MMA Smarties Business Impact Index - Rankings Detail | MMA Global

Top Advertisers - Global 2023

Techcombank


Overall Rank:21
Points:135.8
Awards Won:9
Finalist(s) Achieved:1

Best in Show(s) Won:0
Gold(s) Won:2
Silver(s) Won:2
Bronze(s) Won:5
Region:Global

Campaigns and Awards 2023

Campaign NameBrandAdvertiserAgencyLocationCategoryAwards ProgramAwards Won

How Techcombank broke ALL RECORDS of bank promotion with the new formula of PROMO-TAINMENT?

Techcombank

Techcombank

dentsu Redder

Vietnam

Instant Impact / Promotion

Smarties APAC

Silver

The BIG CAT that Brings You BIG LUCK

Techcombank

Techcombank

dentsu Redder

Vietnam

Customer (CX) / User Experience (UX) & Design

Smarties APAC

Silver

How Techcombank made the promotion A CELEBRITY itself & became the most sought after bank-made celebrity this Tet?

Techcombank

Techcombank

dentsu Redder

Vietnam

Omnichannel Marketing

Smarties Vietnam

Bronze

TECHCOMBANK CASA

Techcombank

Techcombank

Mindshare

Vietnam

Customer Journey Marketing - Lead Generation / CRM

Smarties Vietnam

Bronze

Techcombank Marathon 2022

Techcombank

Techcombank

CLICKMEDIA

Vietnam

Social Impact Marketing

Smarties Vietnam

Finalist

The Bank For WHY NOT? Generation

Techcombank

Techcombank

dentsu Redder

Vietnam

Creator / Influencer / Celebrity Marketing

Smarties Vietnam

Bronze

The BIG CAT that Brings You BIG LUCK

Techcombank

Techcombank

dentsu Redder

Vietnam

Gaming, Gamification & E-Sports, Customer (CX) / User Experience (UX) & Design

Smarties Vietnam

Gold, Bronze

How Techcombank gamified transaction experiences, turning their bank app into the first banking entertainment loyalty hub?

Techcombank

Techcombank

dentsu Redder

Vietnam

Gaming, Gamification & E-Sports

Smarties X

Gold

How Techcombank made the promotion A CELEBRITY itself & became the most sought after bank-made celebrity this Tet?

Techcombank

Techcombank

dentsu Redder

Vietnam

Customer (CX) / User Experience (UX) & Design

Smarties X

Bronze