| Overall Rank: | 17 |
| Points: | 122.2 |
| Awards Won: | 16 |
| Finalist(s) Achieved: | 21 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 6 |
| Silver(s) Won: | 5 |
| Bronze(s) Won: | 5 |
| Location: | Istanbul |
| Region: | EMEA |
| Network: | Omnicom Group |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Wrap Hacking |
Doritos |
PepsiCo |
OMD |
Turkey |
Co-branded Marketing |
Smarties EMEA |
Silver |
From Our Farmers, From Our Soils |
Lay's |
PepsiCo |
OMD |
Turkey |
Sustainability, Brand Purpose / Activism |
Smarties EMEA |
Bronze, Finalist |
Enjoy Football with Pepsi |
Pepsi |
PepsiCo |
OMD |
Turkey |
Digital Out-of-Home (DOOH) |
Smarties EMEA |
Finalist |
A Brand New Flavour For Hungry Moments |
Ruffles |
PepsiCo |
OMD |
Turkey |
Small Budget, Big Impact |
Smarties EMEA |
Finalist |
Hunger Game |
Ruffles |
PepsiCo |
OMD |
Turkey |
Spatial / AR / VR / NFT / Metaverse Tech |
Smarties EMEA |
Finalist |
Do You Dare To Try? |
Doritos |
PepsiCo |
OMD |
Turkey |
Product and / or Service Launch, Brand Experience, Creator / Influencer / Celebrity Marketing, Omnichannel Marketing |
Smarties Turkey |
Bronze, Finalist (3) |
The Real You Takes Courage |
Doritos |
PepsiCo |
OMD |
Turkey |
Creator / Influencer / Celebrity Marketing, Diversity & Inclusion |
Smarties Turkey |
Finalist (2) |
Wrap Hacking |
Doritos |
PepsiCo |
OMD |
Turkey |
Brand Experience, Product and / or Service Launch, Co-branded Marketing |
Smarties Turkey |
Gold, Bronze, Finalist |
?ndirene Okutana Kazand?Rio |
Kazand?Rio |
PepsiCo |
OMD |
Turkey |
Instant Impact / Promotion |
Smarties Turkey |
Finalist |
From Our Farmers, From Our Soils |
Lay's |
PepsiCo |
OMD |
Turkey |
Omnichannel Marketing, Brand Experience, Brand Purpose / Activism, Sustainability |
Smarties Turkey |
Gold, Silver, Bronze, Finalist |
Enjoy Football with Pepsi |
Pepsi |
PepsiCo |
OMD |
Turkey |
Data Insights / Contextual Marketing, Personalisation |
Smarties Turkey |
Finalist (2) |
Let the Match Excitement Begin With Pepsi |
Pepsi |
PepsiCo |
OMD |
Turkey |
Omnichannel Marketing, Brand Experience, Co-branded Marketing, Real Time Marketing, Data Insights / Contextual Marketing, Cross Digital Media Marketing |
Smarties Turkey |
Silver, Bronze, Finalist |
A Brand New Flavour For Hungry Moments |
Ruffles |
PepsiCo |
OMD |
Turkey |
Small Budget, Big Impact |
Smarties Turkey |
Finalist |
Hunger Game |
Ruffles |
PepsiCo |
OMD |
Turkey |
Gaming, Gamification & E-Sports, Spatial / AR / VR / NFT / Metaverse Tech |
Smarties Turkey |
Silver, Finalist |
Then What? |
Türk Ekonomi Bankas? |
BNP Paribas |
OMD |
Turkey |
Diversity & Inclusion |
Smarties Turkey |
Finalist |
Turkey's First Live Shopping Experience Focused on Live Music and Entertainment |
L'Oréal |
L'Oréal |
OMD |
Turkey |
Creator / Influencer / Celebrity Marketing, Integrated Ecommerce Innovation, Live (Streaming) E-commerce |
Smarties Turkey |
Gold (3) |
Formula 1 Racing to victory with Silverpush's AI-powered Hyper-Contextual Targeting! |
The Saudi Arabian Grand Prix 2022 |
Liberty Media Corporation |
OMD |
United Arab Emirates |
Experimental / Innovation Technology |
Smarties MENA |
Finalist |
Changing The Game |
Yaqoot |
Yaqoot |
OMD |
United Arab Emirates |
Instant Impact, Lead Generation, Product / Service Launch, Programmatic |
Smarties MENA |
Gold, Silver, Finalist (2) |