| Overall Rank: | 8 |
| Points: | 357.4 |
| Awards Won: | 26 |
| Finalist(s) Achieved: | 31 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 8 |
| Silver(s) Won: | 14 |
| Bronze(s) Won: | 4 |
| Region: | Global |
| Network: | Publicis Groupe |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Go Ahead Stronger, Together | Ensure | Abbott | Publicis | Vietnam | Brand Purpose / Activism | Smarties APAC | Finalist |
Go’s Gamified and Rewarded Ad Executions Boost the Enjoyment of Indonesian Millennial Moms | PaediaSure | Abbott | Publicis | Indonesia | Customer (CX) / User Experience (UX) & Design | Smarties Indonesia | Finalist |
Continuous Success is Ours | Globe Telecom | Globe Telecom | Publicis JimenezBasic | Philippines | Brand Experience, Social Impact Marketing | Smarties Philippines | Silver, Bronze |
Continued Education, Continued Hope | Globe Telecom | Globe Telecom | Publicis JimenezBasic | Philippines | Social Impact Marketing | Smarties Philippines | Gold |
Prepaid Go+99: Must-haves and Plus-Haves for the Evolving GenZ Essentials | Globe Telecom | Globe Telecom | Publicis JimenezBasic | Philippines | Instant Impact / Promotion | Smarties Philippines | Gold |
Go Ahead Stronger, Together | Ensure | Abbott | Publicis | Vietnam | Social Impact Marketing, Customer Journey Marketing - Lead Generation / CRM | Smarties Vietnam | Bronze, Finalist |
See Kinh Do Give Tet | Kinh Do | Mondelēz International | Publicis | Vietnam | Brand Purpose / Activism, Diversity & Inclusion | Smarties Vietnam | Finalist (2) |
TRENDitions Swap | Kinh Do | Mondelēz International | Publicis | Vietnam | Personalisation | Smarties Vietnam | Finalist |
LU Mother's Day | LU | Mondelēz International | Publicis | Vietnam | Brand Experience, Customer (CX) / User Experience (UX) & Design | Smarties Vietnam | Finalist (2) |
?i-tox | Nescafé | Nestlé | Publicis | Vietnam | Creator / Influencer / Celebrity Marketing, Social Media Marketing | Smarties Vietnam | Gold, Finalist |
Strong Coffee for Strong-minded Men | Nescafé | Nestlé | Publicis | Vietnam | Diversity & Inclusion, Product and / or Service Launch | Smarties Vietnam | Finalist (2) |
The Refreshing Game Changer | Olips | Mondelēz International | Publicis | Turkey | Gaming, Gamification & E-Sports | Smarties EMEA | Silver |
Citroen 2023 Custom Bidding Stratejisi | Citroën | Stellantis | Publicis | Turkey | Experimental / Innovation Technology | Smarties Turkey | Finalist |
Citroen C4 X Kampanyas? | Citroën | Stellantis | Publicis | Turkey | Product and / or Service Launch | Smarties Turkey | Finalist |
Hopeful Eids Turkiye | Olips | Mondelēz International | Publicis | Turkey | Social Impact Marketing | Smarties Turkey | Finalist |
PEUGEOTVERSE | Peugeot | Fiat Chrysler Automobiles | Publicis | Turkey | Experimental / Innovation Technology | Smarties Turkey | Finalist |
New 408 One Step Closer to the World of Glamor | Peugeot | Fiat Chrysler Automobiles | Publicis | Turkey | Experimental / Innovation Technology | Smarties Turkey | Finalist |
CGI | Samsung Galaxy | Samsung | Publicis | Turkey | Product and / or Service Launch | Smarties Turkey | Finalist |
Spotify 8D Audio | Samsung Galaxy | Samsung | Publicis | Turkey | Audio / Voice / Sonic Branding | Smarties Turkey | Finalist |
Strike Tournament | Samsung Galaxy | Samsung | Publicis | Turkey | Gaming, Gamification & E-Sports | Smarties Turkey | Gold |
Subway Pacers | Samsung Galaxy | Samsung | Publicis | Turkey | Small Budget, Big Impact | Smarties Turkey | Bronze |
The Refreshing Game Changer | Olips | Mondelēz International | Publicis | Turkey | Gaming, Gamification & E-Sports | Smarties Turkey | Silver |
Go Ahead Stronger, Together | Ensure | Abbott | Publicis | Vietnam | Customer Journey Marketing - Lead Generation / CRM, Programmatic | Smarties X | Bronze, Finalist |
0.0 Barriers | Heineken | Heineken | Le Pub | Brazil | Inovação (Innovation), Lançamento de Produto ou Serviço (Product/ Service Launch) | Smarties Brazil | Gold, Finalist |
The most beloved beer in Brazil | Heineken | Heineken | Le Pub | Brazil | Experiência de Marca (Brand Experience) | Smarties Brazil | Finalist |
Beer Matchmaking | Heineken | Heineken | Le Pub | Brazil | Tecnologias Facilitadoras (Enabling Technologies) | Smarties Brazil | Silver |
Beer Power | Heineken | Heineken | Le Pub | Brazil | Geração de Leads/ CRM (Lead Generation/CRM) | Smarties Brazil | Gold |
Contract 0.0 | Heineken | Heineken | Le Pub | Brazil | Marketing de Mídia Social (Social Media Marketing) | Smarties Brazil | Silver |
Game Bars | Heineken | Heineken | Le Pub | Brazil | Experiência de Marca (Brand Experience) | Smarties Brazil | Silver |
OOH Solar | Heineken | Heineken | Le Pub | Brazil | Inovação (Innovation) | Smarties Brazil | Silver |
Inclusive Cookies | Passatempo | Nestlé | Publicis | Brazil | Diversidade & Inclusão (Diversity & Inclusion) | Smarties Brazil | Silver |
Being a mother is teaching and learning. | NINHO | Nestlé | Publicis | Brazil | Marketing de Mídia Social (Social Media Marketing) | Smarties Brazil | Finalist |
All-Invitational | Heineken | Heineken | Machine_ | South Africa | Brand Experience, Diversity & Inclusion, Social Media Marketing | Smarties South Africa | Silver (3) |
Xhosa-fying Halloween | UCOOK | Silvertree Holdings | Machine_ | South Africa | Influencer Marketing, Pendoring Multilingual Marketing Efficiency Award | Smarties South Africa | Gold, Silver |
Grabbing Sing 2 Happy Meal Toys through Augmented Reality | McDonald's | McDonald's | Publicis | United Arab Emirates | Product / Service Launch, Gaming, Gamification & E-Sports, XR Technology – (AR/VR/MR) | Smarties MENA | Finalist (3) |
The Call for Adventure | Jeep | Stellantis | Publicis | United Arab Emirates | Cross Platform - All Media, Social Media Marketing, Instant Impact | Smarties MENA | Gold, Silver, Finalist |
InMobi Helps McDonald’s Achieve Over 12x Engagement Rate Above Benchmark | McDonald's | McDonald's | Studio M | United Arab Emirates | Instant Impact, Cross Platform - Digital Only, Customer Experience (CX) | Smarties MENA | Silver, Finalist (2) |
Grabbing Sing 2 Happy Meal Toys through Augmented Reality | McDonald's | McDonald's | Publicis | United Arab Emirates | Product / Service Launch, Gaming, Gamification & E-Sports, XR Technology – (AR/VR/MR) | Smarties MENA | Finalist (3) |