Overall Rank: | 1 |
Points: | 1336.8 |
Awards Won: | 222 |
Finalist(s) Achieved: | 205 |
Best in Show(s) Won: | 0 |
Gold(s) Won: | 67 |
Silver(s) Won: | 78 |
Bronze(s) Won: | 77 |
Region: | Europe |
Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
---|---|---|---|---|---|---|---|
100 Girls, 100 Kinds of Beauty |
Dove |
Unilever |
Mindshare |
China (Mainland) |
Short or Long Form Video, Omnichannel Marketing |
Smarties APAC |
Silver, Bronze |
KPL Player Cards Launch |
Clear |
Unilever |
Mindshare |
China (Mainland) |
Integrated Ecommerce Innovation |
Smarties APAC |
Gold |
Do the #RexonaFirstDayVibe |
Rexona |
Unilever |
Mindshare |
Philippines |
Instant Impact / Promotion |
Smarties APAC |
Finalist |
Vim Black for Men |
Vim |
Unilever |
MullenLowe Lintas |
India |
Creator / Influencer / Celebrity Marketing, Audio / Voice / Sonic Branding |
Smarties APAC |
Silver, Finalist |
Banh Mi Takeover |
Lifebuoy |
Unilever |
Mindshare |
Vietnam |
Social Impact Marketing |
Smarties APAC |
Finalist |
Lighting up your world with Sunlight enabled by Grivy x Mindshare |
Sunlight |
Unilever |
Mindshare |
Indonesia |
O2O / New Retail / Innovative & New Tech Sales Channels |
Smarties APAC |
Finalist |
Pepsodent Makes Indonesians Smile on World Oral Health Day With InMobi and Glance |
Pepsodent |
Unilever |
Mindshare |
Indonesia |
Brand Purpose / Activism |
Smarties APAC |
Finalist |
The Power of Authenticity |
Simple |
Unilever |
Mindshare |
Vietnam |
Instant Impact / Promotion |
Smarties APAC |
Finalist |
Stop The Beauty Test |
Dove |
Unilever |
Mindshare |
India |
Diversity & Inclusion |
Smarties APAC |
Silver |
Women are made for more |
Sunlight |
Unilever |
Mindshare |
Vietnam |
Customer (CX) / User Experience (UX) & Design |
Smarties APAC |
Finalist |
The UV Alarmer |
Vaseline |
Unilever |
Mindshare |
Vietnam |
Data Insights / Contextual Marketing |
Smarties APAC |
Silver |
Thumbstopping Beauty Biases |
Dove |
Unilever |
Mindshare |
India |
Social Impact Marketing, Real Time Marketing, Personalisation |
Smarties APAC |
Gold (2), Finalist |
Trixy CineGame - 3 Layers of Fun |
Kwality Wall's |
Unilever |
Mindshare |
India |
Experimental / Innovation Technology |
Smarties APAC |
Finalist |
Dynamic Audio Campaign |
CreamSilk |
Unilever |
Mindshare |
Philippines |
Audio / Voice / Sonic Branding |
Smarties APAC |
Finalist |
Sales Rep of the Year! |
Shikhar |
Unilever |
Mindshare |
India |
Live (Streaming) E-commerce |
Smarties APAC |
Gold |
WHEN WAS THE LAST TIME YOU MET A DENTIST? |
P/S |
Unilever |
Mindshare |
Vietnam |
Social Media Marketing, Brand Purpose / Activism, Customer Journey Marketing - Lead Generation / CRM, Product and / or Service Launch, Programmatic |
Smarties APAC |
Silver (2), Finalist (3) |
Vim Black for Men |
Vim |
Unilever |
MullenLowe Lintas |
India |
Creator / Influencer / Celebrity Marketing, Brand Purpose / Activism, Cross Digital Media Marketing |
Smarties India |
Silver, Bronze, Finalist |
Stop The Beauty Test |
Dove |
Unilever |
Mindshare |
India |
Diversity & Inclusion |
Smarties India |
Gold |
Thumbstopping Beauty Biases |
Dove |
Unilever |
Mindshare |
India |
Real Time Marketing, Social Impact Marketing, Brand Experience |
Smarties India |
Silver, Finalist (2) |
Sales Rep of the Year! |
Shikhar |
Unilever |
Mindshare |
India |
Live (Streaming) E-commerce |
Smarties India |
Gold |
When Lakme 'winged it' with Ankush |
Lakmé |
Unilever |
Mindshare |
India |
Creator / Influencer / Celebrity Marketing |
Smarties India |
Bronze |
#MoltoPemersatuPasutri |
Molto |
Unilever |
Mindshare |
Indonesia |
Social Media Marketing, Creator / Influencer / Celebrity Marketing |
Smarties Indonesia |
Silver, Finalist |
Bango x Love Caca - Indonesia's First Virtual Influencer |
Bango |
Unilever |
Mindshare |
Indonesia |
Spatial / AR / VR / NFT / Metaverse Tech |
Smarties Indonesia |
Finalist |
Breaking Barriers for Movement |
Rexona |
Unilever |
Mindshare |
Indonesia |
Brand Purpose / Activism |
Smarties Indonesia |
Finalist |
Bruntusan Gone, Hijab On |
Pond's |
Unilever |
Mindshare |
Indonesia |
Real Time Marketing |
Smarties Indonesia |
Gold |
Building Stronger roots in the Holy Month |
Lifebuoy |
Unilever |
Mindshare |
Indonesia |
Short or Long Form Video |
Smarties Indonesia |
Gold |
Empowering Movement Through Inclusion |
Rexona |
Unilever |
Mindshare |
Indonesia |
Diversity & Inclusion |
Smarties Indonesia |
Finalist |
Empowering Smiles: Pepsodent's Brand Purpose with #KonsultasiGigiSekarang |
Pepsodent |
Unilever |
Mindshare |
Indonesia |
Social Impact Marketing, Customer (CX) / User Experience (UX) & Design |
Smarties Indonesia |
Gold, Silver |
EUDG #SetiapUBeriKebaikan Campaign |
Unilever |
Unilever |
Mindshare |
Indonesia |
Social Impact Marketing |
Smarties Indonesia |
Bronze |
Feast Pop Hijacks the World Cup |
Wall's |
Unilever |
Mindshare |
Indonesia |
Real Time Marketing |
Smarties Indonesia |
Bronze |
Magnum Opus |
Magnum |
Unilever |
Mindshare |
Indonesia |
Brand Experience |
Smarties Indonesia |
Finalist |
Mobile Gamification and Dynamic Creative Optimization Revitalize Vaseline’s Brand Relevance among Indonesian Women |
Vaseline |
Unilever |
Mindshare |
Indonesia |
Customer Journey Marketing - Lead Generation / CRM, Short or Long Form Video |
Smarties Indonesia |
Finalist (2) |
Multi-channel Campaign Inspires Gen-Z Indonesians to Clear Their Heads Of Stress |
Clear |
Unilever |
Mindshare |
Indonesia |
Customer Journey Marketing - Lead Generation / CRM, Experimental / Innovation Technology, Data Insights / Contextual Marketing |
Smarties Indonesia |
Bronze (2), Finalist |
No Stress when it's CLEAR |
Clear |
Unilever |
Mindshare |
Indonesia |
Omnichannel Marketing |
Smarties Indonesia |
Finalist |
Royco Nutrimenu : Eat for Good |
Royco |
Unilever |
Mindshare |
Indonesia |
Programmatic |
Smarties Indonesia |
Finalist |
Smelling Good vs. Looking Good: AXE's Mini Market Promotions |
AXE |
Unilever |
Mindshare |
Indonesia |
Instant Impact / Promotion |
Smarties Indonesia |
Silver |
Spreading Love, Creating Impact: The 'Speak Up for Love' Story |
Closeup |
Unilever |
Mindshare |
Indonesia |
Instant Impact / Promotion |
Smarties Indonesia |
Gold |
Conditioning the Nation |
Sunsilk |
Unilever |
Mindshare |
Indonesia |
Omnichannel Marketing |
Smarties Indonesia |
Finalist |
Take the wrinkles out of your life |
Molto |
Unilever |
Mindshare |
Indonesia |
O2O / New Retail / Innovative & New Tech Sales Channels |
Smarties Indonesia |
Gold |
Voice to CLEAR Your Head |
Clear |
Unilever |
Mindshare |
Indonesia |
Audio / Voice / Sonic Branding |
Smarties Indonesia |
Finalist |
30th Anniversary - #Wall'sHappyJingle |
Wall's |
Unilever |
Mindshare |
Indonesia |
Audio / Voice / Sonic Branding |
Smarties Indonesia |
Silver |
Feast Pop - A.R. Mouth Detection Game |
Wall's |
Unilever |
POKKT |
Indonesia |
Experimental / Innovation Technology, Spatial / AR / VR / NFT / Metaverse Tech |
Smarties Indonesia |
Bronze, Finalist |
KOL-Powered Immersive Shopping Experience |
Tresemme |
Unilever |
Mindshare |
Philippines |
Philippines Best in Show, Cross Digital Media Marketing, Social Media Marketing, Creator / Influencer / Celebrity Marketing |
Smarties Philippines |
Gold, Silver, Finalist |
Man at His Best |
AXE |
Unilever |
Mindshare |
Philippines |
Brand Experience |
Smarties Philippines |
Finalist |
Best-Ever Summer: making Revenge Travel possible through social entertainment |
Sunsilk |
Unilever |
Mindshare |
Philippines |
Social Media Marketing |
Smarties Philippines |
Finalist |
Do the #RexonaFirstDayVibe |
Rexona |
Unilever |
Mindshare |
Philippines |
Short or Long Form Video, Instant Impact / Promotion |
Smarties Philippines |
Silver, Finalist |
Empowering Young Filipino Changemakers to Get Dirty for Good |
Breeze |
Unilever |
Mindshare |
Philippines |
Brand Purpose / Activism |
Smarties Philippines |
Bronze |
Empowers Modern Filipinas to be their Best |
CreamSilk |
Unilever |
Mindshare |
Philippines |
Instant Impact / Promotion, Product and / or Service Launch |
Smarties Philippines |
Silver, Bronze |
Create Your Own Tinola Adventure |
Knorr |
Unilever |
Mindshare |
Philippines |
Creator / Influencer / Celebrity Marketing |
Smarties Philippines |
Silver |
Gamified Mobile Campaign Inspires Young Filipino Cooks to Sharpen Their Cooking Skills |
Knorr |
Unilever |
Mindshare |
Philippines |
Data Insights / Contextual Marketing, Customer (CX) / User Experience (UX) & Design |
Smarties Philippines |
Gold, Silver |
#BringYourClayGame from Gaming to Grooming |
Master |
Unilever |
Mindshare |
Philippines |
Experimental / Innovation Technology, Customer (CX) / User Experience (UX) & Design, Spatial / AR / VR / NFT / Metaverse Tech |
Smarties Philippines |
Bronze (2), Finalist |
Panacea Red AR Filter |
Pond's |
Unilever |
Mindshare |
Philippines |
Programmatic, Spatial / AR / VR / NFT / Metaverse Tech |
Smarties Philippines |
Finalist (2) |
Personalization with Pond's |
Pond's |
Unilever |
Mindshare |
Philippines |
Cross Digital Media Marketing |
Smarties Philippines |
Finalist |
Kada Spin, Sure Win (Win for Every Spin): Engaging Filipino Consumers with prizes and rewards |
Surf |
Unilever |
Mindshare |
Philippines |
Instant Impact / Promotion |
Smarties Philippines |
Silver |
Live Streamer Collaboration: “From One Wise Mom to Another |
Surf |
Unilever |
Mindshare |
Philippines |
Brand Experience |
Smarties Philippines |
Gold |
Survival of the Freshest |
Rexona |
Unilever |
Mindshare |
Philippines |
Brand Experience |
Smarties Philippines |
Finalist |
The Happinas Chatbot: Selecta celebrates family enjoyment and provides happiness amidst the pandemic |
Selecta |
Unilever |
Mindshare |
Philippines |
Brand Purpose / Activism |
Smarties Philippines |
Bronze |
Dynamic Audio Campaign |
CreamSilk |
Unilever |
Mindshare |
Philippines |
Personalisation |
Smarties Philippines |
Silver |
#Lethergrow |
Dove |
Unilever |
Mindshare |
Thailand |
Brand Purpose / Activism, Social Impact Marketing |
Smarties Thailand |
Gold, Silver |
Dirt Run Battle |
Breeze |
Unilever |
Mindshare |
Thailand |
Brand Experience, Brand Purpose / Activism |
Smarties Thailand |
Finalist (2) |
Triple Gluta Serum x Miss Grand Thailand |
Pond's |
Unilever |
Mindshare |
Thailand |
Brand Experience, Creator / Influencer / Celebrity Marketing |
Smarties Thailand |
Gold, Silver |
#rootcareforhairloss |
Clear |
Unilever |
MullenLowe |
Turkey |
Creator / Influencer / Celebrity Marketing |
Smarties EMEA |
Bronze |
Axe X Murda Klip |
AXE |
Unilever |
PHD |
Turkey |
Cross Digital Media Marketing |
Smarties EMEA |
Silver |
Be fearless |
Clear |
Unilever |
MullenLowe |
Turkey |
Social Impact Marketing, Diversity & Inclusion, Brand Purpose / Activism |
Smarties EMEA |
Gold, Silver, Bronze |
Beautiful in Everyway |
Dove |
Unilever |
MullenLowe |
Turkey |
Brand Experience, Product and / or Service Launch, Short or Long Form Video |
Smarties EMEA |
Finalist (3) |
Beautiful When Clean Project |
Cif |
Unilever |
Sobraz |
Turkey |
Brand Purpose / Activism |
Smarties EMEA |
Gold |
Beyond Dreams |
Magnum |
Unilever |
MullenLowe |
Turkey |
Short or Long Form Video |
Smarties EMEA |
Bronze |
Bringing Home Care Audience to TikTok: #CleanTok |
Cif |
Unilever |
PHD |
Turkey |
Social Media Marketing |
Smarties EMEA |
Finalist |
Clear Scalpceuticals & Scalp Pro TikTok Campaign |
Clear |
Unilever |
PHD |
Turkey |
Social / Influencer Commerce |
Smarties EMEA |
Finalist |
Clear Twitch |
Clear |
Unilever |
PHD |
Turkey |
Gaming, Gamification & E-Sports |
Smarties EMEA |
Finalist |
Color Came With Yumos |
Yumo? |
Unilever |
PHD |
Turkey |
Omnichannel Marketing |
Smarties EMEA |
Finalist |
Cream Spray Ultra Degreaser Lemon |
Cif |
Unilever |
MullenLowe |
Turkey |
Brand Experience, Creator / Influencer / Celebrity Marketing, Product and / or Service Launch |
Smarties EMEA |
Silver (2), Finalist |
Dirt For Good |
OMO |
Unilever |
Sobraz |
Turkey |
Social Impact Marketing |
Smarties EMEA |
Finalist |
Social Experiment Video |
Domestos |
Unilever |
Sobraz |
Turkey |
Social Impact Marketing |
Smarties EMEA |
Finalist |
World Ice Cream Day |
Algida |
Unilever |
Pixiu Digital |
Turkey |
Co-branded Marketing, Social Messaging / Chat Apps / Text Messaging, Instant Impact / Promotion, Personalisation, Experimental / Innovation Technology |
Smarties EMEA |
Gold (2), Silver, Bronze, Finalist |
Generative AI Based Solidarity Monument |
Elidor |
Unilever |
RealWorks |
Turkey |
Social Messaging / Chat Apps / Text Messaging, Real Time Marketing, Co-branded Marketing, Omnichannel Marketing |
Smarties EMEA |
Bronze, Finalist (3) |
F?sssT?k |
AXE |
Unilever |
MullenLowe |
Turkey |
Audio / Voice / Sonic Branding, Short or Long Form Video |
Smarties EMEA |
Gold, Silver |
Heart Warming Outdoor |
Knorr |
Unilever |
MullenLowe |
Turkey |
Experimental / Innovation Technology |
Smarties EMEA |
Finalist |
Love Star |
Cornetto |
Unilever |
PHD |
Turkey |
Experimental / Innovation Technology |
Smarties EMEA |
Finalist |
Make Permanent Peony Scent Last |
Yumo? |
Unilever |
Wunderman Thompson |
Turkey |
Contextual and Geo Targeting, Digital Out-of-Home (DOOH) |
Smarties EMEA |
Finalist (2) |
Maximizing Unilever Home Care Brand Sales on Hepsiburada With Full Funell TikTok Approach |
Unilever |
Unilever |
PHD |
Turkey |
Instant Impact / Promotion, Performance Marketing, Integrated Ecommerce Innovation |
Smarties EMEA |
Silver, Finalist (2) |
Maximum Hygiene In Kitchen |
Domestos |
Unilever |
MullenLowe |
Turkey |
Short or Long Form Video |
Smarties EMEA |
Finalist |
Real-Time Targeting with Dynamic Creatives |
Algida |
Unilever |
PHD |
Turkey |
Data Insights / Contextual Marketing, Performance Marketing, Customer (CX) / User Experience (UX) & Design |
Smarties EMEA |
Finalist (3) |
Re-Launch Campaign |
Rexona |
Unilever |
PunchBBDO |
Turkey |
Brand Experience, Omnichannel Marketing |
Smarties EMEA |
Silver, Finalist |
Signal x Smiles are Beautiful in Every Way with the Weblink Technology Used for the First Time. |
Signal |
Unilever |
PHD |
Turkey |
Omnichannel Marketing, Real Time Marketing |
Smarties EMEA |
Bronze, Finalist |
We Have a Promise To Schools Until The Last Drop |
Domestos |
Unilever |
Zon Project Management |
Turkey |
Brand Purpose / Activism, Product and / or Service Launch |
Smarties EMEA |
Finalist (2) |
Squad Goals! |
Sunsilk |
Unilever |
PHD |
United Arab Emirates |
Creator / Influencer / Celebrity Marketing |
Smarties EMEA |
Finalist |
The Grillmasters Are Hitting the Field |
Cif |
Unilever |
Turkey |
Social / Influencer Commerce, Small Budget, Big Impact |
Smarties EMEA |
Gold, Bronze |
|
Welcome To Womanhood |
Dove |
Unilever |
PHD |
United Arab Emirates |
Social Impact Marketing |
Smarties EMEA |
Finalist |
WHO WOULD THROW AWAY A BRAND NEW SLIDE? |
OMO |
Unilever |
RealWorks |
Turkey |
Spatial / AR / VR / NFT / Metaverse Tech, Cross Digital Media Marketing |
Smarties EMEA |
Bronze, Finalist |
AXE Would Suit Him the Best |
AXE |
Unilever |
MullenLowe |
Turkey |
Instant Impact / Promotion, Data Insights / Contextual Marketing |
Smarties EMEA |
Finalist (2) |
Chatbot |
Yumo? |
Unilever |
PHD |
Turkey |
Social Messaging / Chat Apps / Text Messaging |
Smarties EMEA |
Finalist |
There is No Better |
Yumo? |
Unilever |
Wunderman Thompson |
Turkey |
Omnichannel Marketing, Personalisation, Real Time Marketing, Digital Out-of-Home (DOOH), Experimental / Innovation Technology |
Smarties EMEA |
Gold (2), Bronze (2), Finalist |
Sing my Recipe |
Knorr |
Unilever |
PHD |
Germany |
Social / Influencer Commerce, Creator / Influencer / Celebrity Marketing, Social Media Marketing, Audio / Voice / Sonic Branding |
Smarties Germany |
Gold (2), Silver, Finalist |
The Taste of Brandformance |
Ben & Jerry's |
Unilever |
PHD |
Germany |
Product and / or Service Launch |
Smarties Germany |
Bronze |
#rootcareforhairloss |
Clear |
Unilever |
MullenLowe |
Turkey |
Product and / or Service Launch, Social Media Marketing |
Smarties Turkey |
Finalist (2) |
#CleanWhenBeautiful - The Goodness of Cleanliness |
Cif |
Unilever |
Zon Project Management |
Turkey |
Sustainability, Brand Purpose / Activism, Social Impact Marketing |
Smarties Turkey |
Bronze, Finalist (2) |
Win With Algida Promo |
Algida |
Unilever |
PHD |
Turkey |
Instant Impact / Promotion, Performance Marketing, Product and / or Service Launch |
Smarties Turkey |
Finalist (3) |
AXE Would Suit Him the Best |
AXE |
Unilever |
MullenLowe |
Turkey |
Data Insights / Contextual Marketing, Instant Impact / Promotion |
Smarties Turkey |
Silver (2) |
Axe X Murda Klip |
AXE |
Unilever |
PHD |
Turkey |
Cross Digital Media Marketing |
Smarties Turkey |
Bronze |
Be fearless |
Clear |
Unilever |
MullenLowe |
Turkey |
Social Impact Marketing, Product and / or Service Launch, Diversity & Inclusion |
Smarties Turkey |
Silver (2), Bronze |
Beautiful in Everyway |
Dove |
Unilever |
MullenLowe |
Turkey |
Short or Long Form Video, Product and / or Service Launch, Brand Experience |
Smarties Turkey |
Silver, Bronze, Finalist |
Beautiful When Clean Project |
Cif |
Unilever |
Sobraz |
Turkey |
Brand Purpose / Activism |
Smarties Turkey |
Finalist |
Beyond Dreams |
Magnum |
Unilever |
MullenLowe |
Turkey |
Instant Impact / Promotion, Short or Long Form Video |
Smarties Turkey |
Finalist (2) |
Boom Boom Gold |
Algida |
Unilever |
STANDBY |
Turkey |
Brand Experience, Omnichannel Marketing |
Smarties Turkey |
Silver, Finalist |
Bringing Home Care Audience to TikTok: #CleanTok |
Cif |
Unilever |
PHD |
Turkey |
Social Media Marketing, Creator / Influencer / Celebrity Marketing |
Smarties Turkey |
Bronze, Finalist |
Cream Spray Ultra Degreaser Lemon |
Cif |
Unilever |
MullenLowe |
Turkey |
Product and / or Service Launch |
Smarties Turkey |
Finalist |
Mackolik App Hack |
Cif |
Unilever |
PHD |
Turkey |
Real Time Marketing |
Smarties Turkey |
Bronze |
Clear Twitch |
Clear |
Unilever |
PHD |
Turkey |
Gaming, Gamification & E-Sports |
Smarties Turkey |
Bronze |
Co-Branding Partnership Magic: Magnum Mini's Omni Success |
Magnum |
Unilever |
PHD |
Turkey |
Co-branded Marketing, O2O / New Retail / Innovative & New Tech Sales Channels |
Smarties Turkey |
Silver, Finalist |
Color Came With Yumos |
Yumo? |
Unilever |
PHD |
Turkey |
Omnichannel Marketing |
Smarties Turkey |
Finalist |
Love Star |
Cornetto |
Unilever |
STANDBY |
Turkey |
Social Messaging / Chat Apps / Text Messaging |
Smarties Turkey |
Finalist |
Truth or Dare? |
Cornetto |
Unilever |
STANDBY |
Turkey |
Gaming, Gamification & E-Sports |
Smarties Turkey |
Finalist |
Social Experiment Video |
Domestos |
Unilever |
Sobraz |
Turkey |
Social Impact Marketing |
Smarties Turkey |
Silver |
World Ice Cream Day |
Algida |
Unilever |
Pixiu Digital |
Turkey |
Experimental / Innovation Technology, Social Messaging / Chat Apps / Text Messaging, Instant Impact / Promotion, Personalisation |
Smarties Turkey |
Bronze (2), Finalist (2) |
Generative AI Based Solidarity Monument |
Elidor |
Unilever |
RealWorks |
Turkey |
Brand Experience, Experimental / Innovation Technology, Social Messaging / Chat Apps / Text Messaging, Creator / Influencer / Celebrity Marketing, Co-branded Marketing, Omnichannel Marketing, Real Time Marketing, Social Impact Marketing, Brand Purpose / A |
Smarties Turkey |
Gold (3), Silver, Finalist (5) |
F?sssT?k |
AXE |
Unilever |
MullenLowe |
Turkey |
Creator / Influencer / Celebrity Marketing, Social Media Marketing, Brand Experience, Brand Experience, Short or Long Form Video |
Smarties Turkey |
Silver (2), Finalist (3) |
Gold Selection Golden Hour |
Carte D'Or |
Unilever |
Pixiu Digital |
Turkey |
Social / Influencer Commerce, Live (Streaming) E-commerce |
Smarties Turkey |
Silver, Finalist |
Heart Warming Outdoor |
Knorr |
Unilever |
MullenLowe |
Turkey |
Experimental / Innovation Technology, Brand Experience |
Smarties Turkey |
Bronze, Finalist |
Maximizing Unilever Home Care Brand Sales on Hepsiburada With Full Funell TikTok Approach |
Unilever |
Unilever |
PHD |
Turkey |
Instant Impact / Promotion, Integrated Ecommerce Innovation, Performance Marketing, Social / Influencer Commerce |
Smarties Turkey |
Silver, Bronze (2), Finalist |
Maximum Hygiene In Kitchen |
Domestos |
Unilever |
MullenLowe |
Turkey |
Short or Long Form Video |
Smarties Turkey |
Finalist |
Influencer Marketing Focused on Audience |
Magnum |
Unilever |
Humanz |
Turkey |
Social / Influencer Commerce, Data Insights / Contextual Marketing |
Smarties Turkey |
Bronze, Finalist |
Dirt For Good |
OMO |
Unilever |
Sobraz |
Turkey |
Brand Purpose / Activism, Social Impact Marketing |
Smarties Turkey |
Bronze, Finalist |
Pleasure is always on |
Magnum |
Unilever |
Golin |
Turkey |
Short or Long Form Video |
Smarties Turkey |
Finalist |
Real-Time Targeting with Dynamic Creatives |
Algida |
Unilever |
PHD |
Turkey |
Data Insights / Contextual Marketing, Performance Marketing |
Smarties Turkey |
Gold, Finalist |
Re-Launch Campaign |
Rexona |
Unilever |
PunchBBDO |
Turkey |
Omnichannel Marketing, Omnichannel Marketing |
Smarties Turkey |
Finalist (2) |
Scoring Big with Nogger: Innovate with Futboll Occasion in e-commerce to win |
Nogger |
Unilever |
PHD |
Turkey |
Integrated Ecommerce Innovation |
Smarties Turkey |
Silver |
Signal x Smiles are Beautiful in Every Way with the Weblink Technology Used for the First Time. |
Signal |
Unilever |
PHD |
Turkey |
Real Time Marketing |
Smarties Turkey |
Gold |
We Have a Promise To Schools Until The Last Drop |
Domestos |
Unilever |
Zon Project Management |
Turkey |
Brand Purpose / Activism, Product and / or Service Launch |
Smarties Turkey |
Bronze, Finalist |
The Grillmasters Are Hitting the Field |
Cif |
Unilever |
Turkey |
Real Time Marketing, Small Budget, Big Impact, Social / Influencer Commerce, Social Media Marketing |
Smarties Turkey |
Silver (3), Finalist |
|
1st Party Data Efficiency |
Unilever |
Unilever |
PHD |
Turkey |
Data Insights / Contextual Marketing |
Smarties Turkey |
Bronze |
Up in to Clouds Shower Experience |
Dove |
Unilever |
RealWorks |
Turkey |
Product and / or Service Launch |
Smarties Turkey |
Bronze |
We Have Our Own Way |
Algida |
Unilever |
PHD |
Turkey |
Cross Digital Media Marketing |
Smarties Turkey |
Finalist |
WHO WOULD THROW AWAY A BRAND NEW SLIDE? |
OMO |
Unilever |
RealWorks |
Turkey |
Cross Digital Media Marketing, Spatial / AR / VR / NFT / Metaverse Tech |
Smarties Turkey |
Bronze, Finalist |
There is No Better |
Yumo? |
Unilever |
Wunderman Thompson |
Turkey |
Turkey Best in Show, Brand Experience, Omnichannel Marketing, Personalisation, Brand Experience, Data Insights / Contextual Marketing, Experimental / Innovation Technology, Real Time Marketing, Creator / Influencer / Celebrity Marketing |
Smarties Turkey |
Gold (4), Bronze, Finalist (3) |
#TurnYourBack |
Dove |
Unilever |
Mindshare |
USA |
Brand Purpose / Activism, Social Impact Marketing |
Smarties X |
Gold (2) |
100 Girls, 100 Kinds of Beauty |
Dove |
Unilever |
Mindshare |
China (Mainland) |
Short or Long Form Video, Omnichannel Marketing |
Smarties X |
Gold (2) |
ATELIER GELARTO HACK THE MOVIE |
Atelier Gelarto |
Unilever |
Pixiu Digital |
Turkey |
Instant Impact / Promotion, Small Budget, Big Impact |
Smarties X |
Bronze, Finalist |
Be fearless |
Clear |
Unilever |
MullenLowe |
Turkey |
Brand Purpose / Activism |
Smarties X |
Finalist |
Beautiful When Clean Project |
Cif |
Unilever |
Sobraz |
Turkey |
Brand Purpose / Activism |
Smarties X |
Silver |
Gold Selection Golden Hour |
Carte D'Or |
Unilever |
Pixiu Digital |
Turkey |
Live (Streaming) E-commerce |
Smarties X |
Bronze |
Cream Spray Ultra Degreaser Lemon |
Cif |
Unilever |
MullenLowe |
Turkey |
Creator / Influencer / Celebrity Marketing |
Smarties X |
Finalist |
Clear Scalpceuticals & Scalp Pro TikTok Campaign |
Clear |
Unilever |
PHD |
Turkey |
Social / Influencer Commerce |
Smarties X |
Finalist |
Clear Twitch |
Clear |
Unilever |
PHD |
Turkey |
Gaming, Gamification & E-Sports |
Smarties X |
Finalist |
Multi-channel Campaign Inspires Gen-Z Indonesians to Clear Their Heads Of Stress |
Clear |
Unilever |
Mindshare |
Indonesia |
Digital Out-of-Home (DOOH) |
Smarties X |
Silver |
KPL Player Cards Launch |
Clear |
Unilever |
Mindshare |
China (Mainland) |
Creator / Influencer / Celebrity Marketing, Gaming, Gamification & E-Sports, Product and / or Service Launch, Live (Streaming) E-commerce |
Smarties X |
Gold, Silver, Bronze, Finalist |
Love Star |
Cornetto |
Unilever |
STANDBY |
Turkey |
Social Messaging / Chat Apps / Text Messaging |
Smarties X |
Finalist |
World Ice Cream Day |
Algida |
Unilever |
Pixiu Digital |
Turkey |
Co-branded Marketing, Experimental / Innovation Technology, Personalisation |
Smarties X |
Finalist (3) |
Generative AI Based Solidarity Monument |
Elidor |
Unilever |
RealWorks |
Turkey |
Brand Experience, Social Messaging / Chat Apps / Text Messaging, Co-branded Marketing, Omnichannel Marketing, Real Time Marketing |
Smarties X |
Bronze, Finalist (4) |
Pride - The Discrimination Removal |
Lifebuoy |
Unilever |
Mindshare |
Vietnam |
Data Insights / Contextual Marketing |
Smarties X |
Bronze |
Tet 2022 - The Safe Ticket Home |
Lifebuoy |
Unilever |
Mindshare |
Vietnam |
Customer Journey Marketing - Lead Generation / CRM, Contextual Targeting |
Smarties X |
Silver, Bronze |
Nicknames |
Cif |
Unilever |
SOKO |
Brazil |
Digital Out-of-Home (DOOH), Creator / Influencer / Celebrity Marketing, Product and / or Service Launch |
Smarties X |
Gold, Silver, Finalist |
Pleasure is always on |
Magnum |
Unilever |
Golin |
Turkey |
Social / Influencer Commerce |
Smarties X |
Bronze |
Real-Time Targeting with Dynamic Creatives |
Algida |
Unilever |
PHD |
Turkey |
Performance Marketing |
Smarties X |
Bronze |
See My Skin |
Vaseline |
Unilever |
Mindshare |
USA |
Brand Purpose / Activism, Social Impact Marketing |
Smarties X |
Bronze, Finalist |
We Have a Promise To Schools Until The Last Drop |
Domestos |
Unilever |
Zon Project Management |
Turkey |
Sustainability, Product and / or Service Launch |
Smarties X |
Finalist (2) |
Floorcare – Sorry for your inconvenience |
Sunlight |
Unilever |
Mindshare |
Vietnam |
Social Media Marketing |
Smarties X |
Bronze |
Surf Sisters - Unlocking Mekong Delta |
Surf |
Unilever |
Mindshare |
Vietnam |
Social Messaging / Chat Apps / Text Messaging |
Smarties X |
Bronze |
The Best Pink Care Reminder |
Dove |
Unilever |
Mindshare |
Vietnam |
Contextual Targeting, Social Impact Marketing |
Smarties X |
Gold, Finalist |
The Grillmasters Are Hitting the Field |
Cif |
Unilever |
Turkey |
Real Time Marketing, Social / Influencer Commerce, Social / Influencer Commerce |
Smarties X |
Silver, Finalist (2) |
|
The Power of Authenticity |
Simple |
Unilever |
Mindshare |
Vietnam |
Performance Marketing |
Smarties X |
Finalist |
The UV Alarmer |
Vaseline |
Unilever |
Mindshare |
Vietnam |
Digital Out-of-Home (DOOH) |
Smarties X |
Gold |
Vim Black for Men |
Vim |
Unilever |
MullenLowe Lintas |
India |
Creator / Influencer / Celebrity Marketing, Social Media Marketing |
Smarties X |
Bronze, Finalist |
WHEN WAS THE LAST TIME YOU MET A DENTIST? |
P/S |
Unilever |
Mindshare |
Vietnam |
Programmatic, Real Time Marketing, Social Messaging / Chat Apps / Text Messaging |
Smarties X |
Silver (3) |
#TurnYourBack |
Dove |
Unilever |
Mindshare |
USA |
Brand Purpose / Activism, Social Impact Marketing, Social Media Marketing |
Smarties North America |
Silver, Bronze (2) |
+GENTE |
Unilever |
Unilever |
Argentina |
Diversidad e Inclusión (D&I) |
Smarties Hispanic LATAM |
Finalist |
|
Adsmovil and Unilever execute the first digital advertising campaign in Latin America that measures and mitigates the CO2 generated |
Cif |
Unilever |
Matterkind |
Argentina |
Impacto Social/ Nonprofit/ ESG/ (Impacto Social/ Sin Fines de Lucro) |
Smarties Hispanic LATAM |
Finalist |
Nicknames |
Cif |
Unilever |
SOKO |
Brazil |
Integração de Plataformas & DOOH (Cross Platform & DOOH), Marketing de influenciadores e criadores (Creators/ Influence Marketing) |
Smarties Brazil |
Silver, Finalist |
OMO Mother's Day |
OMO |
Unilever |
SOKO |
Brazil |
Tecnologias Facilitadoras (Enabling Technologies) |
Smarties Brazil |
Finalist |
Clear x Su Yiming’s “Fearless 1980” Digital Collectibles |
Clear |
Unilever |
Mindshare |
China (Mainland) |
Live E-commerce, Entertainment Marketing Creative(Entertainment / Sports / Stars etc.) |
Smarties China |
Silver, Bronze |
Dirt For Good (China) |
OMO |
Unilever |
Mindshare |
China (Mainland) |
Sustainable marketing, Brand Awareness/Experience Improvement/Product or Service Launch |
Smarties China |
Silver, Bronze |
Remedy Recipes |
Unilever Food Solutions / Knorr |
Unilever |
Dentsu Creative |
China (Mainland) |
Lead Generation/ Direct Response / Conversion / Promotion, Creative/ Innovation Based on Specific Media platforms |
Smarties China |
Gold (2) |
Vim Black for Men |
Vim |
Unilever |
Mindshare |
India |
Creator / Influencer / Celebrity Marketing, Audio / Voice / Sonic Branding |
Smarties APAC |
Silver, Finalist |
Lighting up your world with Sunlight enabled by Grivy x Mindshare |
Sunlight |
Unilever |
Grivy |
Indonesia |
O2O / New Retail / Innovative & New Tech Sales Channels |
Smarties APAC |
Finalist |
Pepsodent Makes Indonesians Smile on World Oral Health Day With InMobi and Glance |
Pepsodent |
Unilever |
InMobi | Glance |
Indonesia |
Brand Purpose / Activism |
Smarties APAC |
Finalist |
Dynamic Audio Campaign |
CreamSilk |
Unilever |
Spotify Advertising |
Philippines |
Audio / Voice / Sonic Branding |
Smarties APAC |
Finalist |
Vim Black for Men |
Vim |
Unilever |
Mindshare |
India |
Creator / Influencer / Celebrity Marketing, Brand Purpose / Activism, Cross Digital Media Marketing |
Smarties India |
Silver, Bronze, Finalist |
#MoltoPemersatuPasutri |
Molto |
Unilever |
AnyMind Group |
Indonesia |
Social Media Marketing, Creator / Influencer / Celebrity Marketing |
Smarties Indonesia |
Silver, Finalist |
Bruntusan Gone, Hijab On |
Pond's |
Unilever |
Hybrid |
Indonesia |
Real Time Marketing |
Smarties Indonesia |
Gold |
Empowering Smiles: Pepsodent's Brand Purpose with #KonsultasiGigiSekarang |
Pepsodent |
Unilever |
InMobi | Glance |
Indonesia |
Social Impact Marketing, Customer (CX) / User Experience (UX) & Design |
Smarties Indonesia |
Gold, Silver |
EUDG #SetiapUBeriKebaikan Campaign |
Unilever |
Unilever |
Silverpush |
Indonesia |
Social Impact Marketing |
Smarties Indonesia |
Bronze |
Feast Pop Hijacks the World Cup |
Wall's |
Unilever |
Silverpush |
Indonesia |
Real Time Marketing |
Smarties Indonesia |
Bronze |
Mobile Gamification and Dynamic Creative Optimization Revitalize Vaseline’s Brand Relevance among Indonesian Women |
Vaseline |
Unilever |
Digital Turbine |
Indonesia |
Customer Journey Marketing - Lead Generation / CRM, Short or Long Form Video |
Smarties Indonesia |
Finalist (2) |
Multi-channel Campaign Inspires Gen-Z Indonesians to Clear Their Heads Of Stress |
Clear |
Unilever |
Digital Turbine |
Indonesia |
Customer Journey Marketing - Lead Generation / CRM, Experimental / Innovation Technology, Data Insights / Contextual Marketing |
Smarties Indonesia |
Bronze (2), Finalist |
Voice to CLEAR Your Head |
Clear |
Unilever |
The Trade Desk |
Indonesia |
Audio / Voice / Sonic Branding |
Smarties Indonesia |
Finalist |
Empowers Modern Filipinas to be their Best |
CreamSilk |
Unilever |
InMobi |
Philippines |
Instant Impact / Promotion, Product and / or Service Launch |
Smarties Philippines |
Silver, Bronze |
Gamified Mobile Campaign Inspires Young Filipino Cooks to Sharpen Their Cooking Skills |
Knorr |
Unilever |
Digital Turbine |
Philippines |
Data Insights / Contextual Marketing, Customer (CX) / User Experience (UX) & Design |
Smarties Philippines |
Gold, Silver |
Panacea Red AR Filter |
Pond's |
Unilever |
InMobi |
Philippines |
Programmatic, Spatial / AR / VR / NFT / Metaverse Tech |
Smarties Philippines |
Finalist (2) |
Dynamic Audio Campaign |
CreamSilk |
Unilever |
Spotify Advertising |
Philippines |
Personalisation |
Smarties Philippines |
Silver |
Generative AI Based Solidarity Monument |
Elidor |
Unilever |
PHD |
Turkey |
Social Messaging / Chat Apps / Text Messaging, Real Time Marketing, Co-branded Marketing, Omnichannel Marketing |
Smarties EMEA |
Bronze, Finalist (3) |
Maximizing Unilever Home Care Brand Sales on Hepsiburada With Full Funell TikTok Approach |
Unilever |
Unilever |
Hepsiburada |
Turkey |
Instant Impact / Promotion, Performance Marketing, Integrated Ecommerce Innovation |
Smarties EMEA |
Silver, Finalist (2) |
We Have a Promise To Schools Until The Last Drop |
Domestos |
Unilever |
MullenLowe |
Turkey |
Brand Purpose / Activism, Product and / or Service Launch |
Smarties EMEA |
Finalist (2) |
Generative AI Based Solidarity Monument |
Elidor |
Unilever |
Boomads |
Turkey |
Brand Experience, Experimental / Innovation Technology, Social Messaging / Chat Apps / Text Messaging, Creator / Influencer / Celebrity Marketing, Co-branded Marketing, Omnichannel Marketing, Real Time Marketing, Social Impact Marketing, Brand Purpose / A |
Smarties Turkey |
Gold (3), Silver, Finalist (5) |
Gold Selection Golden Hour |
Carte D'Or |
Unilever |
Pixiu Digital |
Turkey |
Social / Influencer Commerce, Live (Streaming) E-commerce |
Smarties Turkey |
Silver, Finalist |
Maximizing Unilever Home Care Brand Sales on Hepsiburada With Full Funell TikTok Approach |
Unilever |
Unilever |
Hepsiburada |
Turkey |
Instant Impact / Promotion, Integrated Ecommerce Innovation, Performance Marketing, Social / Influencer Commerce |
Smarties Turkey |
Silver, Bronze (2), Finalist |
We Have a Promise To Schools Until The Last Drop |
Domestos |
Unilever |
MullenLowe |
Turkey |
Brand Purpose / Activism, Product and / or Service Launch |
Smarties Turkey |
Bronze, Finalist |
There is No Better |
Yumo? |
Unilever |
Boomads |
Turkey |
Turkey Best in Show, Brand Experience, Omnichannel Marketing, Personalisation, Brand Experience, Data Insights / Contextual Marketing, Experimental / Innovation Technology, Real Time Marketing, Creator / Influencer / Celebrity Marketing |
Smarties Turkey |
Gold (4), Bronze, Finalist (3) |
Gold Selection Golden Hour |
Carte D'Or |
Unilever |
Pixiu Digital |
Turkey |
Live (Streaming) E-commerce |
Smarties X |
Bronze |
Multi-channel Campaign Inspires Gen-Z Indonesians to Clear Their Heads Of Stress |
Clear |
Unilever |
Digital Turbine |
Indonesia |
Digital Out-of-Home (DOOH) |
Smarties X |
Silver |
Generative AI Based Solidarity Monument |
Elidor |
Unilever |
PHD |
Turkey |
Brand Experience, Social Messaging / Chat Apps / Text Messaging, Co-branded Marketing, Omnichannel Marketing, Real Time Marketing |
Smarties X |
Bronze, Finalist (4) |
We Have a Promise To Schools Until The Last Drop |
Domestos |
Unilever |
MullenLowe |
Turkey |
Sustainability, Product and / or Service Launch |
Smarties X |
Finalist (2) |
Adsmovil and Unilever execute the first digital advertising campaign in Latin America that measures and mitigates the CO2 generated |
Cif |
Unilever |
Adsmovil |
Argentina |
Impacto Social/ Nonprofit/ ESG/ (Impacto Social/ Sin Fines de Lucro) |
Smarties Hispanic LATAM |
Finalist |
Clear x Su Yiming’s “Fearless 1980” Digital Collectibles |
Clear |
Unilever |
SMT |
China (Mainland) |
Live E-commerce, Entertainment Marketing Creative(Entertainment / Sports / Stars etc.) |
Smarties China |
Silver, Bronze |
Generative AI Based Solidarity Monument |
Elidor |
Unilever |
PHD |
Turkey |
Brand Experience, Experimental / Innovation Technology, Social Messaging / Chat Apps / Text Messaging, Creator / Influencer / Celebrity Marketing, Co-branded Marketing, Omnichannel Marketing, Real Time Marketing, Social Impact Marketing, Brand Purpose / A |
Smarties Turkey |
Gold (3), Silver, Finalist (5) |
Dynamic Audio Campaign |
CreamSilk |
Unilever |
Wunderman Thompson |
Philippines |
Audio / Voice / Sonic Branding |
Smarties APAC |
Finalist |
Take the wrinkles out of your life |
Molto |
Unilever |
Mindshare |
Indonesia |
O2O / New Retail / Innovative & New Tech Sales Channels |
Smarties Indonesia |
Gold |
Feast Pop - A.R. Mouth Detection Game |
Wall's |
Unilever |
Mindshare |
Indonesia |
Experimental / Innovation Technology, Spatial / AR / VR / NFT / Metaverse Tech |
Smarties Indonesia |
Bronze, Finalist |
Dynamic Audio Campaign |
CreamSilk |
Unilever |
Wunderman Thompson |
Philippines |
Personalisation |
Smarties Philippines |
Silver |
Clear Scalpceuticals & Scalp Pro TikTok Campaign |
Clear |
Unilever |
MullenLowe |
Turkey |
Social / Influencer Commerce |
Smarties EMEA |
Finalist |
Sing my Recipe |
Knorr |
Unilever |
GGH MullenLowe |
Germany |
Social / Influencer Commerce, Creator / Influencer / Celebrity Marketing, Social Media Marketing, Audio / Voice / Sonic Branding |
Smarties Germany |
Gold (2), Silver, Finalist |
Clear Scalpceuticals & Scalp Pro TikTok Campaign |
Clear |
Unilever |
MullenLowe |
Turkey |
Social / Influencer Commerce |
Smarties X |
Finalist |
Clear x Su Yiming’s “Fearless 1980” Digital Collectibles |
Clear |
Unilever |
GroupM Circle |
China (Mainland) |
Live E-commerce, Entertainment Marketing Creative(Entertainment / Sports / Stars etc.) |
Smarties China |
Silver, Bronze |
Dirt For Good (China) |
OMO |
Unilever |
UNITE |
China (Mainland) |
Sustainable marketing, Brand Awareness/Experience Improvement/Product or Service Launch |
Smarties China |
Silver, Bronze |
KNORROX FEEDS NUTRITIONAL SUSTENANCE TO DATA-STARVED CONSUMERS |
Knorrox |
Unilever |
PHD |
South Africa |
Social Impact Marketing |
Smarties South Africa |
Finalist |
Pints |
Magnum |
Unilever |
Oliver South Africa |
South Africa |
Product / Service Launch |
Smarties South Africa |
Gold |
Driving Positive change in local Communities |
Every U Does Good |
Unilever |
PHD |
South Africa |
Social Impact Marketing |
Smarties South Africa |
Finalist |
Yazle Clear 2022 |
Clear |
Unilever |
PHD |
United Arab Emirates |
Sustainability (Brand & Product & Initiative) |
Smarties MENA |
Finalist |
Put your money where your mouth is: Closeup with innovative voice recognition ad unit to promote new toothpaste range |
Closeup |
Unilever |
InMobi |
Egypt |
Experimental / Innovation Technology |
Smarties MENA |
Gold |
How Silverpush teamed up with Rexona to Move A Football-Crazed Country with Real-Time Sync Advertising |
Rexona |
Unilever |
Silverpush |
Egypt |
Real Time Marketing |
Smarties MENA |
Finalist |
Yazle Clear 2022 |
Clear |
Unilever |
SeenThis |
United Arab Emirates |
Sustainability (Brand & Product & Initiative) |
Smarties MENA |
Finalist |
Clear 3 in 1 |
Clear |
Unilever |
PHD |
Egypt |
Creator / Influencer Marketing |
Smarties MENA |
Bronze |
Gizelle |
Closeup |
Unilever |
PHD |
Egypt |
Cross Platform - Digital Only, Social Media Marketing |
Smarties MENA |
Gold, Finalist |
Dove Purpose |
Dove |
Unilever |
PHD |
Egypt |
Brand Purpose/Activism |
Smarties MENA |
Gold |
Ramadan |
Lipton |
Unilever |
PHD |
Egypt |
Real Time Marketing |
Smarties MENA |
Gold |
Put your money where your mouth is: Closeup with innovative voice recognition ad unit to promote new toothpaste range |
Closeup |
Unilever |
PHD |
Egypt |
Experimental / Innovation Technology |
Smarties MENA |
Gold |
ACN |
Rexona |
Unilever |
PHD |
Egypt |
Cross Platform - Digital Only, Creator / Influencer Marketing |
Smarties MENA |
Finalist (2) |
How Silverpush teamed up with Rexona to Move A Football-Crazed Country with Real-Time Sync Advertising |
Rexona |
Unilever |
PHD |
Egypt |
Real Time Marketing |
Smarties MENA |
Finalist |
Yazle Clear 2022 |
Clear |
Unilever |
Yazle |
United Arab Emirates |
Sustainability (Brand & Product & Initiative) |
Smarties MENA |
Finalist |