| Overall Rank: | 6 |
| Points: | 218.4 |
| Awards Won: | 20 |
| Finalist(s) Achieved: | 15 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 6 |
| Silver(s) Won: | 8 |
| Bronze(s) Won: | 6 |
| Region: | Global |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Eclipse VISA Infinite Card Launch - Flipping the Script for Millennials | Bank of Montreal | Bank of Montreal | UM | Canada | Cross Mobile Integration, Product /Service Launch | Smarties North America | Silver, Bronze |
Blink For Your Reward | DTAC | DTAC | UM | India | Best Brand Experience in Mobile Rich Media, Innovation | Smarties APAC | Bronze, Finalist |
Delivering Happiness | KFC | Yum! Brands | UM | Malaysia | Mobile App (includes mCommerce Solutions) | Smarties APAC | Finalist |
Turn Up Your Customized Summer | Coca-Cola | The Coca-Cola Company | UM | Turkey | Data/Insights | Smarties EMEA | Finalist |
Turn Up Your Customized Summer | Coca-Cola | The Coca-Cola Company | UM | Turkey | Data/Insights | Smarties Turkey | Finalist |
Sensing a good move | Fitbit Sense | Alphabet | UM | United Arab Emirates | Product / Services Launch | Smarties MENA | Finalist |
Coke Egypt - Dasani Equity // MENA // AdColony | Dasani | The Coca-Cola Company | UM | Egypt | Video Advertising, Innovation | Smarties MENA | Finalist (2) |
Press Play // MENA // AdColony | Maybelline | L'Oréal | UM | Egypt | Innovation | Smarties MENA | Finalist |
Drive-thru Come-back | McDonald's | McDonald's | UM | Saudi Arabia | Location Based Services or Targeting | Smarties MENA | Silver |
The year banking changed forever in KSA | STC Pay | Saudi Telecom Company | UM | Saudi Arabia | Lead Generation / Direct Response / Conversions, mCommerce, Data/Insights | Smarties MENA | Silver (2), Finalist |
Travel From Home - Using AR to design a Virtual Vacation Experience | RAKBANK | RAKBANK | UM | United Arab Emirates | Customer Experience, Gaming / Gamification & E-Sports | Smarties MENA | Gold, Silver |
#SmallBusinessesMatter - Using Social to Keep SMEs Open | RAKBANK | RAKBANK | UM | United Arab Emirates | Social Media Marketing, Social Impact / Not-For-Profit, Video Advertising | Smarties MENA | Silver, Bronze, Finalist |
"The Futurines" Seeing the Future with 3D Printing | RAKBANK | RAKBANK | UM | United Arab Emirates | Brand Experience, Social Media Marketing | Smarties MENA | Silver, Finalist |
EMO-BOT- Emotional Robot | RAKBANK | RAKBANK | UM | United Arab Emirates | Contextual / Native Advertising, Lead Generation / Direct Response / Conversions, Data/Insights, Machine Learning and AI, Location Based Services or Targeting | Smarties MENA | Gold (3), Bronze, Finalist |
InMobi Boosts Awareness of the Fab Signature Travel Card | First Abu Dhabi Bank | Abu Dhabi Investment Council | UM | United Arab Emirates | Brand Experience, Video Advertising | Smarties MENA | Finalist (2) |
Cool | Dettol | Reckitt | UM | United Arab Emirates | User Generated / Influencer Marketing | Smarties MENA | Bronze |
Back to School | Dettol | Reckitt | UM | United Arab Emirates | Audio / Sonic Branding, Social Responsibility, User Generated / Influencer Marketing | Smarties MENA | Gold (2), Silver |
Hajj | Dettol | Reckitt | UM | United Arab Emirates | Programmatic, Social Responsibility | Smarties MENA | Bronze, Finalist |