MMA Smarties Business Impact Index - Rankings Detail | MMA Global

Top Advertisers - Global 2022

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Unilever


Overall Rank:1
Points:1751.0
Awards Won:176
Finalist(s) Achieved:104

Best in Show(s) Won:0
Gold(s) Won:47
Silver(s) Won:76
Bronze(s) Won:53
Region:Global

Campaigns and Awards 2022

Campaign NameBrandAdvertiserAgencyLocationCategoryAwards ProgramAwards Won

Beautiful When Clean

Cif

Unilever

PHD

Turkey

Brand Purpose/Activism, Social Impact Marketing

Smarties Turkey

Gold, Silver

Beautiful When Clean

Cif

Unilever

Titrifikir

Turkey

Brand Purpose/Activism, Social Impact Marketing

Smarties Turkey

Gold, Silver

Pleasure House

Magnum

Unilever

Golin

Turkey

Brand Experience

Smarties Turkey

Bronze

Beautiful When Clean

Cif

Unilever

Zon

Turkey

Brand Purpose/Activism, Social Impact Marketing

Smarties Turkey

Gold, Silver

Change for the better

LUX

Unilever

1989

Vietnam

Spatial Technology, Short or Long Form Video

Smarties APAC

Silver, Finalist

Change for the better

LUX

Unilever

1989

Vietnam

XR Technology – (AR/VR/MR)

Smarties X

Bronze

AXE Spreads Love and Pride

AXE

Unilever

LOLA MullenLowe

UK

Diversity & Inclusion, Brand Experience, XR Technology - (AR/VR/MR), Social Media Marketing

Smarties EMEA

Gold, Bronze, Finalist (2)

Spotify 3D ASMR

Knorr

Unilever

PHD

Turkey

Audio / Voice / Sonic Branding

Smarties EMEA

Silver

#DeÄŸişimSensizOlmaz AI Video Under OMO's Gaia Campaign

OMO

Unilever

PHD

Turkey

Experimental / Innovation Technology, Sustainability (Brand & Product & Initiative), Real Time Marketing

Smarties EMEA

Silver, Finalist (2)

#DeÄŸişimSensizOlmaz AI Video Under OMO's Gaia Campaign

OMO

Unilever

PHD

Turkey

Experimental / Innovation Technology, Real Time Marketing

Smarties Turkey

Bronze, Finalist

Iftar Time Knorr Time

Knorr

Unilever

Pixiu Digital

Turkey

Geo Targeting, Real Time Marketing

Smarties Turkey

Bronze (2)

Loyalty Journey with Data Collection Calendar Launch

Algida

Unilever

Standby Creative Group

Turkey

Lead Generation

Smarties Turkey

Finalist

Pleasure House

Magnum

Unilever

PHD

Turkey

Brand Experience

Smarties Turkey

Bronze

The Story of Numbers

Cif

Unilever

nabulu

Turkey

Social Media Marketing, Creator / Influencer Marketing

Smarties Turkey

Silver, Finalist

Beautiful When Clean

Cif

Unilever

Sobraz

Turkey

Brand Purpose/Activism, Social Impact Marketing

Smarties Turkey

Gold, Silver

Spotify 3D ASMR

Knorr

Unilever

PHD

Turkey

Audio / Voice / Sonic Branding

Smarties Turkey

Finalist

Winner Winner Chicken Dinner

Algida / KFC

Unilever

Publishme

Turkey

Partnerships Marketing, Gaming, Gamification & E-Sports, Instant Impact, Integrated Ecommerce Innovation

Smarties Turkey

Gold, Silver (2), Bronze

Putting Commerce in Social Commerce

Comfort

Unilever

Always Marketing

China

Product / Service Launch, Social Media Marketing

Smarties APAC

Finalist (2)

Change for the better

LUX

Unilever

Fision

Vietnam

Spatial Technology, Short or Long Form Video

Smarties APAC

Silver, Finalist

Closeup Earns the Right to Play with Mobile Gamers

Closeup

Unilever

GroupM

Philippines

Gaming, Gamification & E-Sports, Metaverse

Smarties APAC

Finalist (2)

#BebasGerah: Liberating Indonesian Hijabi from Stifling Heat

Vaseline

Unilever

Mindshare

Indonesia

Diversity  &  Inclusion, Product / Service Launch

Smarties Indonesia

Silver, Finalist

Rambutku, Mahkotaku

Dove

Unilever

Mindshare

Indonesia

Short or Long Form Video

Smarties Indonesia

Bronze

Gerak Campaign Packs a Strong Punch with Gamification

Rexona

Unilever

PT Wira Pamungkas Pariwara

Indonesia

Experimental / Innovation Technology

Smarties Indonesia

Finalist

Dirt for Good (China)

OMO

Unilever

UNITE

China

Brand Awareness/Experience Improvement/Product or Service Launch, Sustainable marketing

Smarties China

Silver, Bronze

"Fearless 1980” Digital Collectibles

Clear

Unilever

GroupM

China

Entertainment Marketing Creative(Entertainment / Sports / Stars etc.), Live E-commerce

Smarties China

Silver, Bronze

Yazle Clear 2022

Clear

Unilever

PHD

United Arab Emirates

Sustainability (Brand & Product & Initiative)

Smarties MENA

Finalist

Change for the better

LUX

Unilever

Fision

Vietnam

XR Technology – (AR/VR/MR)

Smarties X

Bronze

Director Mix/Coda

Magnum

Unilever

Standby Creative Group

Turkey

Data Insights

Smarties X

Silver

Vim Black

Vim

Unilever

Lowe Lintas

India

Short or Long Form Video

Smarties X

Gold

Yumoş Sıkılıyor

Yumoş

Unilever

Wunderman Thompson

Turkey

Product / Service Launch, Creator / Influencer Marketing

Smarties X

Silver, Finalist

Plant Power

Dove

Unilever

Initiative

Brazil

Lançamento de Produto / Serviço (Product / Service Launch), Marketing de Mídia Social / Criadores & Influencers (Social Media Marketing / Creator / Influence Marketing) , Vídeo (Video Advertising / AR / VR / MR)

Smarties Brazil

Finalist (3)

Contextual gondolas, moving away from typical e-commerce aisles

Unilever

Unilever

Initiative

Colombia

Geolocalización (Geotargeting)

Smarties Hispanic LATAM

Finalist

Director Mix/Coda

Magnum

Unilever

Google

Turkey

Data Insights, Lead Generation, Personalization

Smarties Turkey

Silver (2), Finalist

Pleasure House

Magnum

Unilever

PPR

Turkey

Brand Experience

Smarties Turkey

Bronze

Aanandam Aarambam - Happiness starts with a Cup of Bru

BRU

Unilever

Yellow AI

India

Short or Long Form Video

Smarties APAC

Bronze

Game Stamina Ka

Boost

Unilever

MX TakaTak

India

Gaming, Gamification & E-Sports, Social Impact Marketing, Diversity & Inclusion, Social Media Marketing, Customer Experience (CX)

Smarties APAC

Gold, Silver (3), Bronze

Game Stamina Ka

Boost

Unilever

MX TakaTak

India

Gaming, Gamification & E-Sports, Diversity & Inclusion, Social Media Marketing, Customer Experience (CX)

Smarties India

Gold, Silver, Finalist (2)

Aanandam Aarambam - Happiness starts with a Cup of Bru

BRU

Unilever

Disney+ Hotstar

India

Experimental / Innovation Technology

Smarties India

Finalist

Complete 8 on Lockscreen

Pepsodent

Unilever

Glance

Indonesia

Integrated Ecommerce Innovation

Smarties Indonesia

Finalist

Aanandam Aarambam - Happiness starts with a Cup of Bru

BRU

Unilever

Disney+ Hotstar

India

Social Messaging / Chat Apps / Text Messaging

Smarties X

Bronze

Director Mix/Coda

Magnum

Unilever

Standby Creative Group

Turkey

Data Insights, Lead Generation, Personalization

Smarties EMEA

Gold, Silver (2)

AXE Spreads Love and Pride

AXE

Unilever

Snap Inc

UK

Diversity & Inclusion, Brand Experience, XR Technology - (AR/VR/MR), Social Media Marketing

Smarties EMEA

Gold, Bronze, Finalist (2)

Director Mix/Coda

Magnum

Unilever

Standby Creative Group

Turkey

Data Insights, Lead Generation, Personalization

Smarties Turkey

Silver (2), Finalist

Pleasure House

Magnum

Unilever

Colors

Turkey

Brand Experience

Smarties Turkey

Bronze

#CornettoCONEfessions

Cornetto

Unilever

Twitter

Philippines

Creator / Influencer Marketing

Smarties APAC

Finalist

Aanandam Aarambam - Happiness starts with a Cup of Bru

BRU

Unilever

Disney+ Hotstar

India

Short or Long Form Video

Smarties APAC

Bronze

Putting Commerce in Social Commerce

Comfort

Unilever

TFT

China

Product / Service Launch, Social Media Marketing

Smarties APAC

Finalist (2)

Game Stamina Ka

Boost

Unilever

Nazara Technologies

India

Gaming, Gamification & E-Sports, Social Impact Marketing, Diversity & Inclusion, Social Media Marketing, Customer Experience (CX)

Smarties APAC

Gold, Silver (3), Bronze

Change for the better

LUX

Unilever

Motix

Vietnam

Spatial Technology, Short or Long Form Video

Smarties APAC

Silver, Finalist

Selecta Supreme Drives Purchases with an Online to Offline Shoppable Experience

Selecta

Unilever

InMobi

Philippines

O2O / New Retail / Innovative Sales Channels

Smarties APAC

Finalist

Game Stamina Ka

Boost

Unilever

Nazara Technologies

India

Gaming, Gamification & E-Sports, Diversity & Inclusion, Social Media Marketing, Customer Experience (CX)

Smarties India

Gold, Silver, Finalist (2)

Aanandam Aarambam - Happiness starts with a Cup of Bru

BRU

Unilever

Yellow AI

India

Experimental / Innovation Technology

Smarties India

Finalist

Mobile Gamification Delivers Blockbuster Engagement for Pond’s Men X Spider-Man Campaign

Pond's

Unilever

Digital Turbine

Indonesia

Customer Experience (CX), Short or Long Form Video

Smarties Indonesia

Gold, Finalist

Planet Pizza Campaign Dishes Out Delicious Food & Market Figures

Royco

Unilever

Digital Turbine

Indonesia

Cross Platform - All Media

Smarties Indonesia

Finalist

Gerak Campaign Packs a Strong Punch with Gamification

Rexona

Unilever

Digital Turbine

Indonesia

Experimental / Innovation Technology

Smarties Indonesia

Finalist

Paddle Pop Thrills Parents and Kids with the "Choco Magma Land" Treasure Hunt

Paddle Pop

Unilever

InMobi

Indonesia

Product / Service Launch

Smarties Indonesia

Finalist

Complete 8 on Lockscreen

Pepsodent

Unilever

InMobi

Indonesia

Integrated Ecommerce Innovation

Smarties Indonesia

Finalist

Return of Viennetta

Viennetta

Unilever

InMobi

Indonesia

O2O / New Retail / Innovative Sales Channels

Smarties Indonesia

Bronze

Bango and Royco Achieves Full Full-funnel Efficiency with Online-to-Offline Sampling Program

Bango / Royco

Unilever

InMobi

Indonesia

O2O / New Retail / Innovative Sales Channels

Smarties Indonesia

Finalist

"Fearless 1980” Digital Collectibles

Clear

Unilever

SMT

China

Entertainment Marketing Creative(Entertainment / Sports / Stars etc.), Live E-commerce

Smarties China

Silver, Bronze

Put your money where your mouth is: Closeup with innovative voice recognition ad unit to promote new toothpaste range

Closeup

Unilever

InMobi

Egypt

Experimental / Innovation Technology

Smarties MENA

Gold

How Silverpush teamed up with Rexona to Move A Football-Crazed Country with Real-Time Sync Advertising

Rexona

Unilever

Silverpush

Egypt

Real Time Marketing

Smarties MENA

Finalist

Yazle Clear 2022

Clear

Unilever

SeenThis

United Arab Emirates

Sustainability (Brand & Product & Initiative)

Smarties MENA

Finalist

Aanandam Aarambam - Happiness starts with a Cup of Bru

BRU

Unilever

Yellow AI

India

Social Messaging / Chat Apps / Text Messaging

Smarties X

Bronze

Game Stamina Ka

Boost

Unilever

Nazara Technologies

India

Cross Platform - Digital Only, Diversity  &  Inclusion, Gaming, Gamification & E-Sports

Smarties X

Silver (3)

Change for the better

LUX

Unilever

Motix

Vietnam

XR Technology – (AR/VR/MR)

Smarties X

Bronze

Thumbstopping Beauty Biases

Dove

Unilever

Bobble AI

India

Social Messaging / Chat Apps / Text Messaging, Experimental / Innovation Technology, Data Insights

Smarties X

Gold (3)

B2B app reaches a new SHIKHAR(Peak) !!!

Shikhar

Unilever

Firework

India

Real Time Marketing

Smarties X

Bronze

Vim Black

Vim

Unilever

BoltD

India

Short or Long Form Video

Smarties X

Gold

Contextual gondolas, moving away from typical e-commerce aisles

Unilever

Unilever

Rappi

Colombia

Geolocalización (Geotargeting)

Smarties Hispanic LATAM

Finalist

Dirt For Good

OMO

Unilever

Titrifikir

Turkey

Sustainability (Brand & Product & Initiative), Brand Purpose/Activism, Social Impact Marketing

Smarties EMEA

Silver (2), Finalist

Refil

Omo

Unilever

Zon IME-Project Management

Turkey

Sustainability (Brand & Product & Initiative)

Smarties EMEA

Finalist

Director Mix/Coda

Magnum

Unilever

PHD

Turkey

Data Insights, Lead Generation, Personalization

Smarties EMEA

Gold, Silver (2)

AXE Spreads Love and Pride

AXE

Unilever

Mindshare

UK

Diversity & Inclusion, Brand Experience, XR Technology - (AR/VR/MR), Social Media Marketing

Smarties EMEA

Gold, Bronze, Finalist (2)

Spotify 3D ASMR

Knorr

Unilever

Digital Turbine

Turkey

Audio / Voice / Sonic Branding

Smarties EMEA

Silver

#DeÄŸişimSensizOlmaz AI Video Under OMO's Gaia Campaign

OMO

Unilever

RealWorks

Turkey

Experimental / Innovation Technology, Sustainability (Brand & Product & Initiative), Real Time Marketing

Smarties EMEA

Silver, Finalist (2)

#DeÄŸişimSensizOlmaz AI Video Under OMO's Gaia Campaign

OMO

Unilever

RealWorks

Turkey

Experimental / Innovation Technology, Real Time Marketing

Smarties Turkey

Bronze, Finalist

Axe Etkisi

AXE

Unilever

OLIVER

Turkey

Short or Long Form Video, Brand Experience, Product / Service Launch, Partnerships Marketing, Social / Influencer Commerce, Creator / Influencer Marketing

Smarties Turkey

Gold, Silver (4), Finalist

Changing Algida Ice Creams as the Weather Changes

Algida

Unilever

PHD

Turkey

Geo Targeting, Real Time Marketing

Smarties Turkey

Silver (2)

Cross Brands Data Partnership w Hopi

Algida

Unilever

PHD

Turkey

Partnerships Marketing

Smarties Turkey

Finalist

Dirt For Good

OMO

Unilever

Titrifikir

Turkey

Social Impact Marketing, Sustainability (Brand & Product & Initiative), Brand Purpose/Activism

Smarties Turkey

Gold, Silver, Bronze

'Hair Care Day'' First Time In Livestream Shopping

Dove

Unilever

Pik Kreatif

Turkey

Live (Streaming) E-Commerce, Social / Influencer Commerce

Smarties Turkey

Gold, Silver

Rocket Sky E-commerce

Dove

Unilever

Titrifikir

Turkey

Partnerships Marketing

Smarties Turkey

Finalist

Iftar Time Knorr Time

Knorr

Unilever

PHD

Turkey

Geo Targeting, Real Time Marketing

Smarties Turkey

Bronze (2)

Innovative Data Collection and Precision Marketing Roadmap

Unilever

Unilever

PHD

Turkey

Data Insights, Personalization

Smarties Turkey

Bronze (2)

Loyalty Journey with Data Collection Calendar Launch

Algida

Unilever

PHD

Turkey

Lead Generation

Smarties Turkey

Finalist

Mac&Cheese - Pasta that makes you smile

Knorr

Unilever

PHD

Turkey

Product / Service Launch

Smarties Turkey

Finalist

Director Mix/Coda

Magnum

Unilever

PHD

Turkey

Data Insights, Lead Generation, Personalization

Smarties Turkey

Silver (2), Finalist

Pleasure House

Magnum

Unilever

MullenLowe

Turkey

Brand Experience

Smarties Turkey

Bronze

Refil

Omo

Unilever

Zon IME-Project Management

Turkey

Sustainability (Brand & Product & Initiative), Brand Purpose/Activism

Smarties Turkey

Bronze, Finalist

The Story of Numbers

Cif

Unilever

PHD

Turkey

Social Media Marketing, Creator / Influencer Marketing

Smarties Turkey

Silver, Finalist

Beautiful When Clean

Cif

Unilever

OLIVER

Turkey

Brand Purpose/Activism, Social Impact Marketing

Smarties Turkey

Gold, Silver

Spotify 3D ASMR

Knorr

Unilever

Digital Turbine

Turkey

Audio / Voice / Sonic Branding

Smarties Turkey

Finalist

Winner Winner Chicken Dinner

Algida / KFC

Unilever

Standby Creative Group

Turkey

Partnerships Marketing, Gaming, Gamification & E-Sports, Instant Impact, Integrated Ecommerce Innovation

Smarties Turkey

Gold, Silver (2), Bronze

#CornettoCONEfessions

Cornetto

Unilever

Mindshare

Philippines

Creator / Influencer Marketing

Smarties APAC

Finalist

Aanandam Aarambam - Happiness starts with a Cup of Bru

BRU

Unilever

Mindshare

India

Short or Long Form Video

Smarties APAC

Bronze

Empowering Young Filipino Changemakers to Get Dirty for Good

Breeze

Unilever

Mindshare

Philippines

Brand Purpose/Activism

Smarties APAC

Silver

Putting Commerce in Social Commerce

Comfort

Unilever

Mindshare

China

Product / Service Launch, Social Media Marketing

Smarties APAC

Finalist (2)

Game Stamina Ka

Boost

Unilever

Mindshare

India

Gaming, Gamification & E-Sports, Social Impact Marketing, Diversity & Inclusion, Social Media Marketing, Customer Experience (CX)

Smarties APAC

Gold, Silver (3), Bronze

Pride 2022

Lifebuoy

Unilever

Mindshare

Vietnam

Brand Purpose/Activism, Social Impact Marketing, Diversity & Inclusion

Smarties APAC

Finalist (3)

Safe Ticket Home

Lifebuoy

Unilever

Mindshare

Vietnam

Lead Generation, Data Insights

Smarties APAC

Gold, Bronze

Change for the better

LUX

Unilever

T&A Ogilvy

Vietnam

Spatial Technology, Short or Long Form Video

Smarties APAC

Silver, Finalist

Summer Escape: An Immersive Virtual Experience

Pond's

Unilever

Mindshare

Philippines

XR Technology – (AR/VR/MR)

Smarties APAC

Finalist

Creating Fun and Beautiful Transformations

Pond's

Unilever

Mindshare

Philippines

Metaverse

Smarties APAC

Bronze

Selecta Supreme Drives Purchases with an Online to Offline Shoppable Experience

Selecta

Unilever

Mindshare

Philippines

O2O / New Retail / Innovative Sales Channels

Smarties APAC

Finalist

Tantir Rong

Sunlight

Unilever

Mindshare

India

Cross Platform - All Media

Smarties APAC

Gold

Closeup Earns the Right to Play with Mobile Gamers

Closeup

Unilever

Digital Turbine

Philippines

Gaming, Gamification & E-Sports, Metaverse

Smarties APAC

Finalist (2)

Making protein a routine during the lockdown

Horlicks

Unilever

Mindshare

India

Lead Generation

Smarties India

Silver

Game Stamina Ka

Boost

Unilever

Mindshare

India

Gaming, Gamification & E-Sports, Diversity & Inclusion, Social Media Marketing, Customer Experience (CX)

Smarties India

Gold, Silver, Finalist (2)

Aanandam Aarambam - Happiness starts with a Cup of Bru

BRU

Unilever

Mindshare

India

Experimental / Innovation Technology

Smarties India

Finalist

Tantir Rong

Sunlight

Unilever

Mindshare

India

Social Impact Marketing, Diversity & Inclusion

Smarties India

Gold, Silver

#BebasGerah: Liberating Indonesian Hijabi from Stifling Heat

Vaseline

Unilever

Wunderman Thompson

Indonesia

Diversity  &  Inclusion, Product / Service Launch

Smarties Indonesia

Silver, Finalist

From Ice-Tea to Ice-Cream!

Cornetto

Unilever

Mindshare

Indonesia

Customer Experience (CX)

Smarties Indonesia

Silver

Mood for thought!

Cornetto

Unilever

Mindshare

Indonesia

Personalization

Smarties Indonesia

Bronze

Mobile Gamification Delivers Blockbuster Engagement for Pond’s Men X Spider-Man Campaign

Pond's

Unilever

Mindshare

Indonesia

Customer Experience (CX), Short or Long Form Video

Smarties Indonesia

Gold, Finalist

Festival Foodpreneur Bersinar: There is always a way for Indonesian women to shine!

Sunlight

Unilever

Mindshare

Indonesia

Social Impact Marketing

Smarties Indonesia

Gold

Rambutku, Mahkotaku

Dove

Unilever

Ogilvy

Indonesia

Short or Long Form Video

Smarties Indonesia

Bronze

Planet Pizza Campaign Dishes Out Delicious Food & Market Figures

Royco

Unilever

Mindshare

Indonesia

Cross Platform - All Media

Smarties Indonesia

Finalist

Gerak Campaign Packs a Strong Punch with Gamification

Rexona

Unilever

Mindshare

Indonesia

Experimental / Innovation Technology

Smarties Indonesia

Finalist

Paddle Pop Thrills Parents and Kids with the "Choco Magma Land" Treasure Hunt

Paddle Pop

Unilever

Mindshare

Indonesia

Product / Service Launch

Smarties Indonesia

Finalist

Complete 8 on Lockscreen

Pepsodent

Unilever

Mindshare

Indonesia

Integrated Ecommerce Innovation

Smarties Indonesia

Finalist

Return of Viennetta

Viennetta

Unilever

Mindshare

Indonesia

O2O / New Retail / Innovative Sales Channels

Smarties Indonesia

Bronze

Bango and Royco Achieves Full Full-funnel Efficiency with Online-to-Offline Sampling Program

Bango / Royco

Unilever

Mindshare

Indonesia

O2O / New Retail / Innovative Sales Channels

Smarties Indonesia

Finalist

When good health is just a call away!

Lifebuoy

Unilever

Mindshare

Indonesia

Social Impact Marketing

Smarties Indonesia

Silver

Dirt for Good (China)

OMO

Unilever

Mindshare

China

Brand Awareness/Experience Improvement/Product or Service Launch, Sustainable marketing

Smarties China

Silver, Bronze

"Fearless 1980” Digital Collectibles

Clear

Unilever

Mindshare

China

Entertainment Marketing Creative(Entertainment / Sports / Stars etc.), Live E-commerce

Smarties China

Silver, Bronze

Remedy Recipes

Knorr

Unilever

Dentsu Creative

China

Lead Generation/ Direct Response / Conversion / Promotion, Creative/ Innovation Based on Specific Media platforms

Smarties China

Gold, Silver

Clear 3 in 1

Clear

Unilever

PHD

Egypt

Creator / Influencer Marketing

Smarties MENA

Bronze

Gizelle

Closeup

Unilever

PHD

Egypt

Cross Platform - Digital Only, Social Media Marketing

Smarties MENA

Gold, Finalist

Dove Purpose

Dove

Unilever

PHD

Egypt

Brand Purpose/Activism

Smarties MENA

Gold

Ramadan

Lipton

Unilever

PHD

Egypt

Real Time Marketing

Smarties MENA

Gold

Put your money where your mouth is: Closeup with innovative voice recognition ad unit to promote new toothpaste range

Closeup

Unilever

PHD

Egypt

Experimental / Innovation Technology

Smarties MENA

Gold

ACN

Rexona

Unilever

PHD

Egypt

Cross Platform - Digital Only, Creator / Influencer Marketing

Smarties MENA

Finalist (2)

How Silverpush teamed up with Rexona to Move A Football-Crazed Country with Real-Time Sync Advertising

Rexona

Unilever

PHD

Egypt

Real Time Marketing

Smarties MENA

Finalist

Yazle Clear 2022

Clear

Unilever

Yazle

United Arab Emirates

Sustainability (Brand & Product & Initiative)

Smarties MENA

Finalist

Aanandam Aarambam - Happiness starts with a Cup of Bru

BRU

Unilever

Mindshare

India

Social Messaging / Chat Apps / Text Messaging

Smarties X

Bronze

Changing Algida Ice Creams as the Weather Changes

Algida

Unilever

PHD

Turkey

Geo Targeting

Smarties X

Bronze

Detox Your Feed

Dove

Unilever

Mindshare

USA

Brand Purpose/Activism, Brand Experience, Social Media Marketing

Smarties X

Gold, Bronze, Finalist

'Hair Care Day'' First Time In Livestream Shopping

Dove

Unilever

Pik Kreatif

Turkey

Integrated Ecommerce Innovation, Social / Influencer Commerce

Smarties X

Bronze, Finalist

Stop The Beauty Test 2.0

Dove

Unilever

Mindshare

India

Brand Experience, Brand Purpose/Activism

Smarties X

Silver (2)

Game Stamina Ka

Boost

Unilever

Mindshare

India

Cross Platform - Digital Only, Diversity  &  Inclusion, Gaming, Gamification & E-Sports

Smarties X

Silver (3)

Change for the better

LUX

Unilever

T&A Ogilvy

Vietnam

XR Technology – (AR/VR/MR)

Smarties X

Bronze

Director Mix/Coda

Magnum

Unilever

PHD

Turkey

Data Insights

Smarties X

Silver

Making protein a routine during the lockdown

Horlicks

Unilever

Mindshare

India

Lead Generation

Smarties X

Bronze

Reverse Selfie

Dove

Unilever

Mindshare

USA

Creator / Influencer Marketing

Smarties X

Finalist

Tantir Rong

Sunlight

Unilever

Mindshare

India

Cross Platform - All Media

Smarties X

Gold

Thumbstopping Beauty Biases

Dove

Unilever

Mindshare

India

Social Messaging / Chat Apps / Text Messaging, Experimental / Innovation Technology, Data Insights

Smarties X

Gold (3)

B2B app reaches a new SHIKHAR(Peak) !!!

Shikhar

Unilever

Mindshare

India

Real Time Marketing

Smarties X

Bronze

Vim Black

Vim

Unilever

Mindshare

India

Short or Long Form Video

Smarties X

Gold

Yumoş Sıkılıyor

Yumoş

Unilever

Wunderman Thompson

Turkey

Product / Service Launch, Creator / Influencer Marketing

Smarties X

Silver, Finalist

Degree Metathon

Degree

Unilever

Mindshare

USA

Metaverse

Smarties North America

Bronze

Detox Your Feed

Dove

Unilever

Mindshare

USA

Brand Purpose/Activism, Social Media Marketing

Smarties North America

Gold, Finalist

Reverse Selfie

Dove

Unilever

Mindshare

USA

Short or Long Form Video, Social Media Marketing, Creator / Influencer Marketing

Smarties North America

Gold, Finalist (2)

KNORROX FEEDS NUTRITIONAL SUSTENANCE TO DATA-STARVED CONSUMERS

Knorrox

Unilever

PHD

South Africa

Social Impact Marketing

Smarties South Africa

Finalist

Pints

Magnum

Unilever

Oliver South Africa

South Africa

Product / Service Launch

Smarties South Africa

Gold

Driving Positive change in local Communities

Every U Does Good

Unilever

PHD

South Africa

Social Impact Marketing

Smarties South Africa

Finalist

Plant Power

Dove

Unilever

VidMob

Brazil

Lançamento de Produto / Serviço (Product / Service Launch), Marketing de Mídia Social / Criadores & Influencers (Social Media Marketing / Creator / Influence Marketing) , Vídeo (Video Advertising / AR / VR / MR)

Smarties Brazil

Finalist (3)

Contextual gondolas, moving away from typical e-commerce aisles

Unilever

Unilever

Adsmovil

Colombia

Geolocalización (Geotargeting)

Smarties Hispanic LATAM

Finalist

Entravision Cisneros Interactive - Anzu - Axe

Axe

Unilever

Anzu

El Salvador

Experiencia de Marca (Brand / Experience), Juegos / Gamificación e E-Sports (Gaming / Gamification & E-Sports)

Smarties Hispanic LATAM

Finalist (2)