| Overall Rank: | 14 |
| Points: | 226.7 |
| Awards Won: | 28 |
| Finalist(s) Achieved: | 17 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 11 |
| Silver(s) Won: | 11 |
| Bronze(s) Won: | 6 |
| Region: | Global |
| Network: | Publicis Groupe |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Hyaluronic Acid (Ha) Revitalift Livestream Marathon | L'Oréal | L'Oréal | Starcom | Vietnam | Live (Streaming) E-commerce, Real Time Marketing | Smarties APAC | Silver, Finalist |
Curate Your Flex Mode | Samsung Galaxy | Samsung | Starcom | Vietnam | Programmatic, Personalisation | Smarties APAC | Bronze, Finalist |
Diabetes Care’s methodical media strategy led to 400% increase in consideration share on Amazon | Ensure | Abbott | Starcom | India | Integrated Ecommerce Innovation | Smarties India | Bronze |
The Clack Flex Challenge | Samsung Galaxy | Samsung | Starcom | Philippines | Product and / or Service Launch, Brand Experience | Smarties Philippines | Gold, Silver |
Building The #1 Serum | L'Oréal | L'Oréal | Starcom | Vietnam | Cross Digital Media Marketing | Smarties Vietnam | Bronze |
Skin Lab Show | L'Oréal | L'Oréal | Starcom | Vietnam | Creator / Influencer / Celebrity Marketing | Smarties Vietnam | Finalist |
Chính N? 2.0 | L'Oréal | L'Oréal | Starcom | Vietnam | Diversity & Inclusion | Smarties Vietnam | Bronze |
Hyaluronic Acid (Ha) Revitalift Livestream Marathon | L'Oréal | L'Oréal | Starcom | Vietnam | Integrated Ecommerce Innovation, Live (Streaming) E-commerce, Real Time Marketing | Smarties Vietnam | Gold, Silver, Bronze |
Make Your Epic Moments More Desirable | Samsung Galaxy | Samsung | Starcom | Vietnam | Live (Streaming) E-commerce, Integrated Ecommerce Innovation, Creator / Influencer / Celebrity Marketing, Data Insights / Contextual Marketing | Smarties Vietnam | Bronze, Finalist (3) |
Curate Your Flex Mode | Samsung Galaxy | Samsung | Starcom | Vietnam | Programmatic, Instant Impact / Promotion, Personalisation | Smarties Vietnam | Gold (2), Silver |
HEXAL | HEXAL AG | Sandoz | Starcom | Germany | Programmatic, Digital Out-of-Home (DOOH) | Smarties Germany | Finalist (2) |
Building The #1 Serum | L'Oréal | L'Oréal | Starcom | Vietnam | Live (Streaming) E-commerce | Smarties X | Silver |
Lunchabuild This | Lunchables | Kraft Heinz Company | Starcom | USA | Instant Impact / Promotion | Smarties North America | Gold |
Make Your Epic Moments More Desirable | Samsung Galaxy | Samsung | Starcom | Vietnam | Customer Journey Marketing - Lead Generation / CRM, Omnichannel Marketing, Live (Streaming) E-commerce | Smarties APAC | Finalist (2) |
Season 26 | Global Village | Global Village | Starcom | United Arab Emirates | Cross Platform - Digital Only | Smarties MENA | Finalist |
InMobi Helps McDonald’s Achieve Over 12x Engagement Rate Above Benchmark | McDonald's | McDonald's | Starcom | United Arab Emirates | Instant Impact, Cross Platform - Digital Only, Customer Experience (CX) | Smarties MENA | Silver, Finalist (2) |
Cross Border | Visa | Visa | Starcom | United Arab Emirates | Geo Targeting | Smarties MENA | Finalist |
4 Features. 4 Films. 4 Genres. | Samsung | Samsung | Starcom | United Arab Emirates | Cross Platform - Digital Only, Creator / Influencer Marketing | Smarties MENA | Silver, Finalist |
47 seconds | LOGI Energy | LOGI Energy | Starcom | United Arab Emirates | Short or Long Form Video | Smarties MENA | Gold |
Dubai Presents | Dubai Department of Economy and Tourism | Government of United Arab Emirates | Starcom | United Arab Emirates | Cross Platform - All Media, Social Media Marketing | Smarties MENA | Gold, Silver |
Salam dials in extraordinary 23x global engagement benchmark through Rich Media innovation | Salam | Salam | Starcom | United Arab Emirates | XR Technology – (AR/VR/MR) | Smarties MENA | Finalist |
Stay Secure | Visa | Visa | Starcom | United Arab Emirates | Creator / Influencer Marketing, Social Impact Marketing | Smarties MENA | Gold, Silver |
The Call for Adventure | Jeep | Stellantis | Starcom | United Arab Emirates | Cross Platform - All Media, Social Media Marketing, Instant Impact | Smarties MENA | Gold, Silver, Finalist |
Time to Read | Kinokuniya | Kinokuniya | Starcom | United Arab Emirates | Social Impact Marketing, Data Insights, Brand Experience | Smarties MENA | Gold (2), Silver |