection Game	Wall's	Unilever	POKKT	Indonesia	Experimental / Innovation Technology, Spatial / AR / VR / NFT / Metaverse Tech	Smarties Indonesia	Bronze, Finalist
KOL-Powered Immersive Shopping Experience	Tresemme	Unilever	Mindshare	Philippines	Philippines Best in Show, Cross Digital Media Marketing, Social Media Marketing, Creator / Influencer / Celebrity Marketing	Smarties Philippines	Gold, Silver, Finalist
Man at His Best	AXE	Unilever	Mindshare	Philippines	Brand Experience	Smarties Philippines	Finalist
Best-Ever Summer: making Revenge Travel possible through social entertainment	Sunsilk	Unilever	Mindshare	Philippines	Social Media Marketing	Smarties Philippines	Finalist
Do the #RexonaFirstDayVibe	Rexona	Unilever	Mindshare	Philippines	Short or Long Form Video, Instant Impact / Promotion	Smarties Philippines	Silver, Finalist
Empowering Young Filipino Changemakers to Get Dirty for Good	Breeze	Unilever	Mindshare	Philippines	Brand Purpose / Activism	Smarties Philippines	Bronze
Empowers Modern Filipinas to be their Best	CreamSilk	Unilever	Mindshare	Philippines	Instant Impact / Promotion, Product and / or Service Launch	Smarties Philippines	Silver, Bronze
Create Your Own Tinola Adventure	Knorr	Unilever	Mindshare	Philippines	Creator / Influencer / Celebrity Marketing	Smarties Philippines	Silver
Gamified Mobile Campaign Inspires Young Filipino Cooks to Sharpen Their Cooking Skills	Knorr	Unilever	Mindshare	Philippines	Data Insights / Contextual Marketing, Customer (CX) / User Experience (UX) & Design	Smarties Philippines	Gold, Silver
#BringYourClayGame from Gaming to Grooming	Master	Unilever	Mindshare	Philippines	Experimental / Innovation Technology, Customer (CX) / User Experience (UX) & Design, Spatial / AR / VR / NFT / Metaverse Tech	Smarties Philippines	Bronze (2), Finalist
Panacea Red AR Filter	Pond's	Unilever	Mindshare	Philippines	Programmatic, Spatial / AR / VR / NFT / Metaverse Tech	Smarties Philippines	Finalist (2)
Personalization with Pond's	Pond's	Unilever	Mindshare	Philippines	Cross Digital Media Marketing	Smarties Philippines	Finalist
Kada Spin, Sure Win (Win for Every Spin): Engaging Filipino Consumers with prizes and rewards	Surf	Unilever	Mindshare	Philippines	Instant Impact / Promotion	Smarties Philippines	Silver
Live Streamer Collaboration: “From One Wise Mom to Another	Surf	Unilever	Mindshare	Philippines	Brand Experience	Smarties Philippines	Gold
Survival of the Freshest	Rexona	Unilever	Mindshare	Philippines	Brand Experience	Smarties Philippines	Finalist
The Happinas Chatbot: Selecta celebrates family enjoyment and provides happiness amidst the pandemic	Selecta	Unilever	Mindshare	Philippines	Brand Purpose / Activism	Smarties Philippines	Bronze
Dynamic Audio Campaign	CreamSilk	Unilever	Mindshare	Philippines	Personalisation	Smarties Philippines	Silver
#Lethergrow	Dove	Unilever	Mindshare	Thailand	Brand Purpose / Activism, Social Impact Marketing	Smarties Thailand	Gold, Silver
Dirt Run Battle	Breeze	Unilever	Mindshare	Thailand	Brand Experience, Brand Purpose / Activism	Smarties Thailand	Finalist (2)
Triple Gluta Serum x Miss Grand Thailand	Pond's	Unilever	Mindshare	Thailand	Brand Experience, Creator / Influencer / Celebrity Marketing	Smarties Thailand	Gold, Silver
#rootcareforhairloss	Clear	Unilever	MullenLowe	Turkey	Creator / Influencer / Celebrity Marketing	Smarties EMEA	Bronze
Axe X Murda Klip	AXE	Unilever	PHD	Turkey	Cross Digital Media Marketing	Smarties EMEA	Silver
Be fearless	Clear	Unilever	MullenLowe	Turkey	Social Impact Marketing, Diversity & Inclusion, Brand Purpose / Activism	Smarties EMEA	Gold, Silver, Bronze
Beautiful in Everyway	Dove	Unilever	MullenLowe	Turkey	Brand Experience, Product and / or Service Launch, Short or Long Form Video	Smarties EMEA	Finalist (3)
Beautiful When Clean Project	Cif	Unilever	Sobraz	Turkey	Brand Purpose / Activism	Smarties EMEA	Gold
Beyond Dreams	Magnum	Unilever	MullenLowe	Turkey	Short or Long Form Video	Smarties EMEA	Bronze
Bringing Home Care Audience to TikTok: #CleanTok	Cif	Unilever	PHD	Turkey	Social Media Marketing	Smarties EMEA	Finalist
Clear Scalpceuticals & Scalp Pro TikTok Campaign	Clear	Unilever	PHD	Turkey	Social / Influencer Commerce	Smarties EMEA	Finalist
Clear Twitch	Clear	Unilever	PHD	Turkey	Gaming, Gamification & E-Sports	Smarties EMEA	Finalist
Color Came With Yumos	Yumo?	Unilever	PHD	Turkey	Omnichannel Marketing	Smarties EMEA	Finalist
Cream Spray Ultra Degreaser Lemon	Cif	Unilever	MullenLowe	Turkey	Brand Experience, Creator / Influencer / Celebrity Marketing, Product and / or Service Launch	Smarties EMEA	Silver (2), Finalist
Dirt For Good	OMO	Unilever	Sobraz	Turkey	Social Impact Marketing	Smarties EMEA	Finalist
Social Experiment Video	Domestos	Unilever	Sobraz	Turkey	Social Impact Marketing	Smarties EMEA	Finalist
World Ice Cream Day	Algida	Unilever	Pixiu Digital	Turkey	Co-branded Marketing, Social Messaging / Chat Apps / Text Messaging, Instant Impact / Promotion, Personalisation, Experimental / Innovation Technology	Smarties EMEA	Gold (2), Silver, Bronze, Finalist
Generative AI Based Solidarity Monument	Elidor	Unilever	RealWorks	Turkey	Social Messaging / Chat Apps / Text Messaging, Real Time Marketing, Co-branded Marketing, Omnichannel Marketing	Smarties EMEA	Bronze, Finalist (3)
F?sssT?k	AXE	Unilever	MullenLowe	Turkey	Audio / Voice / Sonic Branding, Short or Long Form Video	Smarties EMEA	Gold, Silver
Heart Warming Outdoor	Knorr	Unilever	MullenLowe	Turkey	Experimental / Innovation Technology	Smarties EMEA	Finalist
Love Star	Cornetto	Unilever	PHD	Turkey	Experimental / Innovation Technology	Smarties EMEA	Finalist
Make Permanent Peony Scent Last	Yumo?	Unilever	Wunderman Thompson	Turkey	Contextual and Geo Targeting, Digital Out-of-Home (DOOH)	Smarties EMEA	Finalist (2)
Maximizing Unilever Home Care Brand Sales on Hepsiburada With Full Funell TikTok Approach	Unilever	Unilever	PHD	Turkey	Instant Impact / Promotion, Performance Marketing, Integrated Ecommerce Innovation	Smarties EMEA	Silver, Finalist (2)
Maximum Hygiene In Kitchen	Domestos	Unilever	MullenLowe	Turkey	Short or Long Form Video	Smarties EMEA	Finalist
Real-Time Targeting with Dynamic Creatives	Algida	Unilever	PHD	Turkey	Data Insights / Contextual Marketing, Performance Marketing, Customer (CX) / User Experience (UX) & Design	Smarties EMEA	Finalist (3)
Re-Launch Campaign	Rexona	Unilever	PunchBBDO	Turkey	Brand Experience, Omnichannel Marketing	Smarties EMEA	Silver, Finalist
Signal x Smiles are Beautiful in Every Way with the Weblink Technology Used for the First Time.	Signal	Unilever	PHD	Turkey	Omnichannel Marketing, Real Time Marketing	Smarties EMEA	Bronze, Finalist
We Have a Promise To Schools Until The Last Drop	Domestos	Unilever	Zon Project Management	Turkey	Brand Purpose / Activism, Product and / or Service Launch	Smarties EMEA	Finalist (2)
Squad Goals!	Sunsilk	Unilever	PHD	United Arab Emirates	Creator / Influencer / Celebrity Marketing	Smarties EMEA	Finalist
The Grillmasters Are Hitting the Field	Cif	Unilever		Turkey	Social / Influencer Commerce, Small Budget, Big Impact	Smarties EMEA	Gold, Bronze
Welcome To Womanhood	Dove	Unilever	PHD	United Arab Emirates	Social Impact Marketing	Smarties EMEA	Finalist
WHO WOULD THROW AWAY A BRAND NEW SLIDE?	OMO	Unilever	RealWorks	Turkey	Spatial / AR / VR / NFT / Metaverse Tech, Cross Digital Media Marketing	Smarties EMEA	Bronze, Finalist
AXE Would Suit Him the Best	AXE	Unilever	MullenLowe	Turkey	Instant Impact / Promotion, Data Insights / Contextual Marketing	Smarties EMEA	Finalist (2)
Chatbot	Yumo?	Unilever	PHD	Turkey	Social Messaging / Chat Apps / Text Messaging	Smarties EMEA	Finalist
There is No Better	Yumo?	Unilever	Wunderman Thompson	Turkey	Omnichannel Marketing, Personalisation, Real Time Marketing, Digital Out-of-Home (DOOH), Experimental / Innovation Technology	Smarties EMEA	Gold (2), Bronze (2), Finalist
Sing my Recipe	Knorr	Unilever	PHD	Germany	Social / Influencer Commerce, Creator / Influencer / Celebrity Marketing, Social Media Marketing, Audio / Voice / Sonic Branding	Smarties Germany	Gold (2), Silver, Finalist
The Taste of Brandformance	Ben & Jerry's	Unilever	PHD	Germany	Product and / or Service Launch	Smarties Germany	Bronze
#rootcareforhairloss	Clear	Unilever	MullenLowe	Turkey	Product and / or Service Launch, Social Media Marketing	Smarties Turkey	Finalist (2)
#CleanWhenBeautiful - The Goodness of Cleanliness	Cif	Unilever	Zon Project Management	Turkey	Sustainability, Brand Purpose / Activism, Social Impact Marketing	Smarties Turkey	Bronze, Finalist (2)
Win With Algida Promo	Algida	Unilever	PHD	Turkey	Instant Impact / Promotion, Performance Marketing, Product and / or Service Launch	Smarties Turkey	Finalist (3)
AXE Would Suit Him the Best	AXE	Unilever	MullenLowe	Turkey	Data Insights / Contextual Marketing, Instant Impact / Promotion	Smarties Turkey	Silver (2)
Axe X Murda Klip	AXE	Unilever	PHD	Turkey	Cross Digital Media Marketing	Smarties Turkey	Bronze
Be fearless	Clear	Unilever	MullenLowe	Turkey	Social Impact Marketing, Product and / or Service Launch, Diversity & Inclusion	Smarties Turkey	Silver (2), Bronze
Beautiful in Everyway	Dove	Unilever	MullenLowe	Turkey	Short or Long Form Video, Product and / or Service Launch, Brand Experience	Smarties Turkey	Silver, Bronze, Finalist
Beautiful When Clean Project	Cif	Unilever	Sobraz	Turkey	Brand Purpose / Activism	Smarties Turkey	Finalist
Beyond Dreams	Magnum	Unilever	MullenLowe	Turkey	Instant Impact / Promotion, Short or Long Form Video	Smarties Turkey	Finalist (2)
Boom Boom Gold	Algida	Unilever	STANDBY	Turkey	Brand Experience, Omnichannel Marketing	Smarties Turkey	Silver, Finalist
Bringing Home Care Audience to TikTok: #CleanTok	Cif	Unilever	PHD	Turkey	Social Media Marketing, Creator / Influencer / Celebrity Marketing	Smarties Turkey	Bronze, Finalist
Cream Spray Ultra Degreaser Lemon	Cif	Unilever	MullenLowe	Turkey	Product and / or Service Launch	Smarties Turkey	Finalist
Mackolik App Hack	Cif	Unilever	PHD	Turkey	Real Time Marketing	Smarties Turkey	Bronze
Clear Twitch	Clear	Unilever	PHD	Turkey	Gaming, Gamification & E-Sports	Smarties Turkey	Bronze
Co-Branding Partnership Magic: Magnum Mini's Omni Success	Magnum	Unilever	PHD	Turkey	Co-branded Marketing, O2O / New Retail / Innovative & New Tech Sales Channels	Smarties Turkey	Silver, Finalist
Color Came With Yumos	Yumo?	Unilever	PHD	Turkey	Omnichannel Marketing	Smarties Turkey	Finalist
Love Star	Cornetto	Unilever	STANDBY	Turkey	Social Messaging / Chat Apps / Text Messaging	Smarties Turkey	Finalist
Truth or Dare?	Cornetto	Unilever	STANDBY	Turkey	Gaming, Gamification & E-Sports	Smarties Turkey	Finalist
Social Experiment Video	Domestos	Unilever	Sobraz	Turkey	Social Impact Marketing	Smarties Turkey	Silver
World Ice Cream Day	Algida	Unilever	Pixiu Digital	Turkey	Experimental / Innovation Technology, Social Messaging / Chat Apps / Text Messaging, Instant Impact / Promotion, Personalisation	Smarties Turkey	Bronze (2), Finalist (2)
Generative AI Based Solidarity Monument	Elidor	Unilever	RealWorks	Turkey	Brand Experience, Experimental / Innovation Technology, Social Messaging / Chat Apps / Text Messaging, Creator / Influencer / Celebrity Marketing, Co-branded Marketing, Omnichannel Marketing, Real Time Marketing, Social Impact Marketing, Brand Purpose / A	Smarties Turkey	Gold (3), Silver, Finalist (5)
F?sssT?k	AXE	Unilever	MullenLowe	Turkey	Creator / Influencer / Celebrity Marketing, Social Media Marketing, Brand Experience, Brand Experience, Short or Long Form Video	Smarties Turkey	Silver (2), Finalist (3)
Gold Selection Golden Hour	Carte D'Or	Unilever	Pixiu Digital	Turkey	Social / Influencer Commerce, Live (Streaming) E-commerce	Smarties Turkey	Silver, Finalist
Heart Warming Outdoor	Knorr	Unilever	MullenLowe	Turkey	Experimental / Innovation Technology, Brand Experience	Smarties Turkey	Bronze, Finalist
Maximizing Unilever Home Care Brand Sales on Hepsiburada With Full Funell TikTok Approach	Unilever	Unilever	PHD	Turkey	Instant Impact / Promotion, Integrated Ecommerce Innovation, Performance Marketing, Social / Influencer Commerce	Smarties Turkey	Silver, Bronze (2), Finalist
Maximum Hygiene In Kitchen	Domestos	Unilever	MullenLowe	Turkey	Short or Long Form Video	Smarties Turkey	Finalist
Influencer Marketing Focused on Audience	Magnum	Unilever	Humanz	Turkey	Social / Influencer Commerce, Data Insights / Contextual Marketing	Smarties Turkey	Bronze, Finalist
Dirt For Good	OMO	Unilever	Sobraz	Turkey	Brand Purpose / Activism, Social Impact Marketing	Smarties Turkey	Bronze, Finalist
Pleasure is always on	Magnum	Unilever	Golin	Turkey	Short or Long Form Video	Smarties Turkey	Finalist
Real-Time Targeting with Dynamic Creatives	Algida	Unilever	PHD	Turkey	Data Insights / Contextual Marketing, Performance Marketing	Smarties Turkey	Gold, Finalist
Re-Launch Campaign	Rexona	Unilever	PunchBBDO	Turkey	Omnichannel Marketing, Omnichannel Marketing	Smarties Turkey	Finalist (2)
Scoring Big with Nogger: Innovate with Futboll Occasion in e-commerce to win	Nogger	Unilever	PHD	Turkey	Integrated Ecommerce Innovation	Smarties Turkey	Silver
Signal x Smiles are Beautiful in Every Way with the Weblink Technology Used for the First Time.	Signal	Unilever	PHD	Turkey	Real Time Marketing	Smarties Turkey	Gold
We Have a Promise To Schools Until The Last Drop	Domestos	Unilever	Zon Project Management	Turkey	Brand Purpose / Activism, Product and / or Service Launch	Smarties Turkey	Bronze, Finalist
The Grillmasters Are Hitting the Field	Cif	Unilever		Turkey	Real Time Marketing, Small Budget, Big Impact, Social / Influencer Commerce, Social Media Marketing	Smarties Turkey	Silver (3), Finalist
1st Party Data Efficiency	Unilever	Unilever	PHD	Turkey	Data Insights / Contextual Marketing	Smarties Turkey	Bronze
Up in to Clouds Shower Experience	Dove	Unilever	RealWorks	Turkey	Product and / or Service Launch	Smarties Turkey	Bronze
We Have Our Own Way	Algida	Unilever	PHD	Turkey	Cross Digital Media Marketing	Smarties Turkey	Finalist
WHO WOULD THROW AWAY A BRAND NEW SLIDE?	OMO	Unilever	RealWorks	Turkey	Cross Digital Media Marketing, Spatial / AR / VR / NFT / Metaverse Tech	Smarties Turkey	Bronze, Finalist
There is No Better	Yumo?	Unilever	Wunderman Thompson	Turkey	Turkey Best in Show, Brand Experience, Omnichannel Marketing, Personalisation, Brand Experience, Data Insights / Contextual Marketing, Experimental / Innovation Technology, Real Time Marketing, Creator / Influencer / Celebrity Marketing	Smarties Turkey	Gold (4), Bronze, Finalist (3)
#TurnYourBack	Dove	Unilever	Mindshare	USA	Brand Purpose / Activism, Social Impact Marketing	Smarties X	Gold (2)
100 Girls, 100 Kinds of Beauty	Dove	Unilever	Mindshare	China (Mainland)	Short or Long Form Video, Omnichannel Marketing	Smarties X	Gold (2)
ATELIER GELARTO HACK THE MOVIE	Atelier Gelarto	Unilever	Pixiu Digital	Turkey	Instant Impact / Promotion, Small Budget, Big Impact	Smarties X	Bronze, Finalist
Be fearless	Clear	Unilever	MullenLowe	Turkey	Brand Purpose / Activism	Smarties X	Finalist
Beautiful When Clean Project	Cif	Unilever	Sobraz	Turkey	Brand Purpose / Activism	Smarties X	Silver
Gold Selection Golden Hour	Carte D'Or	Unilever	Pixiu Digital	Turkey	Live (Streaming) E-commerce	Smarties X	Bronze
Cream Spray Ultra Degreaser Lemon	Cif	Unilever	MullenLowe	Turkey	Creator / Influencer / Celebrity Marketing	Smarties X	Finalist
Clear Scalpceuticals & Scalp Pro TikTok Campaign	Clear	Unilever	PHD	Turkey	Social / Influencer Commerce	Smarties X	Finalist
Clear Twitch	Clear	Unilever	PHD	Turkey	Gaming, Gamification & E-Sports	Smarties X	Finalist
Multi-channel Campaign Inspires Gen-Z Indonesians to Clear Their Heads Of Stress	Clear	Unilever	Mindshare	Indonesia	Digital Out-of-Home (DOOH)	Smarties X	Silver
KPL Player Cards Launch	Clear	Unilever	Mindshare	China (Mainland)	Creator / Influencer / Celebrity Marketing, Gaming, Gamification & E-Sports, Product and / or Service Launch, Live (Streaming) E-commerce	Smarties X	Gold, Silver, Bronze, Finalist
Love Star	Cornetto	Unilever	STANDBY	Turkey	Social Messaging / Chat Apps / Text Messaging	Smarties X	Finalist
World Ice Cream Day	Algida	Unilever	Pixiu Digital	Turkey	Co-branded Marketing, Experimental / Innovation Technology, Personalisation	Smarties X	Finalist (3)
Generative AI Based Solidarity Monument	Elidor	Unilever	RealWorks	Turkey	Brand Experience, Social Messaging / Chat Apps / Text Messaging, Co-branded Marketing, Omnichannel Marketing, Real Time Marketing	Smarties X	Bronze, Finalist (4)
Pride - The Discrimination Removal	Lifebuoy	Unilever	Mindshare	Vietnam	Data Insights / Contextual Marketing	Smarties X	Bronze
Tet 2022 - The Safe Ticket Home	Lifebuoy	Unilever	Mindshare	Vietnam	Customer Journey Marketing - Lead Generation / CRM, Contextual Targeting	Smarties X	Silver, Bronze
Nicknames	Cif	Unilever	SOKO	Brazil	Digital Out-of-Home (DOOH), Creator / Influencer / Celebrity Marketing, Product and / or Service Launch	Smarties X	Gold, Silver, Finalist
Pleasure is always on	Magnum	Unilever	Golin	Turkey	Social / Influencer Commerce	Smarties X	Bronze
Real-Time Targeting with Dynamic Creatives	Algida	Unilever	PHD	Turkey	Performance Marketing	Smarties X	Bronze
See My Skin	Vaseline	Unilever	Mindshare	USA	Brand Purpose / Activism, Social Impact Marketing	Smarties X	Bronze, Finalist
We Have a Promise To Schools Until The Last Drop	Domestos	Unilever	Zon Project Management	Turkey	Sustainability, Product and / or Service Launch	Smarties X	Finalist (2)
Floorcare – Sorry for your inconvenience	Sunlight	Unilever	Mindshare	Vietnam	Social Media Marketing	Smarties X	Bronze
Surf Sisters - Unlocking Mekong Delta	Surf	Unilever	Mindshare	Vietnam	Social Messaging / Chat Apps / Text Messaging	Smarties X	Bronze
The Best Pink Care Reminder	Dove	Unilever	Mindshare	Vietnam	Contextual Targeting, Social Impact Marketing	Smarties X	Gold, Finalist
The Grillmasters Are Hitting the Field	Cif	Unilever		Turkey	Real Time Marketing, Social / Influencer Commerce, Social / Influencer Commerce	Smarties X	Silver, Finalist (2)
The Power of Authenticity	Simple	Unilever	Mindshare	Vietnam	Performance Marketing	Smarties X	Finalist
The UV Alarmer	Vaseline	Unilever	Mindshare	Vietnam	Digital Out-of-Home (DOOH)	Smarties X	Gold
Vim Black for Men	Vim	Unilever	MullenLowe Lintas	India	Creator / Influencer / Celebrity Marketing, Social Media Marketing	Smarties X	Bronze, Finalist
WHEN WAS THE LAST TIME YOU MET A DENTIST?	P/S	Unilever	Mindshare	Vietnam	Programmatic, Real Time Marketing, Social Messaging / Chat Apps / Text Messaging	Smarties X	Silver (3)
#TurnYourBack	Dove	Unilever	Mindshare	USA	Brand Purpose / Activism, Social Impact Marketing, Social Media Marketing	Smarties North America	Silver, Bronze (2)
+GENTE	Unilever	Unilever		Argentina	Diversidad e Inclusión (D&I)	Smarties Hispanic LATAM	Finalist
Adsmovil and Unilever execute the first digital advertising campaign in Latin America that measures and mitigates the CO2 generated	Cif	Unilever	Matterkind	Argentina	Impacto Social/ Nonprofit/ ESG/ (Impacto Social/ Sin Fines de Lucro)	Smarties Hispanic LATAM	Finalist
Nicknames	Cif	Unilever	SOKO	Brazil	Integração de Plataformas & DOOH (Cross Platform & DOOH), Marketing de influenciadores e criadores (Creators/ Influence Marketing)	Smarties Brazil	Silver, Finalist
OMO Mother's Day	OMO	Unilever	SOKO	Brazil	Tecnologias Facilitadoras (Enabling Technologies)	Smarties Brazil	Finalist
Clear x Su Yiming’s “Fearless 1980” Digital Collectibles	Clear	Unilever	Mindshare	China (Mainland)	Live E-commerce, Entertainment Marketing Creative(Entertainment / Sports / Stars etc.)	Smarties China	Silver, Bronze
Dirt For Good (China)	OMO	Unilever	Mindshare	China (Mainland)	Sustainable marketing, Brand Awareness/Experience Improvement/Product or Service Launch	Smarties China	Silver, Bronze
Remedy Recipes	Unilever Food Solutions / Knorr	Unilever	Dentsu Creative	China (Mainland)	Lead Generation/ Direct Response / Conversion / Promotion, Creative/ Innovation Based on Specific Media platforms	Smarties China	Gold (2)
Vim Black for Men	Vim	Unilever	Mindshare	India	Creator / Influencer / Celebrity Marketing, Audio / Voice / Sonic Branding	Smarties APAC	Silver, Finalist
Lighting up your world with Sunlight enabled by Grivy x Mindshare	Sunlight	Unilever	Grivy	Indonesia	O2O / New Retail / Innovative & New Tech Sales Channels	Smarties APAC	Finalist
Pepsodent Makes Indonesians Smile on World Oral Health Day With InMobi and Glance	Pepsodent	Unilever	InMobi | Glance	Indonesia	Brand Purpose / Activism	Smarties APAC	Finalist
Dynamic Audio Campaign	CreamSilk	Unilever	Spotify Advertising	Philippines	Audio / Voice / Sonic Branding	Smarties APAC	Finalist
Vim Black for Men	Vim	Unilever	Mindshare	India	Creator / Influencer / Celebrity Marketing, Brand Purpose / Activism, Cross Digital Media Marketing	Smarties India	Silver, Bronze, Finalist
#MoltoPemersatuPasutri	Molto	Unilever	AnyMind Group	Indonesia	Social Media Marketing, Creator / Influencer / Celebrity Marketing	Smarties Indonesia	Silver, Finalist
Bruntusan Gone, Hijab On	Pond's	Unilever	Hybrid	Indonesia	Real Time Marketing	Smarties Indonesia	Gold
Empowering Smiles: Pepsodent's Brand Purpose with #KonsultasiGigiSekarang	Pepsodent	Unilever	InMobi | Glance	Indonesia	Social Impact Marketing, Customer (CX) / User Experience (UX) & Design	Smarties Indonesia	Gold, Silver
EUDG #SetiapUBeriKebaikan Campaign	Unilever	Unilever	Silverpush	Indonesia	Social Impact Marketing	Smarties Indonesia	Bronze
Feast Pop Hijacks the World Cup	Wall's	Unilever	Silverpush	Indonesia	Real Time Marketing	Smarties Indonesia	Bronze
Mobile Gamification and Dynamic Creative Optimization Revitalize Vaseline’s Brand Relevance among Indonesian Women	Vaseline	Unilever	Digital Turbine	Indonesia	Customer Journey Marketing - Lead Generation / CRM, Short or Long Form Video	Smarties Indonesia	Finalist (2)
Multi-channel Campaign Inspires Gen-Z Indonesians to Clear Their Heads Of Stress	Clear	Unilever	Digital Turbine	Indonesia	Customer Journey Marketing - Lead Generation / CRM, Experimental / Innovation Technology, Data Insights / Contextual Marketing	Smarties Indonesia	Bronze (2), Finalist
Voice to CLEAR Your Head	Clear	Unilever	The Trade Desk	Indonesia	Audio / Voice / Sonic Branding	Smarties Indonesia	Finalist
Empowers Modern Filipinas to be their Best	CreamSilk	Unilever	InMobi	Philippines	Instant Impact / Promotion, Product and / or Service Launch	Smarties Philippines	Silver, Bronze
Gamified Mobile Campaign Inspires Young Filipino Cooks to Sharpen Their Cooking Skills	Knorr	Unilever	Digital Turbine	Philippines	Data Insights / Contextual Marketing, Customer (CX) / User Experience (UX) & Design	Smarties Philippines	Gold, Silver
Panacea Red AR Filter	Pond's	Unilever	InMobi	Philippines	Programmatic, Spatial / AR / VR / NFT / Metaverse Tech	Smarties Philippines	Finalist (2)
Dynamic Audio Campaign	CreamSilk	Unilever	Spotify Advertising	Philippines	Personalisation	Smarties Philippines	Silver
Generative AI Based Solidarity Monument	Elidor	Unilever	PHD	Turkey	Social Messaging / Chat Apps / Text Messaging, Real Time Marketing, Co-branded Marketing, Omnichannel Marketing	Smarties EMEA	Bronze, Finalist (3)
Maximizing Unilever Home Care Brand Sales on Hepsiburada With Full Funell TikTok Approach	Unilever	Unilever	Hepsiburada	Turkey	Instant Impact / Promotion, Performance Marketing, Integrated Ecommerce Innovation	Smarties EMEA	Silver, Finalist (2)
We Have a Promise To Schools Until The Last Drop	Domestos	Unilever	MullenLowe	Turkey	Brand Purpose / Activism, Product and / or Service Launch	Smarties EMEA	Finalist (2)
Generative AI Based Solidarity Monument	Elidor	Unilever	Boomads	Turkey	Brand Experience, Experimental / Innovation Technology, Social Messaging / Chat Apps / Text Messaging, Creator / Influencer / Celebrity Marketing, Co-branded Marketing, Omnichannel Marketing, Real Time Marketing, Social Impact Marketing, Brand Purpose / A	Smarties Turkey	Gold (3), Silver, Finalist (5)
Gold Selection Golden Hour	Carte D'Or	Unilever	Pixiu Digital	Turkey	Social / Influencer Commerce, Live (Streaming) E-commerce	Smarties Turkey	Silver, Finalist
Maximizing Unilever Home Care Brand Sales on Hepsiburada With Full Funell TikTok Approach	Unilever	Unilever	Hepsiburada	Turkey	Instant Impact / Promotion, Integrated Ecommerce Innovation, Performance Marketing, Social / Influencer Commerce	Smarties Turkey	Silver, Bronze (2), Finalist
We Have a Promise To Schools Until The Last Drop	Domestos	Unilever	MullenLowe	Turkey	Brand Purpose / Activism, Product and / or Service Launch	Smarties Turkey	Bronze, Finalist
There is No Better	Yumo?	Unilever	Boomads	Turkey	Turkey Best in Show, Brand Experience, Omnichannel Marketing, Personalisation, Brand Experience, Data Insights / Contextual Marketing, Experimental / Innovation Technology, Real Time Marketing, Creator / Influencer / Celebrity Marketing	Smarties Turkey	Gold (4), Bronze, Finalist (3)
Gold Selection Golden Hour	Carte D'Or	Unilever	Pixiu Digital	Turkey	Live (Streaming) E-commerce	Smarties X	Bronze
Multi-channel Campaign Inspires Gen-Z Indonesians to Clear Their Heads Of Stress	Clear	Unilever	Digital Turbine	Indonesia	Digital Out-of-Home (DOOH)	Smarties X	Silver
Generative AI Based Solidarity Monument	Elidor	Unilever	PHD	Turkey	Brand Experience, Social Messaging / Chat Apps / Text Messaging, Co-branded Marketing, Omnichannel Marketing, Real Time Marketing	Smarties X	Bronze, Finalist (4)
We Have a Promise To Schools Until The Last Drop	Domestos	Unilever	MullenLowe	Turkey	Sustainability, Product and / or Service Launch	Smarties X	Finalist (2)
Adsmovil and Unilever execute the first digital advertising campaign in Latin America that measures and mitigates the CO2 generated	Cif	Unilever	Adsmovil	Argentina	Impacto Social/ Nonprofit/ ESG/ (Impacto Social/ Sin Fines de Lucro)	Smarties Hispanic LATAM	Finalist
Clear x Su Yiming’s “Fearless 1980” Digital Collectibles	Clear	Unilever	SMT	China (Mainland)	Live E-commerce, Entertainment Marketing Creative(Entertainment / Sports / Stars etc.)	Smarties China	Silver, Bronze
Generative AI Based Solidarity Monument	Elidor	Unilever	PHD	Turkey	Brand Experience, Experimental / Innovation Technology, Social Messaging / Chat Apps / Text Messaging, Creator / Influencer / Celebrity Marketing, Co-branded Marketing, Omnichannel Marketing, Real Time Marketing, Social Impact Marketing, Brand Purpose / A	Smarties Turkey	Gold (3), Silver, Finalist (5)
Dynamic Audio Campaign	CreamSilk	Unilever	Wunderman Thompson	Philippines	Audio / Voice / Sonic Branding	Smarties APAC	Finalist
Take the wrinkles out of your life	Molto	Unilever	Mindshare	Indonesia	O2O / New Retail / Innovative & New Tech Sales Channels	Smarties Indonesia	Gold
Feast Pop - A.R. Mouth Detection Game	Wall's	Unilever	Mindshare	Indonesia	Experimental / Innovation Technology, Spatial / AR / VR / NFT / Metaverse Tech	Smarties Indonesia	Bronze, Finalist
Dynamic Audio Campaign	CreamSilk	Unilever	Wunderman Thompson	Philippines	Personalisation	Smarties Philippines	Silver
Clear Scalpceuticals & Scalp Pro TikTok Campaign	Clear	Unilever	MullenLowe	Turkey	Social / Influencer Commerce	Smarties EMEA	Finalist
Sing my Recipe	Knorr	Unilever	GGH MullenLowe	Germany	Social / Influencer Commerce, Creator / Influencer / Celebrity Marketing, Social Media Marketing, Audio / Voice / Sonic Branding	Smarties Germany	Gold (2), Silver, Finalist
Clear Scalpceuticals & Scalp Pro TikTok Campaign	Clear	Unilever	MullenLowe	Turkey	Social / Influencer Commerce	Smarties X	Finalist
Clear x Su Yiming’s “Fearless 1980” Digital Collectibles	Clear	Unilever	GroupM Circle	China (Mainland)	Live E-commerce, Entertainment Marketing Creative(Entertainment / Sports / Stars etc.)	Smarties China	Silver, Bronze
Dirt For Good (China)	OMO	Unilever	UNITE	China (Mainland)	Sustainable marketing, Brand Awareness/Experience Improvement/Product or Service Launch	Smarties China	Silver, Bronze
KNORROX FEEDS NUTRITIONAL SUSTENANCE TO DATA-STARVED CONSUMERS	Knorrox	Unilever	PHD	South Africa	Social Impact Marketing	Smarties South Africa	Finalist
Pints	Magnum	Unilever	Oliver South Africa	South Africa	Product / Service Launch	Smarties South Africa	Gold
Driving Positive change in local Communities	Every U Does Good	Unilever	PHD	South Africa	Social Impact Marketing	Smarties South Africa	Finalist
Yazle Clear 2022	Clear	Unilever	PHD	United Arab Emirates	Sustainability (Brand & Product & Initiative)	Smarties MENA	Finalist
Put your money where your mouth is: Closeup with innovative voice recognition ad unit to promote new toothpaste range	Closeup	Unilever	InMobi	Egypt	Experimental / Innovation Technology	Smarties MENA	Gold
How Silverpush teamed up with Rexona to Move A Football-Crazed Country with Real-Time Sync Advertising	Rexona	Unilever	Silverpush	Egypt	Real Time Marketing	Smarties MENA	Finalist
Yazle Clear 2022	Clear	Unilever	SeenThis	United Arab Emirates	Sustainability (Brand & Product & Initiative)	Smarties MENA	Finalist
Clear 3 in 1	Clear	Unilever	PHD	Egypt	Creator / Influencer Marketing	Smarties MENA	Bronze
Gizelle	Closeup	Unilever	PHD	Egypt	Cross Platform - Digital Only, Social Media Marketing	Smarties MENA	Gold, Finalist
Dove Purpose	Dove	Unilever	PHD	Egypt	Brand Purpose/Activism	Smarties MENA	Gold
Ramadan	Lipton	Unilever	PHD	Egypt	Real Time Marketing	Smarties MENA	Gold
Put your money where your mouth is: Closeup with innovative voice recognition ad unit to promote new toothpaste range	Closeup	Unilever	PHD	Egypt	Experimental / Innovation Technology	Smarties MENA	Gold
ACN	Rexona	Unilever	PHD	Egypt	Cross Platform - Digital Only, Creator / Influencer Marketing	Smarties MENA	Finalist (2)
How Silverpush teamed up with Rexona to Move A Football-Crazed Country with Real-Time Sync Advertising	Rexona	Unilever	PHD	Egypt	Real Time Marketing	Smarties MENA	Finalist
Yazle Clear 2022	Clear	Unilever	Yazle	United Arab Emirates	Sustainability (Brand & Product & Initiative)	Smarties MENA	Finalist