| Overall Rank: | 1 |
| Points: | 215.0 |
| Awards Won: | 28 |
| Finalist(s) Achieved: | 18 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 7 |
| Silver(s) Won: | 11 |
| Bronze(s) Won: | 10 |
| Location: | Istanbul |
| Region: | EMEA |
| Network: | PHD Worldwide |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Beautiful When Clean | Cif | Unilever | PHD | Turkey | Brand Purpose/Activism, Social Impact Marketing | Smarties Turkey | Gold, Silver |
Spotify 3D ASMR | Knorr | Unilever | PHD | Turkey | Audio / Voice / Sonic Branding | Smarties EMEA | Silver |
#DeÄŸişimSensizOlmaz AI Video Under OMO's Gaia Campaign | OMO | Unilever | PHD | Turkey | Experimental / Innovation Technology, Sustainability (Brand & Product & Initiative), Real Time Marketing | Smarties EMEA | Silver, Finalist (2) |
#DeÄŸişimSensizOlmaz AI Video Under OMO's Gaia Campaign | OMO | Unilever | PHD | Turkey | Experimental / Innovation Technology, Real Time Marketing | Smarties Turkey | Bronze, Finalist |
Pleasure House | Magnum | Unilever | PHD | Turkey | Brand Experience | Smarties Turkey | Bronze |
Spotify 3D ASMR | Knorr | Unilever | PHD | Turkey | Audio / Voice / Sonic Branding | Smarties Turkey | Finalist |
Yazle Clear 2022 | Clear | Unilever | PHD | United Arab Emirates | Sustainability (Brand & Product & Initiative) | Smarties MENA | Finalist |
Director Mix/Coda | Magnum | Unilever | PHD | Turkey | Data Insights, Lead Generation, Personalization | Smarties EMEA | Gold, Silver (2) |
Changing Algida Ice Creams as the Weather Changes | Algida | Unilever | PHD | Turkey | Geo Targeting, Real Time Marketing | Smarties Turkey | Silver (2) |
Cross Brands Data Partnership w Hopi | Algida | Unilever | PHD | Turkey | Partnerships Marketing | Smarties Turkey | Finalist |
Iftar Time Knorr Time | Knorr | Unilever | PHD | Turkey | Geo Targeting, Real Time Marketing | Smarties Turkey | Bronze (2) |
Innovative Data Collection and Precision Marketing Roadmap | Unilever | Unilever | PHD | Turkey | Data Insights, Personalization | Smarties Turkey | Bronze (2) |
Loyalty Journey with Data Collection Calendar Launch | Algida | Unilever | PHD | Turkey | Lead Generation | Smarties Turkey | Finalist |
Mac&Cheese - Pasta that makes you smile | Knorr | Unilever | PHD | Turkey | Product / Service Launch | Smarties Turkey | Finalist |
Director Mix/Coda | Magnum | Unilever | PHD | Turkey | Data Insights, Lead Generation, Personalization | Smarties Turkey | Silver (2), Finalist |
The Story of Numbers | Cif | Unilever | PHD | Turkey | Social Media Marketing, Creator / Influencer Marketing | Smarties Turkey | Silver, Finalist |
Clear 3 in 1 | Clear | Unilever | PHD | Egypt | Creator / Influencer Marketing | Smarties MENA | Bronze |
Gizelle | Closeup | Unilever | PHD | Egypt | Cross Platform - Digital Only, Social Media Marketing | Smarties MENA | Gold, Finalist |
Dove Purpose | Dove | Unilever | PHD | Egypt | Brand Purpose/Activism | Smarties MENA | Gold |
Ramadan | Lipton | Unilever | PHD | Egypt | Real Time Marketing | Smarties MENA | Gold |
Put your money where your mouth is: Closeup with innovative voice recognition ad unit to promote new toothpaste range | Closeup | Unilever | PHD | Egypt | Experimental / Innovation Technology | Smarties MENA | Gold |
ACN | Rexona | Unilever | PHD | Egypt | Cross Platform - Digital Only, Creator / Influencer Marketing | Smarties MENA | Finalist (2) |
How Silverpush teamed up with Rexona to Move A Football-Crazed Country with Real-Time Sync Advertising | Rexona | Unilever | PHD | Egypt | Real Time Marketing | Smarties MENA | Finalist |
Changing Algida Ice Creams as the Weather Changes | Algida | Unilever | PHD | Turkey | Geo Targeting | Smarties X | Bronze |
Director Mix/Coda | Magnum | Unilever | PHD | Turkey | Data Insights | Smarties X | Silver |
A Leading Paediatric Offering | Sanofi | Sanofi | PHD | South Africa | Cross Platform - Digital Only | Smarties South Africa | Gold |
KNORROX FEEDS NUTRITIONAL SUSTENANCE TO DATA-STARVED CONSUMERS | Knorrox | Unilever | PHD | South Africa | Social Impact Marketing | Smarties South Africa | Finalist |
MTN Helps Youth Hustle Harder And Smarter | MTN Pulse | MTN Group | PHD | South Africa | Brand Experience, Cross Platform - All media, Cross Platform - All media, Creator Economy (partnership with brands and creators) | Smarties South Africa | Bronze (2), Finalist (2) |
Driving Positive change in local Communities | Every U Does Good | Unilever | PHD | South Africa | Social Impact Marketing | Smarties South Africa | Finalist |