| Overall Rank: | 3 |
| Points: | 714.4 |
| Awards Won: | 35 |
| Finalist(s) Achieved: | 53 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 6 |
| Silver(s) Won: | 15 |
| Bronze(s) Won: | 14 |
| Region: | Global |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
A RAINBOW OF JOY | Mirinda | PepsiCo | Publicis Media | Vietnam | Diversity & Inclusion | Smarties APAC | Finalist |
Ripple Maker Community - Green is a new Blue | Aquafina | PepsiCo | Publicis Media | Vietnam | Customer (CX) / User Experience (UX) & Design | Smarties APAC | Finalist |
BRING TET AT HOME | Pepsi | PepsiCo | Publicis Media | Vietnam | Customer Journey Marketing - Lead Generation / CRM | Smarties APAC | Finalist |
Daredevils in Light | Rockstar Energy | PepsiCo | Publicis Media | Vietnam | Brand Experience | Smarties APAC | Finalist |
Micro Moments, Mega Surprises | Sting | PepsiCo | Publicis Media | Vietnam | Data Insights / Contextual Marketing | Smarties APAC | Finalist |
Sizzlin' Hot | Doritos | PepsiCo | Leo Burnett | India | Creator / Influencer / Celebrity Marketing | Smarties India | Gold |
Sizzlin' Hot | Doritos | PepsiCo | Leo Burnett | India | Product and / or Service Launch | Smarties India | Silver |
Smart Farm | Lay's | PepsiCo | Leo Burnett | India | Brand Purpose / Activism, Data Insights / Contextual Marketing, Experimental / Innovation Technology, Social Impact Marketing | Smarties India | Silver, Finalist (3) |
The Biochar Project | Lay's | PepsiCo | Leo Burnett | India | Social Impact Marketing, Brand Purpose / Activism | Smarties India | Bronze, Finalist |
Immersive Playable Ad | Lay's | PepsiCo | POKKT | Thailand | Gaming, Gamification & E-Sports, Product and / or Service Launch | Smarties Thailand | Finalist (2) |
Omnichannel Marketing | Lay's | Pepsico | Zenith | Thailand | Brand Experience, Product and / or Service Launch | Smarties Thailand | Bronze, Finalist |
Press Play | Pepsi | PepsiCo | Zenith | Thailand | Cross Digital Media Marketing, Creator / Influencer / Celebrity Marketing | Smarties Thailand | Bronze (2) |
GEN-Z PHY-GI-VERSE | Lay's | PepsiCo | Publicis Media | Vietnam | Short or Long Form Video | Smarties Vietnam | Finalist |
Wrap Hacking | Doritos | PepsiCo | OMD | Turkey | Co-branded Marketing | Smarties EMEA | Silver |
From Our Farmers, From Our Soils | Lay's | PepsiCo | OMD | Turkey | Sustainability, Brand Purpose / Activism | Smarties EMEA | Bronze, Finalist |
Enjoy Football with Pepsi | Pepsi | PepsiCo | OMD | Turkey | Digital Out-of-Home (DOOH) | Smarties EMEA | Finalist |
A Brand New Flavour For Hungry Moments | Ruffles | PepsiCo | OMD | Turkey | Small Budget, Big Impact | Smarties EMEA | Finalist |
Hunger Game | Ruffles | PepsiCo | OMD | Turkey | Spatial / AR / VR / NFT / Metaverse Tech | Smarties EMEA | Finalist |
Do You Dare To Try? | Doritos | PepsiCo | OMD | Turkey | Product and / or Service Launch, Brand Experience, Creator / Influencer / Celebrity Marketing, Omnichannel Marketing | Smarties Turkey | Bronze, Finalist (3) |
The Real You Takes Courage | Doritos | PepsiCo | OMD | Turkey | Creator / Influencer / Celebrity Marketing, Diversity & Inclusion | Smarties Turkey | Finalist (2) |
Wrap Hacking | Doritos | PepsiCo | OMD | Turkey | Brand Experience, Product and / or Service Launch, Co-branded Marketing | Smarties Turkey | Gold, Bronze, Finalist |
?ndirene Okutana Kazand?Rio | Kazand?Rio | PepsiCo | OMD | Turkey | Instant Impact / Promotion | Smarties Turkey | Finalist |
From Our Farmers, From Our Soils | Lay's | PepsiCo | OMD | Turkey | Omnichannel Marketing, Brand Experience, Brand Purpose / Activism, Sustainability | Smarties Turkey | Gold, Silver, Bronze, Finalist |
Enjoy Football with Pepsi | Pepsi | PepsiCo | OMD | Turkey | Data Insights / Contextual Marketing, Personalisation | Smarties Turkey | Finalist (2) |
Let the Match Excitement Begin With Pepsi | Pepsi | PepsiCo | OMD | Turkey | Omnichannel Marketing, Brand Experience, Co-branded Marketing, Real Time Marketing, Data Insights / Contextual Marketing, Cross Digital Media Marketing | Smarties Turkey | Silver, Bronze, Finalist |
Real people, Real videos, a Real partnership | Lipton | PepsiCo | Mindshare | Turkey | Creator / Influencer / Celebrity Marketing | Smarties Turkey | Bronze |
A Brand New Flavour For Hungry Moments | Ruffles | PepsiCo | OMD | Turkey | Small Budget, Big Impact | Smarties Turkey | Finalist |
Hunger Game | Ruffles | PepsiCo | OMD | Turkey | Gaming, Gamification & E-Sports, Spatial / AR / VR / NFT / Metaverse Tech | Smarties Turkey | Silver, Finalist |
Ripple Maker Community - Green is a new Blue | Aquafina | PepsiCo | Publicis Media | Vietnam | Customer Journey Marketing - Lead Generation / CRM, Omnichannel Marketing, Sustainability | Smarties X | Gold, Silver, Bronze |
#RespectMyIdentity | Doritos | PepsiCo | AlmapBBDO | Brazil | Diversity & Inclusion | Smarties X | Silver |
BRING TET AT HOME | Pepsi | PepsiCo | Publicis Media | Vietnam | Customer Journey Marketing - Lead Generation / CRM | Smarties X | Finalist |
ROCKSTAR - 3D PROJECTION MAPPING EVENT | Rockstar Energy | PepsiCo | Publicis Media | Vietnam | Digital Out-of-Home (DOOH) | Smarties X | Bronze |
Micro Moments, Mega Surprises | Sting | PepsiCo | Publicis Media | Vietnam | Real Time Marketing | Smarties X | Finalist |
Failing is Brave | Doritos | PepsiCo | Isla República | Mexico | Video (Video / Short Video / Long Video / AR) | Smarties Hispanic LATAM | Silver |
Refreshing Tour | Pepsi | PepsiCo | Hashtag Labs | Guatemala | Experiencia de Marca (Brand Experience), Integración de Plataformas & DOOH (Cross Platform & DOOH), Innovación (Innovation) | Smarties Hispanic LATAM | Finalist (3) |
La Chingada | PepsiCo | PepsiCo | Isla República | Mexico | Experiencia de Marca (Brand Experience), Video (Video / Short Video / Long Video / AR) | Smarties Hispanic LATAM | Silver, Finalist |
Nutmeg Royale | Pepsi | PepsiCo | Argentina | Marketing en Redes Sociales (Social Media Marketing), Video (Video / Short Video / Long Video / AR) | Smarties Hispanic LATAM | Finalist (2) | |
Spice Deniers | PepsiCo | PepsiCo | Isla República | Mexico | Marketing en Redes Sociales (Social Media Marketing), Video (Video / Short Video / Long Video / AR) | Smarties Hispanic LATAM | Silver, Finalist |
THE FOURTH INGREDIENT | Sabritas | PepsiCo | Isla República | Mexico | Tecnologías Facilitadoras (Enabling Technologies), Innovación (Innovation) | Smarties Hispanic LATAM | Bronze, Finalist |
Your Lolla Line Up | Doritos | PepsiCo | Entravision | Chile | Innovación (Innovation), Tecnologías Facilitadoras (Enabling Technologies) | Smarties Hispanic LATAM | Finalist (2) |
Elma Chips Peanuts - Enhances Any Beer | Elma Chips | PepsiCo | AlmapBBDO | Brazil | Marketing de influenciadores e criadores (Creators/ Influence Marketing) | Smarties Brazil | Finalist |
Lay's Rustic Farm Truck | Lay's | PepsiCo | AlmapBBDO | Brazil | Lançamento de Produto ou Serviço (Product/ Service Launch) | Smarties Brazil | Finalist |
ENOUGH DRAMA, CHEETOS BALL IS BACK | Cheetos | PepsiCo | AlmapBBDO | Brazil | Marketing de influenciadores e criadores (Creators/ Influence Marketing), Vídeo (Video/ Short Video/ Long Video/AR/ VR) | Smarties Brazil | Silver (2) |
Doritos Pizza - A case of nothing obvious, right? | Doritos | PepsiCo | AlmapBBDO | Brazil | Lançamento de Produto ou Serviço (Product/ Service Launch) | Smarties Brazil | Finalist |
#RespectMyIdentity | Doritos | PepsiCo | AlmapBBDO | Brazil | Diversidade & Inclusão (Diversity & Inclusion) | Smarties Brazil | Gold |
Flavor Swap Ruffles Cheetos & Baconzitos: It is not fic, it is feat! | Ruffles | PepsiCo | Ampfy | Brazil | Lançamento de Produto ou Serviço (Product/ Service Launch), Marketing de Mídia Social (Social Media Marketing) | Smarties Brazil | Finalist (2) |
NBA crunchier with Ruffles Crunchy Cam, one of the highest engagement rate in Pepsico Brazil's history | Ruffles | PepsiCo | Ampfy | Brazil | Experiência de Marca (Brand Experience) | Smarties Brazil | Finalist |
Find Your Flavour | Lay's | PepsiCo | Mindshare | China (Mainland) | Social E-commerce, Brand Awareness/Experience Improvement/Product or Service Launch, Brand Creative Content | Smarties China | Gold, Silver, Bronze |
PepsiCo set off a blue music storm to love breaking the situation and young marketing | PepsiCo | PepsiCo | Tencent | China (Mainland) | Metaverse Technology landing | Smarties China | Silver |
GEN-Z PHY-GI-VERSE | Lay's | PepsiCo | Dentsu Redder | Vietnam | Short or Long Form Video | Smarties Vietnam | Finalist |
Refreshing Tour | Pepsi | PepsiCo | Entravision | Guatemala | Experiencia de Marca (Brand Experience), Integración de Plataformas & DOOH (Cross Platform & DOOH), Innovación (Innovation) | Smarties Hispanic LATAM | Finalist (3) |
GEN-Z PHY-GI-VERSE | Lay's | PepsiCo | TikTok | Vietnam | Short or Long Form Video | Smarties Vietnam | Finalist |