MMA Smarties Business Impact Index - Rankings Detail | MMA Global

Top Brands - Global 2021

Pepsi


Overall Rank: 3
Points: 176.1
Awards Won: 12
Finalist(s) Achieved: 4

Best in Show(s) Won: 0
Gold(s) Won: 2
Silver(s) Won: 5
Bronze(s) Won: 5
Region: Global

Campaigns and Awards 2021

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won

Virtual Band Experience

Pepsi

PepsiCo

Mindshare

China

Innovation

Smarties X

Silver

Online Store - Conversational Commerce

Pepsi

PepsiCo

Mindshare

Vietnam

Machine Learning and AI, Mobile App (includes mCommerce Solutions)

Smarties X

Silver, Bronze

Online Store - Conversational Commerce

Pepsi

PepsiCo

HANA.AI

Vietnam

Machine Learning and AI, Mobile App (includes mCommerce Solutions)

Smarties X

Silver, Bronze

Pepsi X Rapviet – The Hip To The Hop Launch

Pepsi

PepsiCo

Mindshare

Vietnam

Product / Service Launch

Smarties X

Bronze

Virtual Band Experience

Pepsi

PepsiCo

Mindshare

China

Gaming / Gamification & E-Sports

Smarties APAC

Silver

Pepsi X Rapviet – The Hip To The Hop Launch

Pepsi

PepsiCo

Mindshare

Vietnam

Best use of Branded Content

Smarties APAC

Bronze

UCL

Pepsi

PepsiCo

OMD

Turkey

Social Media Marketing, Data/Insights, User Generated / Influencer Marketing

Smarties EMEA

Finalist (3)

Save Our Restaurants

Pepsi

PepsiCo

Mindshare

India

Social Impact / Not-For-Profit

Smarties India

Gold

UCL

Pepsi

PepsiCo

OMD

Turkey

Social Media Marketing

Smarties Turkey

Bronze

KazandıRio Application

Pepsi

PepsiCo

OMD

Turkey

Mobile App, Innovation

Smarties Turkey

Gold, Finalist

Virtual Band Experience

Pepsi

PepsiCo

Mindshare

China

Mobile Gaming, Gamification & E-Sports

Smarties China

Silver