| Overall Rank: | 17 |
| Points: | 164.3 |
| Awards Won: | 8 |
| Finalist(s) Achieved: | 15 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 3 |
| Silver(s) Won: | 4 |
| Bronze(s) Won: | 1 |
| Region: | Global |
| Network: | WPP |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
BUILD GRIT FOR THE BRAND BY BUILDING GRIT FOR VIETNAMESE YOUNG GENERATION | Milo | Nestlé | Ogilvy | Vietnam | Omnichannel Marketing | Smarties APAC | Finalist |
Halloween Campaign 2022 | Chupa Chups | Perfetti Van Melle | Ogilvy | India | Experimental / Innovation Technology | Smarties India | Silver |
UNCUT with PRIDE | Livon | Marico Limited | Ogilvy | India | Diversity & Inclusion | Smarties India | Finalist |
How A Value Of Sport Broke A Traditional Vietnamese Prejudice About Success | Milo | Nestlé | Ogilvy | Vietnam | Brand Purpose / Activism | Smarties Vietnam | Finalist |
How Maggi Preserves the Cultural Heritage Of Vietnam Through Local Ingredients Across 63 Provinces | Maggi | Nestlé | Ogilvy | Vietnam | Brand Purpose / Activism | Smarties Vietnam | Finalist |
Turning Around A Beer Brand By Not Acting Like A Beer Brand | Bia Saigon | ThaiBev | Ogilvy | Vietnam | Product and / or Service Launch, Creator / Influencer / Celebrity Marketing | Smarties Vietnam | Silver, Finalist |
Moça - Better Together | Leite Moça | Nestlé | Ogilvy | Brazil | Co-branded Marketing, Diversity & Inclusion, Small Budget, Big Impact | Smarties X | Finalist (3) |
A-Bis-tinência | BIS | Mondelēz International | DAVID | Brazil | Vídeo (Video/ Short Video/ Long Video/AR/ VR) | Smarties Brazil | Finalist |
Magic Audios | Coca-Cola | The Coca-Cola Company | Ogilvy | Brazil | Impacto Instantâneo/ Promoção (Instant Impact), Inovação (Innovation), Tecnologias Facilitadoras (Enabling Technologies), CX/ UX (Customer Experience/ User Experience) | Smarties Brazil | Gold (3), Finalist |
Bisinho: The Hottest Meme of Generation Z | BIS | Mondelēz International | DAVID | Brazil | Marketing de Mídia Social (Social Media Marketing) | Smarties Brazil | Finalist |
Game Time | Coca-Cola | The Coca-Cola Company | Ogilvy | Brazil | E-commerce/ Retail Media, Impacto Instantâneo/ Promoção (Instant Impact) | Smarties Brazil | Silver (2) |
Our Year in a Zap | Lacta | Mondelēz International | DAVID | Brazil | Experiência de Marca (Brand Experience), Inovação (Innovation) | Smarties Brazil | Finalist (2) |
Promotion - It's Good For You | Nestlé | Nestlé | Ogilvy | Brazil | Geração de Leads/ CRM (Lead Generation/CRM), Impacto Instantâneo/ Promoção (Instant Impact) | Smarties Brazil | Bronze, Finalist |
Surreal Burgers | Coca-Cola | The Coca-Cola Company | Ogilvy | Brazil | Impacto Instantâneo/ Promoção (Instant Impact) | Smarties Brazil | Finalist |