| Overall Rank: | 1 |
| Points: | 270.0 |
| Awards Won: | 28 |
| Finalist(s) Achieved: | 16 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 4 |
| Silver(s) Won: | 14 |
| Bronze(s) Won: | 10 |
| Location: | Ho Chi Minh City |
| Region: | Vietnam |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
5 Lipton Cups That Will Make Your Day | Lipton | Unilever | Mindshare | Vietnam | Machine Learning and AI | Smarties X | Finalist |
Online Store - Conversational Commerce | Pepsi | PepsiCo | Mindshare | Vietnam | Machine Learning and AI, Mobile App (includes mCommerce Solutions) | Smarties X | Silver, Bronze |
Pepsi X Rapviet – The Hip To The Hop Launch | Pepsi | PepsiCo | Mindshare | Vietnam | Product / Service Launch | Smarties X | Bronze |
Hijacking Live Game with Real-Time Prediction | Clear | Unilever | Mindshare | Vietnam | Cross Mobile Integration, Contextual / Native Advertising | Smarties X | Silver, Finalist |
Covid-19 Hyper Alert System | Lifebuoy | Unilever | Mindshare | Vietnam | Social Impact / Not-For-Profit, Brand Activism | Smarties X | Silver, Bronze |
Every Prayer Starts with a Clean Pair of Hands | Lifebuoy | Unilever | Mindshare | Vietnam | Social Impact / Not-For-Profit | Smarties X | Silver |
Safety4All - Love, Like Safety, Does Not Discriminate | Lifebuoy | Unilever | Mindshare | Vietnam | Consumer Promotions, Lead Generation, Product / Service Launch | Smarties X | Silver (2), Bronze |
Whitening Launching | Closeup | Unilever | Mindshare | Vietnam | Best use of Branded Content | Smarties APAC | Finalist |
Live the Ranger life | Ford | The Ford Motor Company | Mindshare | Vietnam | Data/Insights, Programmatic and Machine Learning | Smarties APAC | Bronze (2) |
An Everest Adventure with AI | Ford | The Ford Motor Company | Mindshare | Vietnam | Best Brand Experience in Mobile Rich Media, Data/Insights, Most Engaging Mobile Creative | Smarties APAC | Gold, Silver, Bronze |
Pepsi X Rapviet – The Hip To The Hop Launch | Pepsi | PepsiCo | Mindshare | Vietnam | Best use of Branded Content | Smarties APAC | Bronze |
Hijacking Live Game with Real-Time Prediction | Clear | Unilever | Mindshare | Vietnam | Gaming / Gamification & E-Sports, Innovation | Smarties APAC | Finalist (2) |
Talking Man-to-Man: A Passion to Sales Story | Clear | Unilever | Mindshare | Vietnam | Location Targeting, Mobile App (includes mCommerce Solutions) | Smarties APAC | Finalist (2) |
Covid-19 Hyper Alert System | Lifebuoy | Unilever | Mindshare | Vietnam | Best Data Driven Display Creative, Programmatic and Machine Learning | Smarties APAC | Silver, Bronze |
Every Prayer Starts with a Clean Pair of Hands | Lifebuoy | Unilever | Mindshare | Vietnam | Consumer Promotions, Social Media Marketing | Smarties APAC | Gold, Silver |
How Vietnam Contained COVID-19 | Lifebuoy | Unilever | Mindshare | Vietnam | Social Impact / Not-For-Profit | Smarties APAC | Silver |
Safety4All - Love, Like Safety, Does Not Discriminate | Lifebuoy | Unilever | Mindshare | Vietnam | Product / Service Launch | Smarties APAC | Finalist |
Live the Ranger life | Ford | The Ford Motor Company | Mindshare | Vietnam | Innovation, Programmatic and Machine Learning | Smarties Vietnam | Silver, Finalist |
Calcium Corbiere unites pregnant TikTokers | Calcium Corbiere | Sanofi | Mindshare | Vietnam | Social Media Marketing | Smarties Vietnam | Gold |
An Everest Adventure with AI | Ford | The Ford Motor Company | Mindshare | Vietnam | Lead Generation, Most Engaging Mobile Creative, Programmatic and Machine Learning | Smarties Vietnam | Gold, Finalist (2) |
Ultimate Victory in eSports | Castrol | BP | Mindshare | Vietnam | Consumer Promotions, Gaming / Gamification & E-Sports | Smarties Vietnam | Silver, Finalist |
Live Life Exhilarated | Castrol | BP | Mindshare | Vietnam | Video Advertising | Smarties Vietnam | Silver |
The ULTIMATE Launch | Castrol | BP | Mindshare | Vietnam | Brand Awareness / Experience, Product / Service Launch, Cross Channel Integration, Digital Out-of-Home (DOOH) | Smarties Vietnam | Bronze, Finalist (3) |
Seamless mobile experience boosted lead quality | Grab | Grab | Mindshare | Vietnam | Consumer Promotions | Smarties Vietnam | Finalist |
GrabMart Wet market_Digitalize the least digital | Grab | Grab | Mindshare | Vietnam | Social Impact / Not-For-Profit | Smarties Vietnam | Silver |