Mindshare

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Campaigns and Awards 2022

Campaign Name	Brand	Advertiser	Agency	Location	Category	Awards Program	Awards Won
Mother's Talk	Huggies	Kimberly-Clark	Mindshare	India	Brand Experience	Smarties India	Bronze
#BebasGerah: Liberating Indonesian Hijabi from Stifling Heat	Vaseline	Unilever	Mindshare	Indonesia	Diversity  &  Inclusion, Product / Service Launch	Smarties Indonesia	Silver, Finalist
Rambutku, Mahkotaku	Dove	Unilever	Mindshare	Indonesia	Short or Long Form Video	Smarties Indonesia	Bronze
AXE Spreads Love and Pride	AXE	Unilever	Mindshare	UK	Diversity & Inclusion, Brand Experience, XR Technology - (AR/VR/MR), Social Media Marketing	Smarties EMEA	Gold, Bronze, Finalist (2)
Reinstall Exclusion	Paycell	Turkcell	Mindshare	Turkey	Lead Generation	Smarties Turkey	Finalist
#CornettoCONEfessions	Cornetto	Unilever	Mindshare	Philippines	Creator / Influencer Marketing	Smarties APAC	Finalist
20 years of Drive	Ford	The Ford Motor Company	Mindshare	Vietnam	Data Insights	Smarties APAC	Finalist
Aanandam Aarambam - Happiness starts with a Cup of Bru	BRU	Unilever	Mindshare	India	Short or Long Form Video	Smarties APAC	Bronze
Turning Plastic Pollution into Fashion	Aquafina	PepsiCo	Mindshare	Vietnam	Social Impact Marketing, Lead Generation, Customer Experience (CX)	Smarties APAC	Silver, Bronze, Finalist
Empowering Young Filipino Changemakers to Get Dirty for Good	Breeze	Unilever	Mindshare	Philippines	Brand Purpose/Activism	Smarties APAC	Silver
Castrol Strengthens Brand Recall with Blended In-game Advertising	Castrol	BP	Mindshare	Philippines	Gaming, Gamification & E-Sports	Smarties APAC	Finalist
Putting Commerce in Social Commerce	Comfort	Unilever	Mindshare	China	Product / Service Launch, Social Media Marketing	Smarties APAC	Finalist (2)
Demystifying Stock Trading through Cricket	Upstox	Upstox	Mindshare	India	Cross Platform - All Media, Real Time Marketing	Smarties APAC	Silver, Bronze
Game Stamina Ka	Boost	Unilever	Mindshare	India	Gaming, Gamification & E-Sports, Social Impact Marketing, Diversity & Inclusion, Social Media Marketing, Customer Experience (CX)	Smarties APAC	Gold, Silver (3), Bronze
GAMERCE: HOW STING MADE A PIONEERING ECOMMERCE STRIDE THROUGH GAMING	Sting	PepsiCo	Mindshare	Vietnam	Cross Platform - Digital Only, Customer Life-Cycle Marketing, Integrated Ecommerce Innovation	Smarties APAC	Gold, Silver (2)
How Mirinda Salted Lemon Soda Boosted Brand Awareness and Engagement with Fun through Gamification	Mirinda	PepsiCo	Mindshare	Thailand	Product / Service Launch, Brand Experience, Short or Long Form Video	Smarties APAC	Bronze, Finalist (2)
IPL 22 - See you at the Stadium	Star Sports	The Walt Disney Company	Mindshare	India	XR Technology – (AR/VR/MR)	Smarties APAC	Finalist
Colonel KI's Collector Cards	KFC	Yum! Brands	Mindshare	China	Brand Experience, Customer Life-Cycle Marketing, O2O / New Retail / Innovative Sales Channels	Smarties APAC	Silver (3)
Find Your Flavour	Lay's	PepsiCo	Mindshare	China	Social / Influencer Commerce, Instant Impact	Smarties APAC	Gold, Silver
Beat the global lays MAXX score. A deliciously fun game	Lay's	PepsiCo	Mindshare	Thailand	Gaming, Gamification & E-Sports	Smarties APAC	Finalist
Pride 2022	Lifebuoy	Unilever	Mindshare	Vietnam	Brand Purpose/Activism, Social Impact Marketing, Diversity & Inclusion	Smarties APAC	Finalist (3)
Safe Ticket Home	Lifebuoy	Unilever	Mindshare	Vietnam	Lead Generation, Data Insights	Smarties APAC	Gold, Bronze
Magnetic motions for non-stop improving	Castrol	BP	Mindshare	Vietnam	Cross Platform - All Media	Smarties APAC	Finalist
Summer Escape: An Immersive Virtual Experience	Pond's	Unilever	Mindshare	Philippines	XR Technology – (AR/VR/MR)	Smarties APAC	Finalist
Creating Fun and Beautiful Transformations	Pond's	Unilever	Mindshare	Philippines	Metaverse	Smarties APAC	Bronze
Selecta Supreme Drives Purchases with an Online to Offline Shoppable Experience	Selecta	Unilever	Mindshare	Philippines	O2O / New Retail / Innovative Sales Channels	Smarties APAC	Finalist
Where I Don't Live	Sting	PepsiCo	Mindshare	Vietnam	Instant Impact	Smarties APAC	Bronze
Tantir Rong	Sunlight	Unilever	Mindshare	India	Cross Platform - All Media	Smarties APAC	Gold
Making protein a routine during the lockdown	Horlicks	Unilever	Mindshare	India	Lead Generation	Smarties India	Silver
Mother's Talk	Huggies	Kimberly-Clark	Mindshare	India	Brand Experience	Smarties India	Bronze
Game Stamina Ka	Boost	Unilever	Mindshare	India	Gaming, Gamification & E-Sports, Diversity & Inclusion, Social Media Marketing, Customer Experience (CX)	Smarties India	Gold, Silver, Finalist (2)
Aanandam Aarambam - Happiness starts with a Cup of Bru	BRU	Unilever	Mindshare	India	Experimental / Innovation Technology	Smarties India	Finalist
Tantir Rong	Sunlight	Unilever	Mindshare	India	Social Impact Marketing, Diversity & Inclusion	Smarties India	Gold, Silver
IPL 22 - See you at the Stadium	Star Sports	The Walt Disney Company	Mindshare	India	XR Technology – (AR/VR/MR)	Smarties India	Silver
IPL - Moment that was never missed	Star Sports	The Walt Disney Company	Mindshare	India	Experimental / Innovation Technology	Smarties India	Silver
Ghar Ek Mauka Ek	UltraTech Cement	Aditya Birla Group	Mindshare	India	Cross Platform - All Media	Smarties India	Gold
Sportskeeda - IPL'22_Instant Impact	Disney+ Hotstar	The Walt Disney Company	Mindshare	India	Instant Impact	Smarties India	Finalist
Demystifying Stock Trading through Cricket	Upstox	Upstox	Mindshare	India	Data Insights	Smarties India	Bronze
Baat Ghar Ki Phir Se	UltraTech Cement	Aditya Birla Group	Mindshare	India	Best Use of Indigenous Language in Mobile Advertising	Smarties India	Gold
The Super Mechanic	Castrol	BP	Mindshare	India	Product / Service Launch, Short or Long Form Video	Smarties India	Bronze (2)
The Freestyle: Unexpected Joy Everywhere	Samsung	Samsung	Mindshare	Indonesia	Product / Service Launch	Smarties Indonesia	Silver
From Ice-Tea to Ice-Cream!	Cornetto	Unilever	Mindshare	Indonesia	Customer Experience (CX)	Smarties Indonesia	Silver
Mood for thought!	Cornetto	Unilever	Mindshare	Indonesia	Personalization	Smarties Indonesia	Bronze
Mobile Gamification Delivers Blockbuster Engagement for Pond’s Men X Spider-Man Campaign	Pond's	Unilever	Mindshare	Indonesia	Customer Experience (CX), Short or Long Form Video	Smarties Indonesia	Gold, Finalist
Festival Foodpreneur Bersinar: There is always a way for Indonesian women to shine!	Sunlight	Unilever	Mindshare	Indonesia	Social Impact Marketing	Smarties Indonesia	Gold
Planet Pizza Campaign Dishes Out Delicious Food & Market Figures	Royco	Unilever	Mindshare	Indonesia	Cross Platform - All Media	Smarties Indonesia	Finalist
Gerak Campaign Packs a Strong Punch with Gamification	Rexona	Unilever	Mindshare	Indonesia	Experimental / Innovation Technology	Smarties Indonesia	Finalist
Paddle Pop Thrills Parents and Kids with the "Choco Magma Land" Treasure Hunt	Paddle Pop	Unilever	Mindshare	Indonesia	Product / Service Launch	Smarties Indonesia	Finalist
Making Everyday EPIC	Samsung Galaxy	Samsung	Mindshare	Indonesia	Data Insights	Smarties Indonesia	Bronze
Complete 8 on Lockscreen	Pepsodent	Unilever	Mindshare	Indonesia	Integrated Ecommerce Innovation	Smarties Indonesia	Finalist
Return of Viennetta	Viennetta	Unilever	Mindshare	Indonesia	O2O / New Retail / Innovative Sales Channels	Smarties Indonesia	Bronze
Bango and Royco Achieves Full Full-funnel Efficiency with Online-to-Offline Sampling Program	Bango / Royco	Unilever	Mindshare	Indonesia	O2O / New Retail / Innovative Sales Channels	Smarties Indonesia	Finalist
When good health is just a call away!	Lifebuoy	Unilever	Mindshare	Indonesia	Social Impact Marketing	Smarties Indonesia	Silver
Dynamic Uplift In A New Normal	Zespri	Zespri	Mindshare	Vietnam	O2O / New Retail / Innovative Sales Channels	Smarties Vietnam	Silver
Magnetic motions for non-stop improving	Castrol	BP	Mindshare	Vietnam	Creator / Influencer Marketing	Smarties Vietnam	Finalist
A Tet Out of Sight But Still Full of Mind	Grab	Grab	Mindshare	Vietnam	User Experience (UX) & Design	Smarties Vietnam	Silver
Instant as the Baby's Mood Swing	Grab	Grab	Mindshare	Vietnam	Geo Targeting, Data Insights	Smarties Vietnam	Finalist (2)
How Huggies broke the myth of 'Go big or go home'	Huggies	Kimberly-Clark	Mindshare	Vietnam	Social / Influencer Commerce	Smarties Vietnam	Finalist
Grabfood TikTok Foodieland	Grab	Grab	Mindshare	Vietnam	Brand Experience	Smarties Vietnam	Bronze
20 years of Drive	Ford	The Ford Motor Company	Mindshare	Vietnam	Programmatic	Smarties Vietnam	Silver
An ultimate ride to the next	Castrol	BP	Mindshare	Vietnam	Gaming, Gamification & E-Sports	Smarties Vietnam	Silver
From Real Life Interaction to Virtual Engagement for Ultimate Victory	Castrol	BP	Mindshare	Vietnam	Metaverse	Smarties Vietnam	Gold
Powerful MAGNATEC unites the car enthusiasts under Castrol’s flag	Castrol	BP	Mindshare	Vietnam	Data Insights	Smarties Vietnam	Finalist
CASA 2021	Techcombank	Techcombank	Mindshare	Vietnam	Lead Generation	Smarties Vietnam	Silver
Powerful without Sugar	KangShiFu	Ting Hsin International Group	Mindshare	China	Brand Awareness/Experience Improvement/Product or Service Launch, Consumer Experience, Social E-commerce	Smarties China	Silver, Bronze (2)
Dirt for Good (China)	OMO	Unilever	Mindshare	China	Brand Awareness/Experience Improvement/Product or Service Launch, Sustainable marketing	Smarties China	Silver, Bronze
"Fearless 1980” Digital Collectibles	Clear	Unilever	Mindshare	China	Entertainment Marketing Creative(Entertainment / Sports / Stars etc.), Live E-commerce	Smarties China	Silver, Bronze
Colonel KI's Collector Cards	KFC	Yum! Brands	Mindshare	China	Customer Relationship Building and Management, Brand Creative Content, Entertainment Marketing Creative(Entertainment / Sports / Stars etc.)	Smarties China	Gold, Bronze (2)
Find Your Flavour	Lay's	PepsiCo	Mindshare	China	Brand Awareness/Experience Improvement/Product or Service Launch, Social E-commerce, Brand Creative Content	Smarties China	Gold, Silver, Bronze
The Growth of Colonel KI	KFC	Yum! Brands	Mindshare	China	Mobile Game / E-sports Marketing, Culture / Innovation / Brand Cross Creative (Creative Marketing such as New China Chic / Traditional Culture)	Smarties China	Gold, Silver
Rural Revitalization Campaign	Guliduo	Yili Group	Mindshare	China	Sustainable marketing	Smarties China	Gold
20 Years of Drive – Ranger	Ford	The Ford Motor Company	Mindshare	Vietnam	Data Insights	Smarties X	Finalist
Aanandam Aarambam - Happiness starts with a Cup of Bru	BRU	Unilever	Mindshare	India	Social Messaging / Chat Apps / Text Messaging	Smarties X	Bronze
RE-Birth on a Ramp	Aquafina	PepsiCo	Mindshare	Vietnam	Experimental / Innovation Technology, Lead Generation	Smarties X	Silver, Finalist
Demystifying Stock Trading through Cricket	Upstox	Upstox	Mindshare	India	Cross Platform - All Media	Smarties X	Silver
Detox Your Feed	Dove	Unilever	Mindshare	USA	Brand Purpose/Activism, Brand Experience, Social Media Marketing	Smarties X	Gold, Bronze, Finalist
Stop The Beauty Test 2.0	Dove	Unilever	Mindshare	India	Brand Experience, Brand Purpose/Activism	Smarties X	Silver (2)
Game Stamina Ka	Boost	Unilever	Mindshare	India	Cross Platform - Digital Only, Diversity  &  Inclusion, Gaming, Gamification & E-Sports	Smarties X	Silver (3)
Ghar Ek Mauka Ek	UltraTech Cement	Aditya Birla Group	Mindshare	India	Cross Platform - All Media, Cross Platform - Digital Only	Smarties X	Bronze (2)
IPL 22 - See you at the Stadium	Star Sports	The Walt Disney Company	Mindshare	India	XR Technology – (AR/VR/MR)	Smarties X	Finalist
Powerful Without Sugar	KangShiFu	Ting Hsin International Group	Mindshare	China	Social / Influencer Commerce	Smarties X	Silver
Colonel KI's Collector Cards	KFC	Yum! Brands	Mindshare	China	Cross Platform - All Media, Customer Life-Cycle Marketing	Smarties X	Silver (2)
Find Your Flavour	Lay's	PepsiCo	Mindshare	China	Social / Influencer Commerce, Instant Impact	Smarties X	Gold, Silver
Making protein a routine during the lockdown	Horlicks	Unilever	Mindshare	India	Lead Generation	Smarties X	Bronze
My Music My Way	Pepsi	PepsiCo	Mindshare	Vietnam	Audio / Voice / Sonic Branding	Smarties X	Bronze
Money Heist: World's Biggest Virtual Party	Pepsi	PepsiCo	Mindshare	India	Customer Experience (CX), Customer Life-Cycle Marketing	Smarties X	Finalist (2)
Reverse Selfie	Dove	Unilever	Mindshare	USA	Creator / Influencer Marketing	Smarties X	Finalist
Where I Don't Live	Sting	PepsiCo	Mindshare	Vietnam	Instant Impact	Smarties X	Bronze
Tantir Rong	Sunlight	Unilever	Mindshare	India	Cross Platform - All Media	Smarties X	Gold
Thumbstopping Beauty Biases	Dove	Unilever	Mindshare	India	Social Messaging / Chat Apps / Text Messaging, Experimental / Innovation Technology, Data Insights	Smarties X	Gold (3)
B2B app reaches a new SHIKHAR(Peak) !!!	Shikhar	Unilever	Mindshare	India	Real Time Marketing	Smarties X	Bronze
Vim Black	Vim	Unilever	Mindshare	India	Short or Long Form Video	Smarties X	Gold
Volvoverse: The first ever sustainable & reusable platform	Volvo	Geely	Mindshare	India	Experimental / Innovation Technology, Metaverse	Smarties X	Finalist (2)
Degree Metathon	Degree	Unilever	Mindshare	USA	Metaverse	Smarties North America	Bronze
Detox Your Feed	Dove	Unilever	Mindshare	USA	Brand Purpose/Activism, Social Media Marketing	Smarties North America	Gold, Finalist
KAWSPuffs	Reese's Puffs	General Mills	Mindshare	USA	Gaming, Gamification & E-Sports, XR Technology – (AR/VR/MR), Cross Platform - All Media	Smarties North America	Silver, Bronze (2)
Reverse Selfie	Dove	Unilever	Mindshare	USA	Short or Long Form Video, Social Media Marketing, Creator / Influencer Marketing	Smarties North America	Gold, Finalist (2)
Kentucky Town Cape Town	KFC	Yum! Brands	Mindshare	South Africa	Geo Targeting	Smarties South Africa	Finalist
Shyft Global Money App	Standard Bank	Standard Bank	Mindshare	South Africa	Lead Generation	Smarties South Africa	Silver