MMA Smarties Business Impact Index - Rankings Detail | MMA Global

Top Advertisers - Global 2023

Nestlé


Overall Rank:4
Points:629.2
Awards Won:30
Finalist(s) Achieved:43

Best in Show(s) Won:0
Gold(s) Won:11
Silver(s) Won:7
Bronze(s) Won:12
Region:Global

Campaigns and Awards 2023

Campaign NameBrandAdvertiserAgencyLocationCategoryAwards ProgramAwards Won

"Quiet" Nature Regenerates Your "Loud" Life

La Vie

Nestlé

Mindshare

Vietnam

Cross Digital Media Marketing

Smarties APAC

Finalist

BUILD GRIT FOR THE BRAND BY BUILDING GRIT FOR VIETNAMESE YOUNG GENERATION

Milo

Nestlé

Ogilvy

Vietnam

Omnichannel Marketing

Smarties APAC

Finalist

Don't lose your focus - Else miscount the words

Milo

Nestlé

Mindshare

Vietnam

Personalisation

Smarties APAC

Finalist

How La Vie 19 Liters Transforms Its Business Model

La Vie

Nestlé

Mindshare

Vietnam

Customer Journey Marketing - Lead Generation / CRM

Smarties APAC

Gold

How Nestlé Health Science Created Seamless O2O Experiences with Holistic CRM Strategy

Nestlé

Nestlé

Adtima

Vietnam

Customer Journey Marketing - Lead Generation / CRM

Smarties APAC

Bronze

Collectible Cards - Rewards for Everyone

Milo

Nestlé

Mindshare

Vietnam

Cross Digital Media Marketing

Smarties APAC

Finalist

Love Breaks

KitKat

Nestlé

Zenith

India

Real Time Marketing

Smarties India

Finalist

Monsoon Magic

Maggi

Nestlé

Zenith

India

Real Time Marketing

Smarties India

Bronze

The big-bang Blue launch in India

Gerber

Nestlé

Zenith

India

Cross Digital Media Marketing

Smarties India

Finalist

‘RUMAH NESTLE’ VIRTUAL OPEN HOUSE TO INCREASE BRANDS’ RELATIONSHIP TO CONSUMERS DAY-TO-DAY LIVES

Nestlé

Nestlé

dentsu Indonesia

Indonesia

Live (Streaming) E-commerce

Smarties Indonesia

Finalist

A sip to flip: how BEAR BRAND encouraging positive change to consumers’ well-being

Bear Brand

Nestlé


Indonesia

Creator / Influencer / Celebrity Marketing

Smarties Indonesia

Finalist

There is Love There is KitKat - Valentine's Day

KitKat

Nestlé

dentsu Indonesia

Indonesia

Creator / Influencer / Celebrity Marketing

Smarties Indonesia

Finalist

Balancing Parenting and Nutrition - It All Starts From Within!

Nestlé LACTOGROW

Nestlé

dentsu Indonesia

Indonesia

Data Insights / Contextual Marketing

Smarties Indonesia

Finalist

FortiGro Ramadhan Campaign

Dancow

Nestlé

mCanvas

Indonesia

Personalisation

Smarties Indonesia

Finalist

FortiGro: CINTA BUNDA SEMPURNA, Challenging Mom-shaming and Redefining Motherhood in Indonesia

Dancow

Nestlé

dentsu Indonesia

Indonesia

Brand Purpose / Activism, Omnichannel Marketing

Smarties Indonesia

Gold, Finalist

Energy Nusantara, Celebrating & Preserving Traditional Indonesian Sports

Milo

Nestlé

Wunderman Thompson

Indonesia

Social Impact Marketing

Smarties Indonesia

Bronze

FIRST PARTY DATA USAGE THROUGH CODA ACTIVATION

Lactogrow

Nestlé

dentsu Indonesia

Indonesia

Data Insights / Contextual Marketing

Smarties Indonesia

Finalist

Fueling Your Mudik Journey: Conquer the Road with Nescafe!

Nescafé

Nestlé

dentsu Indonesia

Indonesia

Omnichannel Marketing

Smarties Indonesia

Silver

Mobile Gamification Slays Monstrous Industry Benchmarks in KitKat Mudik BreakHunt Campaign

KitKat

Nestlé

dentsu Indonesia

Indonesia

Gaming, Gamification & E-Sports

Smarties Indonesia

Finalist

On the road to rejuvenation: how Bear Brand leveraged the power of contextual location during the mudik period

Bear Brand

Nestlé

dentsu Indonesia

Indonesia

Real Time Marketing

Smarties Indonesia

Gold

Repositioning Delivers with Hyper-Relevant Communications

Lactogrow

Nestlé

Smartly.io

Indonesia

Personalisation

Smarties Indonesia

Gold

S-26 Procal GOLD: Exceptional Support Across Media Channel Drives S-26 GOLD Be A True Parenting Partner

S-26

Nestlé

dentsu Indonesia

Indonesia

Brand Experience, Instant Impact / Promotion

Smarties Indonesia

Finalist (2)

UNITING COFFEE LOVERS AROUND THE WORLD CUP: BREWING UNFORGETTABLE MOMENTS WITH NESCAFÉ's CONTEXTUAL WORLD CUP CAMPAIGN

Nescafé

Nestlé

dentsu Indonesia

Indonesia

Data Insights / Contextual Marketing

Smarties Indonesia

Bronze

Upside Down to Uptake: BEAR BRAND's Campaign Reverses Consumer Consideration Slump and Restores Viatality

Bear Brand

Nestlé

dentsu Indonesia

Indonesia

Cross Digital Media Marketing

Smarties Indonesia

Gold

RECIPE DCO CAMPAIGN

Maggi

Nestlé

OpenMind

Philippines

Personalisation

Smarties Philippines

Gold

Have the Courage to Stand Up

Nescafé

Nestlé

OpenMind

Philippines

Short or Long Form Video

Smarties Philippines

Gold

Nurture a Gifted Brain with Promil®

Promil

Nestlé

OpenMind

Philippines

Cross Digital Media Marketing

Smarties Philippines

Finalist

You Are My #1 Mom

Nido

Nestlé

OpenMind

Philippines

Short or Long Form Video, Cross Digital Media Marketing

Smarties Philippines

Gold, Silver

"Quiet" Nature Regenerates Your "Loud" Life

La Vie

Nestlé

Mindshare

Vietnam

Cross Digital Media Marketing

Smarties Vietnam

Gold

Choose La Vie - Your 30 years of Natural Goodness and More

La Vie

Nestlé


Vietnam

Personalisation, Short or Long Form Video

Smarties Vietnam

Bronze, Finalist

Connecting with Nature, Regenerating the Youth - LaVie's success story

La Vie

Nestlé

Mindshare

Vietnam

Social Media Marketing

Smarties Vietnam

Silver

How a Brand Revitalized Itself by Regenerating the Youth

La Vie

Nestlé


Vietnam

Customer (CX) / User Experience (UX) & Design

Smarties Vietnam

Bronze

How A Value Of Sport Broke A Traditional Vietnamese Prejudice About Success

Milo

Nestlé

Ogilvy

Vietnam

Brand Purpose / Activism

Smarties Vietnam

Finalist

How La Vie 19 Liters Transforms Its Business Model

La Vie

Nestlé

Mindshare

Vietnam

Data Insights / Contextual Marketing, Integrated Ecommerce Innovation

Smarties Vietnam

Silver, Finalist

How Maggi Preserves the Cultural Heritage Of Vietnam Through Local Ingredients Across 63 Provinces

Maggi

Nestlé

Ogilvy

Vietnam

Brand Purpose / Activism

Smarties Vietnam

Finalist

How Starbucks At Home - A Premium Instant coffee mix pioneered the full-funnel influencer approach to drive astonishing results

Nestlé

Nestlé

AnyMind Group

Vietnam

Live (Streaming) E-commerce

Smarties Vietnam

Finalist

?i-tox

Nescafé

Nestlé

Publicis

Vietnam

Creator / Influencer / Celebrity Marketing, Social Media Marketing

Smarties Vietnam

Gold, Finalist

Strong Coffee for Strong-minded Men

Nescafé

Nestlé

Publicis

Vietnam

Diversity & Inclusion, Product and / or Service Launch

Smarties Vietnam

Finalist (2)

Damak Baklava Has Arrived!

Nestlé Damak

Nestlé

Dentsu Creative

Turkey

Small Budget, Big Impact

Smarties Turkey

Finalist

NE'APP

Nescafé

Nestlé

Dentsu Creative

Turkey

Instant Impact / Promotion

Smarties Turkey

Finalist

Xpress Guess the Flavor

Nescafé

Nestlé

Dentsu Media Turkey

Turkey

Cross Digital Media Marketing, Omnichannel Marketing, Brand Experience, Product and / or Service Launch

Smarties Turkey

Bronze, Finalist (3)

Xpress National Promo

Nescafé

Nestlé

dentsu Turkey

Turkey

Customer Journey Marketing - Lead Generation / CRM, Instant Impact / Promotion

Smarties Turkey

Silver, Finalist

"Quiet" Nature Regenerates Your "Loud" Life

La Vie

Nestlé


Vietnam

Cross Digital Media Marketing

Smarties X

Finalist

Choose La Vie - Your 30 years of Natural Goodness and more

La Vie

Nestlé

OpenMind

Vietnam

Short or Long Form Video

Smarties X

Finalist

Connecting with Nature, Regenerating the Youth - LaVie's success story

La Vie

Nestlé


Vietnam

Social Media Marketing

Smarties X

Silver

How La Vie 19 Liters Transforms Its Business Model

La Vie

Nestlé

OpenMind

Vietnam

Integrated Ecommerce Innovation

Smarties X

Gold

How a Brand Revitalized Itself by Regenerating the Youth

La Vie

Nestlé


Vietnam

Experimental / Innovation Technology

Smarties X

Finalist

Mobile Gamification Slays Monstrous Industry Benchmarks in KitKat Mudik BreakHunt Campaign

KitKat

Nestlé

dentsu Indonesia

Indonesia

Gaming, Gamification & E-Sports

Smarties X

Bronze

Moça - Better Together

Leite Moça

Nestlé

Ogilvy

Brazil

Co-branded Marketing, Diversity & Inclusion, Small Budget, Big Impact

Smarties X

Finalist (3)

Inclusive Cookies

Passatempo

Nestlé

Publicis

Brazil

Diversidade & Inclusão (Diversity & Inclusion)

Smarties Brazil

Silver

Promotion - It's Good For You

Nestlé

Nestlé

Ogilvy

Brazil

Geração de Leads/ CRM (Lead Generation/CRM), Impacto Instantâneo/ Promoção (Instant Impact)

Smarties Brazil

Bronze, Finalist

Being a mother is teaching and learning.

NINHO

Nestlé

Publicis

Brazil

Marketing de Mídia Social (Social Media Marketing)

Smarties Brazil

Finalist

Mobile Gamification Slays Monstrous Industry Benchmarks in KitKat Mudik BreakHunt Campaign

KitKat

Nestlé

Digital Turbine

Indonesia

Gaming, Gamification & E-Sports

Smarties Indonesia

Finalist

Xpress Guess the Flavor

Nescafé

Nestlé

dentsu Turkey

Turkey

Cross Digital Media Marketing, Omnichannel Marketing, Brand Experience, Product and / or Service Launch

Smarties Turkey

Bronze, Finalist (3)

Mobile Gamification Slays Monstrous Industry Benchmarks in KitKat Mudik BreakHunt Campaign

KitKat

Nestlé

Digital Turbine

Indonesia

Gaming, Gamification & E-Sports

Smarties X

Bronze

How Nestlé Health Science Created Seamless O2O Experiences with Holistic CRM Strategy

Nestlé

Nestlé

FMC Marketing

Vietnam

Customer Journey Marketing - Lead Generation / CRM

Smarties APAC

Bronze