PepsiCo

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Campaigns and Awards 2023

Campaign Name	Brand	Advertiser	Agency	Location	Category	Awards Program	Awards Won
A RAINBOW OF JOY	Mirinda	PepsiCo	Publicis Media	Vietnam	Diversity & Inclusion	Smarties APAC	Finalist
Ripple Maker Community - Green is a new Blue	Aquafina	PepsiCo	Publicis Media	Vietnam	Customer (CX) / User Experience (UX) & Design	Smarties APAC	Finalist
BRING TET AT HOME	Pepsi	PepsiCo	Publicis Media	Vietnam	Customer Journey Marketing - Lead Generation / CRM	Smarties APAC	Finalist
Daredevils in Light	Rockstar Energy	PepsiCo	Publicis Media	Vietnam	Brand Experience	Smarties APAC	Finalist
Micro Moments, Mega Surprises	Sting	PepsiCo	Publicis Media	Vietnam	Data Insights / Contextual Marketing	Smarties APAC	Finalist
Sizzlin' Hot	Doritos	PepsiCo	Leo Burnett	India	Creator / Influencer / Celebrity Marketing	Smarties India	Gold
Sizzlin' Hot	Doritos	PepsiCo	Leo Burnett	India	Product and / or Service Launch	Smarties India	Silver
Smart Farm	Lay's	PepsiCo	Leo Burnett	India	Brand Purpose / Activism, Data Insights / Contextual Marketing, Experimental / Innovation Technology, Social Impact Marketing	Smarties India	Silver, Finalist (3)
The Biochar Project	Lay's	PepsiCo	Leo Burnett	India	Social Impact Marketing, Brand Purpose / Activism	Smarties India	Bronze, Finalist
Immersive Playable Ad	Lay's	PepsiCo	POKKT	Thailand	Gaming, Gamification & E-Sports, Product and / or Service Launch	Smarties Thailand	Finalist (2)
Omnichannel Marketing	Lay's	Pepsico	Zenith	Thailand	Brand Experience, Product and / or Service Launch	Smarties Thailand	Bronze, Finalist
Press Play	Pepsi	PepsiCo	Zenith	Thailand	Cross Digital Media Marketing, Creator / Influencer / Celebrity Marketing	Smarties Thailand	Bronze (2)
GEN-Z PHY-GI-VERSE	Lay's	PepsiCo	Publicis Media	Vietnam	Short or Long Form Video	Smarties Vietnam	Finalist
Wrap Hacking	Doritos	PepsiCo	OMD	Turkey	Co-branded Marketing	Smarties EMEA	Silver
From Our Farmers, From Our Soils	Lay's	PepsiCo	OMD	Turkey	Sustainability, Brand Purpose / Activism	Smarties EMEA	Bronze, Finalist
Enjoy Football with Pepsi	Pepsi	PepsiCo	OMD	Turkey	Digital Out-of-Home (DOOH)	Smarties EMEA	Finalist
A Brand New Flavour For Hungry Moments	Ruffles	PepsiCo	OMD	Turkey	Small Budget, Big Impact	Smarties EMEA	Finalist
Hunger Game	Ruffles	PepsiCo	OMD	Turkey	Spatial / AR / VR / NFT / Metaverse Tech	Smarties EMEA	Finalist
Do You Dare To Try?	Doritos	PepsiCo	OMD	Turkey	Product and / or Service Launch, Brand Experience, Creator / Influencer / Celebrity Marketing, Omnichannel Marketing	Smarties Turkey	Bronze, Finalist (3)
The Real You Takes Courage	Doritos	PepsiCo	OMD	Turkey	Creator / Influencer / Celebrity Marketing, Diversity & Inclusion	Smarties Turkey	Finalist (2)
Wrap Hacking	Doritos	PepsiCo	OMD	Turkey	Brand Experience, Product and / or Service Launch, Co-branded Marketing	Smarties Turkey	Gold, Bronze, Finalist
?ndirene Okutana Kazand?Rio	Kazand?Rio	PepsiCo	OMD	Turkey	Instant Impact / Promotion	Smarties Turkey	Finalist
From Our Farmers, From Our Soils	Lay's	PepsiCo	OMD	Turkey	Omnichannel Marketing, Brand Experience, Brand Purpose / Activism, Sustainability	Smarties Turkey	Gold, Silver, Bronze, Finalist
Enjoy Football with Pepsi	Pepsi	PepsiCo	OMD	Turkey	Data Insights / Contextual Marketing, Personalisation	Smarties Turkey	Finalist (2)
Let the Match Excitement Begin With Pepsi	Pepsi	PepsiCo	OMD	Turkey	Omnichannel Marketing, Brand Experience, Co-branded Marketing, Real Time Marketing, Data Insights / Contextual Marketing, Cross Digital Media Marketing	Smarties Turkey	Silver, Bronze, Finalist
Real people, Real videos, a Real partnership	Lipton	PepsiCo	Mindshare	Turkey	Creator / Influencer / Celebrity Marketing	Smarties Turkey	Bronze
A Brand New Flavour For Hungry Moments	Ruffles	PepsiCo	OMD	Turkey	Small Budget, Big Impact	Smarties Turkey	Finalist
Hunger Game	Ruffles	PepsiCo	OMD	Turkey	Gaming, Gamification & E-Sports, Spatial / AR / VR / NFT / Metaverse Tech	Smarties Turkey	Silver, Finalist
Ripple Maker Community - Green is a new Blue	Aquafina	PepsiCo	Publicis Media	Vietnam	Customer Journey Marketing - Lead Generation / CRM, Omnichannel Marketing, Sustainability	Smarties X	Gold, Silver, Bronze
#RespectMyIdentity	Doritos	PepsiCo	AlmapBBDO	Brazil	Diversity & Inclusion	Smarties X	Silver
BRING TET AT HOME	Pepsi	PepsiCo	Publicis Media	Vietnam	Customer Journey Marketing - Lead Generation / CRM	Smarties X	Finalist
ROCKSTAR - 3D PROJECTION MAPPING EVENT	Rockstar Energy	PepsiCo	Publicis Media	Vietnam	Digital Out-of-Home (DOOH)	Smarties X	Bronze
Micro Moments, Mega Surprises	Sting	PepsiCo	Publicis Media	Vietnam	Real Time Marketing	Smarties X	Finalist
Failing is Brave	Doritos	PepsiCo	Isla República	Mexico	Video (Video / Short Video / Long Video / AR)	Smarties Hispanic LATAM	Silver
Refreshing Tour	Pepsi	PepsiCo	Hashtag Labs	Guatemala	Experiencia de Marca (Brand Experience), Integración de Plataformas & DOOH (Cross Platform & DOOH), Innovación (Innovation)	Smarties Hispanic LATAM	Finalist (3)
La Chingada	PepsiCo	PepsiCo	Isla República	Mexico	Experiencia de Marca (Brand Experience), Video (Video / Short Video / Long Video / AR)	Smarties Hispanic LATAM	Silver, Finalist
Nutmeg Royale	Pepsi	PepsiCo		Argentina	Marketing en Redes Sociales (Social Media Marketing), Video (Video / Short Video / Long Video / AR)	Smarties Hispanic LATAM	Finalist (2)
Spice Deniers	PepsiCo	PepsiCo	Isla República	Mexico	Marketing en Redes Sociales (Social Media Marketing), Video (Video / Short Video / Long Video / AR)	Smarties Hispanic LATAM	Silver, Finalist
THE FOURTH INGREDIENT	Sabritas	PepsiCo	Isla República	Mexico	Tecnologías Facilitadoras (Enabling Technologies), Innovación (Innovation)	Smarties Hispanic LATAM	Bronze, Finalist
Your Lolla Line Up	Doritos	PepsiCo	Entravision	Chile	Innovación (Innovation), Tecnologías Facilitadoras (Enabling Technologies)	Smarties Hispanic LATAM	Finalist (2)
Elma Chips Peanuts - Enhances Any Beer	Elma Chips	PepsiCo	AlmapBBDO	Brazil	Marketing de influenciadores e criadores (Creators/ Influence Marketing)	Smarties Brazil	Finalist
Lay's Rustic Farm Truck	Lay's	PepsiCo	AlmapBBDO	Brazil	Lançamento de Produto ou Serviço (Product/ Service Launch)	Smarties Brazil	Finalist
ENOUGH DRAMA, CHEETOS BALL IS BACK	Cheetos	PepsiCo	AlmapBBDO	Brazil	Marketing de influenciadores e criadores (Creators/ Influence Marketing), Vídeo (Video/ Short Video/ Long Video/AR/ VR)	Smarties Brazil	Silver (2)
Doritos Pizza - A case of nothing obvious, right?	Doritos	PepsiCo	AlmapBBDO	Brazil	Lançamento de Produto ou Serviço (Product/ Service Launch)	Smarties Brazil	Finalist
#RespectMyIdentity	Doritos	PepsiCo	AlmapBBDO	Brazil	Diversidade & Inclusão (Diversity & Inclusion)	Smarties Brazil	Gold
Flavor Swap Ruffles Cheetos & Baconzitos: It is not fic, it is feat!	Ruffles	PepsiCo	Ampfy	Brazil	Lançamento de Produto ou Serviço (Product/ Service Launch), Marketing de Mídia Social (Social Media Marketing)	Smarties Brazil	Finalist (2)
NBA crunchier with Ruffles Crunchy Cam, one of the highest engagement rate in Pepsico Brazil's history	Ruffles	PepsiCo	Ampfy	Brazil	Experiência de Marca (Brand Experience)	Smarties Brazil	Finalist
Find Your Flavour	Lay's	PepsiCo	Mindshare	China (Mainland)	Social E-commerce, Brand Awareness/Experience Improvement/Product or Service Launch, Brand Creative Content	Smarties China	Gold, Silver, Bronze
PepsiCo set off a blue music storm to love breaking the situation and young marketing	PepsiCo	PepsiCo	Tencent	China (Mainland)	Metaverse Technology landing	Smarties China	Silver
GEN-Z PHY-GI-VERSE	Lay's	PepsiCo	Dentsu Redder	Vietnam	Short or Long Form Video	Smarties Vietnam	Finalist
Refreshing Tour	Pepsi	PepsiCo	Entravision	Guatemala	Experiencia de Marca (Brand Experience), Integración de Plataformas & DOOH (Cross Platform & DOOH), Innovación (Innovation)	Smarties Hispanic LATAM	Finalist (3)
GEN-Z PHY-GI-VERSE	Lay's	PepsiCo	TikTok	Vietnam	Short or Long Form Video	Smarties Vietnam	Finalist