MMA Smarties Business Impact Index - MMA Smarties Business Impact Index - Rankings Detail | MMA Global

Top Brands - APAC 2021

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UltraTech Cement


Overall Rank:2
Points:175.7
Awards Won:9
Finalist(s) Achieved:1

Best in Show(s) Won:0
Gold(s) Won:5
Silver(s) Won:4
Bronze(s) Won:0
Region:APAC

Campaigns and Awards 2021

Campaign NameBrandAdvertiserAgencyLocationCategoryAwards ProgramAwards Won

How UltraTech mirrored the success of onground activation to online

UltraTech Cement

Aditya Birla Group

Mindshare

India

Brand Experience

Smarties X

Finalist

How UltraTech leveraged multiple channels to establish itself as a Home Building Companion

UltraTech Cement

Aditya Birla Group

Mindshare

India

Cross Mobile Integration

Smarties X

Silver

Baat Ghar Ki - The Wikipedia of home building

UltraTech Cement

Aditya Birla Group

Mindshare

India

Best use of Branded Content

Smarties APAC

Gold

How UltraTech leveraged multiple channels to establish itself as a Home Building Companion

UltraTech Cement

Aditya Birla Group

Mindshare

India

Cross Channel Integration, Cross Mobile Integration

Smarties APAC

Gold, Silver

Baat Ghar Ki - The Wikipedia of home building

UltraTech Cement

Aditya Birla Group

Mindshare

India

Video Advertising, Best use of Branded Content

Smarties India

Gold (2)

How UltraTech leveraged multiple channels to establish itself as a Home Building Companion

UltraTech Cement

Aditya Birla Group

Mindshare

India

Best use of vernacular language in mobile advertising, Cross Channel Integration

Smarties India

Gold, Silver

How UltraTech contextually established the campaign messaging of Chance Na Lo

UltraTech Cement

Aditya Birla Group

Mindshare

India

Contextual / Native Advertising

Smarties India

Silver