MMA Smarties Business Impact Index - Rankings Detail | MMA Global

Top Advertisers - Brazil 2023

PepsiCo


Overall Rank:1
Points:100.5
Awards Won:3
Finalist(s) Achieved:6

Best in Show(s) Won:0
Gold(s) Won:1
Silver(s) Won:2
Bronze(s) Won:0
Region:Brazil

Campaigns and Awards 2023

Campaign NameBrandAdvertiserAgencyLocationCategoryAwards ProgramAwards Won

Elma Chips Peanuts - Enhances Any Beer

Elma Chips

PepsiCo

AlmapBBDO

Brazil

Marketing de influenciadores e criadores (Creators/ Influence Marketing)

Smarties Brazil

Finalist

Lay's Rustic Farm Truck

Lay's

PepsiCo

AlmapBBDO

Brazil

Lançamento de Produto ou Serviço (Product/ Service Launch)

Smarties Brazil

Finalist

ENOUGH DRAMA, CHEETOS BALL IS BACK

Cheetos

PepsiCo

AlmapBBDO

Brazil

Marketing de influenciadores e criadores (Creators/ Influence Marketing), Vídeo (Video/ Short Video/ Long Video/AR/ VR)

Smarties Brazil

Silver (2)

Doritos Pizza - A case of nothing obvious, right?

Doritos

PepsiCo

AlmapBBDO

Brazil

Lançamento de Produto ou Serviço (Product/ Service Launch)

Smarties Brazil

Finalist

#RespectMyIdentity

Doritos

PepsiCo

AlmapBBDO

Brazil

Diversidade & Inclusão (Diversity & Inclusion)

Smarties Brazil

Gold

Flavor Swap Ruffles Cheetos & Baconzitos: It is not fic, it is feat!

Ruffles

PepsiCo

Ampfy

Brazil

Lançamento de Produto ou Serviço (Product/ Service Launch), Marketing de Mídia Social (Social Media Marketing)

Smarties Brazil

Finalist (2)

NBA crunchier with Ruffles Crunchy Cam, one of the highest engagement rate in Pepsico Brazil's history

Ruffles

PepsiCo

Ampfy

Brazil

Experiência de Marca (Brand Experience)

Smarties Brazil

Finalist