| Overall Rank: | 6 |
| Points: | 380.1 |
| Awards Won: | 31 |
| Finalist(s) Achieved: | 35 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 7 |
| Silver(s) Won: | 10 |
| Bronze(s) Won: | 14 |
| Region: | Global |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Winning football fans over during the FIFA World Cup season with Coca-Cola | Coca-Cola | The Coca-Cola Company | EssenceMediacom | Indonesia | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties APAC | Finalist |
#FridayRelease | Sprite | The Coca-Cola Company | EssenceMediacom | India | Social Media Marketing, Omnichannel Marketing | Smarties India | Bronze, Finalist |
Lets not just greet but meet this Diwali | Coca-Cola | The Coca-Cola Company | EssenceMediacom | India | Social Media Marketing | Smarties India | Silver |
Sprite helps commuters in traffic “stay chill” through an instant purchase mobile campaign | Sprite | The Coca-Cola Company | InMobi | India | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties India | Finalist |
Charged - Interactive Gaming Video | Thums Up | The Coca-Cola Company | POKKT | India | Gaming, Gamification & E-Sports | Smarties India | Finalist |
Gamified Audio Engagement Campaign-T20 WC’2022 | Thums Up | The Coca-Cola Company | EssenceMediacom | India | Gaming, Gamification & E-Sports | Smarties India | Finalist |
Coke Music KPOP craze | Coca-Cola | The Coca-Cola Company | Grivy | Indonesia | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties Indonesia | Bronze |
Frestea Ramadan | Frestea | The Coca-Cola Company | Grivy | Indonesia | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties Indonesia | Finalist |
Winning football fans over during the FIFA World Cup season with Coca-Cola | Coca-Cola | The Coca-Cola Company | EssenceMediacom | Indonesia | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties Indonesia | Silver |
“Potluck 2023" - The power of content to get Gen Z adopt a new ritual | Coca-Cola | The Coca-Cola Company | Vietnam | Short or Long Form Video | Smarties Vietnam | Finalist | |
From PROMO to FOMO | Coca-Cola | The Coca-Cola Company | EssenceMediacom | Vietnam | O2O / New Retail / Innovative & New Tech Sales Channels, Customer (CX) / User Experience (UX) & Design | Smarties Vietnam | Bronze (2) |
Beating the Heat with Context and Content | Sprite | The Coca-Cola Company | EssenceMediacom | Vietnam | Spatial / AR / VR / NFT / Metaverse Tech, Data Insights / Contextual Marketing | Smarties Vietnam | Gold, Silver |
Heat Happens, Stay Cool | Sprite | The Coca-Cola Company | Vietnam | Short or Long Form Video | Smarties Vietnam | Bronze | |
What The Fanta | Fanta | The Coca-Cola Company | EssenceMediacom | Turkey | Product and / or Service Launch | Smarties EMEA | Gold |
Podcast Hack | Coca-Cola | The Coca-Cola Company | EssenceMediacom | Turkey | Audio / Voice / Sonic Branding | Smarties Turkey | Bronze |
Coke Studio | Coca-Cola | The Coca-Cola Company | EssenceMediacom | Turkey | Omnichannel Marketing | Smarties Turkey | Finalist |
Daha Daha Loyalty | Coca-Cola | The Coca-Cola Company | EssenceMediacom | Turkey | Performance Marketing, Customer Journey Marketing - Lead Generation / CRM | Smarties Turkey | Silver, Finalist |
Double Up | Fanta | The Coca-Cola Company | EssenceMediacom | Turkey | Co-branded Marketing, Brand Purpose / Activism | Smarties Turkey | Bronze, Finalist |
Fanta Fest | Fanta | The Coca-Cola Company | EssenceMediacom | Turkey | Brand Experience, Contextual and Geo Targeting, Data Insights / Contextual Marketing, Personalisation | Smarties Turkey | Finalist (4) |
What The Fanta | Fanta | The Coca-Cola Company | EssenceMediacom | Turkey | Instant Impact / Promotion, Creator / Influencer / Celebrity Marketing, Product and / or Service Launch, Product and / or Service Launch | Smarties Turkey | Bronze, Finalist (3) |
Beating the Heat with Context and Content | Sprite | The Coca-Cola Company | EssenceMediacom | Vietnam | Spatial / AR / VR / NFT / Metaverse Tech | Smarties X | Silver |
Coke Music KPOP craze | Coca-Cola | The Coca-Cola Company | Grivy | Indonesia | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties X | Finalist |
Frestea Ramadan enabled by Grivy x WPP OpenX | Frestea | The Coca-Cola Company | Grivy | Indonesia | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties X | Bronze |
What The Fanta | Fanta | The Coca-Cola Company | EssenceMediacom | Turkey | Product and / or Service Launch | Smarties X | Finalist |
Magic Audios | Coca-Cola | The Coca-Cola Company | Ogilvy | Brazil | Impacto Instantâneo/ Promoção (Instant Impact), Inovação (Innovation), Tecnologias Facilitadoras (Enabling Technologies), CX/ UX (Customer Experience/ User Experience) | Smarties Brazil | Gold (3), Finalist |
Game Time | Coca-Cola | The Coca-Cola Company | Ogilvy | Brazil | E-commerce/ Retail Media, Impacto Instantâneo/ Promoção (Instant Impact) | Smarties Brazil | Silver (2) |
Surreal Burgers | Coca-Cola | The Coca-Cola Company | Ogilvy | Brazil | Impacto Instantâneo/ Promoção (Instant Impact) | Smarties Brazil | Finalist |
AI Makes Dishes Delectable All Day | Minute Maid | The Coca-Cola Company | MI | China (Mainland) | The Internet of Innovation / Intelligent Device, 'Voice recognition / Audio assistant | Smarties China | Bronze (2) |
Winning football fans over during the FIFA World Cup season with Coca-Cola | Coca-Cola | The Coca-Cola Company | GrabAds | Indonesia | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties APAC | Finalist |
Gamified Audio Engagement Campaign-T20 WC’2022 | Thums Up | The Coca-Cola Company | Amazon Ads | India | Gaming, Gamification & E-Sports | Smarties India | Finalist |
Winning football fans over during the FIFA World Cup season with Coca-Cola | Coca-Cola | The Coca-Cola Company | GrabAds | Indonesia | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties Indonesia | Silver |
Charged - Interactive Gaming Video | Thums Up | The Coca-Cola Company | EssenceMediacom | India | Gaming, Gamification & E-Sports | Smarties India | Finalist |
What The Fanta | Fanta | The Coca-Cola Company | VMLY&R | Turkey | Product and / or Service Launch | Smarties EMEA | Gold |
Coke Studio | Coca-Cola | The Coca-Cola Company | 4129Grey | Turkey | Omnichannel Marketing | Smarties Turkey | Finalist |
Fanta Fest | Fanta | The Coca-Cola Company | 4129Grey | Turkey | Brand Experience, Contextual and Geo Targeting, Data Insights / Contextual Marketing, Personalisation | Smarties Turkey | Finalist (4) |
What The Fanta | Fanta | The Coca-Cola Company | VMLY&R | Turkey | Instant Impact / Promotion, Creator / Influencer / Celebrity Marketing, Product and / or Service Launch, Product and / or Service Launch | Smarties Turkey | Bronze, Finalist (3) |
What The Fanta | Fanta | The Coca-Cola Company | VMLY&R | Turkey | Product and / or Service Launch | Smarties X | Finalist |
#WhatTheFanta Social Media & Influencer Campaign | Fanta | The Coca-Cola Company | Wunderman Thompson | South Africa | Influencer Marketing, Creator Economy (partnership with brands and creators) | Smarties South Africa | Gold, Bronze |
DialaCoke 2022 | Coca-Cola | The Coca-Cola Company | SilverstoneCIS | South Africa | Instant Impact, Lead Generation | Smarties South Africa | Silver, Finalist |
InMobi and Mediacom Innovative Ad Experience Delivers Over 6.3M Impressions for The Coca-Cola Company in South Africa | Coca-Cola | The Coca-Cola Company | InMobi | South Africa | Personalisation, New Tech / Channel | Smarties South Africa | Silver, Bronze |
Uz'bheke - Check Yourself | Coca-Cola | The Coca-Cola Company | Wunderman Thompson | South Africa | Influencer Marketing | Smarties South Africa | Finalist |