| Overall Rank: | 1 |
| Points: | 271.6 |
| Awards Won: | 48 |
| Finalist(s) Achieved: | 4 |
| Best in Show(s) Won: | 1 |
| Gold(s) Won: | 16 |
| Silver(s) Won: | 24 |
| Bronze(s) Won: | 7 |
| Location: | Shanghai |
| Region: | China |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Killer recipes |
Unilever Food Solutions |
Unilever |
Mindshare |
China |
Consumer Promotions |
Smarties X |
Silver |
Yili x Xiaomi's Smart Vending Machine |
Yili |
Yili Group |
Mindshare |
China |
Connected Devices / The Internet of Things |
Smarties X |
Gold |
Nautilus: Lighting Up Guangzhou |
Lincoln |
The Ford Motor Company |
Mindshare |
China |
Digital Out-of-Home (DOOH), Connected Devices / The Internet of Things, Innovation |
Smarties X |
Gold, Silver, Finalist |
Protect the Protector |
Castrol |
BP |
Mindshare |
China |
Audio / Sonic Branding |
Smarties X |
Silver |
The Growth of Colonel KI |
KFC |
Yum! Brands |
Mindshare |
China |
Innovation |
Smarties X |
Bronze |
Virtual Band Experience |
Pepsi |
PepsiCo |
Mindshare |
China |
Innovation |
Smarties X |
Silver |
From Battle to Bottle: Clear China's eSports Breakthrough |
Clear |
Unilever |
Mindshare |
China |
Cross Mobile Integration, Contextual / Native Advertising |
Smarties X |
Silver, Finalist |
Chinese New Year Karaoke Reunion |
KangShiFu |
Ting Hsin International Group |
Mindshare |
China |
Audio / Sonic Branding, User Generated / Influencer Marketing |
Smarties X |
Silver, Finalist |
QQ Star Milk x Discovery's Kenyan Safari |
QQ Star Milk |
Yili Group |
Mindshare |
China |
User Generated / Influencer Marketing, Social Media Marketing, XR Technology - (AR/VR/MR) |
Smarties X |
Silver (2), Bronze |
Killer recipes |
Unilever Food Solutions |
Unilever |
Mindshare |
China |
Consumer Promotions, Best in Show, Lead Generation |
Smarties APAC |
Best in Show, Gold (2) |
Yili x Xiaomi's Smart Vending Machine |
Yili |
Yili Group |
Mindshare |
China |
Connected Devices / The Internet of Things |
Smarties APAC |
Gold |
Nautilus: Lighting Up Guangzhou |
Lincoln |
The Ford Motor Company |
Mindshare |
China |
Connected Devices / The Internet of Things |
Smarties APAC |
Silver |
The Growth of Colonel KI |
KFC |
Yum! Brands |
Mindshare |
China |
Gaming / Gamification & E-Sports |
Smarties APAC |
Gold |
Virtual Band Experience |
Pepsi |
PepsiCo |
Mindshare |
China |
Gaming / Gamification & E-Sports |
Smarties APAC |
Silver |
From Battle to Bottle: Clear China's eSports Breakthrough |
Clear |
Unilever |
Mindshare |
China |
Gaming / Gamification & E-Sports |
Smarties APAC |
Silver |
Chinese New Year Karaoke Reunion |
KangShiFu |
Ting Hsin International Group |
Mindshare |
China |
Mobile Audio / Voice |
Smarties APAC |
Gold |
QQ Star Milk x Discovery's Kenyan Safari |
QQ Star Milk |
Yili Group |
Mindshare |
China |
Cross Channel Integration, XR Technology – (AR/VR/MR), Social Impact / Not-For-Profit |
Smarties APAC |
Gold, Silver, Finalist |
The Growth of Colonel KI |
KFC |
Yum! Brands |
Mindshare |
China |
Brand Awareness/ Product / Services Launch, Lead Generation / Direct Response / Conversions / Promotion, Relationship Building / CRM, Mobile Gaming, Gamification & E-Sports, Innovation, Best Use of User Generated Content for Communications |
Smarties China |
Gold (3), Silver (2), Bronze |
Killer recipes |
Unilever Food Solutions |
Unilever |
Mindshare |
China |
Lead Generation / Direct Response / Conversions / Promotion, Relationship Building / CRM, Data/Insights |
Smarties China |
Gold (3) |
QQ Star Milk x Discovery's Kenyan Safari |
QQ Star Milk |
Yili Group |
Mindshare |
China |
Cross Media / Cross Mobile Integration, Mobile Social, VR/AR/MR, Best Brand Experience in Mobile App/Website, Best Use of User Generated Content for Communications |
Smarties China |
Silver (5) |
Chinese New Year Karaoke Reunion |
KangShiFu |
Ting Hsin International Group |
Mindshare |
China |
Cross Media / Cross Mobile Integration, Joint Marketing with Hero App |
Smarties China |
Silver, Bronze |
Virtual Band Experience |
Pepsi |
PepsiCo |
Mindshare |
China |
Mobile Gaming, Gamification & E-Sports |
Smarties China |
Silver |
From Battle to Bottle: Clear China's eSports Breakthrough |
Clear |
Unilever |
Mindshare |
China |
Mobile Gaming, Gamification & E-Sports |
Smarties China |
Bronze |
Give a Thumbs Up |
Lay’s |
PepsiCo |
Mindshare |
China |
Mobile Social, Joint Marketing with Hero App |
Smarties China |
Gold, Bronze |
Yili x Xiaomi's Smart Vending Machine |
Yili |
Yili Group |
Mindshare |
China |
Data/Insights, The Internet of Things |
Smarties China |
Silver (2) |
Uniqlo x QQ Music |
Uniqlo |
Fast Retailing |
Mindshare |
China |
Joint Marketing with Hero App |
Smarties China |
Bronze |
Protect the Protector |
Castrol |
BP |
Mindshare |
China |
Voice/Mobile Audio, Best Use of User Generated Content for Communications |
Smarties China |
Gold, Silver |