| Overall Rank: | 4 |
| Points: | 329.2 |
| Awards Won: | 12 |
| Finalist(s) Achieved: | 8 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 2 |
| Silver(s) Won: | 5 |
| Bronze(s) Won: | 5 |
| Region: | APAC |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Turning Plastic Pollution into Fashion |
Aquafina |
PepsiCo |
Admicro |
Vietnam |
Social Impact Marketing, Lead Generation, Customer Experience (CX) |
Smarties APAC |
Silver, Bronze, Finalist |
How Mirinda Salted Lemon Soda Boosted Brand Awareness and Engagement with Fun through Gamification |
Mirinda |
PepsiCo |
Digital Turbine |
Thailand |
Product / Service Launch, Brand Experience, Short or Long Form Video |
Smarties APAC |
Bronze, Finalist (2) |
Beat the global lays MAXX score. A deliciously fun game |
Lay's |
PepsiCo |
POKKT |
Thailand |
Gaming, Gamification & E-Sports |
Smarties APAC |
Finalist |
Turning Plastic Pollution into Fashion |
Aquafina |
PepsiCo |
Mindshare |
Vietnam |
Social Impact Marketing, Lead Generation, Customer Experience (CX) |
Smarties APAC |
Silver, Bronze, Finalist |
GAMERCE: HOW STING MADE A PIONEERING ECOMMERCE STRIDE THROUGH GAMING |
Sting |
PepsiCo |
Mindshare |
Vietnam |
Cross Platform - Digital Only, Customer Life-Cycle Marketing, Integrated Ecommerce Innovation |
Smarties APAC |
Gold, Silver (2) |
How Mirinda Salted Lemon Soda Boosted Brand Awareness and Engagement with Fun through Gamification |
Mirinda |
PepsiCo |
Mindshare |
Thailand |
Product / Service Launch, Brand Experience, Short or Long Form Video |
Smarties APAC |
Bronze, Finalist (2) |
Find Your Flavour |
Lay's |
PepsiCo |
Mindshare |
China |
Social / Influencer Commerce, Instant Impact |
Smarties APAC |
Gold, Silver |
Beat the global lays MAXX score. A deliciously fun game |
Lay's |
PepsiCo |
Mindshare |
Thailand |
Gaming, Gamification & E-Sports |
Smarties APAC |
Finalist |
Where I Don't Live |
Sting |
PepsiCo |
Mindshare |
Vietnam |
Instant Impact |
Smarties APAC |
Bronze |