MMA Smarties Business Impact Index - Rankings Detail | MMA Global

Top Advertisers - Global 2023

Mondelēz International


Overall Rank:2
Points:791.0
Awards Won:48
Finalist(s) Achieved:34

Best in Show(s) Won:0
Gold(s) Won:30
Silver(s) Won:10
Bronze(s) Won:8
Region:Global

Campaigns and Awards 2023

Campaign NameBrandAdvertiserAgencyLocationCategoryAwards ProgramAwards Won

BLACKPINK in Your Oreo

Oreo

Mondelēz International

Leo Burnett

Indonesia

APAC Best in Show, Omnichannel Marketing, Social Media Marketing, Brand Experience, Product and / or Service Launch

Smarties APAC

Gold (4)

5 Star Mush Detector

Cadbury

Mondelēz International

Wavemaker

India

Customer (CX) / User Experience (UX) & Design

Smarties APAC

Bronze

5 Stars Everywhere

Cadbury

Mondelēz International

Wavemaker

India

Short or Long Form Video

Smarties APAC

Silver

BringBack2011

Oreo

Mondelēz International

Wavemaker

India

Cross Digital Media Marketing, Social Media Marketing

Smarties APAC

Finalist (2)

Proud Sponsors of Groundstaff

Cadbury

Mondelēz International

Wavemaker

India

Brand Purpose / Activism

Smarties APAC

Finalist

#CheerForAllSports

Cadbury

Mondelēz International

Wavemaker

India

Real Time Marketing

Smarties APAC

Finalist

ConFUSEing Controller

Cadbury

Mondelēz International

Wavemaker

India

Gaming, Gamification & E-Sports

Smarties APAC

Finalist

Lucky Twist

Oreo

Mondelēz International

Leo Burnett

Vietnam

Experimental / Innovation Technology

Smarties APAC

Gold

Secret Messages

Cadbury

Mondelēz International

Wavemaker

India

Brand Experience, Omnichannel Marketing, Spatial / AR / VR / NFT / Metaverse Tech, Social Media Marketing

Smarties APAC

Gold (3), Silver

Undercover Ads

Oreo

Mondelēz International

Leo Burnett

Indonesia

Data Insights / Contextual Marketing, Personalisation

Smarties APAC

Gold (2)

#FaithNotForce

Bournvita

Mondelēz International

Wavemaker

India

Social Impact Marketing, Short or Long Form Video

Smarties India

Finalist (2)

5 Star Mush Detector

Cadbury

Mondelēz International

Wavemaker

India

Social Media Marketing

Smarties India

Gold

BringBack2011

Oreo

Mondelēz International

Wavemaker

India

Cross Digital Media Marketing

Smarties India

Gold

Connected Rakhi

Cadbury

Mondelēz International

Wavemaker

India

Experimental / Innovation Technology

Smarties India

Finalist

Proud Sponsors of Groundstaff

Cadbury

Mondelēz International

Wavemaker

India

Brand Purpose / Activism

Smarties India

Silver

#CheerForAllSports

Cadbury

Mondelēz International

Wavemaker

India

Diversity & Inclusion, Real Time Marketing, Customer (CX) / User Experience (UX) & Design

Smarties India

Bronze, Finalist (2)

Valentine's Day 2023 Gamified Engagement campaign

Cadbury

Mondelēz International

Wavemaker

India

Integrated Ecommerce Innovation

Smarties India

Finalist

Valentine's Day Unforgettable Love Tips

Cadbury

Mondelēz International

Wavemaker

India

Personalisation

Smarties India

Silver

ConFUSEing Controller

Cadbury

Mondelēz International

Wavemaker

India

Gaming, Gamification & E-Sports

Smarties India

Finalist

India unites together to co-create next favorite Cadbury flavor

Cadbury

Mondelēz International

Wavemaker

India

Customer (CX) / User Experience (UX) & Design

Smarties India

Bronze

Oreo Recipes - Baker's republic of Oreo

Oreo

Mondelēz International

Wavemaker

India

Data Insights / Contextual Marketing

Smarties India

Finalist

Perk Chaapless Champion

Peek Freans

Mondelēz International

Wavemaker

India

Creator / Influencer / Celebrity Marketing

Smarties India

Finalist

Perk Disclaimers

Peek Freans

Mondelēz International

Wavemaker

India

Personalisation, Real Time Marketing

Smarties India

Gold, Bronze

SaveThe20Coin

Oreo

Mondelēz International

Wavemaker

India

Instant Impact / Promotion

Smarties India

Gold

Secret Messages

Cadbury

Mondelēz International

Wavemaker

India

India Best in Show, Omnichannel Marketing, Brand Experience, Social Media Marketing, Customer (CX) / User Experience (UX) & Design

Smarties India

Gold, Silver, Finalist (2)

BLACKPINK In Your Oreo

Oreo

Mondelēz International

Leo Burnett

Indonesia

Indonesia Best in Show, Omnichannel Marketing, Social Media Marketing, Brand Experience, Cross Digital Media Marketing, Personalisation

Smarties Indonesia

Gold (4), Finalist

Pretz Captivated Indonesian Gen Z with Online-to-Offline experience

Pretz

Mondelēz International

Wavemaker

Indonesia

Data Insights / Contextual Marketing, O2O / New Retail / Innovative & New Tech Sales Channels

Smarties Indonesia

Finalist (2)

Undercover Ads

Oreo

Mondelēz International

Leo Burnett

Indonesia

Personalisation, Programmatic

Smarties Indonesia

Gold, Silver

BLACKPINK in Your Oreo

Oreo

Mondelēz International

Leo Burnett

Thailand

Product and / or Service Launch, Social Media Marketing

Smarties Thailand

Gold (2)

Your Oreo Smile

Oreo

Mondelēz International

Leo Burnett

Thailand

Brand Purpose / Activism, Personalisation

Smarties Thailand

Gold (2)

BLACKPINK in Your Oreo

Oreo

Mondelēz International

Leo Burnett

Vietnam

Vietnam Best in Show, Social Media Marketing, Brand Experience, Omnichannel Marketing

Smarties Vietnam

Gold (2), Silver

See Kinh Do Give Tet

Kinh Do

Mondelēz International

Publicis

Vietnam

Brand Purpose / Activism, Diversity & Inclusion

Smarties Vietnam

Finalist (2)

TRENDitions Swap

Kinh Do

Mondelēz International

Publicis

Vietnam

Personalisation

Smarties Vietnam

Finalist

Lucky Twist

Oreo

Mondelēz International

Leo Burnett

Vietnam

Experimental / Innovation Technology

Smarties Vietnam

Gold

LU Mother's Day

LU

Mondelēz International

Publicis

Vietnam

Brand Experience, Customer (CX) / User Experience (UX) & Design

Smarties Vietnam

Finalist (2)

The Refreshing Game Changer

Olips

Mondelēz International

Publicis

Turkey

Gaming, Gamification & E-Sports

Smarties EMEA

Silver

Hopeful Eids Turkiye

Olips

Mondelēz International

Publicis

Turkey

Social Impact Marketing

Smarties Turkey

Finalist

The Refreshing Game Changer

Olips

Mondelēz International

Publicis

Turkey

Gaming, Gamification & E-Sports

Smarties Turkey

Silver

BLACKPINK in your Oreo

Oreo

Mondelēz International

Leo Burnett

Indonesia

Brand Experience, Social Media Marketing

Smarties X

Gold (2)

Ritzzas SOS

Ritz

Mondelēz International

Spark Foundry

Mexico

Experiencia de Marca (Brand Experience), Marketing en Redes Sociales (Social Media Marketing)

Smarties Hispanic LATAM

Finalist (2)

A-Bis-tinência

BIS

Mondelēz International

DAVID

Brazil

Vídeo (Video/ Short Video/ Long Video/AR/ VR)

Smarties Brazil

Finalist

Bisinho: The Hottest Meme of Generation Z

BIS

Mondelēz International

DAVID

Brazil

Marketing de Mídia Social (Social Media Marketing)

Smarties Brazil

Finalist

Our Year in a Zap

Lacta

Mondelēz International

DAVID

Brazil

Experiência de Marca (Brand Experience), Inovação (Innovation)

Smarties Brazil

Finalist (2)

Lançamento Chavoso de Novos Sabores

Club Social

Mondelēz International

Leo Burnett Tailor Made

Brazil

Lançamento de Produto ou Serviço (Product/ Service Launch)

Smarties Brazil

Bronze

Oreo and Castelo Rá-Tim-Bum

Oreo

Mondelēz International

Leo Burnett Tailor Made

Brazil

Experiência de Marca (Brand Experience), Marketing de Mídia Social (Social Media Marketing)

Smarties Brazil

Bronze, Finalist

XSenses - Unlocking new sensations

Trident

Mondelēz International

Leo Burnett Tailor Made

Brazil

Lançamento de Produto ou Serviço (Product/ Service Launch)

Smarties Brazil

Finalist

Five senses life convenience store

Chips Ahoy / Yong pu / Be&Cheery / Yi ran / Kuaishouxiaochu

Mondelēz International

Xiaohongshu

China (Mainland)

Brand Awareness/Experience Improvement/Product or Service Launch

Smarties China

Gold

Funny universe directly strikes young people with laughter and conveys "funny" farewell anxiety

Quduoduo

Mondelēz International

Tencent

China (Mainland)

Creative/ Innovation Based on Specific Media platforms

Smarties China

Silver

Poop Tells

BISCO

Mondelēz International

Dentsu Creative

China (Mainland)

Brand Creative Content

Smarties China

Bronze

Valentine's Day 2023 Gamified Engagement campaign

Cadbury

Mondelēz International

Amazon Ads

India

Integrated Ecommerce Innovation

Smarties India

Finalist

Poop Tells

BISCO

Mondelēz International

Shiyin Culture

China (Mainland)

Brand Creative Content

Smarties China

Bronze