Mondelēz International

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Campaigns and Awards 2023

Campaign Name	Brand	Advertiser	Agency	Location	Category	Awards Program	Awards Won
BLACKPINK in Your Oreo	Oreo	Mondelēz International	Leo Burnett	Indonesia	APAC Best in Show, Omnichannel Marketing, Social Media Marketing, Brand Experience, Product and / or Service Launch	Smarties APAC	Gold (4)
5 Star Mush Detector	Cadbury	Mondelēz International	Wavemaker	India	Customer (CX) / User Experience (UX) & Design	Smarties APAC	Bronze
5 Stars Everywhere	Cadbury	Mondelēz International	Wavemaker	India	Short or Long Form Video	Smarties APAC	Silver
BringBack2011	Oreo	Mondelēz International	Wavemaker	India	Cross Digital Media Marketing, Social Media Marketing	Smarties APAC	Finalist (2)
Proud Sponsors of Groundstaff	Cadbury	Mondelēz International	Wavemaker	India	Brand Purpose / Activism	Smarties APAC	Finalist
#CheerForAllSports	Cadbury	Mondelēz International	Wavemaker	India	Real Time Marketing	Smarties APAC	Finalist
ConFUSEing Controller	Cadbury	Mondelēz International	Wavemaker	India	Gaming, Gamification & E-Sports	Smarties APAC	Finalist
Lucky Twist	Oreo	Mondelēz International	Leo Burnett	Vietnam	Experimental / Innovation Technology	Smarties APAC	Gold
Secret Messages	Cadbury	Mondelēz International	Wavemaker	India	Brand Experience, Omnichannel Marketing, Spatial / AR / VR / NFT / Metaverse Tech, Social Media Marketing	Smarties APAC	Gold (3), Silver
Undercover Ads	Oreo	Mondelēz International	Leo Burnett	Indonesia	Data Insights / Contextual Marketing, Personalisation	Smarties APAC	Gold (2)
#FaithNotForce	Bournvita	Mondelēz International	Wavemaker	India	Social Impact Marketing, Short or Long Form Video	Smarties India	Finalist (2)
5 Star Mush Detector	Cadbury	Mondelēz International	Wavemaker	India	Social Media Marketing	Smarties India	Gold
BringBack2011	Oreo	Mondelēz International	Wavemaker	India	Cross Digital Media Marketing	Smarties India	Gold
Connected Rakhi	Cadbury	Mondelēz International	Wavemaker	India	Experimental / Innovation Technology	Smarties India	Finalist
Proud Sponsors of Groundstaff	Cadbury	Mondelēz International	Wavemaker	India	Brand Purpose / Activism	Smarties India	Silver
#CheerForAllSports	Cadbury	Mondelēz International	Wavemaker	India	Diversity & Inclusion, Real Time Marketing, Customer (CX) / User Experience (UX) & Design	Smarties India	Bronze, Finalist (2)
Valentine's Day 2023 Gamified Engagement campaign	Cadbury	Mondelēz International	Wavemaker	India	Integrated Ecommerce Innovation	Smarties India	Finalist
Valentine's Day Unforgettable Love Tips	Cadbury	Mondelēz International	Wavemaker	India	Personalisation	Smarties India	Silver
ConFUSEing Controller	Cadbury	Mondelēz International	Wavemaker	India	Gaming, Gamification & E-Sports	Smarties India	Finalist
India unites together to co-create next favorite Cadbury flavor	Cadbury	Mondelēz International	Wavemaker	India	Customer (CX) / User Experience (UX) & Design	Smarties India	Bronze
Oreo Recipes - Baker's republic of Oreo	Oreo	Mondelēz International	Wavemaker	India	Data Insights / Contextual Marketing	Smarties India	Finalist
Perk Chaapless Champion	Peek Freans	Mondelēz International	Wavemaker	India	Creator / Influencer / Celebrity Marketing	Smarties India	Finalist
Perk Disclaimers	Peek Freans	Mondelēz International	Wavemaker	India	Personalisation, Real Time Marketing	Smarties India	Gold, Bronze
SaveThe20Coin	Oreo	Mondelēz International	Wavemaker	India	Instant Impact / Promotion	Smarties India	Gold
Secret Messages	Cadbury	Mondelēz International	Wavemaker	India	India Best in Show, Omnichannel Marketing, Brand Experience, Social Media Marketing, Customer (CX) / User Experience (UX) & Design	Smarties India	Gold, Silver, Finalist (2)
BLACKPINK In Your Oreo	Oreo	Mondelēz International	Leo Burnett	Indonesia	Indonesia Best in Show, Omnichannel Marketing, Social Media Marketing, Brand Experience, Cross Digital Media Marketing, Personalisation	Smarties Indonesia	Gold (4), Finalist
Pretz Captivated Indonesian Gen Z with Online-to-Offline experience	Pretz	Mondelēz International	Wavemaker	Indonesia	Data Insights / Contextual Marketing, O2O / New Retail / Innovative & New Tech Sales Channels	Smarties Indonesia	Finalist (2)
Undercover Ads	Oreo	Mondelēz International	Leo Burnett	Indonesia	Personalisation, Programmatic	Smarties Indonesia	Gold, Silver
BLACKPINK in Your Oreo	Oreo	Mondelēz International	Leo Burnett	Thailand	Product and / or Service Launch, Social Media Marketing	Smarties Thailand	Gold (2)
Your Oreo Smile	Oreo	Mondelēz International	Leo Burnett	Thailand	Brand Purpose / Activism, Personalisation	Smarties Thailand	Gold (2)
BLACKPINK in Your Oreo	Oreo	Mondelēz International	Leo Burnett	Vietnam	Vietnam Best in Show, Social Media Marketing, Brand Experience, Omnichannel Marketing	Smarties Vietnam	Gold (2), Silver
See Kinh Do Give Tet	Kinh Do	Mondelēz International	Publicis	Vietnam	Brand Purpose / Activism, Diversity & Inclusion	Smarties Vietnam	Finalist (2)
TRENDitions Swap	Kinh Do	Mondelēz International	Publicis	Vietnam	Personalisation	Smarties Vietnam	Finalist
Lucky Twist	Oreo	Mondelēz International	Leo Burnett	Vietnam	Experimental / Innovation Technology	Smarties Vietnam	Gold
LU Mother's Day	LU	Mondelēz International	Publicis	Vietnam	Brand Experience, Customer (CX) / User Experience (UX) & Design	Smarties Vietnam	Finalist (2)
The Refreshing Game Changer	Olips	Mondelēz International	Publicis	Turkey	Gaming, Gamification & E-Sports	Smarties EMEA	Silver
Hopeful Eids Turkiye	Olips	Mondelēz International	Publicis	Turkey	Social Impact Marketing	Smarties Turkey	Finalist
The Refreshing Game Changer	Olips	Mondelēz International	Publicis	Turkey	Gaming, Gamification & E-Sports	Smarties Turkey	Silver
BLACKPINK in your Oreo	Oreo	Mondelēz International	Leo Burnett	Indonesia	Brand Experience, Social Media Marketing	Smarties X	Gold (2)
Ritzzas SOS	Ritz	Mondelēz International	Spark Foundry	Mexico	Experiencia de Marca (Brand Experience), Marketing en Redes Sociales (Social Media Marketing)	Smarties Hispanic LATAM	Finalist (2)
A-Bis-tinência	BIS	Mondelēz International	DAVID	Brazil	Vídeo (Video/ Short Video/ Long Video/AR/ VR)	Smarties Brazil	Finalist
Bisinho: The Hottest Meme of Generation Z	BIS	Mondelēz International	DAVID	Brazil	Marketing de Mídia Social (Social Media Marketing)	Smarties Brazil	Finalist
Our Year in a Zap	Lacta	Mondelēz International	DAVID	Brazil	Experiência de Marca (Brand Experience), Inovação (Innovation)	Smarties Brazil	Finalist (2)
Lançamento Chavoso de Novos Sabores	Club Social	Mondelēz International	Leo Burnett Tailor Made	Brazil	Lançamento de Produto ou Serviço (Product/ Service Launch)	Smarties Brazil	Bronze
Oreo and Castelo Rá-Tim-Bum	Oreo	Mondelēz International	Leo Burnett Tailor Made	Brazil	Experiência de Marca (Brand Experience), Marketing de Mídia Social (Social Media Marketing)	Smarties Brazil	Bronze, Finalist
XSenses - Unlocking new sensations	Trident	Mondelēz International	Leo Burnett Tailor Made	Brazil	Lançamento de Produto ou Serviço (Product/ Service Launch)	Smarties Brazil	Finalist
Five senses life convenience store	Chips Ahoy / Yong pu / Be&Cheery / Yi ran / Kuaishouxiaochu	Mondelēz International	Xiaohongshu	China (Mainland)	Brand Awareness/Experience Improvement/Product or Service Launch	Smarties China	Gold
Funny universe directly strikes young people with laughter and conveys "funny" farewell anxiety	Quduoduo	Mondelēz International	Tencent	China (Mainland)	Creative/ Innovation Based on Specific Media platforms	Smarties China	Silver
Poop Tells	BISCO	Mondelēz International	Dentsu Creative	China (Mainland)	Brand Creative Content	Smarties China	Bronze
Valentine's Day 2023 Gamified Engagement campaign	Cadbury	Mondelēz International	Amazon Ads	India	Integrated Ecommerce Innovation	Smarties India	Finalist
Poop Tells	BISCO	Mondelēz International	Shiyin Culture	China (Mainland)	Brand Creative Content	Smarties China	Bronze