MMA Smarties Business Impact Index - Rankings Detail | MMA Global

Top Advertisers - Global 2023

Samsung


Overall Rank:8
Points:316.0
Awards Won:22
Finalist(s) Achieved:21

Best in Show(s) Won:0
Gold(s) Won:8
Silver(s) Won:8
Bronze(s) Won:6
Region:Global

Campaigns and Awards 2023

Campaign NameBrandAdvertiserAgencyLocationCategoryAwards ProgramAwards Won

8KING Tournament

Samsung

Samsung

Circus Digital

Vietnam

Gaming, Gamification & E-Sports

Smarties APAC

Finalist

Virtual World

Samsung

Samsung

Mindshare

Indonesia

Spatial / AR / VR / NFT / Metaverse Tech

Smarties APAC

Finalist

Make Your Epic Moments More Desirable

Samsung Galaxy

Samsung

Cheil

Vietnam

Customer Journey Marketing - Lead Generation / CRM, Omnichannel Marketing, Live (Streaming) E-commerce

Smarties APAC

Finalist (2)

Curate Your Flex Mode

Samsung Galaxy

Samsung

Starcom

Vietnam

Programmatic, Personalisation

Smarties APAC

Bronze, Finalist

Z Flip4 & Fold4 Smartphone launch

Samsung Galaxy

Samsung

Cheil

India

Integrated Ecommerce Innovation, Product and / or Service Launch

Smarties APAC

Silver, Finalist

Z Flip4 & Fold4 Smartphone launch

Samsung Galaxy

Samsung

Cheil

India

Integrated Ecommerce Innovation

Smarties India

Silver

Samsung and Telkomsel DigiAds Collaboration Bringing Digital Access To All

Samsung

Samsung

Mindshare

Indonesia

Diversity & Inclusion

Smarties Indonesia

Gold

Multi-Player Battle: Raja Galaxy

Samsung Galaxy

Samsung

Mindshare

Indonesia

Gaming, Gamification & E-Sports

Smarties Indonesia

Silver

The WOW Launch 2023

Samsung

Samsung

Mindshare

Indonesia

Product and / or Service Launch

Smarties Indonesia

Finalist

The Clack Flex Challenge

Samsung Galaxy

Samsung

Starcom

Philippines

Product and / or Service Launch, Brand Experience

Smarties Philippines

Gold, Silver

8KING Tournament

Samsung

Samsung

Circus Digital

Vietnam

Gaming, Gamification & E-Sports

Smarties Vietnam

Finalist

A The Ungaming Gaming Campaign

Samsung Galaxy

Samsung

Leo Burnett

Vietnam

Gaming, Gamification & E-Sports, Brand Experience

Smarties Vietnam

Bronze, Finalist

Make Your Epic Moments More Desirable

Samsung Galaxy

Samsung

Starcom

Vietnam

Live (Streaming) E-commerce, Integrated Ecommerce Innovation, Creator / Influencer / Celebrity Marketing, Data Insights / Contextual Marketing

Smarties Vietnam

Bronze, Finalist (3)

Curate Your Flex Mode

Samsung Galaxy

Samsung

Starcom

Vietnam

Programmatic, Instant Impact / Promotion, Personalisation

Smarties Vietnam

Gold (2), Silver

QLED Work Cup

Samsung

Samsung

Leo Burnett

Vietnam

Social Impact Marketing, Diversity & Inclusion

Smarties Vietnam

Finalist (2)

Sustainability Campaign 2023

Samsung

Samsung

Asatsu-DK Vietnam

Vietnam

Social Impact Marketing

Smarties Vietnam

Finalist

CGI

Samsung Galaxy

Samsung

Publicis

Turkey

Product and / or Service Launch

Smarties Turkey

Finalist

Spotify 8D Audio

Samsung Galaxy

Samsung

Publicis

Turkey

Audio / Voice / Sonic Branding

Smarties Turkey

Finalist

Strike Tournament

Samsung Galaxy

Samsung

Publicis

Turkey

Gaming, Gamification & E-Sports

Smarties Turkey

Gold

Subway Pacers

Samsung Galaxy

Samsung

Publicis

Turkey

Small Budget, Big Impact

Smarties Turkey

Bronze

JBL Peaks on Peaks “Shred the Runway”

JBL

Samsung

Havas Media

USA

Brand Experience

Smarties North America

Gold

From Premium TV to Gaming TV

Samsung

Samsung

DRUID Creative Gaming

Brazil

Lançamento de Produto ou Serviço (Product/ Service Launch)

Smarties Brazil

Bronze

Make Your Epic Moments More Desirable

Samsung Galaxy

Samsung

Starcom

Vietnam

Customer Journey Marketing - Lead Generation / CRM, Omnichannel Marketing, Live (Streaming) E-commerce

Smarties APAC

Finalist (2)

Curate Your Flex Mode

Samsung Galaxy

Samsung

Cheil

Vietnam

Programmatic, Personalisation

Smarties APAC

Bronze, Finalist

Z Flip4 & Fold4 Smartphone launch

Samsung Galaxy

Samsung

Amazon Ads

India

Integrated Ecommerce Innovation, Product and / or Service Launch

Smarties APAC

Silver, Finalist

Z Flip4 & Fold4 Smartphone launch

Samsung Galaxy

Samsung

Amazon Ads

India

Integrated Ecommerce Innovation

Smarties India

Silver

Curate Your Flex Mode

Samsung Galaxy

Samsung

Cheil

Vietnam

Programmatic, Instant Impact / Promotion, Personalisation

Smarties Vietnam

Gold (2), Silver