MMA Smarties Business Impact Index - Rankings Detail | MMA Global

Top Media Agencies - Global 2023

Mindshare


Overall Rank:1
Points:1430.8
Awards Won:141
Finalist(s) Achieved:73

Best in Show(s) Won:0
Gold(s) Won:49
Silver(s) Won:47
Bronze(s) Won:45
Region:Global
Network:WPP

Campaigns and Awards 2023

Campaign NameBrandAdvertiserAgencyLocationCategoryAwards ProgramAwards Won

"Quiet" Nature Regenerates Your "Loud" Life

La Vie

Nestlé

Mindshare

Vietnam

Cross Digital Media Marketing

Smarties APAC

Finalist

100 Girls, 100 Kinds of Beauty

Dove

Unilever

Mindshare

China (Mainland)

Short or Long Form Video, Omnichannel Marketing

Smarties APAC

Silver, Bronze

Amateur Esports League: Leveling Up the Customer Relationship

Castrol

BP

Mindshare

China (Mainland)

Integrated Ecommerce Innovation

Smarties APAC

Finalist

KPL Player Cards Launch

Clear

Unilever

Mindshare

China (Mainland)

Integrated Ecommerce Innovation

Smarties APAC

Gold

Discover China's Endemic Species

Qualcomm

Qualcomm

Mindshare

China (Mainland)

Omnichannel Marketing

Smarties APAC

Bronze

Do the #RexonaFirstDayVibe

Rexona

Unilever

Mindshare

Philippines

Instant Impact / Promotion

Smarties APAC

Finalist

Don't lose your focus - Else miscount the words

Milo

Nestlé

Mindshare

Vietnam

Personalisation

Smarties APAC

Finalist

First ever reusable & sustainable platform

Volvo

Geely

Mindshare

India

Spatial / AR / VR / NFT / Metaverse Tech

Smarties APAC

Finalist

How La Vie 19 Liters Transforms Its Business Model

La Vie

Nestlé

Mindshare

Vietnam

Customer Journey Marketing - Lead Generation / CRM

Smarties APAC

Gold

Kotex Fights Back Period Stigma - Bloody Awesome Series

Kotex

Kimberly-Clark

Mindshare

Vietnam

Brand Purpose / Activism, Brand Experience

Smarties APAC

Silver, Bronze

Banh Mi Takeover

Lifebuoy

Unilever

Mindshare

Vietnam

Social Impact Marketing

Smarties APAC

Finalist

Lighting up your world with Sunlight enabled by Grivy x Mindshare

Sunlight

Unilever

Mindshare

Indonesia

O2O / New Retail / Innovative & New Tech Sales Channels

Smarties APAC

Finalist

Destination Aranya

Louis Vuitton

LVMH

Mindshare

China (Mainland)

Product and / or Service Launch

Smarties APAC

Silver

Collectible Cards - Rewards for Everyone

Milo

Nestlé

Mindshare

Vietnam

Cross Digital Media Marketing

Smarties APAC

Finalist

Pepsodent Makes Indonesians Smile on World Oral Health Day With InMobi and Glance

Pepsodent

Unilever

Mindshare

Indonesia

Brand Purpose / Activism

Smarties APAC

Finalist

Propelling Restaurants to Stardom

KangShiFu

Master Kong

Mindshare

China (Mainland)

O2O / New Retail / Innovative & New Tech Sales Channels

Smarties APAC

Gold

Virtual World

Samsung

Samsung

Mindshare

Indonesia

Spatial / AR / VR / NFT / Metaverse Tech

Smarties APAC

Finalist

The Power of Authenticity

Simple

Unilever

Mindshare

Vietnam

Instant Impact / Promotion

Smarties APAC

Finalist

A New Skipper in the Market

Skipper Limited

S K Bansal Group

Mindshare

India

Creator / Influencer / Celebrity Marketing

Smarties APAC

Bronze

Stop The Beauty Test

Dove

Unilever

Mindshare

India

Diversity & Inclusion

Smarties APAC

Silver

Women are made for more

Sunlight

Unilever

Mindshare

Vietnam

Customer (CX) / User Experience (UX) & Design

Smarties APAC

Finalist

THE NET PRACTICE OF STOCK TRADING

Upstox

Upstox

Mindshare

India

Gaming, Gamification & E-Sports, Data Insights / Contextual Marketing, Real Time Marketing

Smarties APAC

Silver, Bronze (2)

The UV Alarmer

Vaseline

Unilever

Mindshare

Vietnam

Data Insights / Contextual Marketing

Smarties APAC

Silver

Thumbstopping Beauty Biases

Dove

Unilever

Mindshare

India

Social Impact Marketing, Real Time Marketing, Personalisation

Smarties APAC

Gold (2), Finalist

Trixy CineGame - 3 Layers of Fun

Kwality Wall's

Unilever

Mindshare

India

Experimental / Innovation Technology

Smarties APAC

Finalist

Dynamic Audio Campaign

CreamSilk

Unilever

Mindshare

Philippines

Audio / Voice / Sonic Branding

Smarties APAC

Finalist

Sales Rep of the Year!

Shikhar

Unilever

Mindshare

India

Live (Streaming) E-commerce

Smarties APAC

Gold

WHEN WAS THE LAST TIME YOU MET A DENTIST?

P/S

Unilever

Mindshare

Vietnam

Social Media Marketing, Brand Purpose / Activism, Customer Journey Marketing - Lead Generation / CRM, Product and / or Service Launch, Programmatic

Smarties APAC

Silver (2), Finalist (3)

Football Farewell: Letters to Our Legends

Yili

Yili Group

Mindshare

China (Mainland)

Creator / Influencer / Celebrity Marketing

Smarties APAC

Gold

Coffee Ka Better Half

BisCafe

Britannia Industries

Mindshare

India

Product and / or Service Launch

Smarties India

Gold

First ever reusable & sustainable platform

Volvo

Geely

Mindshare

India

Spatial / AR / VR / NFT / Metaverse Tech

Smarties India

Gold

World Diabetes Day

Nutrichoice

Britannia Industries

Mindshare

India

Programmatic

Smarties India

Gold

One Home One Chance

UltraTech Cement

Aditya Birla Group

Mindshare

India

Cross Digital Media Marketing, Experimental / Innovation Technology

Smarties India

Silver, Bronze

Stop The Beauty Test

Dove

Unilever

Mindshare

India

Diversity & Inclusion

Smarties India

Gold

THE NET PRACTICE OF STOCK TRADING

Upstox

Upstox

Mindshare

India

Gaming, Gamification & E-Sports

Smarties India

Gold

Thumbstopping Beauty Biases

Dove

Unilever

Mindshare

India

Real Time Marketing, Social Impact Marketing, Brand Experience

Smarties India

Silver, Finalist (2)

Sales Rep of the Year!

Shikhar

Unilever

Mindshare

India

Live (Streaming) E-commerce

Smarties India

Gold

Unveil Your Big Year Through Music

Aditya Birla Group

Aditya Birla Group

Mindshare

India

Customer (CX) / User Experience (UX) & Design

Smarties India

Finalist

When Lakme 'winged it' with Ankush

Lakmé

Unilever

Mindshare

India

Creator / Influencer / Celebrity Marketing

Smarties India

Bronze

#MoltoPemersatuPasutri

Molto

Unilever

Mindshare

Indonesia

Social Media Marketing, Creator / Influencer / Celebrity Marketing

Smarties Indonesia

Silver, Finalist

Bango x Love Caca - Indonesia's First Virtual Influencer

Bango

Unilever

Mindshare

Indonesia

Spatial / AR / VR / NFT / Metaverse Tech

Smarties Indonesia

Finalist

Breaking Barriers for Movement

Rexona

Unilever

Mindshare

Indonesia

Brand Purpose / Activism

Smarties Indonesia

Finalist

Bruntusan Gone, Hijab On

Pond's

Unilever

Mindshare

Indonesia

Real Time Marketing

Smarties Indonesia

Gold

Building Stronger roots in the Holy Month

Lifebuoy

Unilever

Mindshare

Indonesia

Short or Long Form Video

Smarties Indonesia

Gold

Empowering Movement Through Inclusion

Rexona

Unilever

Mindshare

Indonesia

Diversity & Inclusion

Smarties Indonesia

Finalist

Empowering Smiles: Pepsodent's Brand Purpose with #KonsultasiGigiSekarang

Pepsodent

Unilever

Mindshare

Indonesia

Social Impact Marketing, Customer (CX) / User Experience (UX) & Design

Smarties Indonesia

Gold, Silver

EUDG #SetiapUBeriKebaikan Campaign

Unilever

Unilever

Mindshare

Indonesia

Social Impact Marketing

Smarties Indonesia

Bronze

Feast Pop Hijacks the World Cup

Wall's

Unilever

Mindshare

Indonesia

Real Time Marketing

Smarties Indonesia

Bronze

Magnum Opus

Magnum

Unilever

Mindshare

Indonesia

Brand Experience

Smarties Indonesia

Finalist

Mobile Gamification and Dynamic Creative Optimization Revitalize Vaseline’s Brand Relevance among Indonesian Women

Vaseline

Unilever

Mindshare

Indonesia

Customer Journey Marketing - Lead Generation / CRM, Short or Long Form Video

Smarties Indonesia

Finalist (2)

Multi-channel Campaign Inspires Gen-Z Indonesians to Clear Their Heads Of Stress

Clear

Unilever

Mindshare

Indonesia

Customer Journey Marketing - Lead Generation / CRM, Experimental / Innovation Technology, Data Insights / Contextual Marketing

Smarties Indonesia

Bronze (2), Finalist

No Stress when it's CLEAR

Clear

Unilever

Mindshare

Indonesia

Omnichannel Marketing

Smarties Indonesia

Finalist

Royco Nutrimenu : Eat for Good

Royco

Unilever

Mindshare

Indonesia

Programmatic

Smarties Indonesia

Finalist

Samsung and Telkomsel DigiAds Collaboration Bringing Digital Access To All

Samsung

Samsung

Mindshare

Indonesia

Diversity & Inclusion

Smarties Indonesia

Gold

Multi-Player Battle: Raja Galaxy

Samsung Galaxy

Samsung

Mindshare

Indonesia

Gaming, Gamification & E-Sports

Smarties Indonesia

Silver

Smelling Good vs. Looking Good: AXE's Mini Market Promotions

AXE

Unilever

Mindshare

Indonesia

Instant Impact / Promotion

Smarties Indonesia

Silver

Spreading Love, Creating Impact: The 'Speak Up for Love' Story

Closeup

Unilever

Mindshare

Indonesia

Instant Impact / Promotion

Smarties Indonesia

Gold

Conditioning the Nation

Sunsilk

Unilever

Mindshare

Indonesia

Omnichannel Marketing

Smarties Indonesia

Finalist

The WOW Launch 2023

Samsung

Samsung

Mindshare

Indonesia

Product and / or Service Launch

Smarties Indonesia

Finalist

Take the wrinkles out of your life

Molto

Unilever

Mindshare

Indonesia

O2O / New Retail / Innovative & New Tech Sales Channels

Smarties Indonesia

Gold

Voice to CLEAR Your Head

Clear

Unilever

Mindshare

Indonesia

Audio / Voice / Sonic Branding

Smarties Indonesia

Finalist

30th Anniversary - #Wall'sHappyJingle

Wall's

Unilever

Mindshare

Indonesia

Audio / Voice / Sonic Branding

Smarties Indonesia

Silver

KOL-Powered Immersive Shopping Experience

Tresemme

Unilever

Mindshare

Philippines

Philippines Best in Show, Cross Digital Media Marketing, Social Media Marketing, Creator / Influencer / Celebrity Marketing

Smarties Philippines

Gold, Silver, Finalist

Accelerating the Next-Generation Ford Territory Launch Through Navigational Data

Ford

The Ford Motor Company

Mindshare

Philippines

Product and / or Service Launch

Smarties Philippines

Finalist

Man at His Best

AXE

Unilever

Mindshare

Philippines

Brand Experience

Smarties Philippines

Finalist

Best-Ever Summer: making Revenge Travel possible through social entertainment

Sunsilk

Unilever

Mindshare

Philippines

Social Media Marketing

Smarties Philippines

Finalist

Do the #RexonaFirstDayVibe

Rexona

Unilever

Mindshare

Philippines

Short or Long Form Video, Instant Impact / Promotion

Smarties Philippines

Silver, Finalist

Empowering Young Filipino Changemakers to Get Dirty for Good

Breeze

Unilever

Mindshare

Philippines

Brand Purpose / Activism

Smarties Philippines

Bronze

Empowers Modern Filipinas to be their Best

CreamSilk

Unilever

Mindshare

Philippines

Instant Impact / Promotion, Product and / or Service Launch

Smarties Philippines

Silver, Bronze

Everest - Maximizing Household Data to Capture High-Value Consumers

Ford

The Ford Motor Company

Mindshare

Philippines

Data Insights / Contextual Marketing

Smarties Philippines

Silver

How AI helped Rebisco Sandwich's Growth in the Category

Rebisco

Rebisco

Mindshare

Philippines

Programmatic

Smarties Philippines

Bronze

Create Your Own Tinola Adventure

Knorr

Unilever

Mindshare

Philippines

Creator / Influencer / Celebrity Marketing

Smarties Philippines

Silver

Gamified Mobile Campaign Inspires Young Filipino Cooks to Sharpen Their Cooking Skills

Knorr

Unilever

Mindshare

Philippines

Data Insights / Contextual Marketing, Customer (CX) / User Experience (UX) & Design

Smarties Philippines

Gold, Silver

#BringYourClayGame from Gaming to Grooming

Master

Unilever

Mindshare

Philippines

Experimental / Innovation Technology, Customer (CX) / User Experience (UX) & Design, Spatial / AR / VR / NFT / Metaverse Tech

Smarties Philippines

Bronze (2), Finalist

Panacea Red AR Filter

Pond's

Unilever

Mindshare

Philippines

Programmatic, Spatial / AR / VR / NFT / Metaverse Tech

Smarties Philippines

Finalist (2)

Personalization with Pond's

Pond's

Unilever

Mindshare

Philippines

Cross Digital Media Marketing

Smarties Philippines

Finalist

Kada Spin, Sure Win (Win for Every Spin): Engaging Filipino Consumers with prizes and rewards

Surf

Unilever

Mindshare

Philippines

Instant Impact / Promotion

Smarties Philippines

Silver

Live Streamer Collaboration: “From One Wise Mom to Another

Surf

Unilever

Mindshare

Philippines

Brand Experience

Smarties Philippines

Gold

Survival of the Freshest

Rexona

Unilever

Mindshare

Philippines

Brand Experience

Smarties Philippines

Finalist

The Happinas Chatbot: Selecta celebrates family enjoyment and provides happiness amidst the pandemic

Selecta

Unilever

Mindshare

Philippines

Brand Purpose / Activism

Smarties Philippines

Bronze

Dynamic Audio Campaign

CreamSilk

Unilever

Mindshare

Philippines

Personalisation

Smarties Philippines

Silver

#Lethergrow

Dove

Unilever

Mindshare

Thailand

Brand Purpose / Activism, Social Impact Marketing

Smarties Thailand

Gold, Silver

Dirt Run Battle

Breeze

Unilever

Mindshare

Thailand

Brand Experience, Brand Purpose / Activism

Smarties Thailand

Finalist (2)

Triple Gluta Serum x Miss Grand Thailand

Pond's

Unilever

Mindshare

Thailand

Brand Experience, Creator / Influencer / Celebrity Marketing

Smarties Thailand

Gold, Silver

"Quiet" Nature Regenerates Your "Loud" Life

La Vie

Nestlé

Mindshare

Vietnam

Cross Digital Media Marketing

Smarties Vietnam

Gold

Connecting with Nature, Regenerating the Youth - LaVie's success story

La Vie

Nestlé

Mindshare

Vietnam

Social Media Marketing

Smarties Vietnam

Silver

DATA – NEXT-GEN ENGINE

Ford

The Ford Motor Company

Mindshare

Vietnam

Cross Digital Media Marketing

Smarties Vietnam

Finalist

Kotex Fights Back Period Stigma - Bloody Awesome Series

Kotex

Kimberly-Clark

Mindshare

Vietnam

Brand Purpose / Activism

Smarties Vietnam

Gold

Weather Rescue - A Novo “Skincare” Solution For This Summer

Grab

Grab

Mindshare

Vietnam

Brand Experience, Real Time Marketing

Smarties Vietnam

Finalist (2)

How La Vie 19 Liters Transforms Its Business Model

La Vie

Nestlé

Mindshare

Vietnam

Data Insights / Contextual Marketing, Integrated Ecommerce Innovation

Smarties Vietnam

Silver, Finalist

Nutifood GrowPLUS+ Super Mom

Nutifood GrowPLUS+

NutiFood

Mindshare

Vietnam

Instant Impact / Promotion

Smarties Vietnam

Finalist

TECHCOMBANK CASA

Techcombank

Techcombank

Mindshare

Vietnam

Customer Journey Marketing - Lead Generation / CRM

Smarties Vietnam

Bronze

Ecosystem

Turkcell

Turkcell

Mindshare

Turkey

Product and / or Service Launch

Smarties EMEA

Finalist

Today's Bread Forever

Brennans Bread

Brennans Bakeries

Mindshare

Ireland

Social Media Marketing, Spatial / AR / VR / NFT / Metaverse Tech

Smarties EMEA

Finalist (2)

Dt. Telekom and partners are utilizing the power of media to generate donations for the earthquake victims in Turkey & Syria

Deutsche Telekom

Deutsche Telekom

Mindshare

Germany

Social Impact Marketing

Smarties Germany

Bronze

You're the Voice! Your voice, your power against hate speech

Deutsche Telekom

Deutsche Telekom

Mindshare

Germany

Brand Purpose / Activism, Diversity & Inclusion

Smarties Germany

Bronze (2)

The Most Beautiful Transformation

Filli Boya

Nippon Paint Holdings Co. Ltd

Mindshare

Turkey

Brand Purpose / Activism, Diversity & Inclusion

Smarties Turkey

Finalist (2)

Seo&Content Strategy For Organic Growth

Filli Boya

Nippon Paint Holdings Co. Ltd

Mindshare

Turkey

Customer (CX) / User Experience (UX) & Design, Data Insights / Contextual Marketing, Personalisation

Smarties Turkey

Finalist (3)

Real people, Real videos, a Real partnership

Lipton

PepsiCo

Mindshare

Turkey

Creator / Influencer / Celebrity Marketing

Smarties Turkey

Bronze

Create Your Own Friday

Turkcell

Turkcell

Mindshare

Turkey

Contextual and Geo Targeting, Performance Marketing

Smarties Turkey

Finalist (2)

Twittburcc

Turkcell

Turkcell

Mindshare

Turkey

Social / Influencer Commerce

Smarties Turkey

Finalist

Uni Baby Mobile PN Integrated 3D Effect Programmatic Outdoor

Uni Baby

Eczac?ba?? Group

Mindshare

Turkey

Contextual and Geo Targeting

Smarties Turkey

Finalist

#StandUpToJewishHate

Foundation to Combat Antisemitism

Foundation to Combat Antisemitism

Mindshare

USA

Omnichannel Marketing, Social Impact Marketing

Smarties X

Gold, Silver

#TurnYourBack

Dove

Unilever

Mindshare

USA

Brand Purpose / Activism, Social Impact Marketing

Smarties X

Gold (2)

100 Girls, 100 Kinds of Beauty

Dove

Unilever

Mindshare

China (Mainland)

Short or Long Form Video, Omnichannel Marketing

Smarties X

Gold (2)

Amateur Esports League: Leveling Up the Customer Relationship

Castrol

BP

Mindshare

China (Mainland)

Instant Impact / Promotion

Smarties X

Gold

Multi-channel Campaign Inspires Gen-Z Indonesians to Clear Their Heads Of Stress

Clear

Unilever

Mindshare

Indonesia

Digital Out-of-Home (DOOH)

Smarties X

Silver

KPL Player Cards Launch

Clear

Unilever

Mindshare

China (Mainland)

Creator / Influencer / Celebrity Marketing, Gaming, Gamification & E-Sports, Product and / or Service Launch, Live (Streaming) E-commerce

Smarties X

Gold, Silver, Bronze, Finalist

Discover China's Endemic Species

Qualcomm

Qualcomm

Mindshare

China (Mainland)

Short or Long Form Video

Smarties X

Bronze

Impact Index

Tyson

Tyson Foods

Mindshare

USA

Diversity & Inclusion

Smarties X

Bronze

Let Your Sole Out

Gushers

General Mills

Mindshare

USA

Spatial / AR / VR / NFT / Metaverse Tech

Smarties X

Bronze

Pride - The Discrimination Removal

Lifebuoy

Unilever

Mindshare

Vietnam

Data Insights / Contextual Marketing

Smarties X

Bronze

Tet 2022 - The Safe Ticket Home

Lifebuoy

Unilever

Mindshare

Vietnam

Customer Journey Marketing - Lead Generation / CRM, Contextual Targeting

Smarties X

Silver, Bronze

L'Occitane's Programmatic Flank Maneuver

L'Occitane

L'Occitane

Mindshare

China (Mainland)

Data Insights / Contextual Marketing

Smarties X

Finalist

Destination Aranya

Louis Vuitton

LVMH

Mindshare

China (Mainland)

Best in Show, Brand Experience, Customer (CX) / User Experience (UX) & Design, Product and / or Service Launch

Smarties X

Gold, Silver (2)

Propelling Restaurants to Stardom

KangShiFu

Master Kong

Mindshare

China (Mainland)

Cross Digital Media Marketing, Social Media Marketing

Smarties X

Gold, Silver

See My Skin

Vaseline

Unilever

Mindshare

USA

Brand Purpose / Activism, Social Impact Marketing

Smarties X

Bronze, Finalist

Shoppable Walmart Hub

Castrol

BP

Mindshare

USA

Integrated Ecommerce Innovation

Smarties X

Gold

Floorcare – Sorry for your inconvenience

Sunlight

Unilever

Mindshare

Vietnam

Social Media Marketing

Smarties X

Bronze

Sunquick FoodPanda Mixologists

Sunquick

CO-RO

Mindshare

Malaysia

Small Budget, Big Impact

Smarties X

Gold

Surf Sisters - Unlocking Mekong Delta

Surf

Unilever

Mindshare

Vietnam

Social Messaging / Chat Apps / Text Messaging

Smarties X

Bronze

The Best Pink Care Reminder

Dove

Unilever

Mindshare

Vietnam

Contextual Targeting, Social Impact Marketing

Smarties X

Gold, Finalist

The Power of Authenticity

Simple

Unilever

Mindshare

Vietnam

Performance Marketing

Smarties X

Finalist

The UV Alarmer

Vaseline

Unilever

Mindshare

Vietnam

Digital Out-of-Home (DOOH)

Smarties X

Gold

WHEN WAS THE LAST TIME YOU MET A DENTIST?

P/S

Unilever

Mindshare

Vietnam

Programmatic, Real Time Marketing, Social Messaging / Chat Apps / Text Messaging

Smarties X

Silver (3)

Football Farewell: Letters to Our Legends

Yili

Yili Group

Mindshare

China (Mainland)

Cross Digital Media Marketing

Smarties X

Finalist

#StandUpToJewishHate

Foundation to Combat Antisemitism

Foundation to Combat Antisemitism

Mindshare

USA

North America Best in Show, Brand Purpose / Activism, Social Impact Marketing, Omnichannel Marketing

Smarties North America

Gold (3)

#TurnYourBack

Dove

Unilever

Mindshare

USA

Brand Purpose / Activism, Social Impact Marketing, Social Media Marketing

Smarties North America

Silver, Bronze (2)

“Mess Free Hero”

Old El Paso

General Mills

Mindshare

USA

Product and / or Service Launch

Smarties North America

Gold

Impact Index

Tyson

Tyson Foods

Mindshare

USA

Data Insights / Contextual Marketing

Smarties North America

Bronze

Let Your Sole Out

Gushers

General Mills

Mindshare

USA

Spatial / AR / VR / NFT / Metaverse Tech

Smarties North America

Silver

ReTok Shop

Nature Valley

General Mills

Mindshare

USA

Social Media Marketing

Smarties North America

Bronze

Shoppable Walmart Hub

Castrol

BP

Mindshare

USA

Integrated Ecommerce Innovation

Smarties North America

Gold

Clear x Su Yiming’s “Fearless 1980” Digital Collectibles

Clear

Unilever

Mindshare

China (Mainland)

Live E-commerce, Entertainment Marketing Creative(Entertainment / Sports / Stars etc.)

Smarties China

Silver, Bronze

Colonel KI’s Collector Cards

KFC

Yum! Brands

Mindshare

China (Mainland)

Customer Relationship Building and Management, Brand Creative Content, Entertainment Marketing Creative(Entertainment / Sports / Stars etc.)

Smarties China

Silver, Bronze (2)

Dirt For Good (China)

OMO

Unilever

Mindshare

China (Mainland)

Sustainable marketing, Brand Awareness/Experience Improvement/Product or Service Launch

Smarties China

Silver, Bronze

Find Your Flavour

Lay's

PepsiCo

Mindshare

China (Mainland)

Social E-commerce, Brand Awareness/Experience Improvement/Product or Service Launch, Brand Creative Content

Smarties China

Gold, Silver, Bronze

Powerful without Sugar

KangShiFu

Master Kong

Mindshare

China (Mainland)

Brand Awareness/Experience Improvement/Product or Service Launch, 'Consumer Experience, 'Social E-commerce

Smarties China

Silver, Bronze (2)

The Growth of Colonel KI

KFC

Yum! Brands

Mindshare

China (Mainland)

Mobile Game / E-sports Marketing, 'Culture / Innovation / Brand Cross Creative (Creative Marketing such as New China Chic / Traditional Culture)

Smarties China

Gold (2)

Rural Revitalization Campaign

Yili Guliduo

Yili Group

Mindshare

China (Mainland)

Sustainable marketing

Smarties China

Gold

Vim Black for Men

Vim

Unilever

Mindshare

India

Creator / Influencer / Celebrity Marketing, Audio / Voice / Sonic Branding

Smarties APAC

Silver, Finalist

Vim Black for Men

Vim

Unilever

Mindshare

India

Creator / Influencer / Celebrity Marketing, Brand Purpose / Activism, Cross Digital Media Marketing

Smarties India

Silver, Bronze, Finalist

Take the wrinkles out of your life

Molto

Unilever

Mindshare

Indonesia

O2O / New Retail / Innovative & New Tech Sales Channels

Smarties Indonesia

Gold

Feast Pop - A.R. Mouth Detection Game

Wall's

Unilever

Mindshare

Indonesia

Experimental / Innovation Technology, Spatial / AR / VR / NFT / Metaverse Tech

Smarties Indonesia

Bronze, Finalist

Kentucky Town Cape Town

KFC

Yum! Brands

Mindshare

South Africa

Geo Targeting

Smarties South Africa

Finalist

Shyft Global Money App

Standard Bank

Standard Bank

Mindshare

South Africa

Lead Generation

Smarties South Africa

Silver