| Overall Rank: | 1 |
| Points: | 271.6 |
| Awards Won: | 48 |
| Finalist(s) Achieved: | 4 |
| Best in Show(s) Won: | 1 |
| Gold(s) Won: | 16 |
| Silver(s) Won: | 24 |
| Bronze(s) Won: | 7 |
| Location: | Shanghai |
| Region: | China |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Killer recipes | Unilever Food Solutions | Unilever | Mindshare | China | Consumer Promotions | Smarties X | Silver |
Yili x Xiaomi's Smart Vending Machine | Yili | Yili Group | Mindshare | China | Connected Devices / The Internet of Things | Smarties X | Gold |
Nautilus: Lighting Up Guangzhou | Lincoln | The Ford Motor Company | Mindshare | China | Digital Out-of-Home (DOOH), Connected Devices / The Internet of Things, Innovation | Smarties X | Gold, Silver, Finalist |
Protect the Protector | Castrol | BP | Mindshare | China | Audio / Sonic Branding | Smarties X | Silver |
The Growth of Colonel KI | KFC | Yum! Brands | Mindshare | China | Innovation | Smarties X | Bronze |
Virtual Band Experience | Pepsi | PepsiCo | Mindshare | China | Innovation | Smarties X | Silver |
From Battle to Bottle: Clear China's eSports Breakthrough | Clear | Unilever | Mindshare | China | Cross Mobile Integration, Contextual / Native Advertising | Smarties X | Silver, Finalist |
Chinese New Year Karaoke Reunion | KangShiFu | Ting Hsin International Group | Mindshare | China | Audio / Sonic Branding, User Generated / Influencer Marketing | Smarties X | Silver, Finalist |
QQ Star Milk x Discovery's Kenyan Safari | QQ Star Milk | Yili Group | Mindshare | China | User Generated / Influencer Marketing, Social Media Marketing, XR Technology - (AR/VR/MR) | Smarties X | Silver (2), Bronze |
Killer recipes | Unilever Food Solutions | Unilever | Mindshare | China | Consumer Promotions, Best in Show, Lead Generation | Smarties APAC | Best in Show, Gold (2) |
Yili x Xiaomi's Smart Vending Machine | Yili | Yili Group | Mindshare | China | Connected Devices / The Internet of Things | Smarties APAC | Gold |
Nautilus: Lighting Up Guangzhou | Lincoln | The Ford Motor Company | Mindshare | China | Connected Devices / The Internet of Things | Smarties APAC | Silver |
The Growth of Colonel KI | KFC | Yum! Brands | Mindshare | China | Gaming / Gamification & E-Sports | Smarties APAC | Gold |
Virtual Band Experience | Pepsi | PepsiCo | Mindshare | China | Gaming / Gamification & E-Sports | Smarties APAC | Silver |
From Battle to Bottle: Clear China's eSports Breakthrough | Clear | Unilever | Mindshare | China | Gaming / Gamification & E-Sports | Smarties APAC | Silver |
Chinese New Year Karaoke Reunion | KangShiFu | Ting Hsin International Group | Mindshare | China | Mobile Audio / Voice | Smarties APAC | Gold |
QQ Star Milk x Discovery's Kenyan Safari | QQ Star Milk | Yili Group | Mindshare | China | Cross Channel Integration, XR Technology – (AR/VR/MR), Social Impact / Not-For-Profit | Smarties APAC | Gold, Silver, Finalist |
The Growth of Colonel KI | KFC | Yum! Brands | Mindshare | China | Brand Awareness/ Product / Services Launch, Lead Generation / Direct Response / Conversions / Promotion, Relationship Building / CRM, Mobile Gaming, Gamification & E-Sports, Innovation, Best Use of User Generated Content for Communications | Smarties China | Gold (3), Silver (2), Bronze |
Killer recipes | Unilever Food Solutions | Unilever | Mindshare | China | Lead Generation / Direct Response / Conversions / Promotion, Relationship Building / CRM, Data/Insights | Smarties China | Gold (3) |
QQ Star Milk x Discovery's Kenyan Safari | QQ Star Milk | Yili Group | Mindshare | China | Cross Media / Cross Mobile Integration, Mobile Social, VR/AR/MR, Best Brand Experience in Mobile App/Website, Best Use of User Generated Content for Communications | Smarties China | Silver (5) |
Chinese New Year Karaoke Reunion | KangShiFu | Ting Hsin International Group | Mindshare | China | Cross Media / Cross Mobile Integration, Joint Marketing with Hero App | Smarties China | Silver, Bronze |
Virtual Band Experience | Pepsi | PepsiCo | Mindshare | China | Mobile Gaming, Gamification & E-Sports | Smarties China | Silver |
From Battle to Bottle: Clear China's eSports Breakthrough | Clear | Unilever | Mindshare | China | Mobile Gaming, Gamification & E-Sports | Smarties China | Bronze |
Give a Thumbs Up | Lay’s | PepsiCo | Mindshare | China | Mobile Social, Joint Marketing with Hero App | Smarties China | Gold, Bronze |
Yili x Xiaomi's Smart Vending Machine | Yili | Yili Group | Mindshare | China | Data/Insights, The Internet of Things | Smarties China | Silver (2) |
Uniqlo x QQ Music | Uniqlo | Fast Retailing | Mindshare | China | Joint Marketing with Hero App | Smarties China | Bronze |
Protect the Protector | Castrol | BP | Mindshare | China | Voice/Mobile Audio, Best Use of User Generated Content for Communications | Smarties China | Gold, Silver |