Overall Rank: | 1 |
Points: | 235.0 |
Awards Won: | 15 |
Finalist(s) Achieved: | 0 |
Best in Show(s) Won: | 0 |
Gold(s) Won: | 5 |
Silver(s) Won: | 4 |
Bronze(s) Won: | 6 |
Region: | China |
Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
---|---|---|---|---|---|---|---|
Diversified and innovative marketing, "Arena Of Valor" wins the Spring Festival |
Arena Of Valor |
Tencent |
Tencent |
China |
Brand Creative Content |
Smarties China |
Silver |
Funny universe directly strikes young people with laughter and conveys "funny" farewell anxiety |
Quduoduo |
Mondelēz International |
Tencent |
China |
Creative/ Innovation Based on Specific Media platforms |
Smarties China |
Silver |
Cross-Border Cooperation |
HEYTEA |
HEYTEA |
Tencent |
China |
Culture / Innovation / Brand Cross Creative (Creative Marketing such as New China Chic / Traditional Culture), O2O/New Retail / Innovative Sales Channels |
Smarties China |
Gold, Bronze |
IP attack in full state! Hero League helps OPPO compete for young E-sports |
OPPO |
BBK Electronics |
Tencent |
China |
Cross Chanel Integration |
Smarties China |
Gold |
Jointly ignite the universe of China-made cartoon, and Vivo gets through the full-link closed loop marketing of Guoman content IP |
vivo |
BBK Electronics |
Tencent |
China |
Metaverse Technology landing |
Smarties China |
Bronze |
New Dimension Universe Fried Chicken Store |
KFC |
Yum! Brands |
Tencent |
China |
Consumer Experience, Metaverse Technology landing |
Smarties China |
Gold, Bronze |
Move Live into the press conference to release the potential of music Live with goods |
Longines |
The Swatch Group |
Tencent |
China |
Live E-commerce |
Smarties China |
Bronze |
Gold Tiger breaks the frame |
NongFu Spring |
NongFu Spring |
Tencent |
China |
Social Media |
Smarties China |
Bronze |
PepsiCo set off a blue music storm to love breaking the situation and young marketing |
PepsiCo |
PepsiCo |
Tencent |
China |
Metaverse Technology landing |
Smarties China |
Silver |
Annual blockbuster "MengHuaLu" creates IP full-view marketing |
Tencent Video |
Tencent |
Tencent |
China |
Entertainment Marketing Creative(Entertainment / Sports / Stars etc.) |
Smarties China |
Gold |
The magic mirror takes you home |
Fiture |
Fiture |
Tencent |
China |
Customer Relationship Building and Management, Social E-commerce , O2O/New Retail / Innovative Sales Channels |
Smarties China |
Gold, Silver, Bronze |