| Overall Rank: | 1 |
| Points: | 1164.9 |
| Awards Won: | 107 |
| Finalist(s) Achieved: | 48 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 26 |
| Silver(s) Won: | 44 |
| Bronze(s) Won: | 37 |
| Region: | Global |
| Network: | WPP |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Mother's Talk | Huggies | Kimberly-Clark | Mindshare | India | Brand Experience | Smarties India | Bronze |
#BebasGerah: Liberating Indonesian Hijabi from Stifling Heat | Vaseline | Unilever | Mindshare | Indonesia | Diversity & Inclusion, Product / Service Launch | Smarties Indonesia | Silver, Finalist |
Rambutku, Mahkotaku | Dove | Unilever | Mindshare | Indonesia | Short or Long Form Video | Smarties Indonesia | Bronze |
AXE Spreads Love and Pride | AXE | Unilever | Mindshare | UK | Diversity & Inclusion, Brand Experience, XR Technology - (AR/VR/MR), Social Media Marketing | Smarties EMEA | Gold, Bronze, Finalist (2) |
Reinstall Exclusion | Paycell | Turkcell | Mindshare | Turkey | Lead Generation | Smarties Turkey | Finalist |
#CornettoCONEfessions | Cornetto | Unilever | Mindshare | Philippines | Creator / Influencer Marketing | Smarties APAC | Finalist |
20 years of Drive | Ford | The Ford Motor Company | Mindshare | Vietnam | Data Insights | Smarties APAC | Finalist |
Aanandam Aarambam - Happiness starts with a Cup of Bru | BRU | Unilever | Mindshare | India | Short or Long Form Video | Smarties APAC | Bronze |
Turning Plastic Pollution into Fashion | Aquafina | PepsiCo | Mindshare | Vietnam | Social Impact Marketing, Lead Generation, Customer Experience (CX) | Smarties APAC | Silver, Bronze, Finalist |
Empowering Young Filipino Changemakers to Get Dirty for Good | Breeze | Unilever | Mindshare | Philippines | Brand Purpose/Activism | Smarties APAC | Silver |
Castrol Strengthens Brand Recall with Blended In-game Advertising | Castrol | BP | Mindshare | Philippines | Gaming, Gamification & E-Sports | Smarties APAC | Finalist |
Putting Commerce in Social Commerce | Comfort | Unilever | Mindshare | China | Product / Service Launch, Social Media Marketing | Smarties APAC | Finalist (2) |
Demystifying Stock Trading through Cricket | Upstox | Upstox | Mindshare | India | Cross Platform - All Media, Real Time Marketing | Smarties APAC | Silver, Bronze |
Game Stamina Ka | Boost | Unilever | Mindshare | India | Gaming, Gamification & E-Sports, Social Impact Marketing, Diversity & Inclusion, Social Media Marketing, Customer Experience (CX) | Smarties APAC | Gold, Silver (3), Bronze |
GAMERCE: HOW STING MADE A PIONEERING ECOMMERCE STRIDE THROUGH GAMING | Sting | PepsiCo | Mindshare | Vietnam | Cross Platform - Digital Only, Customer Life-Cycle Marketing, Integrated Ecommerce Innovation | Smarties APAC | Gold, Silver (2) |
How Mirinda Salted Lemon Soda Boosted Brand Awareness and Engagement with Fun through Gamification | Mirinda | PepsiCo | Mindshare | Thailand | Product / Service Launch, Brand Experience, Short or Long Form Video | Smarties APAC | Bronze, Finalist (2) |
IPL 22 - See you at the Stadium | Star Sports | The Walt Disney Company | Mindshare | India | XR Technology – (AR/VR/MR) | Smarties APAC | Finalist |
Colonel KI's Collector Cards | KFC | Yum! Brands | Mindshare | China | Brand Experience, Customer Life-Cycle Marketing, O2O / New Retail / Innovative Sales Channels | Smarties APAC | Silver (3) |
Find Your Flavour | Lay's | PepsiCo | Mindshare | China | Social / Influencer Commerce, Instant Impact | Smarties APAC | Gold, Silver |
Beat the global lays MAXX score. A deliciously fun game | Lay's | PepsiCo | Mindshare | Thailand | Gaming, Gamification & E-Sports | Smarties APAC | Finalist |
Pride 2022 | Lifebuoy | Unilever | Mindshare | Vietnam | Brand Purpose/Activism, Social Impact Marketing, Diversity & Inclusion | Smarties APAC | Finalist (3) |
Safe Ticket Home | Lifebuoy | Unilever | Mindshare | Vietnam | Lead Generation, Data Insights | Smarties APAC | Gold, Bronze |
Magnetic motions for non-stop improving | Castrol | BP | Mindshare | Vietnam | Cross Platform - All Media | Smarties APAC | Finalist |
Summer Escape: An Immersive Virtual Experience | Pond's | Unilever | Mindshare | Philippines | XR Technology – (AR/VR/MR) | Smarties APAC | Finalist |
Creating Fun and Beautiful Transformations | Pond's | Unilever | Mindshare | Philippines | Metaverse | Smarties APAC | Bronze |
Selecta Supreme Drives Purchases with an Online to Offline Shoppable Experience | Selecta | Unilever | Mindshare | Philippines | O2O / New Retail / Innovative Sales Channels | Smarties APAC | Finalist |
Where I Don't Live | Sting | PepsiCo | Mindshare | Vietnam | Instant Impact | Smarties APAC | Bronze |
Tantir Rong | Sunlight | Unilever | Mindshare | India | Cross Platform - All Media | Smarties APAC | Gold |
Making protein a routine during the lockdown | Horlicks | Unilever | Mindshare | India | Lead Generation | Smarties India | Silver |
Mother's Talk | Huggies | Kimberly-Clark | Mindshare | India | Brand Experience | Smarties India | Bronze |
Game Stamina Ka | Boost | Unilever | Mindshare | India | Gaming, Gamification & E-Sports, Diversity & Inclusion, Social Media Marketing, Customer Experience (CX) | Smarties India | Gold, Silver, Finalist (2) |
Aanandam Aarambam - Happiness starts with a Cup of Bru | BRU | Unilever | Mindshare | India | Experimental / Innovation Technology | Smarties India | Finalist |
Tantir Rong | Sunlight | Unilever | Mindshare | India | Social Impact Marketing, Diversity & Inclusion | Smarties India | Gold, Silver |
IPL 22 - See you at the Stadium | Star Sports | The Walt Disney Company | Mindshare | India | XR Technology – (AR/VR/MR) | Smarties India | Silver |
IPL - Moment that was never missed | Star Sports | The Walt Disney Company | Mindshare | India | Experimental / Innovation Technology | Smarties India | Silver |
Ghar Ek Mauka Ek | UltraTech Cement | Aditya Birla Group | Mindshare | India | Cross Platform - All Media | Smarties India | Gold |
Sportskeeda - IPL'22_Instant Impact | Disney+ Hotstar | The Walt Disney Company | Mindshare | India | Instant Impact | Smarties India | Finalist |
Demystifying Stock Trading through Cricket | Upstox | Upstox | Mindshare | India | Data Insights | Smarties India | Bronze |
Baat Ghar Ki Phir Se | UltraTech Cement | Aditya Birla Group | Mindshare | India | Best Use of Indigenous Language in Mobile Advertising | Smarties India | Gold |
The Super Mechanic | Castrol | BP | Mindshare | India | Product / Service Launch, Short or Long Form Video | Smarties India | Bronze (2) |
The Freestyle: Unexpected Joy Everywhere | Samsung | Samsung | Mindshare | Indonesia | Product / Service Launch | Smarties Indonesia | Silver |
From Ice-Tea to Ice-Cream! | Cornetto | Unilever | Mindshare | Indonesia | Customer Experience (CX) | Smarties Indonesia | Silver |
Mood for thought! | Cornetto | Unilever | Mindshare | Indonesia | Personalization | Smarties Indonesia | Bronze |
Mobile Gamification Delivers Blockbuster Engagement for Pond’s Men X Spider-Man Campaign | Pond's | Unilever | Mindshare | Indonesia | Customer Experience (CX), Short or Long Form Video | Smarties Indonesia | Gold, Finalist |
Festival Foodpreneur Bersinar: There is always a way for Indonesian women to shine! | Sunlight | Unilever | Mindshare | Indonesia | Social Impact Marketing | Smarties Indonesia | Gold |
Planet Pizza Campaign Dishes Out Delicious Food & Market Figures | Royco | Unilever | Mindshare | Indonesia | Cross Platform - All Media | Smarties Indonesia | Finalist |
Gerak Campaign Packs a Strong Punch with Gamification | Rexona | Unilever | Mindshare | Indonesia | Experimental / Innovation Technology | Smarties Indonesia | Finalist |
Paddle Pop Thrills Parents and Kids with the "Choco Magma Land" Treasure Hunt | Paddle Pop | Unilever | Mindshare | Indonesia | Product / Service Launch | Smarties Indonesia | Finalist |
Making Everyday EPIC | Samsung Galaxy | Samsung | Mindshare | Indonesia | Data Insights | Smarties Indonesia | Bronze |
Complete 8 on Lockscreen | Pepsodent | Unilever | Mindshare | Indonesia | Integrated Ecommerce Innovation | Smarties Indonesia | Finalist |
Return of Viennetta | Viennetta | Unilever | Mindshare | Indonesia | O2O / New Retail / Innovative Sales Channels | Smarties Indonesia | Bronze |
Bango and Royco Achieves Full Full-funnel Efficiency with Online-to-Offline Sampling Program | Bango / Royco | Unilever | Mindshare | Indonesia | O2O / New Retail / Innovative Sales Channels | Smarties Indonesia | Finalist |
When good health is just a call away! | Lifebuoy | Unilever | Mindshare | Indonesia | Social Impact Marketing | Smarties Indonesia | Silver |
Dynamic Uplift In A New Normal | Zespri | Zespri | Mindshare | Vietnam | O2O / New Retail / Innovative Sales Channels | Smarties Vietnam | Silver |
Magnetic motions for non-stop improving | Castrol | BP | Mindshare | Vietnam | Creator / Influencer Marketing | Smarties Vietnam | Finalist |
A Tet Out of Sight But Still Full of Mind | Grab | Grab | Mindshare | Vietnam | User Experience (UX) & Design | Smarties Vietnam | Silver |
Instant as the Baby's Mood Swing | Grab | Grab | Mindshare | Vietnam | Geo Targeting, Data Insights | Smarties Vietnam | Finalist (2) |
How Huggies broke the myth of 'Go big or go home' | Huggies | Kimberly-Clark | Mindshare | Vietnam | Social / Influencer Commerce | Smarties Vietnam | Finalist |
Grabfood TikTok Foodieland | Grab | Grab | Mindshare | Vietnam | Brand Experience | Smarties Vietnam | Bronze |
20 years of Drive | Ford | The Ford Motor Company | Mindshare | Vietnam | Programmatic | Smarties Vietnam | Silver |
An ultimate ride to the next | Castrol | BP | Mindshare | Vietnam | Gaming, Gamification & E-Sports | Smarties Vietnam | Silver |
From Real Life Interaction to Virtual Engagement for Ultimate Victory | Castrol | BP | Mindshare | Vietnam | Metaverse | Smarties Vietnam | Gold |
Powerful MAGNATEC unites the car enthusiasts under Castrol’s flag | Castrol | BP | Mindshare | Vietnam | Data Insights | Smarties Vietnam | Finalist |
CASA 2021 | Techcombank | Techcombank | Mindshare | Vietnam | Lead Generation | Smarties Vietnam | Silver |
Powerful without Sugar | KangShiFu | Ting Hsin International Group | Mindshare | China | Brand Awareness/Experience Improvement/Product or Service Launch, Consumer Experience, Social E-commerce | Smarties China | Silver, Bronze (2) |
Dirt for Good (China) | OMO | Unilever | Mindshare | China | Brand Awareness/Experience Improvement/Product or Service Launch, Sustainable marketing | Smarties China | Silver, Bronze |
"Fearless 1980†Digital Collectibles | Clear | Unilever | Mindshare | China | Entertainment Marketing Creative(Entertainment / Sports / Stars etc.), Live E-commerce | Smarties China | Silver, Bronze |
Colonel KI's Collector Cards | KFC | Yum! Brands | Mindshare | China | Customer Relationship Building and Management, Brand Creative Content, Entertainment Marketing Creative(Entertainment / Sports / Stars etc.) | Smarties China | Gold, Bronze (2) |
Find Your Flavour | Lay's | PepsiCo | Mindshare | China | Brand Awareness/Experience Improvement/Product or Service Launch, Social E-commerce, Brand Creative Content | Smarties China | Gold, Silver, Bronze |
The Growth of Colonel KI | KFC | Yum! Brands | Mindshare | China | Mobile Game / E-sports Marketing, Culture / Innovation / Brand Cross Creative (Creative Marketing such as New China Chic / Traditional Culture) | Smarties China | Gold, Silver |
Rural Revitalization Campaign | Guliduo | Yili Group | Mindshare | China | Sustainable marketing | Smarties China | Gold |
20 Years of Drive – Ranger | Ford | The Ford Motor Company | Mindshare | Vietnam | Data Insights | Smarties X | Finalist |
Aanandam Aarambam - Happiness starts with a Cup of Bru | BRU | Unilever | Mindshare | India | Social Messaging / Chat Apps / Text Messaging | Smarties X | Bronze |
RE-Birth on a Ramp | Aquafina | PepsiCo | Mindshare | Vietnam | Experimental / Innovation Technology, Lead Generation | Smarties X | Silver, Finalist |
Demystifying Stock Trading through Cricket | Upstox | Upstox | Mindshare | India | Cross Platform - All Media | Smarties X | Silver |
Detox Your Feed | Dove | Unilever | Mindshare | USA | Brand Purpose/Activism, Brand Experience, Social Media Marketing | Smarties X | Gold, Bronze, Finalist |
Stop The Beauty Test 2.0 | Dove | Unilever | Mindshare | India | Brand Experience, Brand Purpose/Activism | Smarties X | Silver (2) |
Game Stamina Ka | Boost | Unilever | Mindshare | India | Cross Platform - Digital Only, Diversity & Inclusion, Gaming, Gamification & E-Sports | Smarties X | Silver (3) |
Ghar Ek Mauka Ek | UltraTech Cement | Aditya Birla Group | Mindshare | India | Cross Platform - All Media, Cross Platform - Digital Only | Smarties X | Bronze (2) |
IPL 22 - See you at the Stadium | Star Sports | The Walt Disney Company | Mindshare | India | XR Technology – (AR/VR/MR) | Smarties X | Finalist |
Powerful Without Sugar | KangShiFu | Ting Hsin International Group | Mindshare | China | Social / Influencer Commerce | Smarties X | Silver |
Colonel KI's Collector Cards | KFC | Yum! Brands | Mindshare | China | Cross Platform - All Media, Customer Life-Cycle Marketing | Smarties X | Silver (2) |
Find Your Flavour | Lay's | PepsiCo | Mindshare | China | Social / Influencer Commerce, Instant Impact | Smarties X | Gold, Silver |
Making protein a routine during the lockdown | Horlicks | Unilever | Mindshare | India | Lead Generation | Smarties X | Bronze |
My Music My Way | Pepsi | PepsiCo | Mindshare | Vietnam | Audio / Voice / Sonic Branding | Smarties X | Bronze |
Money Heist: World's Biggest Virtual Party | Pepsi | PepsiCo | Mindshare | India | Customer Experience (CX), Customer Life-Cycle Marketing | Smarties X | Finalist (2) |
Reverse Selfie | Dove | Unilever | Mindshare | USA | Creator / Influencer Marketing | Smarties X | Finalist |
Where I Don't Live | Sting | PepsiCo | Mindshare | Vietnam | Instant Impact | Smarties X | Bronze |
Tantir Rong | Sunlight | Unilever | Mindshare | India | Cross Platform - All Media | Smarties X | Gold |
Thumbstopping Beauty Biases | Dove | Unilever | Mindshare | India | Social Messaging / Chat Apps / Text Messaging, Experimental / Innovation Technology, Data Insights | Smarties X | Gold (3) |
B2B app reaches a new SHIKHAR(Peak) !!! | Shikhar | Unilever | Mindshare | India | Real Time Marketing | Smarties X | Bronze |
Vim Black | Vim | Unilever | Mindshare | India | Short or Long Form Video | Smarties X | Gold |
Volvoverse: The first ever sustainable & reusable platform | Volvo | Geely | Mindshare | India | Experimental / Innovation Technology, Metaverse | Smarties X | Finalist (2) |
Degree Metathon | Degree | Unilever | Mindshare | USA | Metaverse | Smarties North America | Bronze |
Detox Your Feed | Dove | Unilever | Mindshare | USA | Brand Purpose/Activism, Social Media Marketing | Smarties North America | Gold, Finalist |
KAWSPuffs | Reese's Puffs | General Mills | Mindshare | USA | Gaming, Gamification & E-Sports, XR Technology – (AR/VR/MR), Cross Platform - All Media | Smarties North America | Silver, Bronze (2) |
Reverse Selfie | Dove | Unilever | Mindshare | USA | Short or Long Form Video, Social Media Marketing, Creator / Influencer Marketing | Smarties North America | Gold, Finalist (2) |
Kentucky Town Cape Town | KFC | Yum! Brands | Mindshare | South Africa | Geo Targeting | Smarties South Africa | Finalist |
Shyft Global Money App | Standard Bank | Standard Bank | Mindshare | South Africa | Lead Generation | Smarties South Africa | Silver |