PHD

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Campaigns and Awards 2023

Campaign Name	Brand	Advertiser	Agency	Location	Category	Awards Program	Awards Won
Baby's Video and Live Shopping	Lactacyd	Sanofi	PHD	Indonesia	Integrated Ecommerce Innovation	Smarties Indonesia	Finalist
Beauty Beyond Compare	Make Over	Paragon Technology and Innovation	PHD	Indonesia	Diversity & Inclusion	Smarties Indonesia	Finalist
Constibeat Kpoop	Dulcolax	Boehringer Ingelheim Pharmaceuticals Inc.	PHD	Indonesia	Social Media Marketing	Smarties Indonesia	Bronze
IM3 Enhances Ramadan Moments of Indonesians with Highly Personalized, Holistic 360 Campaign “Kembali untuk Mengulang #Serunya	Indosat	Ooredoo	PHD	Indonesia	Data Insights / Contextual Marketing	Smarties Indonesia	Bronze
Mobile Ad Technology-Boosted “Wardah Perfect Bright Ready to Glow” Campaign Shines in the Eyes of Consumers	Wardah	Paragon Technology and Innovation	PHD	Indonesia	Product and / or Service Launch, Cross Digital Media Marketing	Smarties Indonesia	Finalist (2)
Mudik Brings Love	OMG	Paragon Technology and Innovation	PHD	Indonesia	Short or Long Form Video	Smarties Indonesia	Finalist
Owning The City Campaign - Surabaya	HSBC	HSBC	PHD	Indonesia	Customer Journey Marketing - Lead Generation / CRM	Smarties Indonesia	Finalist
Blessed Journey	Kahf	Paragon Technology and Innovation	PHD	Indonesia	Social Impact Marketing, Data Insights / Contextual Marketing	Smarties Indonesia	Finalist (2)
v27 Series with TikTok: Unlock a Seamless Experience from Discovery to Purchase	vivo	vivo	PHD	Indonesia	Integrated Ecommerce Innovation	Smarties Indonesia	Bronze
Together is More Meaningful	Wardah	Paragon Technology and Innovation	PHD	Indonesia	Brand Purpose / Activism, Diversity & Inclusion	Smarties Indonesia	Silver, Bronze
Smirnoff Pink Party	Smirnoff	Diageo	PHD	Thailand	Creator / Influencer / Celebrity Marketing	Smarties Thailand	Gold
Axe X Murda Klip	AXE	Unilever	PHD	Turkey	Cross Digital Media Marketing	Smarties EMEA	Silver
Bringing Home Care Audience to TikTok: #CleanTok	Cif	Unilever	PHD	Turkey	Social Media Marketing	Smarties EMEA	Finalist
Clear Scalpceuticals & Scalp Pro TikTok Campaign	Clear	Unilever	PHD	Turkey	Social / Influencer Commerce	Smarties EMEA	Finalist
Clear Twitch	Clear	Unilever	PHD	Turkey	Gaming, Gamification & E-Sports	Smarties EMEA	Finalist
Color Came With Yumos	Yumo?	Unilever	PHD	Turkey	Omnichannel Marketing	Smarties EMEA	Finalist
Love Star	Cornetto	Unilever	PHD	Turkey	Experimental / Innovation Technology	Smarties EMEA	Finalist
Maximizing Unilever Home Care Brand Sales on Hepsiburada With Full Funell TikTok Approach	Unilever	Unilever	PHD	Turkey	Instant Impact / Promotion, Performance Marketing, Integrated Ecommerce Innovation	Smarties EMEA	Silver, Finalist (2)
Real-Time Targeting with Dynamic Creatives	Algida	Unilever	PHD	Turkey	Data Insights / Contextual Marketing, Performance Marketing, Customer (CX) / User Experience (UX) & Design	Smarties EMEA	Finalist (3)
Signal x Smiles are Beautiful in Every Way with the Weblink Technology Used for the First Time.	Signal	Unilever	PHD	Turkey	Omnichannel Marketing, Real Time Marketing	Smarties EMEA	Bronze, Finalist
Squad Goals!	Sunsilk	Unilever	PHD	United Arab Emirates	Creator / Influencer / Celebrity Marketing	Smarties EMEA	Finalist
Welcome To Womanhood	Dove	Unilever	PHD	United Arab Emirates	Social Impact Marketing	Smarties EMEA	Finalist
Chatbot	Yumo?	Unilever	PHD	Turkey	Social Messaging / Chat Apps / Text Messaging	Smarties EMEA	Finalist
Data-Driven Dealerships	CUPRA	Volkswagen Group	PHD	Germany	Performance Marketing	Smarties Germany	Gold
Sing my Recipe	Knorr	Unilever	PHD	Germany	Social / Influencer Commerce, Creator / Influencer / Celebrity Marketing, Social Media Marketing, Audio / Voice / Sonic Branding	Smarties Germany	Gold (2), Silver, Finalist
Symphony of Freshness	ALDI	Albrecht Discounts	PHD	Germany	Cross Digital Media Marketing	Smarties Germany	Silver
The Taste of Brandformance	Ben & Jerry's	Unilever	PHD	Germany	Product and / or Service Launch	Smarties Germany	Bronze
Win With Algida Promo	Algida	Unilever	PHD	Turkey	Instant Impact / Promotion, Performance Marketing, Product and / or Service Launch	Smarties Turkey	Finalist (3)
Axe X Murda Klip	AXE	Unilever	PHD	Turkey	Cross Digital Media Marketing	Smarties Turkey	Bronze
Bringing Home Care Audience to TikTok: #CleanTok	Cif	Unilever	PHD	Turkey	Social Media Marketing, Creator / Influencer / Celebrity Marketing	Smarties Turkey	Bronze, Finalist
Mackolik App Hack	Cif	Unilever	PHD	Turkey	Real Time Marketing	Smarties Turkey	Bronze
Clear Twitch	Clear	Unilever	PHD	Turkey	Gaming, Gamification & E-Sports	Smarties Turkey	Bronze
Co-Branding Partnership Magic: Magnum Mini's Omni Success	Magnum	Unilever	PHD	Turkey	Co-branded Marketing, O2O / New Retail / Innovative & New Tech Sales Channels	Smarties Turkey	Silver, Finalist
Color Came With Yumos	Yumo?	Unilever	PHD	Turkey	Omnichannel Marketing	Smarties Turkey	Finalist
Maximizing Unilever Home Care Brand Sales on Hepsiburada With Full Funell TikTok Approach	Unilever	Unilever	PHD	Turkey	Instant Impact / Promotion, Integrated Ecommerce Innovation, Performance Marketing, Social / Influencer Commerce	Smarties Turkey	Silver, Bronze (2), Finalist
Real-Time Targeting with Dynamic Creatives	Algida	Unilever	PHD	Turkey	Data Insights / Contextual Marketing, Performance Marketing	Smarties Turkey	Gold, Finalist
Scoring Big with Nogger: Innovate with Futboll Occasion in e-commerce to win	Nogger	Unilever	PHD	Turkey	Integrated Ecommerce Innovation	Smarties Turkey	Silver
Signal x Smiles are Beautiful in Every Way with the Weblink Technology Used for the First Time.	Signal	Unilever	PHD	Turkey	Real Time Marketing	Smarties Turkey	Gold
1st Party Data Efficiency	Unilever	Unilever	PHD	Turkey	Data Insights / Contextual Marketing	Smarties Turkey	Bronze
We Have Our Own Way	Algida	Unilever	PHD	Turkey	Cross Digital Media Marketing	Smarties Turkey	Finalist
Clear Scalpceuticals & Scalp Pro TikTok Campaign	Clear	Unilever	PHD	Turkey	Social / Influencer Commerce	Smarties X	Finalist
Clear Twitch	Clear	Unilever	PHD	Turkey	Gaming, Gamification & E-Sports	Smarties X	Finalist
Real-Time Targeting with Dynamic Creatives	Algida	Unilever	PHD	Turkey	Performance Marketing	Smarties X	Bronze
Saving Lives with Enterogermina	Enterogermina	Sanofi	PHD	Mexico	Impacto Social/ Nonprofit/ ESG/ (Impacto Social/ Sin Fines de Lucro), Video (Video / Short Video / Long Video / AR)	Smarties Hispanic LATAM	Finalist (2)
Owning The City Campaign - Surabaya	HSBC	HSBC	PHD	Indonesia	Customer Journey Marketing - Lead Generation / CRM	Smarties Indonesia	Finalist
Generative AI Based Solidarity Monument	Elidor	Unilever	PHD	Turkey	Social Messaging / Chat Apps / Text Messaging, Real Time Marketing, Co-branded Marketing, Omnichannel Marketing	Smarties EMEA	Bronze, Finalist (3)
Generative AI Based Solidarity Monument	Elidor	Unilever	PHD	Turkey	Brand Experience, Social Messaging / Chat Apps / Text Messaging, Co-branded Marketing, Omnichannel Marketing, Real Time Marketing	Smarties X	Bronze, Finalist (4)
Generative AI Based Solidarity Monument	Elidor	Unilever	PHD	Turkey	Brand Experience, Experimental / Innovation Technology, Social Messaging / Chat Apps / Text Messaging, Creator / Influencer / Celebrity Marketing, Co-branded Marketing, Omnichannel Marketing, Real Time Marketing, Social Impact Marketing, Brand Purpose / A	Smarties Turkey	Gold (3), Silver, Finalist (5)
A Leading Paediatric Offering	Sanofi	Sanofi	PHD	South Africa	Cross Platform - Digital Only	Smarties South Africa	Gold
KNORROX FEEDS NUTRITIONAL SUSTENANCE TO DATA-STARVED CONSUMERS	Knorrox	Unilever	PHD	South Africa	Social Impact Marketing	Smarties South Africa	Finalist
MTN Helps Youth Hustle Harder And Smarter	MTN Pulse	MTN Group	PHD	South Africa	Brand Experience, Cross Platform - All media, Cross Platform - All media, Creator Economy (partnership with brands and creators)	Smarties South Africa	Bronze (2), Finalist (2)
Driving Positive change in local Communities	Every U Does Good	Unilever	PHD	South Africa	Social Impact Marketing	Smarties South Africa	Finalist
Yazle Clear 2022	Clear	Unilever	PHD	United Arab Emirates	Sustainability (Brand & Product & Initiative)	Smarties MENA	Finalist
Clear 3 in 1	Clear	Unilever	PHD	Egypt	Creator / Influencer Marketing	Smarties MENA	Bronze
Gizelle	Closeup	Unilever	PHD	Egypt	Cross Platform - Digital Only, Social Media Marketing	Smarties MENA	Gold, Finalist
Dove Purpose	Dove	Unilever	PHD	Egypt	Brand Purpose/Activism	Smarties MENA	Gold
Ramadan	Lipton	Unilever	PHD	Egypt	Real Time Marketing	Smarties MENA	Gold
Put your money where your mouth is: Closeup with innovative voice recognition ad unit to promote new toothpaste range	Closeup	Unilever	PHD	Egypt	Experimental / Innovation Technology	Smarties MENA	Gold
ACN	Rexona	Unilever	PHD	Egypt	Cross Platform - Digital Only, Creator / Influencer Marketing	Smarties MENA	Finalist (2)
How Silverpush teamed up with Rexona to Move A Football-Crazed Country with Real-Time Sync Advertising	Rexona	Unilever	PHD	Egypt	Real Time Marketing	Smarties MENA	Finalist