Mindshare

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Campaigns and Awards 2021

Campaign Name	Brand	Advertiser	Agency	Location	Category	Awards Program	Awards Won
5 Lipton Cups That Will Make Your Day	Lipton	Unilever	Mindshare	Vietnam	Machine Learning and AI	Smarties X	Finalist
Online Store - Conversational Commerce	Pepsi	PepsiCo	Mindshare	Vietnam	Machine Learning and AI, Mobile App (includes mCommerce Solutions)	Smarties X	Silver, Bronze
Pepsi X Rapviet – The Hip To The Hop Launch	Pepsi	PepsiCo	Mindshare	Vietnam	Product / Service Launch	Smarties X	Bronze
Hijacking Live Game with Real-Time Prediction	Clear	Unilever	Mindshare	Vietnam	Cross Mobile Integration, Contextual / Native Advertising	Smarties X	Silver, Finalist
Covid-19 Hyper Alert System	Lifebuoy	Unilever	Mindshare	Vietnam	Social Impact / Not-For-Profit, Brand Activism	Smarties X	Silver, Bronze
Every Prayer Starts with a Clean Pair of Hands	Lifebuoy	Unilever	Mindshare	Vietnam	Social Impact / Not-For-Profit	Smarties X	Silver
Safety4All - Love, Like Safety, Does Not Discriminate	Lifebuoy	Unilever	Mindshare	Vietnam	Consumer Promotions, Lead Generation, Product / Service Launch	Smarties X	Silver (2), Bronze
Whitening Launching	Closeup	Unilever	Mindshare	Vietnam	Best use of Branded Content	Smarties APAC	Finalist
Live the Ranger life	Ford	The Ford Motor Company	Mindshare	Vietnam	Data/Insights, Programmatic and Machine Learning	Smarties APAC	Bronze (2)
An Everest Adventure with AI	Ford	The Ford Motor Company	Mindshare	Vietnam	Best Brand Experience in Mobile Rich Media, Data/Insights, Most Engaging Mobile Creative	Smarties APAC	Gold, Silver, Bronze
Pepsi X Rapviet – The Hip To The Hop Launch	Pepsi	PepsiCo	Mindshare	Vietnam	Best use of Branded Content	Smarties APAC	Bronze
Hijacking Live Game with Real-Time Prediction	Clear	Unilever	Mindshare	Vietnam	Gaming / Gamification & E-Sports, Innovation	Smarties APAC	Finalist (2)
Talking Man-to-Man: A Passion to Sales Story	Clear	Unilever	Mindshare	Vietnam	Location Targeting, Mobile App (includes mCommerce Solutions)	Smarties APAC	Finalist (2)
Covid-19 Hyper Alert System	Lifebuoy	Unilever	Mindshare	Vietnam	Best Data Driven Display Creative, Programmatic and Machine Learning	Smarties APAC	Silver, Bronze
Every Prayer Starts with a Clean Pair of Hands	Lifebuoy	Unilever	Mindshare	Vietnam	Consumer Promotions, Social Media Marketing	Smarties APAC	Gold, Silver
How Vietnam Contained COVID-19	Lifebuoy	Unilever	Mindshare	Vietnam	Social Impact / Not-For-Profit	Smarties APAC	Silver
Safety4All - Love, Like Safety, Does Not Discriminate	Lifebuoy	Unilever	Mindshare	Vietnam	Product / Service Launch	Smarties APAC	Finalist
Live the Ranger life	Ford	The Ford Motor Company	Mindshare	Vietnam	Innovation, Programmatic and Machine Learning	Smarties Vietnam	Silver, Finalist
Calcium Corbiere unites pregnant TikTokers	Calcium Corbiere	Sanofi	Mindshare	Vietnam	Social Media Marketing	Smarties Vietnam	Gold
An Everest Adventure with AI	Ford	The Ford Motor Company	Mindshare	Vietnam	Lead Generation, Most Engaging Mobile Creative, Programmatic and Machine Learning	Smarties Vietnam	Gold, Finalist (2)
Ultimate Victory in eSports	Castrol	BP	Mindshare	Vietnam	Consumer Promotions, Gaming / Gamification & E-Sports	Smarties Vietnam	Silver, Finalist
Live Life Exhilarated	Castrol	BP	Mindshare	Vietnam	Video Advertising	Smarties Vietnam	Silver
The ULTIMATE Launch	Castrol	BP	Mindshare	Vietnam	Brand Awareness / Experience, Product / Service Launch, Cross Channel Integration, Digital Out-of-Home (DOOH)	Smarties Vietnam	Bronze, Finalist (3)
Seamless mobile experience boosted lead quality	Grab	Grab	Mindshare	Vietnam	Consumer Promotions	Smarties Vietnam	Finalist
GrabMart Wet market_Digitalize the least digital	Grab	Grab	Mindshare	Vietnam	Social Impact / Not-For-Profit	Smarties Vietnam	Silver