Cook your difference to spice up Tet | Maggi | Nestlé | Ogilvy | Vietnam | Cross Channel Integration | Smarties X | Silver |
Cook your difference to spice up Tet | Maggi | Nestlé | Facebook | Vietnam | Cross Channel Integration | Smarties X | Silver |
Cook your difference to spice up Tet | Maggi | Nestlé | Zenith | Vietnam | Cross Channel Integration | Smarties X | Silver |
Tibay Resistensya Mobile Campaign | Bear Brand Fortified RTD | Nestlé | Openmind | Philippines | Brand Awareness / Experience | Smarties APAC | Finalist |
Tibay Resistensya Mobile Campaign | Bear Brand Fortified RTD | Nestlé | Digital Turbine | Philippines | Brand Awareness / Experience | Smarties APAC | Finalist |
Cook your difference to spice up Tet | Maggi | Nestlé | Ogilvy | Vietnam | Social Media Marketing | Smarties APAC | Finalist |
Cook your difference to spice up Tet | Maggi | Nestlé | Facebook | Vietnam | Social Media Marketing | Smarties APAC | Finalist |
Cook your difference to spice up Tet | Maggi | Nestlé | Zenith | Vietnam | Social Media Marketing | Smarties APAC | Finalist |
High-impact what else? The mobile campaign of Nespresso Vertuo Next | Nespresso | Nestlé | PATH GmbH | Germany | Innovation | Smarties EMEA | Finalist |
High-impact what else? The mobile campaign of Nespresso Vertuo Next | Nespresso | Nestlé | YOC | Germany | Innovation | Smarties EMEA | Finalist |
Fun Progressive Learning With Augmented Reality | Wyeth Gold | Nestlé | POKKT | Indonesia | Most Engaging Mobile Creative | Smarties Indonesia | Gold |
Fun Progressive Learning With Augmented Reality | Wyeth Gold | Nestlé | Mindshare | Indonesia | Most Engaging Mobile Creative | Smarties Indonesia | Gold |
DANCOW FortiGro fosters the spirit of Ramadhan | DANCOW FortiGro | Nestlé | Mindshare | Indonesia | Best Brand Experience in Mobile Rich Media | Smarties Indonesia | Finalist |
DANCOW FortiGro fosters the spirit of Ramadhan | DANCOW FortiGro | Nestlé | InMobi | Indonesia | Best Brand Experience in Mobile Rich Media | Smarties Indonesia | Finalist |
Celebrating Moms on Mother's Day with DANCOW | DANCOW FortiGro | Nestlé | Mindshare | Indonesia | Mobile Audio / Voice, Brand Awareness / Experience | Smarties Indonesia | Finalist (2) |
Celebrating Moms on Mother's Day with DANCOW | DANCOW FortiGro | Nestlé | InMobi | Indonesia | Mobile Audio / Voice, Brand Awareness / Experience | Smarties Indonesia | Finalist (2) |
Celebrating Moms on Mother's Day with DANCOW | DANCOW FortiGro | Nestlé | Wunderman Thompson | Indonesia | Mobile Audio / Voice, Brand Awareness / Experience | Smarties Indonesia | Finalist (2) |
Celebrating Moms on Mother's Day with DANCOW | DANCOW FortiGro | Nestlé | Publicis | Indonesia | Mobile Audio / Voice, Brand Awareness / Experience | Smarties Indonesia | Finalist (2) |
Inspires Indonesia with Inspigo | Bear Brand | Nestlé | Mindshare | Indonesia | Mobile Audio / Voice | Smarties Indonesia | Finalist |
Inspires Indonesia with Inspigo | Bear Brand | Nestlé | InMobi | Indonesia | Mobile Audio / Voice | Smarties Indonesia | Finalist |
#BundaBangga Campaign | DANCOW Nutritods | Nestlé | Wunderman Thompson | Indonesia | Seamless Consumer Experience, Best Brand Experience in Mobile Rich Media | Smarties Indonesia | Bronze, Finalist |
#BundaBangga Campaign | DANCOW Nutritods | Nestlé | Mindshare | Indonesia | Seamless Consumer Experience, Best Brand Experience in Mobile Rich Media | Smarties Indonesia | Bronze, Finalist |
#BundaBangga Campaign | DANCOW Nutritods | Nestlé | InMobi | Indonesia | Seamless Consumer Experience, Best Brand Experience in Mobile Rich Media | Smarties Indonesia | Bronze, Finalist |
The Science behind Exceptional #DariBelajarJadiHebat | S-26 Procal Gold | Nestlé | Ogilvy | Indonesia | Cross Channel Integration, Consumer Promotions | Smarties Indonesia | Bronze, Finalist |
The Science behind Exceptional #DariBelajarJadiHebat | S-26 Procal Gold | Nestlé | Mindshare | Indonesia | Cross Channel Integration, Consumer Promotions | Smarties Indonesia | Bronze, Finalist |
DREAM BIG Grow Happy Campaign | Lactogrow | Nestlé | Mindshare | Indonesia | Best Brand Experience in Mobile Rich Media | Smarties Indonesia | Bronze |
DREAM BIG Grow Happy Campaign | Lactogrow | Nestlé | Wunderman Thompson | Indonesia | Best Brand Experience in Mobile Rich Media | Smarties Indonesia | Bronze |
Dongeng Aku dan Kau Festival | DANCOW Nutritods | Nestlé | Wunderman Thompson | Indonesia | Consumer Promotions | Smarties Indonesia | Finalist |
Dongeng Aku dan Kau Festival | DANCOW Nutritods | Nestlé | POKKT | Indonesia | Consumer Promotions | Smarties Indonesia | Finalist |
Dongeng Aku dan Kau Festival | DANCOW Nutritods | Nestlé | Mindshare | Indonesia | Consumer Promotions | Smarties Indonesia | Finalist |
Learning Expert Series: Building The Brand Credibility | S-26 Procal Gold | Nestlé | Ogilvy | Indonesia | Banners & Rich Media Advertising | Smarties Indonesia | Finalist |
Learning Expert Series: Building The Brand Credibility | S-26 Procal Gold | Nestlé | Mindshare | Indonesia | Banners & Rich Media Advertising | Smarties Indonesia | Finalist |
SIAP SEKOLAH - Educational Platform on WhatsApp | DANCOW FortiGro | Nestlé | Fabulous | Indonesia | Purposeful Marketing | Smarties Indonesia | Finalist |
SIAP JADI JAGOAN PUASA (Ramadan 2021) | DANCOW FortiGro | Nestlé | Mindshare | Indonesia | Banners & Rich Media Advertising | Smarties Indonesia | Finalist |
SIAP JADI JAGOAN PUASA (Ramadan 2021) | DANCOW FortiGro | Nestlé | InMobi | Indonesia | Banners & Rich Media Advertising | Smarties Indonesia | Finalist |
SIAP JADI JAGOAN PUASA (Ramadan 2021) | DANCOW FortiGro | Nestlé | Wunderman Thompson | Indonesia | Banners & Rich Media Advertising | Smarties Indonesia | Finalist |
#SiapkanSekarang 2.0 | Nankid | Nestlé | Mindshare | Indonesia | Banners & Rich Media Advertising | Smarties Indonesia | Bronze |
#SiapkanSekarang 2.0 | Nankid | Nestlé | Wunderman Thompson | Indonesia | Banners & Rich Media Advertising | Smarties Indonesia | Bronze |
Seamless Cross Channel Integration on "Smart Play & Learn" as proven moms' smart ways from S-26 Procal Nutrissentials | S-26 Procal Nutrissentials | Nestlé | Ogilvy | Indonesia | Social Media Marketing | Smarties Indonesia | Finalist |
Seamless Cross Channel Integration on "Smart Play & Learn" as proven moms' smart ways from S-26 Procal Nutrissentials | S-26 Procal Nutrissentials | Nestlé | Mindshare | Indonesia | Social Media Marketing | Smarties Indonesia | Finalist |
Next Dalgona Hunt | Nescafe | Nestlé | Publicis | Indonesia | Consumer Promotions | Smarties Indonesia | Bronze |
Next Dalgona Hunt | Nescafe | Nestlé | Mindshare | Indonesia | Consumer Promotions | Smarties Indonesia | Bronze |
Personalized "Learning thru Play" Digital Experience drives appreciation to moms' best smart ways movement | S-26 Procal Nutrissentials | Nestlé | Ogilvy | Indonesia | Consumer Promotions | Smarties Indonesia | Finalist |
Personalized "Learning thru Play" Digital Experience drives appreciation to moms' best smart ways movement | S-26 Procal Nutrissentials | Nestlé | Mindshare | Indonesia | Consumer Promotions | Smarties Indonesia | Finalist |
#GrowHappyDirumahAja | Lactogrow | Nestlé | Mindshare | Indonesia | Mobile Audio / Voice | Smarties Indonesia | Finalist |
Successful launch of NAN Optiro Kid RTD based on data signals & contextual creatives approach | Nan Optipro Kid | Nestlé | BatesCHI & Partners | Vietnam | Best Data Driven Display Creative | Smarties Vietnam | Bronze |
When AI in active and drive promotion outperformance | Nestlé Acti-V | Nestlé | Adtima | Vietnam | Programmatic and Machine Learning | Smarties Vietnam | Bronze |
Cook your Difference to Spice up TET | Maggi | Nestlé | Ogilvy | Vietnam | Best Brand Experience in Mobile Rich Media, Cross Channel Integration | Smarties Vietnam | Finalist (2) |
Cook your Difference to Spice up TET | Maggi | Nestlé | Facebook | Vietnam | Best Brand Experience in Mobile Rich Media, Cross Channel Integration | Smarties Vietnam | Finalist (2) |
Cook your Difference to Spice up TET | Maggi | Nestlé | Zenith | Vietnam | Best Brand Experience in Mobile Rich Media, Cross Channel Integration | Smarties Vietnam | Finalist (2) |
Embracing Vietnamese Youth Distinctiveness | La Vie | Nestlé | MediaCom | Vietnam | Mobile Audio / Voice | Smarties Vietnam | Finalist |
Embracing Vietnamese Youth Distinctiveness | La Vie | Nestlé | Metub | Vietnam | Mobile Audio / Voice | Smarties Vietnam | Finalist |
"Red Cup Study Room" Scene Marketing | Nescafe | Nestlé | dentsu X | China | Relationship Building / CRM | Smarties China | Bronze |
NESCAFÉ CLASSIC, This is Our Grind, Mobile Video Execution with AdColony | Nescafe | Nestlé | Digital Turbine | South Africa | Brand Awareness, Mobile Video | Smarties South Africa | Finalist (2) |