MMA Smarties Business Impact Index - Rankings Detail | MMA Global

Top Advertisers - Europe 2023

Unilever


Overall Rank:1
Points:1336.8
Awards Won:216
Finalist(s) Achieved:197

Best in Show(s) Won:0
Gold(s) Won:62
Silver(s) Won:78
Bronze(s) Won:76
Region:Europe

Campaigns and Awards 2023

Campaign NameBrandAdvertiserAgencyLocationCategoryAwards ProgramAwards Won

100 Girls, 100 Kinds of Beauty

Dove

Unilever

Mindshare

China (Mainland)

Short or Long Form Video, Omnichannel Marketing

Smarties APAC

Silver, Bronze

KPL Player Cards Launch

Clear

Unilever

Mindshare

China (Mainland)

Integrated Ecommerce Innovation

Smarties APAC

Gold

Do the #RexonaFirstDayVibe

Rexona

Unilever

Mindshare

Philippines

Instant Impact / Promotion

Smarties APAC

Finalist

Vim Black for Men

Vim

Unilever

MullenLowe Lintas

India

Creator / Influencer / Celebrity Marketing, Audio / Voice / Sonic Branding

Smarties APAC

Silver, Finalist

Banh Mi Takeover

Lifebuoy

Unilever

Mindshare

Vietnam

Social Impact Marketing

Smarties APAC

Finalist

Lighting up your world with Sunlight enabled by Grivy x Mindshare

Sunlight

Unilever

Mindshare

Indonesia

O2O / New Retail / Innovative & New Tech Sales Channels

Smarties APAC

Finalist

Pepsodent Makes Indonesians Smile on World Oral Health Day With InMobi and Glance

Pepsodent

Unilever

Mindshare

Indonesia

Brand Purpose / Activism

Smarties APAC

Finalist

The Power of Authenticity

Simple

Unilever

Mindshare

Vietnam

Instant Impact / Promotion

Smarties APAC

Finalist

Stop The Beauty Test

Dove

Unilever

Mindshare

India

Diversity & Inclusion

Smarties APAC

Silver

Women are made for more

Sunlight

Unilever

Mindshare

Vietnam

Customer (CX) / User Experience (UX) & Design

Smarties APAC

Finalist

The UV Alarmer

Vaseline

Unilever

Mindshare

Vietnam

Data Insights / Contextual Marketing

Smarties APAC

Silver

Thumbstopping Beauty Biases

Dove

Unilever

Mindshare

India

Social Impact Marketing, Real Time Marketing, Personalisation

Smarties APAC

Gold (2), Finalist

Trixy CineGame - 3 Layers of Fun

Kwality Wall's

Unilever

Mindshare

India

Experimental / Innovation Technology

Smarties APAC

Finalist

Dynamic Audio Campaign

CreamSilk

Unilever

Mindshare

Philippines

Audio / Voice / Sonic Branding

Smarties APAC

Finalist

Sales Rep of the Year!

Shikhar

Unilever

Mindshare

India

Live (Streaming) E-commerce

Smarties APAC

Gold

WHEN WAS THE LAST TIME YOU MET A DENTIST?

P/S

Unilever

Mindshare

Vietnam

Social Media Marketing, Brand Purpose / Activism, Customer Journey Marketing - Lead Generation / CRM, Product and / or Service Launch, Programmatic

Smarties APAC

Silver (2), Finalist (3)

Vim Black for Men

Vim

Unilever

MullenLowe Lintas

India

Creator / Influencer / Celebrity Marketing, Brand Purpose / Activism, Cross Digital Media Marketing

Smarties India

Silver, Bronze, Finalist

Stop The Beauty Test

Dove

Unilever

Mindshare

India

Diversity & Inclusion

Smarties India

Gold

Thumbstopping Beauty Biases

Dove

Unilever

Mindshare

India

Real Time Marketing, Social Impact Marketing, Brand Experience

Smarties India

Silver, Finalist (2)

Sales Rep of the Year!

Shikhar

Unilever

Mindshare

India

Live (Streaming) E-commerce

Smarties India

Gold

When Lakme 'winged it' with Ankush

Lakmé

Unilever

Mindshare

India

Creator / Influencer / Celebrity Marketing

Smarties India

Bronze

#MoltoPemersatuPasutri

Molto

Unilever

Mindshare

Indonesia

Social Media Marketing, Creator / Influencer / Celebrity Marketing

Smarties Indonesia

Silver, Finalist

Bango x Love Caca - Indonesia's First Virtual Influencer

Bango

Unilever

Mindshare

Indonesia

Spatial / AR / VR / NFT / Metaverse Tech

Smarties Indonesia

Finalist

Breaking Barriers for Movement

Rexona

Unilever

Mindshare

Indonesia

Brand Purpose / Activism

Smarties Indonesia

Finalist

Bruntusan Gone, Hijab On

Pond's

Unilever

Mindshare

Indonesia

Real Time Marketing

Smarties Indonesia

Gold

Building Stronger roots in the Holy Month

Lifebuoy

Unilever

Mindshare

Indonesia

Short or Long Form Video

Smarties Indonesia

Gold

Empowering Movement Through Inclusion

Rexona

Unilever

Mindshare

Indonesia

Diversity & Inclusion

Smarties Indonesia

Finalist

Empowering Smiles: Pepsodent's Brand Purpose with #KonsultasiGigiSekarang

Pepsodent

Unilever

Mindshare

Indonesia

Social Impact Marketing, Customer (CX) / User Experience (UX) & Design

Smarties Indonesia

Gold, Silver

EUDG #SetiapUBeriKebaikan Campaign

Unilever

Unilever

Mindshare

Indonesia

Social Impact Marketing

Smarties Indonesia

Bronze

Feast Pop Hijacks the World Cup

Wall's

Unilever

Mindshare

Indonesia

Real Time Marketing

Smarties Indonesia

Bronze

Magnum Opus

Magnum

Unilever

Mindshare

Indonesia

Brand Experience

Smarties Indonesia

Finalist

Mobile Gamification and Dynamic Creative Optimization Revitalize Vaseline’s Brand Relevance among Indonesian Women

Vaseline

Unilever

Mindshare

Indonesia

Customer Journey Marketing - Lead Generation / CRM, Short or Long Form Video

Smarties Indonesia

Finalist (2)

Multi-channel Campaign Inspires Gen-Z Indonesians to Clear Their Heads Of Stress

Clear

Unilever

Mindshare

Indonesia

Customer Journey Marketing - Lead Generation / CRM, Experimental / Innovation Technology, Data Insights / Contextual Marketing

Smarties Indonesia

Bronze (2), Finalist

No Stress when it's CLEAR

Clear

Unilever

Mindshare

Indonesia

Omnichannel Marketing

Smarties Indonesia

Finalist

Royco Nutrimenu : Eat for Good

Royco

Unilever

Mindshare

Indonesia

Programmatic

Smarties Indonesia

Finalist

Smelling Good vs. Looking Good: AXE's Mini Market Promotions

AXE

Unilever

Mindshare

Indonesia

Instant Impact / Promotion

Smarties Indonesia

Silver

Spreading Love, Creating Impact: The 'Speak Up for Love' Story

Closeup

Unilever

Mindshare

Indonesia

Instant Impact / Promotion

Smarties Indonesia

Gold

Conditioning the Nation

Sunsilk

Unilever

Mindshare

Indonesia

Omnichannel Marketing

Smarties Indonesia

Finalist

Take the wrinkles out of your life

Molto

Unilever

Mindshare

Indonesia

O2O / New Retail / Innovative & New Tech Sales Channels

Smarties Indonesia

Gold

Voice to CLEAR Your Head

Clear

Unilever

Mindshare

Indonesia

Audio / Voice / Sonic Branding

Smarties Indonesia

Finalist

30th Anniversary - #Wall'sHappyJingle

Wall's

Unilever

Mindshare

Indonesia

Audio / Voice / Sonic Branding

Smarties Indonesia

Silver

Feast Pop - A.R. Mouth Detection Game

Wall's

Unilever

POKKT

Indonesia

Experimental / Innovation Technology, Spatial / AR / VR / NFT / Metaverse Tech

Smarties Indonesia

Bronze, Finalist

KOL-Powered Immersive Shopping Experience

Tresemme

Unilever

Mindshare

Philippines

Philippines Best in Show, Cross Digital Media Marketing, Social Media Marketing, Creator / Influencer / Celebrity Marketing

Smarties Philippines

Gold, Silver, Finalist

Man at His Best

AXE

Unilever

Mindshare

Philippines

Brand Experience

Smarties Philippines

Finalist

Best-Ever Summer: making Revenge Travel possible through social entertainment

Sunsilk

Unilever

Mindshare

Philippines

Social Media Marketing

Smarties Philippines

Finalist

Do the #RexonaFirstDayVibe

Rexona

Unilever

Mindshare

Philippines

Short or Long Form Video, Instant Impact / Promotion

Smarties Philippines

Silver, Finalist

Empowering Young Filipino Changemakers to Get Dirty for Good

Breeze

Unilever

Mindshare

Philippines

Brand Purpose / Activism

Smarties Philippines

Bronze

Empowers Modern Filipinas to be their Best

CreamSilk

Unilever

Mindshare

Philippines

Instant Impact / Promotion, Product and / or Service Launch

Smarties Philippines

Silver, Bronze

Create Your Own Tinola Adventure

Knorr

Unilever

Mindshare

Philippines

Creator / Influencer / Celebrity Marketing

Smarties Philippines

Silver

Gamified Mobile Campaign Inspires Young Filipino Cooks to Sharpen Their Cooking Skills

Knorr

Unilever

Mindshare

Philippines

Data Insights / Contextual Marketing, Customer (CX) / User Experience (UX) & Design

Smarties Philippines

Gold, Silver

#BringYourClayGame from Gaming to Grooming

Master

Unilever

Mindshare

Philippines

Experimental / Innovation Technology, Customer (CX) / User Experience (UX) & Design, Spatial / AR / VR / NFT / Metaverse Tech

Smarties Philippines

Bronze (2), Finalist

Panacea Red AR Filter

Pond's

Unilever

Mindshare

Philippines

Programmatic, Spatial / AR / VR / NFT / Metaverse Tech

Smarties Philippines

Finalist (2)

Personalization with Pond's

Pond's

Unilever

Mindshare

Philippines

Cross Digital Media Marketing

Smarties Philippines

Finalist

Kada Spin, Sure Win (Win for Every Spin): Engaging Filipino Consumers with prizes and rewards

Surf

Unilever

Mindshare

Philippines

Instant Impact / Promotion

Smarties Philippines

Silver

Live Streamer Collaboration: “From One Wise Mom to Another

Surf

Unilever

Mindshare

Philippines

Brand Experience

Smarties Philippines

Gold

Survival of the Freshest

Rexona

Unilever

Mindshare

Philippines

Brand Experience

Smarties Philippines

Finalist

The Happinas Chatbot: Selecta celebrates family enjoyment and provides happiness amidst the pandemic

Selecta

Unilever

Mindshare

Philippines

Brand Purpose / Activism

Smarties Philippines

Bronze

Dynamic Audio Campaign

CreamSilk

Unilever

Mindshare

Philippines

Personalisation

Smarties Philippines

Silver

#Lethergrow

Dove

Unilever

Mindshare

Thailand

Brand Purpose / Activism, Social Impact Marketing

Smarties Thailand

Gold, Silver

Dirt Run Battle

Breeze

Unilever

Mindshare

Thailand

Brand Experience, Brand Purpose / Activism

Smarties Thailand

Finalist (2)

Triple Gluta Serum x Miss Grand Thailand

Pond's

Unilever

Mindshare

Thailand

Brand Experience, Creator / Influencer / Celebrity Marketing

Smarties Thailand

Gold, Silver

#rootcareforhairloss

Clear

Unilever

MullenLowe

Turkey

Creator / Influencer / Celebrity Marketing

Smarties EMEA

Bronze

Axe X Murda Klip

AXE

Unilever

PHD

Turkey

Cross Digital Media Marketing

Smarties EMEA

Silver

Be fearless

Clear

Unilever

MullenLowe

Turkey

Social Impact Marketing, Diversity & Inclusion, Brand Purpose / Activism

Smarties EMEA

Gold, Silver, Bronze

Beautiful in Everyway

Dove

Unilever

MullenLowe

Turkey

Brand Experience, Product and / or Service Launch, Short or Long Form Video

Smarties EMEA

Finalist (3)

Beautiful When Clean Project

Cif

Unilever

Sobraz

Turkey

Brand Purpose / Activism

Smarties EMEA

Gold

Beyond Dreams

Magnum

Unilever

MullenLowe

Turkey

Short or Long Form Video

Smarties EMEA

Bronze

Bringing Home Care Audience to TikTok: #CleanTok

Cif

Unilever

PHD

Turkey

Social Media Marketing

Smarties EMEA

Finalist

Clear Scalpceuticals & Scalp Pro TikTok Campaign

Clear

Unilever

PHD

Turkey

Social / Influencer Commerce

Smarties EMEA

Finalist

Clear Twitch

Clear

Unilever

PHD

Turkey

Gaming, Gamification & E-Sports

Smarties EMEA

Finalist

Color Came With Yumos

Yumo?

Unilever

PHD

Turkey

Omnichannel Marketing

Smarties EMEA

Finalist

Cream Spray Ultra Degreaser Lemon

Cif

Unilever

MullenLowe

Turkey

Brand Experience, Creator / Influencer / Celebrity Marketing, Product and / or Service Launch

Smarties EMEA

Silver (2), Finalist

Dirt For Good

OMO

Unilever

Sobraz

Turkey

Social Impact Marketing

Smarties EMEA

Finalist

Social Experiment Video

Domestos

Unilever

Sobraz

Turkey

Social Impact Marketing

Smarties EMEA

Finalist

World Ice Cream Day

Algida

Unilever

Pixiu Digital

Turkey

Co-branded Marketing, Social Messaging / Chat Apps / Text Messaging, Instant Impact / Promotion, Personalisation, Experimental / Innovation Technology

Smarties EMEA

Gold (2), Silver, Bronze, Finalist

Generative AI Based Solidarity Monument

Elidor

Unilever

RealWorks

Turkey

Social Messaging / Chat Apps / Text Messaging, Real Time Marketing, Co-branded Marketing, Omnichannel Marketing

Smarties EMEA

Bronze, Finalist (3)

F?sssT?k

AXE

Unilever

MullenLowe

Turkey

Audio / Voice / Sonic Branding, Short or Long Form Video

Smarties EMEA

Gold, Silver

Heart Warming Outdoor

Knorr

Unilever

MullenLowe

Turkey

Experimental / Innovation Technology

Smarties EMEA

Finalist

Love Star

Cornetto

Unilever

PHD

Turkey

Experimental / Innovation Technology

Smarties EMEA

Finalist

Make Permanent Peony Scent Last

Yumo?

Unilever

Wunderman Thompson

Turkey

Contextual and Geo Targeting, Digital Out-of-Home (DOOH)

Smarties EMEA

Finalist (2)

Maximizing Unilever Home Care Brand Sales on Hepsiburada With Full Funell TikTok Approach

Unilever

Unilever

PHD

Turkey

Instant Impact / Promotion, Performance Marketing, Integrated Ecommerce Innovation

Smarties EMEA

Silver, Finalist (2)

Maximum Hygiene In Kitchen

Domestos

Unilever

MullenLowe

Turkey

Short or Long Form Video

Smarties EMEA

Finalist

Real-Time Targeting with Dynamic Creatives

Algida

Unilever

PHD

Turkey

Data Insights / Contextual Marketing, Performance Marketing, Customer (CX) / User Experience (UX) & Design

Smarties EMEA

Finalist (3)

Re-Launch Campaign

Rexona

Unilever

PunchBBDO

Turkey

Brand Experience, Omnichannel Marketing

Smarties EMEA

Silver, Finalist

Signal x Smiles are Beautiful in Every Way with the Weblink Technology Used for the First Time.

Signal

Unilever

PHD

Turkey

Omnichannel Marketing, Real Time Marketing

Smarties EMEA

Bronze, Finalist

We Have a Promise To Schools Until The Last Drop

Domestos

Unilever

Zon Project Management

Turkey

Brand Purpose / Activism, Product and / or Service Launch

Smarties EMEA

Finalist (2)

Squad Goals!

Sunsilk

Unilever

PHD

United Arab Emirates

Creator / Influencer / Celebrity Marketing

Smarties EMEA

Finalist

The Grillmasters Are Hitting the Field

Cif

Unilever


Turkey

Social / Influencer Commerce, Small Budget, Big Impact

Smarties EMEA

Gold, Bronze

Welcome To Womanhood

Dove

Unilever

PHD

United Arab Emirates

Social Impact Marketing

Smarties EMEA

Finalist

WHO WOULD THROW AWAY A BRAND NEW SLIDE?

OMO

Unilever

RealWorks

Turkey

Spatial / AR / VR / NFT / Metaverse Tech, Cross Digital Media Marketing

Smarties EMEA

Bronze, Finalist

AXE Would Suit Him the Best

AXE

Unilever

MullenLowe

Turkey

Instant Impact / Promotion, Data Insights / Contextual Marketing

Smarties EMEA

Finalist (2)

Chatbot

Yumo?

Unilever

PHD

Turkey

Social Messaging / Chat Apps / Text Messaging

Smarties EMEA

Finalist

There is No Better

Yumo?

Unilever

Wunderman Thompson

Turkey

Omnichannel Marketing, Personalisation, Real Time Marketing, Digital Out-of-Home (DOOH), Experimental / Innovation Technology

Smarties EMEA

Gold (2), Bronze (2), Finalist

Sing my Recipe

Knorr

Unilever

PHD

Germany

Social / Influencer Commerce, Creator / Influencer / Celebrity Marketing, Social Media Marketing, Audio / Voice / Sonic Branding

Smarties Germany

Gold (2), Silver, Finalist

The Taste of Brandformance

Ben & Jerry's

Unilever

PHD

Germany

Product and / or Service Launch

Smarties Germany

Bronze

#rootcareforhairloss

Clear

Unilever

MullenLowe

Turkey

Product and / or Service Launch, Social Media Marketing

Smarties Turkey

Finalist (2)

#CleanWhenBeautiful - The Goodness of Cleanliness

Cif

Unilever

Zon Project Management

Turkey

Sustainability, Brand Purpose / Activism, Social Impact Marketing

Smarties Turkey

Bronze, Finalist (2)

Win With Algida Promo

Algida

Unilever

PHD

Turkey

Instant Impact / Promotion, Performance Marketing, Product and / or Service Launch

Smarties Turkey

Finalist (3)

AXE Would Suit Him the Best

AXE

Unilever

MullenLowe

Turkey

Data Insights / Contextual Marketing, Instant Impact / Promotion

Smarties Turkey

Silver (2)

Axe X Murda Klip

AXE

Unilever

PHD

Turkey

Cross Digital Media Marketing

Smarties Turkey

Bronze

Be fearless

Clear

Unilever

MullenLowe

Turkey

Social Impact Marketing, Product and / or Service Launch, Diversity & Inclusion

Smarties Turkey

Silver (2), Bronze

Beautiful in Everyway

Dove

Unilever

MullenLowe

Turkey

Short or Long Form Video, Product and / or Service Launch, Brand Experience

Smarties Turkey

Silver, Bronze, Finalist

Beautiful When Clean Project

Cif

Unilever

Sobraz

Turkey

Brand Purpose / Activism

Smarties Turkey

Finalist

Beyond Dreams

Magnum

Unilever

MullenLowe

Turkey

Instant Impact / Promotion, Short or Long Form Video

Smarties Turkey

Finalist (2)

Boom Boom Gold

Algida

Unilever

STANDBY

Turkey

Brand Experience, Omnichannel Marketing

Smarties Turkey

Silver, Finalist

Bringing Home Care Audience to TikTok: #CleanTok

Cif

Unilever

PHD

Turkey

Social Media Marketing, Creator / Influencer / Celebrity Marketing

Smarties Turkey

Bronze, Finalist

Cream Spray Ultra Degreaser Lemon

Cif

Unilever

MullenLowe

Turkey

Product and / or Service Launch

Smarties Turkey

Finalist

Mackolik App Hack

Cif

Unilever

PHD

Turkey

Real Time Marketing

Smarties Turkey

Bronze

Clear Twitch

Clear

Unilever

PHD

Turkey

Gaming, Gamification & E-Sports

Smarties Turkey

Bronze

Co-Branding Partnership Magic: Magnum Mini's Omni Success

Magnum

Unilever

PHD

Turkey

Co-branded Marketing, O2O / New Retail / Innovative & New Tech Sales Channels

Smarties Turkey

Silver, Finalist

Color Came With Yumos

Yumo?

Unilever

PHD

Turkey

Omnichannel Marketing

Smarties Turkey

Finalist

Love Star

Cornetto

Unilever

STANDBY

Turkey

Social Messaging / Chat Apps / Text Messaging

Smarties Turkey

Finalist

Truth or Dare?

Cornetto

Unilever

STANDBY

Turkey

Gaming, Gamification & E-Sports

Smarties Turkey

Finalist

Social Experiment Video

Domestos

Unilever

Sobraz

Turkey

Social Impact Marketing

Smarties Turkey

Silver

World Ice Cream Day

Algida

Unilever

Pixiu Digital

Turkey

Experimental / Innovation Technology, Social Messaging / Chat Apps / Text Messaging, Instant Impact / Promotion, Personalisation

Smarties Turkey

Bronze (2), Finalist (2)

Generative AI Based Solidarity Monument

Elidor

Unilever

RealWorks

Turkey

Brand Experience, Experimental / Innovation Technology, Social Messaging / Chat Apps / Text Messaging, Creator / Influencer / Celebrity Marketing, Co-branded Marketing, Omnichannel Marketing, Real Time Marketing, Social Impact Marketing, Brand Purpose / A

Smarties Turkey

Gold (3), Silver, Finalist (5)

F?sssT?k

AXE

Unilever

MullenLowe

Turkey

Creator / Influencer / Celebrity Marketing, Social Media Marketing, Brand Experience, Brand Experience, Short or Long Form Video

Smarties Turkey

Silver (2), Finalist (3)

Gold Selection Golden Hour

Carte D'Or

Unilever

Pixiu Digital

Turkey

Social / Influencer Commerce, Live (Streaming) E-commerce

Smarties Turkey

Silver, Finalist

Heart Warming Outdoor

Knorr

Unilever

MullenLowe

Turkey

Experimental / Innovation Technology, Brand Experience

Smarties Turkey

Bronze, Finalist

Maximizing Unilever Home Care Brand Sales on Hepsiburada With Full Funell TikTok Approach

Unilever

Unilever

PHD

Turkey

Instant Impact / Promotion, Integrated Ecommerce Innovation, Performance Marketing, Social / Influencer Commerce

Smarties Turkey

Silver, Bronze (2), Finalist

Maximum Hygiene In Kitchen

Domestos

Unilever

MullenLowe

Turkey

Short or Long Form Video

Smarties Turkey

Finalist

Influencer Marketing Focused on Audience

Magnum

Unilever

Humanz

Turkey

Social / Influencer Commerce, Data Insights / Contextual Marketing

Smarties Turkey

Bronze, Finalist

Dirt For Good

OMO

Unilever

Sobraz

Turkey

Brand Purpose / Activism, Social Impact Marketing

Smarties Turkey

Bronze, Finalist

Pleasure is always on

Magnum

Unilever

Golin

Turkey

Short or Long Form Video

Smarties Turkey

Finalist

Real-Time Targeting with Dynamic Creatives

Algida

Unilever

PHD

Turkey

Data Insights / Contextual Marketing, Performance Marketing

Smarties Turkey

Gold, Finalist

Re-Launch Campaign

Rexona

Unilever

PunchBBDO

Turkey

Omnichannel Marketing, Omnichannel Marketing

Smarties Turkey

Finalist (2)

Scoring Big with Nogger: Innovate with Futboll Occasion in e-commerce to win

Nogger

Unilever

PHD

Turkey

Integrated Ecommerce Innovation

Smarties Turkey

Silver

Signal x Smiles are Beautiful in Every Way with the Weblink Technology Used for the First Time.

Signal

Unilever

PHD

Turkey

Real Time Marketing

Smarties Turkey

Gold

We Have a Promise To Schools Until The Last Drop

Domestos

Unilever

Zon Project Management

Turkey

Brand Purpose / Activism, Product and / or Service Launch

Smarties Turkey

Bronze, Finalist

The Grillmasters Are Hitting the Field

Cif

Unilever


Turkey

Real Time Marketing, Small Budget, Big Impact, Social / Influencer Commerce, Social Media Marketing

Smarties Turkey

Silver (3), Finalist

1st Party Data Efficiency

Unilever

Unilever

PHD

Turkey

Data Insights / Contextual Marketing

Smarties Turkey

Bronze

Up in to Clouds Shower Experience

Dove

Unilever

RealWorks

Turkey

Product and / or Service Launch

Smarties Turkey

Bronze

We Have Our Own Way

Algida

Unilever

PHD

Turkey

Cross Digital Media Marketing

Smarties Turkey

Finalist

WHO WOULD THROW AWAY A BRAND NEW SLIDE?

OMO

Unilever

RealWorks

Turkey

Cross Digital Media Marketing, Spatial / AR / VR / NFT / Metaverse Tech

Smarties Turkey

Bronze, Finalist

There is No Better

Yumo?

Unilever

Wunderman Thompson

Turkey

Turkey Best in Show, Brand Experience, Omnichannel Marketing, Personalisation, Brand Experience, Data Insights / Contextual Marketing, Experimental / Innovation Technology, Real Time Marketing, Creator / Influencer / Celebrity Marketing

Smarties Turkey

Gold (4), Bronze, Finalist (3)

#TurnYourBack

Dove

Unilever

Mindshare

USA

Brand Purpose / Activism, Social Impact Marketing

Smarties X

Gold (2)

100 Girls, 100 Kinds of Beauty

Dove

Unilever

Mindshare

China (Mainland)

Short or Long Form Video, Omnichannel Marketing

Smarties X

Gold (2)

ATELIER GELARTO HACK THE MOVIE

Atelier Gelarto

Unilever

Pixiu Digital

Turkey

Instant Impact / Promotion, Small Budget, Big Impact

Smarties X

Bronze, Finalist

Be fearless

Clear

Unilever

MullenLowe

Turkey

Brand Purpose / Activism

Smarties X

Finalist

Beautiful When Clean Project

Cif

Unilever

Sobraz

Turkey

Brand Purpose / Activism

Smarties X

Silver

Gold Selection Golden Hour

Carte D'Or

Unilever

Pixiu Digital

Turkey

Live (Streaming) E-commerce

Smarties X

Bronze

Cream Spray Ultra Degreaser Lemon

Cif

Unilever

MullenLowe

Turkey

Creator / Influencer / Celebrity Marketing

Smarties X

Finalist

Clear Scalpceuticals & Scalp Pro TikTok Campaign

Clear

Unilever

PHD

Turkey

Social / Influencer Commerce

Smarties X

Finalist

Clear Twitch

Clear

Unilever

PHD

Turkey

Gaming, Gamification & E-Sports

Smarties X

Finalist

Multi-channel Campaign Inspires Gen-Z Indonesians to Clear Their Heads Of Stress

Clear

Unilever

Mindshare

Indonesia

Digital Out-of-Home (DOOH)

Smarties X

Silver

KPL Player Cards Launch

Clear

Unilever

Mindshare

China (Mainland)

Creator / Influencer / Celebrity Marketing, Gaming, Gamification & E-Sports, Product and / or Service Launch, Live (Streaming) E-commerce

Smarties X

Gold, Silver, Bronze, Finalist

Love Star

Cornetto

Unilever

STANDBY

Turkey

Social Messaging / Chat Apps / Text Messaging

Smarties X

Finalist

World Ice Cream Day

Algida

Unilever

Pixiu Digital

Turkey

Co-branded Marketing, Experimental / Innovation Technology, Personalisation

Smarties X

Finalist (3)

Generative AI Based Solidarity Monument

Elidor

Unilever

RealWorks

Turkey

Brand Experience, Social Messaging / Chat Apps / Text Messaging, Co-branded Marketing, Omnichannel Marketing, Real Time Marketing

Smarties X

Bronze, Finalist (4)

Pride - The Discrimination Removal

Lifebuoy

Unilever

Mindshare

Vietnam

Data Insights / Contextual Marketing

Smarties X

Bronze

Tet 2022 - The Safe Ticket Home

Lifebuoy

Unilever

Mindshare

Vietnam

Customer Journey Marketing - Lead Generation / CRM, Contextual Targeting

Smarties X

Silver, Bronze

Nicknames

Cif

Unilever

SOKO

Brazil

Digital Out-of-Home (DOOH), Creator / Influencer / Celebrity Marketing, Product and / or Service Launch

Smarties X

Gold, Silver, Finalist

Pleasure is always on

Magnum

Unilever

Golin

Turkey

Social / Influencer Commerce

Smarties X

Bronze

Real-Time Targeting with Dynamic Creatives

Algida

Unilever

PHD

Turkey

Performance Marketing

Smarties X

Bronze

See My Skin

Vaseline

Unilever

Mindshare

USA

Brand Purpose / Activism, Social Impact Marketing

Smarties X

Bronze, Finalist

We Have a Promise To Schools Until The Last Drop

Domestos

Unilever

Zon Project Management

Turkey

Sustainability, Product and / or Service Launch

Smarties X

Finalist (2)

Floorcare – Sorry for your inconvenience

Sunlight

Unilever

Mindshare

Vietnam

Social Media Marketing

Smarties X

Bronze

Surf Sisters - Unlocking Mekong Delta

Surf

Unilever

Mindshare

Vietnam

Social Messaging / Chat Apps / Text Messaging

Smarties X

Bronze

The Best Pink Care Reminder

Dove

Unilever

Mindshare

Vietnam

Contextual Targeting, Social Impact Marketing

Smarties X

Gold, Finalist

The Grillmasters Are Hitting the Field

Cif

Unilever


Turkey

Real Time Marketing, Social / Influencer Commerce, Social / Influencer Commerce

Smarties X

Silver, Finalist (2)

The Power of Authenticity

Simple

Unilever

Mindshare

Vietnam

Performance Marketing

Smarties X

Finalist

The UV Alarmer

Vaseline

Unilever

Mindshare

Vietnam

Digital Out-of-Home (DOOH)

Smarties X

Gold

Vim Black for Men

Vim

Unilever

MullenLowe Lintas

India

Creator / Influencer / Celebrity Marketing, Social Media Marketing

Smarties X

Bronze, Finalist

WHEN WAS THE LAST TIME YOU MET A DENTIST?

P/S

Unilever

Mindshare

Vietnam

Programmatic, Real Time Marketing, Social Messaging / Chat Apps / Text Messaging

Smarties X

Silver (3)

#TurnYourBack

Dove

Unilever

Mindshare

USA

Brand Purpose / Activism, Social Impact Marketing, Social Media Marketing

Smarties North America

Silver, Bronze (2)

+GENTE

Unilever

Unilever


Argentina

Diversidad e Inclusión (D&I)

Smarties Hispanic LATAM

Finalist

Adsmovil and Unilever execute the first digital advertising campaign in Latin America that measures and mitigates the CO2 generated

Cif

Unilever

Matterkind

Argentina

Impacto Social/ Nonprofit/ ESG/ (Impacto Social/ Sin Fines de Lucro)

Smarties Hispanic LATAM

Finalist

Nicknames

Cif

Unilever

SOKO

Brazil

Integração de Plataformas & DOOH (Cross Platform & DOOH), Marketing de influenciadores e criadores (Creators/ Influence Marketing)

Smarties Brazil

Silver, Finalist

OMO Mother's Day

OMO

Unilever

SOKO

Brazil

Tecnologias Facilitadoras (Enabling Technologies)

Smarties Brazil

Finalist

Clear x Su Yiming’s “Fearless 1980” Digital Collectibles

Clear

Unilever

Mindshare

China (Mainland)

Live E-commerce, Entertainment Marketing Creative(Entertainment / Sports / Stars etc.)

Smarties China

Silver, Bronze

Dirt For Good (China)

OMO

Unilever

Mindshare

China (Mainland)

Sustainable marketing, Brand Awareness/Experience Improvement/Product or Service Launch

Smarties China

Silver, Bronze

Remedy Recipes

Unilever Food Solutions / Knorr

Unilever

Dentsu Creative

China (Mainland)

Lead Generation/ Direct Response / Conversion / Promotion, Creative/ Innovation Based on Specific Media platforms

Smarties China

Gold (2)

Vim Black for Men

Vim

Unilever

Mindshare

India

Creator / Influencer / Celebrity Marketing, Audio / Voice / Sonic Branding

Smarties APAC

Silver, Finalist

Lighting up your world with Sunlight enabled by Grivy x Mindshare

Sunlight

Unilever

Grivy

Indonesia

O2O / New Retail / Innovative & New Tech Sales Channels

Smarties APAC

Finalist

Pepsodent Makes Indonesians Smile on World Oral Health Day With InMobi and Glance

Pepsodent

Unilever

InMobi | Glance

Indonesia

Brand Purpose / Activism

Smarties APAC

Finalist

Dynamic Audio Campaign

CreamSilk

Unilever

Spotify Advertising

Philippines

Audio / Voice / Sonic Branding

Smarties APAC

Finalist

Vim Black for Men

Vim

Unilever

Mindshare

India

Creator / Influencer / Celebrity Marketing, Brand Purpose / Activism, Cross Digital Media Marketing

Smarties India

Silver, Bronze, Finalist

#MoltoPemersatuPasutri

Molto

Unilever

AnyMind Group

Indonesia

Social Media Marketing, Creator / Influencer / Celebrity Marketing

Smarties Indonesia

Silver, Finalist

Bruntusan Gone, Hijab On

Pond's

Unilever

Hybrid

Indonesia

Real Time Marketing

Smarties Indonesia

Gold

Empowering Smiles: Pepsodent's Brand Purpose with #KonsultasiGigiSekarang

Pepsodent

Unilever

InMobi | Glance

Indonesia

Social Impact Marketing, Customer (CX) / User Experience (UX) & Design

Smarties Indonesia

Gold, Silver

EUDG #SetiapUBeriKebaikan Campaign

Unilever

Unilever

Silverpush

Indonesia

Social Impact Marketing

Smarties Indonesia

Bronze

Feast Pop Hijacks the World Cup

Wall's

Unilever

Silverpush

Indonesia

Real Time Marketing

Smarties Indonesia

Bronze

Mobile Gamification and Dynamic Creative Optimization Revitalize Vaseline’s Brand Relevance among Indonesian Women

Vaseline

Unilever

Digital Turbine

Indonesia

Customer Journey Marketing - Lead Generation / CRM, Short or Long Form Video

Smarties Indonesia

Finalist (2)

Multi-channel Campaign Inspires Gen-Z Indonesians to Clear Their Heads Of Stress

Clear

Unilever

Digital Turbine

Indonesia

Customer Journey Marketing - Lead Generation / CRM, Experimental / Innovation Technology, Data Insights / Contextual Marketing

Smarties Indonesia

Bronze (2), Finalist

Voice to CLEAR Your Head

Clear

Unilever

The Trade Desk

Indonesia

Audio / Voice / Sonic Branding

Smarties Indonesia

Finalist

Empowers Modern Filipinas to be their Best

CreamSilk

Unilever

InMobi

Philippines

Instant Impact / Promotion, Product and / or Service Launch

Smarties Philippines

Silver, Bronze

Gamified Mobile Campaign Inspires Young Filipino Cooks to Sharpen Their Cooking Skills

Knorr

Unilever

Digital Turbine

Philippines

Data Insights / Contextual Marketing, Customer (CX) / User Experience (UX) & Design

Smarties Philippines

Gold, Silver

Panacea Red AR Filter

Pond's

Unilever

InMobi

Philippines

Programmatic, Spatial / AR / VR / NFT / Metaverse Tech

Smarties Philippines

Finalist (2)

Dynamic Audio Campaign

CreamSilk

Unilever

Spotify Advertising

Philippines

Personalisation

Smarties Philippines

Silver

Generative AI Based Solidarity Monument

Elidor

Unilever

PHD

Turkey

Social Messaging / Chat Apps / Text Messaging, Real Time Marketing, Co-branded Marketing, Omnichannel Marketing

Smarties EMEA

Bronze, Finalist (3)

Maximizing Unilever Home Care Brand Sales on Hepsiburada With Full Funell TikTok Approach

Unilever

Unilever

Hepsiburada

Turkey

Instant Impact / Promotion, Performance Marketing, Integrated Ecommerce Innovation

Smarties EMEA

Silver, Finalist (2)

We Have a Promise To Schools Until The Last Drop

Domestos

Unilever

MullenLowe

Turkey

Brand Purpose / Activism, Product and / or Service Launch

Smarties EMEA

Finalist (2)

Generative AI Based Solidarity Monument

Elidor

Unilever

Boomads

Turkey

Brand Experience, Experimental / Innovation Technology, Social Messaging / Chat Apps / Text Messaging, Creator / Influencer / Celebrity Marketing, Co-branded Marketing, Omnichannel Marketing, Real Time Marketing, Social Impact Marketing, Brand Purpose / A

Smarties Turkey

Gold (3), Silver, Finalist (5)

Gold Selection Golden Hour

Carte D'Or

Unilever

Pixiu Digital

Turkey

Social / Influencer Commerce, Live (Streaming) E-commerce

Smarties Turkey

Silver, Finalist

Maximizing Unilever Home Care Brand Sales on Hepsiburada With Full Funell TikTok Approach

Unilever

Unilever

Hepsiburada

Turkey

Instant Impact / Promotion, Integrated Ecommerce Innovation, Performance Marketing, Social / Influencer Commerce

Smarties Turkey

Silver, Bronze (2), Finalist

We Have a Promise To Schools Until The Last Drop

Domestos

Unilever

MullenLowe

Turkey

Brand Purpose / Activism, Product and / or Service Launch

Smarties Turkey

Bronze, Finalist

There is No Better

Yumo?

Unilever

Boomads

Turkey

Turkey Best in Show, Brand Experience, Omnichannel Marketing, Personalisation, Brand Experience, Data Insights / Contextual Marketing, Experimental / Innovation Technology, Real Time Marketing, Creator / Influencer / Celebrity Marketing

Smarties Turkey

Gold (4), Bronze, Finalist (3)

Gold Selection Golden Hour

Carte D'Or

Unilever

Pixiu Digital

Turkey

Live (Streaming) E-commerce

Smarties X

Bronze

Multi-channel Campaign Inspires Gen-Z Indonesians to Clear Their Heads Of Stress

Clear

Unilever

Digital Turbine

Indonesia

Digital Out-of-Home (DOOH)

Smarties X

Silver

Generative AI Based Solidarity Monument

Elidor

Unilever

PHD

Turkey

Brand Experience, Social Messaging / Chat Apps / Text Messaging, Co-branded Marketing, Omnichannel Marketing, Real Time Marketing

Smarties X

Bronze, Finalist (4)

We Have a Promise To Schools Until The Last Drop

Domestos

Unilever

MullenLowe

Turkey

Sustainability, Product and / or Service Launch

Smarties X

Finalist (2)

Adsmovil and Unilever execute the first digital advertising campaign in Latin America that measures and mitigates the CO2 generated

Cif

Unilever

Adsmovil

Argentina

Impacto Social/ Nonprofit/ ESG/ (Impacto Social/ Sin Fines de Lucro)

Smarties Hispanic LATAM

Finalist

Clear x Su Yiming’s “Fearless 1980” Digital Collectibles

Clear

Unilever

SMT

China (Mainland)

Live E-commerce, Entertainment Marketing Creative(Entertainment / Sports / Stars etc.)

Smarties China

Silver, Bronze

Generative AI Based Solidarity Monument

Elidor

Unilever

PHD

Turkey

Brand Experience, Experimental / Innovation Technology, Social Messaging / Chat Apps / Text Messaging, Creator / Influencer / Celebrity Marketing, Co-branded Marketing, Omnichannel Marketing, Real Time Marketing, Social Impact Marketing, Brand Purpose / A

Smarties Turkey

Gold (3), Silver, Finalist (5)

Dynamic Audio Campaign

CreamSilk

Unilever

Wunderman Thompson

Philippines

Audio / Voice / Sonic Branding

Smarties APAC

Finalist

Take the wrinkles out of your life

Molto

Unilever

Mindshare

Indonesia

O2O / New Retail / Innovative & New Tech Sales Channels

Smarties Indonesia

Gold

Feast Pop - A.R. Mouth Detection Game

Wall's

Unilever

Mindshare

Indonesia

Experimental / Innovation Technology, Spatial / AR / VR / NFT / Metaverse Tech

Smarties Indonesia

Bronze, Finalist

Dynamic Audio Campaign

CreamSilk

Unilever

Wunderman Thompson

Philippines

Personalisation

Smarties Philippines

Silver

Clear Scalpceuticals & Scalp Pro TikTok Campaign

Clear

Unilever

MullenLowe

Turkey

Social / Influencer Commerce

Smarties EMEA

Finalist

Sing my Recipe

Knorr

Unilever

GGH MullenLowe

Germany

Social / Influencer Commerce, Creator / Influencer / Celebrity Marketing, Social Media Marketing, Audio / Voice / Sonic Branding

Smarties Germany

Gold (2), Silver, Finalist

Clear Scalpceuticals & Scalp Pro TikTok Campaign

Clear

Unilever

MullenLowe

Turkey

Social / Influencer Commerce

Smarties X

Finalist

Clear x Su Yiming’s “Fearless 1980” Digital Collectibles

Clear

Unilever

GroupM Circle

China (Mainland)

Live E-commerce, Entertainment Marketing Creative(Entertainment / Sports / Stars etc.)

Smarties China

Silver, Bronze

Dirt For Good (China)

OMO

Unilever

UNITE

China (Mainland)

Sustainable marketing, Brand Awareness/Experience Improvement/Product or Service Launch

Smarties China

Silver, Bronze

KNORROX FEEDS NUTRITIONAL SUSTENANCE TO DATA-STARVED CONSUMERS

Knorrox

Unilever

PHD

South Africa

Social Impact Marketing

Smarties South Africa

Finalist

Pints

Magnum

Unilever

Oliver South Africa

South Africa

Product / Service Launch

Smarties South Africa

Gold

Driving Positive change in local Communities

Every U Does Good

Unilever

PHD

South Africa

Social Impact Marketing

Smarties South Africa

Finalist