| Overall Rank: | 6 |
| Points: | 380.1 |
| Awards Won: | 31 |
| Finalist(s) Achieved: | 35 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 7 |
| Silver(s) Won: | 10 |
| Bronze(s) Won: | 14 |
| Region: | Global |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Winning football fans over during the FIFA World Cup season with Coca-Cola |
Coca-Cola |
The Coca-Cola Company |
EssenceMediacom |
Indonesia |
O2O / New Retail / Innovative & New Tech Sales Channels |
Smarties APAC |
Finalist |
#FridayRelease |
Sprite |
The Coca-Cola Company |
EssenceMediacom |
India |
Social Media Marketing, Omnichannel Marketing |
Smarties India |
Bronze, Finalist |
Lets not just greet but meet this Diwali |
Coca-Cola |
The Coca-Cola Company |
EssenceMediacom |
India |
Social Media Marketing |
Smarties India |
Silver |
Sprite helps commuters in traffic “stay chill” through an instant purchase mobile campaign |
Sprite |
The Coca-Cola Company |
InMobi |
India |
O2O / New Retail / Innovative & New Tech Sales Channels |
Smarties India |
Finalist |
Charged - Interactive Gaming Video |
Thums Up |
The Coca-Cola Company |
POKKT |
India |
Gaming, Gamification & E-Sports |
Smarties India |
Finalist |
Gamified Audio Engagement Campaign-T20 WC’2022 |
Thums Up |
The Coca-Cola Company |
EssenceMediacom |
India |
Gaming, Gamification & E-Sports |
Smarties India |
Finalist |
Coke Music KPOP craze |
Coca-Cola |
The Coca-Cola Company |
Grivy |
Indonesia |
O2O / New Retail / Innovative & New Tech Sales Channels |
Smarties Indonesia |
Bronze |
Frestea Ramadan |
Frestea |
The Coca-Cola Company |
Grivy |
Indonesia |
O2O / New Retail / Innovative & New Tech Sales Channels |
Smarties Indonesia |
Finalist |
Winning football fans over during the FIFA World Cup season with Coca-Cola |
Coca-Cola |
The Coca-Cola Company |
EssenceMediacom |
Indonesia |
O2O / New Retail / Innovative & New Tech Sales Channels |
Smarties Indonesia |
Silver |
“Potluck 2023" - The power of content to get Gen Z adopt a new ritual |
Coca-Cola |
The Coca-Cola Company |
Vietnam |
Short or Long Form Video |
Smarties Vietnam |
Finalist |
|
From PROMO to FOMO |
Coca-Cola |
The Coca-Cola Company |
EssenceMediacom |
Vietnam |
O2O / New Retail / Innovative & New Tech Sales Channels, Customer (CX) / User Experience (UX) & Design |
Smarties Vietnam |
Bronze (2) |
Beating the Heat with Context and Content |
Sprite |
The Coca-Cola Company |
EssenceMediacom |
Vietnam |
Spatial / AR / VR / NFT / Metaverse Tech, Data Insights / Contextual Marketing |
Smarties Vietnam |
Gold, Silver |
Heat Happens, Stay Cool |
Sprite |
The Coca-Cola Company |
Vietnam |
Short or Long Form Video |
Smarties Vietnam |
Bronze |
|
What The Fanta |
Fanta |
The Coca-Cola Company |
EssenceMediacom |
Turkey |
Product and / or Service Launch |
Smarties EMEA |
Gold |
Podcast Hack |
Coca-Cola |
The Coca-Cola Company |
EssenceMediacom |
Turkey |
Audio / Voice / Sonic Branding |
Smarties Turkey |
Bronze |
Coke Studio |
Coca-Cola |
The Coca-Cola Company |
EssenceMediacom |
Turkey |
Omnichannel Marketing |
Smarties Turkey |
Finalist |
Daha Daha Loyalty |
Coca-Cola |
The Coca-Cola Company |
EssenceMediacom |
Turkey |
Performance Marketing, Customer Journey Marketing - Lead Generation / CRM |
Smarties Turkey |
Silver, Finalist |
Double Up |
Fanta |
The Coca-Cola Company |
EssenceMediacom |
Turkey |
Co-branded Marketing, Brand Purpose / Activism |
Smarties Turkey |
Bronze, Finalist |
Fanta Fest |
Fanta |
The Coca-Cola Company |
EssenceMediacom |
Turkey |
Brand Experience, Contextual and Geo Targeting, Data Insights / Contextual Marketing, Personalisation |
Smarties Turkey |
Finalist (4) |
What The Fanta |
Fanta |
The Coca-Cola Company |
EssenceMediacom |
Turkey |
Instant Impact / Promotion, Creator / Influencer / Celebrity Marketing, Product and / or Service Launch, Product and / or Service Launch |
Smarties Turkey |
Bronze, Finalist (3) |
Beating the Heat with Context and Content |
Sprite |
The Coca-Cola Company |
EssenceMediacom |
Vietnam |
Spatial / AR / VR / NFT / Metaverse Tech |
Smarties X |
Silver |
Coke Music KPOP craze |
Coca-Cola |
The Coca-Cola Company |
Grivy |
Indonesia |
O2O / New Retail / Innovative & New Tech Sales Channels |
Smarties X |
Finalist |
Frestea Ramadan enabled by Grivy x WPP OpenX |
Frestea |
The Coca-Cola Company |
Grivy |
Indonesia |
O2O / New Retail / Innovative & New Tech Sales Channels |
Smarties X |
Bronze |
What The Fanta |
Fanta |
The Coca-Cola Company |
EssenceMediacom |
Turkey |
Product and / or Service Launch |
Smarties X |
Finalist |
Magic Audios |
Coca-Cola |
The Coca-Cola Company |
Ogilvy |
Brazil |
Impacto Instantâneo/ Promoção (Instant Impact), Inovação (Innovation), Tecnologias Facilitadoras (Enabling Technologies), CX/ UX (Customer Experience/ User Experience) |
Smarties Brazil |
Gold (3), Finalist |
Game Time |
Coca-Cola |
The Coca-Cola Company |
Ogilvy |
Brazil |
E-commerce/ Retail Media, Impacto Instantâneo/ Promoção (Instant Impact) |
Smarties Brazil |
Silver (2) |
Surreal Burgers |
Coca-Cola |
The Coca-Cola Company |
Ogilvy |
Brazil |
Impacto Instantâneo/ Promoção (Instant Impact) |
Smarties Brazil |
Finalist |
AI Makes Dishes Delectable All Day |
Minute Maid |
The Coca-Cola Company |
MI |
China (Mainland) |
The Internet of Innovation / Intelligent Device, 'Voice recognition / Audio assistant |
Smarties China |
Bronze (2) |
Winning football fans over during the FIFA World Cup season with Coca-Cola |
Coca-Cola |
The Coca-Cola Company |
GrabAds |
Indonesia |
O2O / New Retail / Innovative & New Tech Sales Channels |
Smarties APAC |
Finalist |
Gamified Audio Engagement Campaign-T20 WC’2022 |
Thums Up |
The Coca-Cola Company |
Amazon Ads |
India |
Gaming, Gamification & E-Sports |
Smarties India |
Finalist |
Winning football fans over during the FIFA World Cup season with Coca-Cola |
Coca-Cola |
The Coca-Cola Company |
GrabAds |
Indonesia |
O2O / New Retail / Innovative & New Tech Sales Channels |
Smarties Indonesia |
Silver |
Charged - Interactive Gaming Video |
Thums Up |
The Coca-Cola Company |
EssenceMediacom |
India |
Gaming, Gamification & E-Sports |
Smarties India |
Finalist |
What The Fanta |
Fanta |
The Coca-Cola Company |
VMLY&R |
Turkey |
Product and / or Service Launch |
Smarties EMEA |
Gold |
Coke Studio |
Coca-Cola |
The Coca-Cola Company |
4129Grey |
Turkey |
Omnichannel Marketing |
Smarties Turkey |
Finalist |
Fanta Fest |
Fanta |
The Coca-Cola Company |
4129Grey |
Turkey |
Brand Experience, Contextual and Geo Targeting, Data Insights / Contextual Marketing, Personalisation |
Smarties Turkey |
Finalist (4) |
What The Fanta |
Fanta |
The Coca-Cola Company |
VMLY&R |
Turkey |
Instant Impact / Promotion, Creator / Influencer / Celebrity Marketing, Product and / or Service Launch, Product and / or Service Launch |
Smarties Turkey |
Bronze, Finalist (3) |
What The Fanta |
Fanta |
The Coca-Cola Company |
VMLY&R |
Turkey |
Product and / or Service Launch |
Smarties X |
Finalist |
#WhatTheFanta Social Media & Influencer Campaign |
Fanta |
The Coca-Cola Company |
Wunderman Thompson |
South Africa |
Influencer Marketing, Creator Economy (partnership with brands and creators) |
Smarties South Africa |
Gold, Bronze |
DialaCoke 2022 |
Coca-Cola |
The Coca-Cola Company |
SilverstoneCIS |
South Africa |
Instant Impact, Lead Generation |
Smarties South Africa |
Silver, Finalist |
InMobi and Mediacom Innovative Ad Experience Delivers Over 6.3M Impressions for The Coca-Cola Company in South Africa |
Coca-Cola |
The Coca-Cola Company |
InMobi |
South Africa |
Personalisation, New Tech / Channel |
Smarties South Africa |
Silver, Bronze |
Uz'bheke - Check Yourself |
Coca-Cola |
The Coca-Cola Company |
Wunderman Thompson |
South Africa |
Influencer Marketing |
Smarties South Africa |
Finalist |