Mindshare

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Campaigns and Awards 2023

Campaign Name	Brand	Advertiser	Agency	Location	Category	Awards Program	Awards Won
"Quiet" Nature Regenerates Your "Loud" Life	La Vie	Nestlé	Mindshare	Vietnam	Cross Digital Media Marketing	Smarties APAC	Finalist
Don't lose your focus - Else miscount the words	Milo	Nestlé	Mindshare	Vietnam	Personalisation	Smarties APAC	Finalist
How La Vie 19 Liters Transforms Its Business Model	La Vie	Nestlé	Mindshare	Vietnam	Customer Journey Marketing - Lead Generation / CRM	Smarties APAC	Gold
Kotex Fights Back Period Stigma - Bloody Awesome Series	Kotex	Kimberly-Clark	Mindshare	Vietnam	Brand Purpose / Activism, Brand Experience	Smarties APAC	Silver, Bronze
Banh Mi Takeover	Lifebuoy	Unilever	Mindshare	Vietnam	Social Impact Marketing	Smarties APAC	Finalist
Collectible Cards - Rewards for Everyone	Milo	Nestlé	Mindshare	Vietnam	Cross Digital Media Marketing	Smarties APAC	Finalist
The Power of Authenticity	Simple	Unilever	Mindshare	Vietnam	Instant Impact / Promotion	Smarties APAC	Finalist
Women are made for more	Sunlight	Unilever	Mindshare	Vietnam	Customer (CX) / User Experience (UX) & Design	Smarties APAC	Finalist
The UV Alarmer	Vaseline	Unilever	Mindshare	Vietnam	Data Insights / Contextual Marketing	Smarties APAC	Silver
WHEN WAS THE LAST TIME YOU MET A DENTIST?	P/S	Unilever	Mindshare	Vietnam	Social Media Marketing, Brand Purpose / Activism, Customer Journey Marketing - Lead Generation / CRM, Product and / or Service Launch, Programmatic	Smarties APAC	Silver (2), Finalist (3)
"Quiet" Nature Regenerates Your "Loud" Life	La Vie	Nestlé	Mindshare	Vietnam	Cross Digital Media Marketing	Smarties Vietnam	Gold
Connecting with Nature, Regenerating the Youth - LaVie's success story	La Vie	Nestlé	Mindshare	Vietnam	Social Media Marketing	Smarties Vietnam	Silver
DATA – NEXT-GEN ENGINE	Ford	The Ford Motor Company	Mindshare	Vietnam	Cross Digital Media Marketing	Smarties Vietnam	Finalist
Kotex Fights Back Period Stigma - Bloody Awesome Series	Kotex	Kimberly-Clark	Mindshare	Vietnam	Brand Purpose / Activism	Smarties Vietnam	Gold
Weather Rescue - A Novo “Skincare” Solution For This Summer	Grab	Grab	Mindshare	Vietnam	Brand Experience, Real Time Marketing	Smarties Vietnam	Finalist (2)
How La Vie 19 Liters Transforms Its Business Model	La Vie	Nestlé	Mindshare	Vietnam	Data Insights / Contextual Marketing, Integrated Ecommerce Innovation	Smarties Vietnam	Silver, Finalist
Nutifood GrowPLUS+ Super Mom	Nutifood GrowPLUS+	NutiFood	Mindshare	Vietnam	Instant Impact / Promotion	Smarties Vietnam	Finalist
TECHCOMBANK CASA	Techcombank	Techcombank	Mindshare	Vietnam	Customer Journey Marketing - Lead Generation / CRM	Smarties Vietnam	Bronze
Pride - The Discrimination Removal	Lifebuoy	Unilever	Mindshare	Vietnam	Data Insights / Contextual Marketing	Smarties X	Bronze
Tet 2022 - The Safe Ticket Home	Lifebuoy	Unilever	Mindshare	Vietnam	Customer Journey Marketing - Lead Generation / CRM, Contextual Targeting	Smarties X	Silver, Bronze
Floorcare – Sorry for your inconvenience	Sunlight	Unilever	Mindshare	Vietnam	Social Media Marketing	Smarties X	Bronze
Surf Sisters - Unlocking Mekong Delta	Surf	Unilever	Mindshare	Vietnam	Social Messaging / Chat Apps / Text Messaging	Smarties X	Bronze
The Best Pink Care Reminder	Dove	Unilever	Mindshare	Vietnam	Contextual Targeting, Social Impact Marketing	Smarties X	Gold, Finalist
The Power of Authenticity	Simple	Unilever	Mindshare	Vietnam	Performance Marketing	Smarties X	Finalist
The UV Alarmer	Vaseline	Unilever	Mindshare	Vietnam	Digital Out-of-Home (DOOH)	Smarties X	Gold
WHEN WAS THE LAST TIME YOU MET A DENTIST?	P/S	Unilever	Mindshare	Vietnam	Programmatic, Real Time Marketing, Social Messaging / Chat Apps / Text Messaging	Smarties X	Silver (3)