| Overall Rank: | 5 |
| Points: | 374.4 |
| Awards Won: | 48 |
| Finalist(s) Achieved: | 34 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 5 |
| Silver(s) Won: | 22 |
| Bronze(s) Won: | 21 |
| Region: | Global |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
From Farm to Mind | Nescafé | Nestlé | Digitas | Vietnam | Social Impact Marketing, Cross Platform - All Media | Smarties Vietnam | Finalist (2) |
Tarot Ca phe | Nescafé | Nestlé | Digitas | Vietnam | Customer Experience (CX), User Experience (UX) & Design | Smarties APAC | Silver, Bronze |
Tarot Ca phe | Nescafé | Nestlé | Digitas | Vietnam | Personalization, O2O / New Retail / Innovative Sales Channels, Customer Experience (CX) | Smarties Vietnam | Gold, Silver, Bronze |
From Farm to Mind | Nescafé | Nestlé | Zenith | Vietnam | Social Impact Marketing, Cross Platform - All Media | Smarties Vietnam | Finalist (2) |
Tarot Ca phe | Nescafé | Nestlé | Digitas | Vietnam | Customer Experience (CX), Personalization | Smarties X | Silver, Bronze |
Adamak Campaign | Nestlé | Nestlé | dentsu | Turkey | Sustainability (Brand & Product & Initiative) | Smarties Turkey | Silver |
Keep continue, who can hold you now! | Nescafé | Nestlé | dentsu | Turkey | Brand Experience | Smarties Turkey | Bronze |
Kiddi-fy Your Own Tet | Milo | Nestlé | Zenith | Vietnam | Experimental / Innovation Technology, Personalization | Smarties APAC | Finalist (2) |
Tarot Ca phe | Nescafé | Nestlé | Zenith | Vietnam | Customer Experience (CX), User Experience (UX) & Design | Smarties APAC | Silver, Bronze |
Agility@Scale – When Bear Brand responded to the changing needs of the Indonesian Consumers in uncertain times | Bear Brand | Nestlé | Ogilvy | Indonesia | Cross Platform - All Media | Smarties Indonesia | Finalist |
Nescafé Indonesia Goes Granular To Beat Local Coffee Giants | Nescafé | Nestlé | dentsu | Indonesia | Data Insights, Personalization | Smarties Indonesia | Bronze, Finalist |
360 Video that Immerse Brand Experience and Unstoppable Exploration from S-26 Procal Ultima | Wyeth Nutrition | Nestlé | Finch | Indonesia | Short or Long Form Video | Smarties Indonesia | Silver |
Google Shopping Hack: Maximizing Search Capabilities in Driving Excellent Consumer Purchase Journey | Wyeth Nutrition | Nestlé | Ogilvy | Indonesia | Search | Smarties Indonesia | Finalist |
S26 GOLD - #DariBelajarJadiHebat Institute : Digital Powered Ecosystem for Exceptional Learning | Wyeth Nutrition | Nestlé | dentsu | Indonesia | Instant Impact | Smarties Indonesia | Bronze |
S26 Procal - Smart Learning Milestone Tracker : Expert-integration Child’s Milestone Tracker | Wyeth Nutrition | Nestlé | dentsu | Indonesia | User Experience (UX) & Design | Smarties Indonesia | Silver |
Sport is a Great Equaliser | Milo | Nestlé | Zenith | Vietnam | Diversity & Inclusion | Smarties Vietnam | Gold |
Scratch to Win | Milo | Nestlé | Zenith | Vietnam | Instant Impact | Smarties Vietnam | Finalist |
Green Tet: Disrupting a thousand-year tradition with Sustainability | Nestlé | Nestlé | Zenith | Vietnam | Social Impact Marketing | Smarties Vietnam | Silver |
Tarot Ca phe | Nescafé | Nestlé | Zenith | Vietnam | Personalization, O2O / New Retail / Innovative Sales Channels, Customer Experience (CX) | Smarties Vietnam | Gold, Silver, Bronze |
From Farm to Mind | Nescafé | Nestlé | Publicis | Vietnam | Social Impact Marketing, Cross Platform - All Media | Smarties Vietnam | Finalist (2) |
Tarot Ca phe | Nescafé | Nestlé | Zenith | Vietnam | Customer Experience (CX), Personalization | Smarties X | Silver, Bronze |
Instant sales impact and real time shopper insights for Nestlé Milo enabled by Grivy | MILO | Nestlé | InMobi | Indonesia | Instant Impact | Smarties APAC | Bronze |
Choco’s Play for Gamification Skyrockets Brand Awareness and Market Share | Bear Brand | Nestlé | Digital Turbine | Philippines | Programmatic | Smarties APAC | Finalist |
Instant sales impact and real time shopper insights for Nestlé Milo enabled by Grivy | MILO | Nestlé | Grivy | Indonesia | Instant Impact | Smarties APAC | Bronze |
Bonakid Pre-School 3+Leverages InMobi for Commerce to Grow In-store Purchases | Wyeth Nutrition | Nestlé | InMobi | Philippines | Data Insights | Smarties APAC | Bronze |
A Tummy Celebration Success with Programmatic OTT | Nestlé Lactogrow | Nestlé | Magnite | Indonesia | Programmatic | Smarties Indonesia | Finalist |
S-26 Procal GOLD Influences Purchase Intent Amongst Parents With Gamified Mobile Solutions | Wyeth Nutrition | Nestlé | InMobi | Indonesia | Gaming, Gamification & E-Sports | Smarties Indonesia | Silver |
The Perfect Marriage of Technology & Content | Bear Brand | Nestlé | Whisper Media | Indonesia | Experimental / Innovation Technology | Smarties Indonesia | Finalist |
Bringing Saigon Streets Home During Covid-19 Lockdown | Nestlé | Nestlé | Admicro | Vietnam | Brand Purpose/Activism | Smarties Vietnam | Finalist |
Adamak Campaign | Nestlé | Nestlé | Dentsu Creative | Turkey | Sustainability (Brand & Product & Initiative) | Smarties Turkey | Silver |
Keep continue, who can hold you now! | Nescafé | Nestlé | Dentsu Creative | Turkey | Brand Experience | Smarties Turkey | Bronze |
NE’APP | NESCAFÉ | Nestlé | dentsu | Turkey | Product / Service Launch | Smarties Turkey | Bronze |
Choco’s Play for Gamification Skyrockets Brand Awareness and Market Share | Bear Brand | Nestlé | OPENMIND | Philippines | Programmatic | Smarties APAC | Finalist |
Breaking market share records through first-in-the-category AR Edutainment filters | Chuckie | Nestlé | NuWorks Interactive Labs | Philippines | Brand Experience, XR Technology - (AR/VR/MR) | Smarties APAC | Silver, Finalist |
Instant sales impact and real time shopper insights for Nestlé Milo enabled by Grivy | MILO | Nestlé | dentsu | Indonesia | Instant Impact | Smarties APAC | Bronze |
Experience To Go Further | MILO | Nestlé | Ogilvy | Vietnam | User Experience (UX) & Design | Smarties APAC | Finalist |
Kiddi-fy Your Own Tet | Milo | Nestlé | Ogilvy | Vietnam | Experimental / Innovation Technology, Personalization | Smarties APAC | Finalist (2) |
Tarot Ca phe | Nescafé | Nestlé | Publicis | Vietnam | Customer Experience (CX), User Experience (UX) & Design | Smarties APAC | Silver, Bronze |
Bonakid Pre-School 3+Leverages InMobi for Commerce to Grow In-store Purchases | Wyeth Nutrition | Nestlé | OPENMIND | Philippines | Data Insights | Smarties APAC | Bronze |
Back To School AR Filter | Dancow | Nestlé | Wunderman Thompson | Indonesia | Social Media Marketing | Smarties Indonesia | Finalist |
Agility@Scale – When Bear Brand responded to the changing needs of the Indonesian Consumers in uncertain times | Bear Brand | Nestlé | dentsu | Indonesia | Cross Platform - All Media | Smarties Indonesia | Finalist |
Nutritods Gets a Brand Boost with Augmented Reality | Dancow | Nestlé | Digital Turbine | Indonesia | Programmatic, Instant Impact | Smarties Indonesia | Silver, Finalist |
Nescafé Indonesia Goes Granular To Beat Local Coffee Giants | Nescafé | Nestlé | Ad-Lib.io | Indonesia | Data Insights, Personalization | Smarties Indonesia | Bronze, Finalist |
A Tummy Celebration Success with Programmatic OTT | Nestlé Lactogrow | Nestlé | dentsu | Indonesia | Programmatic | Smarties Indonesia | Finalist |
360 Video that Immerse Brand Experience and Unstoppable Exploration from S-26 Procal Ultima | Wyeth Nutrition | Nestlé | dentsu | Indonesia | Short or Long Form Video | Smarties Indonesia | Silver |
Google Shopping Hack: Maximizing Search Capabilities in Driving Excellent Consumer Purchase Journey | Wyeth Nutrition | Nestlé | dentsu | Indonesia | Search | Smarties Indonesia | Finalist |
S-26 Procal GOLD Influences Purchase Intent Amongst Parents With Gamified Mobile Solutions | Wyeth Nutrition | Nestlé | dentsu | Indonesia | Gaming, Gamification & E-Sports | Smarties Indonesia | Silver |
The Perfect Marriage of Technology & Content | Bear Brand | Nestlé | dentsu | Indonesia | Experimental / Innovation Technology | Smarties Indonesia | Finalist |
S26 GOLD - #DariBelajarJadiHebat Institute : Digital Powered Ecosystem for Exceptional Learning | Wyeth Nutrition | Nestlé | Ogilvy | Indonesia | Instant Impact | Smarties Indonesia | Bronze |
S26 Procal - Smart Learning Milestone Tracker : Expert-integration Child’s Milestone Tracker | Wyeth Nutrition | Nestlé | Ogilvy | Indonesia | User Experience (UX) & Design | Smarties Indonesia | Silver |
Sport is a Great Equaliser | Milo | Nestlé | Ogilvy | Vietnam | Diversity & Inclusion | Smarties Vietnam | Gold |
Scratch to Win | Milo | Nestlé | Ogilvy | Vietnam | Instant Impact | Smarties Vietnam | Finalist |
Bringing Saigon Streets Home During Covid-19 Lockdown | Nestlé | Nestlé | Ogilvy | Vietnam | Brand Purpose/Activism | Smarties Vietnam | Finalist |
More the scan, more the reward | Milo | Nestlé | Adtima | Vietnam | Instant Impact, Experimental / Innovation Technology | Smarties Vietnam | Silver, Finalist |
Green Tet: Disrupting a thousand-year tradition with Sustainability | Nestlé | Nestlé | Ogilvy | Vietnam | Social Impact Marketing | Smarties Vietnam | Silver |
Tarot Ca phe | Nescafé | Nestlé | Publicis | Vietnam | Personalization, O2O / New Retail / Innovative Sales Channels, Customer Experience (CX) | Smarties Vietnam | Gold, Silver, Bronze |
From Farm to Mind | Nescafé | Nestlé | Publicis | Vietnam | Social Impact Marketing, Cross Platform - All Media | Smarties Vietnam | Finalist (2) |
Tarot Ca phe | Nescafé | Nestlé | Publicis | Vietnam | Customer Experience (CX), Personalization | Smarties X | Silver, Bronze |
I Want Nestlé | Nestlé | Nestlé | Ogilvy Consulting | Brazil | Geração de Leads (Lead Generation) | Smarties Brazil | Finalist |