MMA Smarties Business Impact Index - Rankings Detail | MMA Global

Top Advertisers - North America 2022

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Mondelēz International


Overall Rank:26
Points:
Awards Won:138
Finalist(s) Achieved:25

Best in Show(s) Won:0
Gold(s) Won:69
Silver(s) Won:38
Bronze(s) Won:31

Campaigns and Awards 2022

Campaign NameBrandAdvertiserAgencyLocationCategoryAwards ProgramAwards Won

Keeping Festive Stories Virtually Alive

Kinh Do

Mondelēz International

MSL

Vietnam

Creator / Influencer Marketing, Lead Generation

Smarties Vietnam

Gold, Bronze

Keeping Festive Stories Virtually Alive

Kinh Do

Mondelēz International

Digitas

Vietnam

Social Impact Marketing, Experimental / Innovation Technology

Smarties APAC

Silver, Bronze

Keeping Festive Stories Virtually Alive

Kinh Do

Mondelēz International

Digitas

Vietnam

Creator / Influencer Marketing, Lead Generation

Smarties Vietnam

Gold, Bronze

Shop for Hope

Kinh Do

Mondelēz International

Spark Foundry

Vietnam

Diversity  &  Inclusion

Smarties Vietnam

Silver

Cosy Liven Up Vietnam

Kinh Do

Mondelēz International

Spark Foundry

Vietnam

Personalization

Smarties Vietnam

Finalist

Keeping Festive Stories Virtually Alive

Kinh Do

Mondelēz International

Digitas

Vietnam

Experimental / Innovation Technology

Smarties Vietnam

Silver

#GoodLuckGirls

Cadbury

Mondelēz International

Ogilvy

India

Diversity  &  Inclusion

Smarties APAC

Bronze

Cookieclipse

Cadbury

Mondelēz International

Ogilvy

India

Cross Platform - Digital Only

Smarties APAC

Bronze

Keeping Festive Stories Virtually Alive

Kinh Do

Mondelēz International

Spark Foundry

Vietnam

Social Impact Marketing, Experimental / Innovation Technology

Smarties APAC

Silver, Bronze

My First Rakhi

Cadbury

Mondelēz International

Ogilvy

India

XR Technology – (AR/VR/MR)

Smarties APAC

Bronze

Nothing Coin - World's first currency mined by DOING NOTHING!

Cadbury

Mondelēz International

Ogilvy

India

Data Insights

Smarties APAC

Finalist

Perk Disclaimers

Cadbury

Mondelēz International

Ogilvy

India

Short or Long Form Video, Programmatic

Smarties APAC

Gold, Silver

Say it with Oreo

Cadbury

Mondelēz International

Leo Burnett

India

XR Technology – (AR/VR/MR)

Smarties APAC

Finalist

Shah Rukh Khan My Ad

Cadbury

Mondelēz International

Ogilvy

India

Geo Targeting, Experimental / Innovation Technology, Programmatic, XR Technology - (AR/VR/MR), Real Time Marketing, Personalization

Smarties APAC

Gold (6)

Valentine's Day 2022 multi-sensory campaign

Cadbury

Mondelēz International

Ogilvy

India

Customer Experience (CX), Personalization, Integrated Ecommerce Innovation

Smarties APAC

Gold, Silver, Finalist

Valentine's Day 2022 multi-sensory campaign

Cadbury

Mondelēz International

Ogilvy

India

Integrated Ecommerce Innovation, Audio / Voice / Sonic Branding, Experimental / Innovation Technology, Instant Impact

Smarties India

Gold, Bronze (2), Finalist

My First Rakhi

Cadbury

Mondelēz International

Ogilvy

India

XR Technology – (AR/VR/MR)

Smarties India

Gold

Shah Rukh Khan My Ad

Cadbury

Mondelēz International

Ogilvy

India

Cross Platform - Digital Only, Experimental / Innovation Technology, Programmatic, Real Time Marketing, Personalization

Smarties India

Gold (5)

Growing one scan at a time

Cadbury PlayPad

Mondelēz International

Ogilvy

India

Gaming, Gamification & E-Sports

Smarties India

Silver

Perk Disclaimers

Cadbury

Mondelēz International

Ogilvy

India

Short or Long Form Video, Social Media Marketing, Programmatic

Smarties India

Gold, Silver (2)

Nothing Coin - World's first currency mined by DOING NOTHING!

Cadbury

Mondelēz International

Ogilvy

India

Cross Platform - All Media, Data Insights, Customer Experience (CX)

Smarties India

Silver (2), Finalist

#GoodLuckGirls

Cadbury

Mondelēz International

Ogilvy

India

Diversity  &  Inclusion

Smarties India

Bronze

Valentine's Day Alibi

Cadbury

Mondelēz International

Ogilvy

India

Customer Experience (CX), Cross Platform - All Media

Smarties India

Silver, Finalist

Save Dads

OREO

Mondelēz International

Spark Foundry

Indonesia

Brand Experience

Smarties Indonesia

Finalist

Keeping Festive Stories Virtually Alive

Kinh Do

Mondelēz International

Spark Foundry

Vietnam

Creator / Influencer Marketing, Lead Generation

Smarties Vietnam

Gold, Bronze

Shop for Hope

Kinh Do

Mondelēz International

Publicis

Vietnam

Diversity  &  Inclusion

Smarties Vietnam

Silver

Cosy Liven Up Vietnam

Kinh Do

Mondelēz International

Publicis

Vietnam

Personalization

Smarties Vietnam

Finalist

Keeping Festive Stories Virtually Alive

Kinh Do

Mondelēz International

Spark Foundry

Vietnam

Experimental / Innovation Technology

Smarties Vietnam

Silver

From On-pack to On-screen

Cadbury

Mondelēz International

YouExperience

United Arab Emirates

Experimental / Innovation Technology, Instant Impact, XR Technology – (AR/VR/MR), Creator / Influencer Marketing

Smarties MENA

Gold, Silver (2), Bronze

Keeping Festive Stories Virtually Alive

Kinh Do

Mondelēz International

D-ID

Vietnam

Social Impact Marketing, Experimental / Innovation Technology

Smarties APAC

Silver, Bronze

Shah Rukh Khan My Ad

Cadbury

Mondelēz International

Rephrase.ai

India

Geo Targeting, Experimental / Innovation Technology, Programmatic, XR Technology - (AR/VR/MR), Real Time Marketing, Personalization

Smarties APAC

Gold (6)

Valentine's Day 2022 multi-sensory campaign

Cadbury

Mondelēz International

Amazon Advertising

India

Customer Experience (CX), Personalization, Integrated Ecommerce Innovation

Smarties APAC

Gold, Silver, Finalist

Valentine's Day 2022 multi-sensory campaign

Cadbury

Mondelēz International

ADSMN Interactive

India

Integrated Ecommerce Innovation, Audio / Voice / Sonic Branding, Experimental / Innovation Technology, Instant Impact

Smarties India

Gold, Bronze (2), Finalist

Shah Rukh Khan My Ad

Cadbury

Mondelēz International

Rephrase.ai

India

Cross Platform - Digital Only, Experimental / Innovation Technology, Programmatic, Real Time Marketing, Personalization

Smarties India

Gold (5)

Keeping Festive Stories Virtually Alive

Kinh Do

Mondelēz International

Prodigious

Vietnam

Creator / Influencer Marketing, Lead Generation

Smarties Vietnam

Gold, Bronze

Stadium For Us

FİRST

Mondelēz International

Alaaddin

Turkey

Cross Platform - All Media

Smarties Turkey

Bronze

Keeping Festive Stories Virtually Alive

Kinh Do

Mondelēz International

Prodigious

Vietnam

Social Impact Marketing, Experimental / Innovation Technology

Smarties APAC

Silver, Bronze

Perk Disclaimers

Cadbury

Mondelēz International

Google

India

Short or Long Form Video, Programmatic

Smarties APAC

Gold, Silver

Shah Rukh Khan My Ad

Cadbury

Mondelēz International

DeltaX

India

Geo Targeting, Experimental / Innovation Technology, Programmatic, XR Technology - (AR/VR/MR), Real Time Marketing, Personalization

Smarties APAC

Gold (6)

Valentine's Day 2022 multi-sensory campaign

Cadbury

Mondelēz International

ADSMN Interactive

India

Customer Experience (CX), Personalization, Integrated Ecommerce Innovation

Smarties APAC

Gold, Silver, Finalist

Valentine's Day 2022 multi-sensory campaign

Cadbury

Mondelēz International

Amazon Advertising

India

Integrated Ecommerce Innovation, Audio / Voice / Sonic Branding, Experimental / Innovation Technology, Instant Impact

Smarties India

Gold, Bronze (2), Finalist

Shah Rukh Khan My Ad

Cadbury

Mondelēz International

DeltaX

India

Cross Platform - Digital Only, Experimental / Innovation Technology, Programmatic, Real Time Marketing, Personalization

Smarties India

Gold (5)

Perk Disclaimers

Cadbury

Mondelēz International

Google

India

Short or Long Form Video, Social Media Marketing, Programmatic

Smarties India

Gold, Silver (2)

Keeping Festive Stories Virtually Alive

Kinh Do

Mondelēz International

D-ID

Vietnam

Creator / Influencer Marketing, Lead Generation

Smarties Vietnam

Gold, Bronze

Cosy Liven Up Vietnam

Kinh Do

Mondelēz International

Spirable

Vietnam

Personalization

Smarties Vietnam

Finalist

Keeping Festive Stories Virtually Alive

Kinh Do

Mondelēz International

D-ID

Vietnam

Experimental / Innovation Technology

Smarties Vietnam

Silver

Stadium For Us

FİRST

Mondelēz International

Wavemaker

Turkey

Cross Platform - All Media

Smarties Turkey

Bronze

#GoodLuckGirls

Cadbury

Mondelēz International

Wavemaker

India

Diversity  &  Inclusion

Smarties APAC

Bronze

Cookieclipse

Cadbury

Mondelēz International

Wavemaker

India

Cross Platform - Digital Only

Smarties APAC

Bronze

Keeping Festive Stories Virtually Alive

Kinh Do

Mondelēz International

Publicis

Vietnam

Social Impact Marketing, Experimental / Innovation Technology

Smarties APAC

Silver, Bronze

My First Rakhi

Cadbury

Mondelēz International

Wavemaker

India

XR Technology – (AR/VR/MR)

Smarties APAC

Bronze

Nothing Coin - World's first currency mined by DOING NOTHING!

Cadbury

Mondelēz International

Wavemaker

India

Data Insights

Smarties APAC

Finalist

Perk Disclaimers

Cadbury

Mondelēz International

Wavemaker

India

Short or Long Form Video, Programmatic

Smarties APAC

Gold, Silver

Say it with Oreo

Cadbury

Mondelēz International

Wavemaker

India

XR Technology – (AR/VR/MR)

Smarties APAC

Finalist

Shah Rukh Khan My Ad

Cadbury

Mondelēz International

Wavemaker

India

Geo Targeting, Experimental / Innovation Technology, Programmatic, XR Technology - (AR/VR/MR), Real Time Marketing, Personalization

Smarties APAC

Gold (6)

Valentine's Day 2022 multi-sensory campaign

Cadbury

Mondelēz International

Wavemaker

India

Customer Experience (CX), Personalization, Integrated Ecommerce Innovation

Smarties APAC

Gold, Silver, Finalist

Valentine's Day 2022 multi-sensory campaign

Cadbury

Mondelēz International

Wavemaker

India

Integrated Ecommerce Innovation, Audio / Voice / Sonic Branding, Experimental / Innovation Technology, Instant Impact

Smarties India

Gold, Bronze (2), Finalist

My First Rakhi

Cadbury

Mondelēz International

Wavemaker

India

XR Technology – (AR/VR/MR)

Smarties India

Gold

Shah Rukh Khan My Ad

Cadbury

Mondelēz International

Wavemaker

India

Cross Platform - Digital Only, Experimental / Innovation Technology, Programmatic, Real Time Marketing, Personalization

Smarties India

Gold (5)

Growing one scan at a time

Cadbury PlayPad

Mondelēz International

Wavemaker

India

Gaming, Gamification & E-Sports

Smarties India

Silver

Perk Disclaimers

Cadbury

Mondelēz International

Wavemaker

India

Short or Long Form Video, Social Media Marketing, Programmatic

Smarties India

Gold, Silver (2)

Nothing Coin - World's first currency mined by DOING NOTHING!

Cadbury

Mondelēz International

Wavemaker

India

Cross Platform - All Media, Data Insights, Customer Experience (CX)

Smarties India

Silver (2), Finalist

#GoodLuckGirls

Cadbury

Mondelēz International

Wavemaker

India

Diversity  &  Inclusion

Smarties India

Bronze

Valentine's Day Alibi

Cadbury

Mondelēz International

Wavemaker

India

Customer Experience (CX), Cross Platform - All Media

Smarties India

Silver, Finalist

Save Dads

OREO

Mondelēz International

Leo Burnett

Indonesia

Brand Experience

Smarties Indonesia

Finalist

Keeping Festive Stories Virtually Alive

Kinh Do

Mondelēz International

Publicis

Vietnam

Creator / Influencer Marketing, Lead Generation

Smarties Vietnam

Gold, Bronze

Shop for Hope

Kinh Do

Mondelēz International

Publicis

Vietnam

Diversity  &  Inclusion

Smarties Vietnam

Silver

Cosy Liven Up Vietnam

Kinh Do

Mondelēz International

Publicis

Vietnam

Personalization

Smarties Vietnam

Finalist

Keeping Festive Stories Virtually Alive

Kinh Do

Mondelēz International

Publicis

Vietnam

Experimental / Innovation Technology

Smarties Vietnam

Silver

Five senses life convenience store

Chips Ahoy / Be & Cheery / Kuaishouxiaochu

Mondelēz International

Xiaohongshu

China

Brand Awareness/Experience Improvement/Product or Service Launch

Smarties China

Gold

Funny universe directly strikes young people with laughter and conveys "funny" farewell anxiety

Quduoduo

Mondelēz International

Tencent

China

Creative/ Innovation Based on Specific Media platforms

Smarties China

Silver

From On-pack to On-screen

Cadbury

Mondelēz International

Spark Foundry

United Arab Emirates

Experimental / Innovation Technology, Instant Impact, XR Technology – (AR/VR/MR), Creator / Influencer Marketing

Smarties MENA

Gold, Silver (2), Bronze

In the Tank

Tang

Mondelēz International

DAVID

Brazil

Impacto Social / Sem Fins Lucrativos / Ativismo de Marca / Diversidade & Inclusão/ ESG / Sem Fins Lucrativos (Social Impact / Not For Profit / Brand Purpose + Activism / D&I / ESG)

Smarties Brazil

Finalist

The future is prepared one message at a time

Tang

Mondelēz International

DAVID

Brazil

Experiência de Marca (Brand /Experience)

Smarties Brazil

Finalist

Breathe and Scratch Promotion

Halls

Mondelēz International

DAVID

Brazil

Marketing de Mídia Social / Criadores & Influencers (Social Media Marketing / Creator / Influence Marketing)

Smarties Brazil

Finalist