| Overall Rank: | 6 |
| Points: | 218.4 |
| Awards Won: | 20 |
| Finalist(s) Achieved: | 15 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 6 |
| Silver(s) Won: | 8 |
| Bronze(s) Won: | 6 |
| Region: | Global |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Eclipse VISA Infinite Card Launch - Flipping the Script for Millennials |
Bank of Montreal |
Bank of Montreal |
UM |
Canada |
Cross Mobile Integration, Product /Service Launch |
Smarties North America |
Silver, Bronze |
Blink For Your Reward |
DTAC |
DTAC |
UM |
India |
Best Brand Experience in Mobile Rich Media, Innovation |
Smarties APAC |
Bronze, Finalist |
Delivering Happiness |
KFC |
Yum! Brands |
UM |
Malaysia |
Mobile App (includes mCommerce Solutions) |
Smarties APAC |
Finalist |
Turn Up Your Customized Summer |
Coca-Cola |
The Coca-Cola Company |
UM |
Turkey |
Data/Insights |
Smarties EMEA |
Finalist |
Turn Up Your Customized Summer |
Coca-Cola |
The Coca-Cola Company |
UM |
Turkey |
Data/Insights |
Smarties Turkey |
Finalist |
Sensing a good move |
Fitbit Sense |
Alphabet |
UM |
United Arab Emirates |
Product / Services Launch |
Smarties MENA |
Finalist |
Coke Egypt - Dasani Equity // MENA // AdColony |
Dasani |
The Coca-Cola Company |
UM |
Egypt |
Video Advertising, Innovation |
Smarties MENA |
Finalist (2) |
Press Play // MENA // AdColony |
Maybelline |
L'Oréal |
UM |
Egypt |
Innovation |
Smarties MENA |
Finalist |
Drive-thru Come-back |
McDonald's |
McDonald's |
UM |
Saudi Arabia |
Location Based Services or Targeting |
Smarties MENA |
Silver |
The year banking changed forever in KSA |
STC Pay |
Saudi Telecom Company |
UM |
Saudi Arabia |
Lead Generation / Direct Response / Conversions, mCommerce, Data/Insights |
Smarties MENA |
Silver (2), Finalist |
Travel From Home - Using AR to design a Virtual Vacation Experience |
RAKBANK |
RAKBANK |
UM |
United Arab Emirates |
Customer Experience, Gaming / Gamification & E-Sports |
Smarties MENA |
Gold, Silver |
#SmallBusinessesMatter - Using Social to Keep SMEs Open |
RAKBANK |
RAKBANK |
UM |
United Arab Emirates |
Social Media Marketing, Social Impact / Not-For-Profit, Video Advertising |
Smarties MENA |
Silver, Bronze, Finalist |
"The Futurines" Seeing the Future with 3D Printing |
RAKBANK |
RAKBANK |
UM |
United Arab Emirates |
Brand Experience, Social Media Marketing |
Smarties MENA |
Silver, Finalist |
EMO-BOT- Emotional Robot |
RAKBANK |
RAKBANK |
UM |
United Arab Emirates |
Contextual / Native Advertising, Lead Generation / Direct Response / Conversions, Data/Insights, Machine Learning and AI, Location Based Services or Targeting |
Smarties MENA |
Gold (3), Bronze, Finalist |
InMobi Boosts Awareness of the Fab Signature Travel Card |
First Abu Dhabi Bank |
Abu Dhabi Investment Council |
UM |
United Arab Emirates |
Brand Experience, Video Advertising |
Smarties MENA |
Finalist (2) |
Cool |
Dettol |
Reckitt |
UM |
United Arab Emirates |
User Generated / Influencer Marketing |
Smarties MENA |
Bronze |
Back to School |
Dettol |
Reckitt |
UM |
United Arab Emirates |
Audio / Sonic Branding, Social Responsibility, User Generated / Influencer Marketing |
Smarties MENA |
Gold (2), Silver |
Hajj |
Dettol |
Reckitt |
UM |
United Arab Emirates |
Programmatic, Social Responsibility |
Smarties MENA |
Bronze, Finalist |