| Overall Rank: | 21 |
| Points: | 135.8 |
| Awards Won: | 9 |
| Finalist(s) Achieved: | 1 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 2 |
| Silver(s) Won: | 2 |
| Bronze(s) Won: | 5 |
| Region: | Global |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
How Techcombank broke ALL RECORDS of bank promotion with the new formula of PROMO-TAINMENT? |
Techcombank |
Techcombank |
dentsu Redder |
Vietnam |
Instant Impact / Promotion |
Smarties APAC |
Silver |
The BIG CAT that Brings You BIG LUCK |
Techcombank |
Techcombank |
dentsu Redder |
Vietnam |
Customer (CX) / User Experience (UX) & Design |
Smarties APAC |
Silver |
How Techcombank made the promotion A CELEBRITY itself & became the most sought after bank-made celebrity this Tet? |
Techcombank |
Techcombank |
dentsu Redder |
Vietnam |
Omnichannel Marketing |
Smarties Vietnam |
Bronze |
TECHCOMBANK CASA |
Techcombank |
Techcombank |
Mindshare |
Vietnam |
Customer Journey Marketing - Lead Generation / CRM |
Smarties Vietnam |
Bronze |
Techcombank Marathon 2022 |
Techcombank |
Techcombank |
CLICKMEDIA |
Vietnam |
Social Impact Marketing |
Smarties Vietnam |
Finalist |
The Bank For WHY NOT? Generation |
Techcombank |
Techcombank |
dentsu Redder |
Vietnam |
Creator / Influencer / Celebrity Marketing |
Smarties Vietnam |
Bronze |
The BIG CAT that Brings You BIG LUCK |
Techcombank |
Techcombank |
dentsu Redder |
Vietnam |
Gaming, Gamification & E-Sports, Customer (CX) / User Experience (UX) & Design |
Smarties Vietnam |
Gold, Bronze |
How Techcombank gamified transaction experiences, turning their bank app into the first banking entertainment loyalty hub? |
Techcombank |
Techcombank |
dentsu Redder |
Vietnam |
Gaming, Gamification & E-Sports |
Smarties X |
Gold |
How Techcombank made the promotion A CELEBRITY itself & became the most sought after bank-made celebrity this Tet? |
Techcombank |
Techcombank |
dentsu Redder |
Vietnam |
Customer (CX) / User Experience (UX) & Design |
Smarties X |
Bronze |