| Overall Rank: | 8 |
| Points: | 51.4 |
| Awards Won: | 4 |
| Finalist(s) Achieved: | 0 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 1 |
| Silver(s) Won: | 1 |
| Bronze(s) Won: | 2 |
| Region: | China |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Five senses life convenience store |
Chips Ahoy / Yong pu / Be&Cheery / Yi ran / Kuaishouxiaochu |
Mondelēz International |
Xiaohongshu |
China (Mainland) |
Brand Awareness/Experience Improvement/Product or Service Launch |
Smarties China |
Gold |
Funny universe directly strikes young people with laughter and conveys "funny" farewell anxiety |
Quduoduo |
Mondelēz International |
Tencent |
China (Mainland) |
Creative/ Innovation Based on Specific Media platforms |
Smarties China |
Silver |
Poop Tells |
BISCO |
Mondelēz International |
Dentsu Creative |
China (Mainland) |
Brand Creative Content |
Smarties China |
Bronze |
Poop Tells |
BISCO |
Mondelēz International |
Shiyin Culture |
China (Mainland) |
Brand Creative Content |
Smarties China |
Bronze |