| Overall Rank: | 4 |
| Points: | 280.7 |
| Awards Won: | 20 |
| Finalist(s) Achieved: | 25 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 3 |
| Silver(s) Won: | 5 |
| Bronze(s) Won: | 12 |
| Region: | Global |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Advertising Conversations | State Farm | State Farm | OMD | USA | Brand Experience, Contextual / Native Advertising, Machine Learning and AI, Innovation | Smarties North America | Bronze (3), Finalist |
McDonald's x Spotify: The Magical Symphony of McFlurry Color Surprise | McDonald's | McDonald's | OMD | Indonesia | Brand Awareness / Experience | Smarties APAC | Finalist |
Hershey’s Campaign | McDonald's | McDonald's | OMD | Singapore | Mobile Audio / Voice | Smarties APAC | Finalist |
GrabAds x McDonald's Indonesia | McDonald's | McDonald's | OMD | Indonesia | Consumer Promotions, Location Targeting, Mobile App (includes mCommerce Solutions) | Smarties APAC | Silver, Finalist (2) |
Risk 5.0 | Doritos | PepsiCo | OMD | Turkey | Video Advertising | Smarties EMEA | Finalist |
Boldy You ##DareToGoForIt | Doritos | PepsiCo | OMD | Turkey | User Generated / Influencer Marketing, Customer Experience | Smarties EMEA | Finalist (2) |
UCL | Pepsi | PepsiCo | OMD | Turkey | Social Media Marketing, Data/Insights, User Generated / Influencer Marketing | Smarties EMEA | Finalist (3) |
Messi Messages | Ruffles | PepsiCo | OMD | Turkey | Technology Innovation, Innovation | Smarties EMEA | Silver, Finalist |
Nussa Rara for Indonesia Healthy-Soleh-Smart Kids | Ovaltine | Twinings | OMD | Indonesia | Video Advertising | Smarties Indonesia | Finalist |
Mini Cuts Spicy Chicken Dance to Beat the Challenges | McDonald's | McDonald's | OMD | Indonesia | Product / Service Launch | Smarties Indonesia | Gold |
AI Driven Campaign Provides Strong Launchpad for Jago | Jago | Bank Jago | OMD | Indonesia | Mobile App (includes mCommerce Solutions), Lead Generation | Smarties Indonesia | Gold, Finalist |
McDonald's x Spotify: The Magical Symphony of McFlurry Color Surprise | McDonald's | McDonald's | OMD | Indonesia | Mobile Audio / Voice | Smarties Indonesia | Silver |
GrabAds x McDonald's Indonesia | McDonald's | McDonald's | OMD | Indonesia | Location Targeting, Product / Service Launch, Mobile App (includes mCommerce Solutions) | Smarties Indonesia | Silver, Bronze, Finalist |
From eyeballs to footfalls, a mobile journey! | Levi's | Levi Strauss & Co. | OMD | Indonesia | Innovation, Programmatic and Machine Learning | Smarties Indonesia | Finalist (2) |
Messi Messages | Ruffles | PepsiCo | OMD | Turkey | Innovation, Technology Innovation | Smarties Turkey | Silver, Bronze |
Risk 5.0 | Doritos | PepsiCo | OMD | Turkey | Product / Services Launch, Video Advertising, User Generated / Influencer Marketing | Smarties Turkey | Bronze, Finalist (2) |
UCL | Pepsi | PepsiCo | OMD | Turkey | Social Media Marketing | Smarties Turkey | Bronze |
Boldy You ##DareToGoForIt | Doritos | PepsiCo | OMD | Turkey | Brand Experience, Customer Experience, User Generated / Influencer Marketing, Social Media Marketing | Smarties Turkey | Bronze (3), Finalist |
KazandıRio Application | Pepsi | PepsiCo | OMD | Turkey | Mobile App, Innovation | Smarties Turkey | Gold, Finalist |
Monster Mobile Video Execution with AdColony | Cheetos | PepsiCo | OMD | Turkey | Gaming / Gamification & E-Sports, Video Advertising, Innovation, Customer Experience | Smarties Turkey | Bronze (2), Finalist (2) |
InMobi Drives New Customers to Yaqoot with Mobile-First Campaign | yaqoot | Zain Telecom | OMD | Saudi Arabia | Consumer Promotions, mCommerce | Smarties MENA | Finalist (2) |