| Overall Rank: | 36 |
| Points: | 169.6 |
| Awards Won: | 18 |
| Finalist(s) Achieved: | 14 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 5 |
| Silver(s) Won: | 7 |
| Bronze(s) Won: | 6 |
| Location: | Ho Chi Minh City |
| Region: | APAC |
| Network: | Publicis Worldwide |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Sip & Sync | Heineken | Heineken | Publicis | Indonesia | Brand Experience | Smarties Indonesia | Finalist |
Shop for Hope | Kinh Do | Mondelēz International | Publicis | Vietnam | Diversity & Inclusion | Smarties Vietnam | Silver |
Cosy Liven Up Vietnam | Kinh Do | Mondelēz International | Publicis | Vietnam | Personalization | Smarties Vietnam | Finalist |
From Farm to Mind | Nescafé | Nestlé | Publicis | Vietnam | Social Impact Marketing, Cross Platform - All Media | Smarties Vietnam | Finalist (2) |
Keeping Festive Stories Virtually Alive | Kinh Do | Mondelēz International | Publicis | Vietnam | Social Impact Marketing, Experimental / Innovation Technology | Smarties APAC | Silver, Bronze |
Tarot Ca phe | Nescafé | Nestlé | Publicis | Vietnam | Customer Experience (CX), User Experience (UX) & Design | Smarties APAC | Silver, Bronze |
Dragenz | Rong Do | Universal Robina Corporation | Publicis | Vietnam | User Experience (UX) & Design | Smarties Vietnam | Finalist |
Awesome Academy | Samsung Galaxy | Samsung | Publicis | Vietnam | Product / Service Launch, Social Media Marketing | Smarties Vietnam | Finalist (2) |
Keeping Festive Stories Virtually Alive | Kinh Do | Mondelēz International | Publicis | Vietnam | Creator / Influencer Marketing, Lead Generation | Smarties Vietnam | Gold, Bronze |
Shop for Hope | Kinh Do | Mondelēz International | Publicis | Vietnam | Diversity & Inclusion | Smarties Vietnam | Silver |
Cosy Liven Up Vietnam | Kinh Do | Mondelēz International | Publicis | Vietnam | Personalization | Smarties Vietnam | Finalist |
Keeping Festive Stories Virtually Alive | Kinh Do | Mondelēz International | Publicis | Vietnam | Experimental / Innovation Technology | Smarties Vietnam | Silver |
Tarot Ca phe | Nescafé | Nestlé | Publicis | Vietnam | Personalization, O2O / New Retail / Innovative Sales Channels, Customer Experience (CX) | Smarties Vietnam | Gold, Silver, Bronze |
From Farm to Mind | Nescafé | Nestlé | Publicis | Vietnam | Social Impact Marketing, Cross Platform - All Media | Smarties Vietnam | Finalist (2) |
Unleash your Fandom | Samsung Galaxy | Samsung | Publicis | Vietnam | Social Media Marketing, Brand Experience, Product / Service Launch, Cross Platform - All Media, Data Insights | Smarties Vietnam | Gold (3), Bronze, Finalist |
Grabbing Sing 2 Happy Meal Toys through Augmented Reality | McDonald's | McDonald's | Publicis | United Arab Emirates | Product / Service Launch, Gaming, Gamification & E-Sports, XR Technology – (AR/VR/MR) | Smarties MENA | Finalist (3) |
Tarot Ca phe | Nescafé | Nestlé | Publicis | Vietnam | Customer Experience (CX), Personalization | Smarties X | Silver, Bronze |