MMA Smarties Business Impact Index - Rankings Detail | MMA Global

Top Agency Networks - Global 2023

PHD Worldwide


Overall Rank:6
Points:480.8
Awards Won:37
Finalist(s) Achieved:53

Best in Show(s) Won:0
Gold(s) Won:10
Silver(s) Won:9
Bronze(s) Won:18
Region:Global
Network:Omnicom Group

Campaigns and Awards 2023

Campaign NameBrandAdvertiserAgencyLocationCategoryAwards ProgramAwards Won

Baby's Video and Live Shopping

Lactacyd

Sanofi

PHD

Indonesia

Integrated Ecommerce Innovation

Smarties Indonesia

Finalist

Beauty Beyond Compare

Make Over

Paragon Technology and Innovation

PHD

Indonesia

Diversity & Inclusion

Smarties Indonesia

Finalist

Constibeat Kpoop

Dulcolax

Boehringer Ingelheim Pharmaceuticals Inc.

PHD

Indonesia

Social Media Marketing

Smarties Indonesia

Bronze

IM3 Enhances Ramadan Moments of Indonesians with Highly Personalized, Holistic 360 Campaign “Kembali untuk Mengulang #Serunya

Indosat

Ooredoo

PHD

Indonesia

Data Insights / Contextual Marketing

Smarties Indonesia

Bronze

Mobile Ad Technology-Boosted “Wardah Perfect Bright Ready to Glow” Campaign Shines in the Eyes of Consumers

Wardah

Paragon Technology and Innovation

PHD

Indonesia

Product and / or Service Launch, Cross Digital Media Marketing

Smarties Indonesia

Finalist (2)

Mudik Brings Love

OMG

Paragon Technology and Innovation

PHD

Indonesia

Short or Long Form Video

Smarties Indonesia

Finalist

Owning The City Campaign - Surabaya

HSBC

HSBC

PHD

Indonesia

Customer Journey Marketing - Lead Generation / CRM

Smarties Indonesia

Finalist

Blessed Journey

Kahf

Paragon Technology and Innovation

PHD

Indonesia

Social Impact Marketing, Data Insights / Contextual Marketing

Smarties Indonesia

Finalist (2)

v27 Series with TikTok: Unlock a Seamless Experience from Discovery to Purchase

vivo

vivo

PHD

Indonesia

Integrated Ecommerce Innovation

Smarties Indonesia

Bronze

Together is More Meaningful

Wardah

Paragon Technology and Innovation

PHD

Indonesia

Brand Purpose / Activism, Diversity & Inclusion

Smarties Indonesia

Silver, Bronze

Smirnoff Pink Party

Smirnoff

Diageo

PHD

Thailand

Creator / Influencer / Celebrity Marketing

Smarties Thailand

Gold

Axe X Murda Klip

AXE

Unilever

PHD

Turkey

Cross Digital Media Marketing

Smarties EMEA

Silver

Bringing Home Care Audience to TikTok: #CleanTok

Cif

Unilever

PHD

Turkey

Social Media Marketing

Smarties EMEA

Finalist

Clear Scalpceuticals & Scalp Pro TikTok Campaign

Clear

Unilever

PHD

Turkey

Social / Influencer Commerce

Smarties EMEA

Finalist

Clear Twitch

Clear

Unilever

PHD

Turkey

Gaming, Gamification & E-Sports

Smarties EMEA

Finalist

Color Came With Yumos

Yumo?

Unilever

PHD

Turkey

Omnichannel Marketing

Smarties EMEA

Finalist

Love Star

Cornetto

Unilever

PHD

Turkey

Experimental / Innovation Technology

Smarties EMEA

Finalist

Maximizing Unilever Home Care Brand Sales on Hepsiburada With Full Funell TikTok Approach

Unilever

Unilever

PHD

Turkey

Instant Impact / Promotion, Performance Marketing, Integrated Ecommerce Innovation

Smarties EMEA

Silver, Finalist (2)

Real-Time Targeting with Dynamic Creatives

Algida

Unilever

PHD

Turkey

Data Insights / Contextual Marketing, Performance Marketing, Customer (CX) / User Experience (UX) & Design

Smarties EMEA

Finalist (3)

Signal x Smiles are Beautiful in Every Way with the Weblink Technology Used for the First Time.

Signal

Unilever

PHD

Turkey

Omnichannel Marketing, Real Time Marketing

Smarties EMEA

Bronze, Finalist

Squad Goals!

Sunsilk

Unilever

PHD

United Arab Emirates

Creator / Influencer / Celebrity Marketing

Smarties EMEA

Finalist

Welcome To Womanhood

Dove

Unilever

PHD

United Arab Emirates

Social Impact Marketing

Smarties EMEA

Finalist

Chatbot

Yumo?

Unilever

PHD

Turkey

Social Messaging / Chat Apps / Text Messaging

Smarties EMEA

Finalist

Data-Driven Dealerships

CUPRA

Volkswagen Group

PHD

Germany

Performance Marketing

Smarties Germany

Gold

Sing my Recipe

Knorr

Unilever

PHD

Germany

Social / Influencer Commerce, Creator / Influencer / Celebrity Marketing, Social Media Marketing, Audio / Voice / Sonic Branding

Smarties Germany

Gold (2), Silver, Finalist

Symphony of Freshness

ALDI

Albrecht Discounts

PHD

Germany

Cross Digital Media Marketing

Smarties Germany

Silver

The Taste of Brandformance

Ben & Jerry's

Unilever

PHD

Germany

Product and / or Service Launch

Smarties Germany

Bronze

Win With Algida Promo

Algida

Unilever

PHD

Turkey

Instant Impact / Promotion, Performance Marketing, Product and / or Service Launch

Smarties Turkey

Finalist (3)

Axe X Murda Klip

AXE

Unilever

PHD

Turkey

Cross Digital Media Marketing

Smarties Turkey

Bronze

Bringing Home Care Audience to TikTok: #CleanTok

Cif

Unilever

PHD

Turkey

Social Media Marketing, Creator / Influencer / Celebrity Marketing

Smarties Turkey

Bronze, Finalist

Mackolik App Hack

Cif

Unilever

PHD

Turkey

Real Time Marketing

Smarties Turkey

Bronze

Clear Twitch

Clear

Unilever

PHD

Turkey

Gaming, Gamification & E-Sports

Smarties Turkey

Bronze

Co-Branding Partnership Magic: Magnum Mini's Omni Success

Magnum

Unilever

PHD

Turkey

Co-branded Marketing, O2O / New Retail / Innovative & New Tech Sales Channels

Smarties Turkey

Silver, Finalist

Color Came With Yumos

Yumo?

Unilever

PHD

Turkey

Omnichannel Marketing

Smarties Turkey

Finalist

Maximizing Unilever Home Care Brand Sales on Hepsiburada With Full Funell TikTok Approach

Unilever

Unilever

PHD

Turkey

Instant Impact / Promotion, Integrated Ecommerce Innovation, Performance Marketing, Social / Influencer Commerce

Smarties Turkey

Silver, Bronze (2), Finalist

Real-Time Targeting with Dynamic Creatives

Algida

Unilever

PHD

Turkey

Data Insights / Contextual Marketing, Performance Marketing

Smarties Turkey

Gold, Finalist

Scoring Big with Nogger: Innovate with Futboll Occasion in e-commerce to win

Nogger

Unilever

PHD

Turkey

Integrated Ecommerce Innovation

Smarties Turkey

Silver

Signal x Smiles are Beautiful in Every Way with the Weblink Technology Used for the First Time.

Signal

Unilever

PHD

Turkey

Real Time Marketing

Smarties Turkey

Gold

1st Party Data Efficiency

Unilever

Unilever

PHD

Turkey

Data Insights / Contextual Marketing

Smarties Turkey

Bronze

We Have Our Own Way

Algida

Unilever

PHD

Turkey

Cross Digital Media Marketing

Smarties Turkey

Finalist

Clear Scalpceuticals & Scalp Pro TikTok Campaign

Clear

Unilever

PHD

Turkey

Social / Influencer Commerce

Smarties X

Finalist

Clear Twitch

Clear

Unilever

PHD

Turkey

Gaming, Gamification & E-Sports

Smarties X

Finalist

Real-Time Targeting with Dynamic Creatives

Algida

Unilever

PHD

Turkey

Performance Marketing

Smarties X

Bronze

Saving Lives with Enterogermina

Enterogermina

Sanofi

PHD

Mexico

Impacto Social/ Nonprofit/ ESG/ (Impacto Social/ Sin Fines de Lucro), Video (Video / Short Video / Long Video / AR)

Smarties Hispanic LATAM

Finalist (2)

Owning The City Campaign - Surabaya

HSBC

HSBC

PHD

Indonesia

Customer Journey Marketing - Lead Generation / CRM

Smarties Indonesia

Finalist

Generative AI Based Solidarity Monument

Elidor

Unilever

PHD

Turkey

Social Messaging / Chat Apps / Text Messaging, Real Time Marketing, Co-branded Marketing, Omnichannel Marketing

Smarties EMEA

Bronze, Finalist (3)

Generative AI Based Solidarity Monument

Elidor

Unilever

PHD

Turkey

Brand Experience, Social Messaging / Chat Apps / Text Messaging, Co-branded Marketing, Omnichannel Marketing, Real Time Marketing

Smarties X

Bronze, Finalist (4)

Generative AI Based Solidarity Monument

Elidor

Unilever

PHD

Turkey

Brand Experience, Experimental / Innovation Technology, Social Messaging / Chat Apps / Text Messaging, Creator / Influencer / Celebrity Marketing, Co-branded Marketing, Omnichannel Marketing, Real Time Marketing, Social Impact Marketing, Brand Purpose / A

Smarties Turkey

Gold (3), Silver, Finalist (5)

A Leading Paediatric Offering

Sanofi

Sanofi

PHD

South Africa

Cross Platform - Digital Only

Smarties South Africa

Gold

KNORROX FEEDS NUTRITIONAL SUSTENANCE TO DATA-STARVED CONSUMERS

Knorrox

Unilever

PHD

South Africa

Social Impact Marketing

Smarties South Africa

Finalist

MTN Helps Youth Hustle Harder And Smarter

MTN Pulse

MTN Group

PHD

South Africa

Brand Experience, Cross Platform - All media, Cross Platform - All media, Creator Economy (partnership with brands and creators)

Smarties South Africa

Bronze (2), Finalist (2)

Driving Positive change in local Communities

Every U Does Good

Unilever

PHD

South Africa

Social Impact Marketing

Smarties South Africa

Finalist