MMA Smarties Business Impact Index - Rankings Detail | MMA Global

Top Brands - Global 2023

Oreo


Overall Rank:1
Points:428.5
Awards Won:26
Finalist(s) Achieved:5

Best in Show(s) Won:0
Gold(s) Won:23
Silver(s) Won:2
Bronze(s) Won:1
Region:Global

Campaigns and Awards 2023

Campaign NameBrandAdvertiserAgencyLocationCategoryAwards ProgramAwards Won

BLACKPINK in Your Oreo

Oreo

Mondelēz International

Leo Burnett

Indonesia

APAC Best in Show, Omnichannel Marketing, Social Media Marketing, Brand Experience, Product and / or Service Launch

Smarties APAC

Gold (4)

BringBack2011

Oreo

Mondelēz International

Wavemaker

India

Cross Digital Media Marketing, Social Media Marketing

Smarties APAC

Finalist (2)

Lucky Twist

Oreo

Mondelēz International

Leo Burnett

Vietnam

Experimental / Innovation Technology

Smarties APAC

Gold

Undercover Ads

Oreo

Mondelēz International

Leo Burnett

Indonesia

Data Insights / Contextual Marketing, Personalisation

Smarties APAC

Gold (2)

BringBack2011

Oreo

Mondelēz International

Wavemaker

India

Cross Digital Media Marketing

Smarties India

Gold

Oreo Recipes - Baker's republic of Oreo

Oreo

Mondelēz International

Wavemaker

India

Data Insights / Contextual Marketing

Smarties India

Finalist

SaveThe20Coin

Oreo

Mondelēz International

Wavemaker

India

Instant Impact / Promotion

Smarties India

Gold

BLACKPINK In Your Oreo

Oreo

Mondelēz International

Leo Burnett

Indonesia

Indonesia Best in Show, Omnichannel Marketing, Social Media Marketing, Brand Experience, Cross Digital Media Marketing, Personalisation

Smarties Indonesia

Gold (4), Finalist

Undercover Ads

Oreo

Mondelēz International

Leo Burnett

Indonesia

Personalisation, Programmatic

Smarties Indonesia

Gold, Silver

BLACKPINK in Your Oreo

Oreo

Mondelēz International

Leo Burnett

Thailand

Product and / or Service Launch, Social Media Marketing

Smarties Thailand

Gold (2)

Your Oreo Smile

Oreo

Mondelēz International

Leo Burnett

Thailand

Brand Purpose / Activism, Personalisation

Smarties Thailand

Gold (2)

BLACKPINK in Your Oreo

Oreo

Mondelēz International

Leo Burnett

Vietnam

Vietnam Best in Show, Social Media Marketing, Brand Experience, Omnichannel Marketing

Smarties Vietnam

Gold (2), Silver

Lucky Twist

Oreo

Mondelēz International

Leo Burnett

Vietnam

Experimental / Innovation Technology

Smarties Vietnam

Gold

BLACKPINK in your Oreo

Oreo

Mondelēz International

Leo Burnett

Indonesia

Brand Experience, Social Media Marketing

Smarties X

Gold (2)

Oreo and Castelo Rá-Tim-Bum

Oreo

Mondelēz International

Leo Burnett Tailor Made

Brazil

Experiência de Marca (Brand Experience), Marketing de Mídia Social (Social Media Marketing)

Smarties Brazil

Bronze, Finalist