The Coca-Cola Company

---

Campaigns and Awards 2022

Campaign Name	Brand	Advertiser	Agency	Location	Category	Awards Program	Awards Won
Snack Game	Fanta	The Coca-Cola Company	Carat	Turkey	Gaming, Gamification & E-Sports	Smarties EMEA	Finalist
Recruiting the next generation of Coke drinkers at scale	Coca-Cola	The Coca-Cola Company	Starcom	Indonesia	O2O / New Retail / Innovative Sales Channels	Smarties APAC	Finalist
Recruiting the next generation of Coke drinkers at scale	Coca-Cola	The Coca-Cola Company	Starcom	Indonesia	O2O / New Retail / Innovative Sales Channels	Smarties Indonesia	Gold
Recruiting the next generation of Coke drinkers at scale	Coca-Cola	The Coca-Cola Company	Starcom	Indonesia	O2O / New Retail / Innovative Sales Channels	Smarties X	Bronze
Recruiting the next generation of Coke drinkers at scale	Coca-Cola	The Coca-Cola Company	Grivy	Indonesia	O2O / New Retail / Innovative Sales Channels	Smarties APAC	Finalist
Recruiting the next generation of Coke drinkers at scale	Coca-Cola	The Coca-Cola Company	Grivy	Indonesia	O2O / New Retail / Innovative Sales Channels	Smarties Indonesia	Gold
Recruiting the next generation of Coke drinkers at scale	Coca-Cola	The Coca-Cola Company	Grivy	Indonesia	O2O / New Retail / Innovative Sales Channels	Smarties X	Bronze
Fanta Fest	Fanta	The Coca-Cola Company	EssenceMediacom	Turkey	Cross Platform - All Media, Brand Experience	Smarties EMEA	Gold, Finalist
#bidamlasuchallenge	Damla Su	The Coca-Cola Company	EssenceMediacom	Turkey	Social Media Marketing	Smarties EMEA	Finalist
What The Fanta	Fanta	The Coca-Cola Company	EssenceMediacom	Turkey	Product / Service Launch	Smarties EMEA	Finalist
Snack Game	Fanta	The Coca-Cola Company	Tvekstra	Turkey	Gaming, Gamification & E-Sports	Smarties EMEA	Finalist
Loyalty Program	Daha Daha	The Coca-Cola Company	EssenceMediacom	Turkey	Partnerships Marketing	Smarties Turkey	Finalist
#bidamlasuchallenge	Damla Su	The Coca-Cola Company	EssenceMediacom	Turkey	Social Media Marketing	Smarties Turkey	Finalist
#21DayChallenge	DoÄŸadan	The Coca-Cola Company	Stay Influence	Turkey	Creator / Influencer Marketing	Smarties Turkey	Bronze
Fanta Fest	Fanta	The Coca-Cola Company	EssenceMediacom	Turkey	Brand Experience, Cross Platform - All Media	Smarties Turkey	Finalist (2)
What The Fanta	Fanta	The Coca-Cola Company	EssenceMediacom	Turkey	Product / Service Launch, Instant Impact	Smarties Turkey	Silver, Bronze
Recruiting the next generation of Coke drinkers at scale	Coca-Cola	The Coca-Cola Company	EssenceMediacom	Indonesia	O2O / New Retail / Innovative Sales Channels	Smarties APAC	Finalist
Sprite helps commuters in traffic to “stay chill” through instant purchase mobile campaign	Sprite	The Coca-Cola Company	InMobi	India	Real Time Marketing	Smarties APAC	Finalist
Recruiting the next generation of Coke drinkers at scale	Coca-Cola	The Coca-Cola Company	EssenceMediacom	Indonesia	O2O / New Retail / Innovative Sales Channels	Smarties Indonesia	Gold
AI Makes Dishes Delectable All Day	Minute Maid	The Coca-Cola Company	MI	China	The Internet of Innovation / Intelligent Device, Voice recognition / Audio assistant	Smarties China	Bronze (2)
Recruiting the next generation of Coke drinkers at scale	Coca-Cola	The Coca-Cola Company	EssenceMediacom	Indonesia	O2O / New Retail / Innovative Sales Channels	Smarties X	Bronze
#WhatTheFanta Social Media & Influencer Campaign	Fanta	The Coca-Cola Company	Wunderman Thompson	South Africa	Influencer Marketing, Creator Economy (partnership with brands and creators)	Smarties South Africa	Gold, Bronze
DialaCoke 2022	Coca-Cola	The Coca-Cola Company	SilverstoneCIS	South Africa	Instant Impact, Lead Generation	Smarties South Africa	Silver, Finalist
InMobi and Mediacom Innovative Ad Experience Delivers Over 6.3M Impressions for The Coca-Cola Company in South Africa	Coca-Cola	The Coca-Cola Company	InMobi	South Africa	Personalisation, New Tech / Channel	Smarties South Africa	Silver, Bronze
Uz'bheke - Check Yourself	Coca-Cola	The Coca-Cola Company	Wunderman Thompson	South Africa	Influencer Marketing	Smarties South Africa	Finalist
BurgerNite	Coca-Cola	The Coca-Cola Company	Ogilvy Consulting	Brazil	Jogos / Gamificação e E-Sports (Gaming/ Gamification & E-Sports), Web 3.0	Smarties Brazil	Finalist (2)