| Overall Rank: | 1 |
| Points: | 175.7 |
| Awards Won: | 9 |
| Finalist(s) Achieved: | 1 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 5 |
| Silver(s) Won: | 4 |
| Bronze(s) Won: | 0 |
| Region: | India |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
How UltraTech mirrored the success of onground activation to online |
UltraTech Cement |
Aditya Birla Group |
Mindshare |
India |
Brand Experience |
Smarties X |
Finalist |
How UltraTech leveraged multiple channels to establish itself as a Home Building Companion |
UltraTech Cement |
Aditya Birla Group |
Mindshare |
India |
Cross Mobile Integration |
Smarties X |
Silver |
Baat Ghar Ki - The Wikipedia of home building |
UltraTech Cement |
Aditya Birla Group |
Mindshare |
India |
Best use of Branded Content |
Smarties APAC |
Gold |
How UltraTech leveraged multiple channels to establish itself as a Home Building Companion |
UltraTech Cement |
Aditya Birla Group |
Mindshare |
India |
Cross Channel Integration, Cross Mobile Integration |
Smarties APAC |
Gold, Silver |
Baat Ghar Ki - The Wikipedia of home building |
UltraTech Cement |
Aditya Birla Group |
Mindshare |
India |
Video Advertising, Best use of Branded Content |
Smarties India |
Gold (2) |
How UltraTech leveraged multiple channels to establish itself as a Home Building Companion |
UltraTech Cement |
Aditya Birla Group |
Mindshare |
India |
Best use of vernacular language in mobile advertising, Cross Channel Integration |
Smarties India |
Gold, Silver |
How UltraTech contextually established the campaign messaging of Chance Na Lo |
UltraTech Cement |
Aditya Birla Group |
Mindshare |
India |
Contextual / Native Advertising |
Smarties India |
Silver |