| Overall Rank: | 1 |
| Points: | 188.4 |
| Awards Won: | 13 |
| Finalist(s) Achieved: | 0 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 2 |
| Silver(s) Won: | 5 |
| Bronze(s) Won: | 6 |
| Region: | Global |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Funny universe directly strikes young people with laughter and conveys "funny" farewell anxiety | Quduoduo | Mondelēz International | Tencent | China (Mainland) | Creative/ Innovation Based on Specific Media platforms | Smarties China | Silver |
HEYTEA x "MengHua Lu" cross-border cooperation | HEYTEA | HEYTEA | Tencent | China (Mainland) | Culture / Innovation / Brand Cross Creative (Creative Marketing such as New China Chic / Traditional Culture), 'O2O/New Retail / Innovative Sales Channels | Smarties China | Silver, Bronze |
IP attack in full state! Hero League helps OPPO compete for young E-sports | OPPO | OPPO | Tencent | China (Mainland) | Cross Chanel Integration | Smarties China | Gold |
Jointly ignite the universe of China-made cartoon, and Vivo gets through the full-link closed loop marketing of Guoman content IP | vivo | vivo | Tencent | China (Mainland) | Metaverse Technology landing | Smarties China | Bronze |
Move Live into the press conference to release the potential of music Live with goods | Longines | Swatch Group | Tencent | China (Mainland) | Live E-commerce | Smarties China | Bronze |
New Dimension Universe Fried Chicken Store | KFC | Yum! Brands | Tencent | China (Mainland) | Consumer Experience, 'Metaverse Technology landing | Smarties China | Gold, Silver |
Gold Tiger breaks the frame | Nongfu Spring | Nongfu Spring | Tencent | China (Mainland) | Social Media | Smarties China | Bronze |
PepsiCo set off a blue music storm to love breaking the situation and young marketing | PepsiCo | PepsiCo | Tencent | China (Mainland) | Metaverse Technology landing | Smarties China | Silver |
The magic mirror takes you home | fiture | fiture | Tencent | China (Mainland) | Social E-commerce, O2O/New Retail / Innovative Sales Channels, 'Customer Relationship Building and Management | Smarties China | Silver, Bronze (2) |