MMA Smarties Business Impact Index - Rankings Detail | MMA Global

Top Media Agencies - Global 2022

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Overall Rank:1
Points:1164.9
Awards Won:107
Finalist(s) Achieved:48

Best in Show(s) Won:0
Gold(s) Won:26
Silver(s) Won:44
Bronze(s) Won:37
Region:Global
Network:WPP

Campaigns and Awards 2022

Campaign NameBrandAdvertiserAgencyLocationCategoryAwards ProgramAwards Won

Mother's Talk

Huggies

Kimberly-Clark

Mindshare

India

Brand Experience

Smarties India

Bronze

#BebasGerah: Liberating Indonesian Hijabi from Stifling Heat

Vaseline

Unilever

Mindshare

Indonesia

Diversity  &  Inclusion, Product / Service Launch

Smarties Indonesia

Silver, Finalist

Rambutku, Mahkotaku

Dove

Unilever

Mindshare

Indonesia

Short or Long Form Video

Smarties Indonesia

Bronze

AXE Spreads Love and Pride

AXE

Unilever

Mindshare

UK

Diversity & Inclusion, Brand Experience, XR Technology - (AR/VR/MR), Social Media Marketing

Smarties EMEA

Gold, Bronze, Finalist (2)

Reinstall Exclusion

Paycell

Turkcell

Mindshare

Turkey

Lead Generation

Smarties Turkey

Finalist

#CornettoCONEfessions

Cornetto

Unilever

Mindshare

Philippines

Creator / Influencer Marketing

Smarties APAC

Finalist

20 years of Drive

Ford

The Ford Motor Company

Mindshare

Vietnam

Data Insights

Smarties APAC

Finalist

Aanandam Aarambam - Happiness starts with a Cup of Bru

BRU

Unilever

Mindshare

India

Short or Long Form Video

Smarties APAC

Bronze

Turning Plastic Pollution into Fashion

Aquafina

PepsiCo

Mindshare

Vietnam

Social Impact Marketing, Lead Generation, Customer Experience (CX)

Smarties APAC

Silver, Bronze, Finalist

Empowering Young Filipino Changemakers to Get Dirty for Good

Breeze

Unilever

Mindshare

Philippines

Brand Purpose/Activism

Smarties APAC

Silver

Castrol Strengthens Brand Recall with Blended In-game Advertising

Castrol

BP

Mindshare

Philippines

Gaming, Gamification & E-Sports

Smarties APAC

Finalist

Putting Commerce in Social Commerce

Comfort

Unilever

Mindshare

China

Product / Service Launch, Social Media Marketing

Smarties APAC

Finalist (2)

Demystifying Stock Trading through Cricket

Upstox

Upstox

Mindshare

India

Cross Platform - All Media, Real Time Marketing

Smarties APAC

Silver, Bronze

Game Stamina Ka

Boost

Unilever

Mindshare

India

Gaming, Gamification & E-Sports, Social Impact Marketing, Diversity & Inclusion, Social Media Marketing, Customer Experience (CX)

Smarties APAC

Gold, Silver (3), Bronze

GAMERCE: HOW STING MADE A PIONEERING ECOMMERCE STRIDE THROUGH GAMING

Sting

PepsiCo

Mindshare

Vietnam

Cross Platform - Digital Only, Customer Life-Cycle Marketing, Integrated Ecommerce Innovation

Smarties APAC

Gold, Silver (2)

How Mirinda Salted Lemon Soda Boosted Brand Awareness and Engagement with Fun through Gamification

Mirinda

PepsiCo

Mindshare

Thailand

Product / Service Launch, Brand Experience, Short or Long Form Video

Smarties APAC

Bronze, Finalist (2)

IPL 22 - See you at the Stadium

Star Sports

The Walt Disney Company

Mindshare

India

XR Technology – (AR/VR/MR)

Smarties APAC

Finalist

Colonel KI's Collector Cards

KFC

Yum! Brands

Mindshare

China

Brand Experience, Customer Life-Cycle Marketing, O2O / New Retail / Innovative Sales Channels

Smarties APAC

Silver (3)

Find Your Flavour

Lay's

PepsiCo

Mindshare

China

Social / Influencer Commerce, Instant Impact

Smarties APAC

Gold, Silver

Beat the global lays MAXX score. A deliciously fun game

Lay's

PepsiCo

Mindshare

Thailand

Gaming, Gamification & E-Sports

Smarties APAC

Finalist

Pride 2022

Lifebuoy

Unilever

Mindshare

Vietnam

Brand Purpose/Activism, Social Impact Marketing, Diversity & Inclusion

Smarties APAC

Finalist (3)

Safe Ticket Home

Lifebuoy

Unilever

Mindshare

Vietnam

Lead Generation, Data Insights

Smarties APAC

Gold, Bronze

Magnetic motions for non-stop improving

Castrol

BP

Mindshare

Vietnam

Cross Platform - All Media

Smarties APAC

Finalist

Summer Escape: An Immersive Virtual Experience

Pond's

Unilever

Mindshare

Philippines

XR Technology – (AR/VR/MR)

Smarties APAC

Finalist

Creating Fun and Beautiful Transformations

Pond's

Unilever

Mindshare

Philippines

Metaverse

Smarties APAC

Bronze

Selecta Supreme Drives Purchases with an Online to Offline Shoppable Experience

Selecta

Unilever

Mindshare

Philippines

O2O / New Retail / Innovative Sales Channels

Smarties APAC

Finalist

Where I Don't Live

Sting

PepsiCo

Mindshare

Vietnam

Instant Impact

Smarties APAC

Bronze

Tantir Rong

Sunlight

Unilever

Mindshare

India

Cross Platform - All Media

Smarties APAC

Gold

Making protein a routine during the lockdown

Horlicks

Unilever

Mindshare

India

Lead Generation

Smarties India

Silver

Mother's Talk

Huggies

Kimberly-Clark

Mindshare

India

Brand Experience

Smarties India

Bronze

Game Stamina Ka

Boost

Unilever

Mindshare

India

Gaming, Gamification & E-Sports, Diversity & Inclusion, Social Media Marketing, Customer Experience (CX)

Smarties India

Gold, Silver, Finalist (2)

Aanandam Aarambam - Happiness starts with a Cup of Bru

BRU

Unilever

Mindshare

India

Experimental / Innovation Technology

Smarties India

Finalist

Tantir Rong

Sunlight

Unilever

Mindshare

India

Social Impact Marketing, Diversity & Inclusion

Smarties India

Gold, Silver

IPL 22 - See you at the Stadium

Star Sports

The Walt Disney Company

Mindshare

India

XR Technology – (AR/VR/MR)

Smarties India

Silver

IPL - Moment that was never missed

Star Sports

The Walt Disney Company

Mindshare

India

Experimental / Innovation Technology

Smarties India

Silver

Ghar Ek Mauka Ek

UltraTech Cement

Aditya Birla Group

Mindshare

India

Cross Platform - All Media

Smarties India

Gold

Sportskeeda - IPL'22_Instant Impact

Disney+ Hotstar

The Walt Disney Company

Mindshare

India

Instant Impact

Smarties India

Finalist

Demystifying Stock Trading through Cricket

Upstox

Upstox

Mindshare

India

Data Insights

Smarties India

Bronze

Baat Ghar Ki Phir Se

UltraTech Cement

Aditya Birla Group

Mindshare

India

Best Use of Indigenous Language in Mobile Advertising

Smarties India

Gold

The Super Mechanic

Castrol

BP

Mindshare

India

Product / Service Launch, Short or Long Form Video

Smarties India

Bronze (2)

The Freestyle: Unexpected Joy Everywhere

Samsung

Samsung

Mindshare

Indonesia

Product / Service Launch

Smarties Indonesia

Silver

From Ice-Tea to Ice-Cream!

Cornetto

Unilever

Mindshare

Indonesia

Customer Experience (CX)

Smarties Indonesia

Silver

Mood for thought!

Cornetto

Unilever

Mindshare

Indonesia

Personalization

Smarties Indonesia

Bronze

Mobile Gamification Delivers Blockbuster Engagement for Pond’s Men X Spider-Man Campaign

Pond's

Unilever

Mindshare

Indonesia

Customer Experience (CX), Short or Long Form Video

Smarties Indonesia

Gold, Finalist

Festival Foodpreneur Bersinar: There is always a way for Indonesian women to shine!

Sunlight

Unilever

Mindshare

Indonesia

Social Impact Marketing

Smarties Indonesia

Gold

Planet Pizza Campaign Dishes Out Delicious Food & Market Figures

Royco

Unilever

Mindshare

Indonesia

Cross Platform - All Media

Smarties Indonesia

Finalist

Gerak Campaign Packs a Strong Punch with Gamification

Rexona

Unilever

Mindshare

Indonesia

Experimental / Innovation Technology

Smarties Indonesia

Finalist

Paddle Pop Thrills Parents and Kids with the "Choco Magma Land" Treasure Hunt

Paddle Pop

Unilever

Mindshare

Indonesia

Product / Service Launch

Smarties Indonesia

Finalist

Making Everyday EPIC

Samsung Galaxy

Samsung

Mindshare

Indonesia

Data Insights

Smarties Indonesia

Bronze

Complete 8 on Lockscreen

Pepsodent

Unilever

Mindshare

Indonesia

Integrated Ecommerce Innovation

Smarties Indonesia

Finalist

Return of Viennetta

Viennetta

Unilever

Mindshare

Indonesia

O2O / New Retail / Innovative Sales Channels

Smarties Indonesia

Bronze

Bango and Royco Achieves Full Full-funnel Efficiency with Online-to-Offline Sampling Program

Bango / Royco

Unilever

Mindshare

Indonesia

O2O / New Retail / Innovative Sales Channels

Smarties Indonesia

Finalist

When good health is just a call away!

Lifebuoy

Unilever

Mindshare

Indonesia

Social Impact Marketing

Smarties Indonesia

Silver

Dynamic Uplift In A New Normal

Zespri

Zespri

Mindshare

Vietnam

O2O / New Retail / Innovative Sales Channels

Smarties Vietnam

Silver

Magnetic motions for non-stop improving

Castrol

BP

Mindshare

Vietnam

Creator / Influencer Marketing

Smarties Vietnam

Finalist

A Tet Out of Sight But Still Full of Mind

Grab

Grab

Mindshare

Vietnam

User Experience (UX) & Design

Smarties Vietnam

Silver

Instant as the Baby's Mood Swing

Grab

Grab

Mindshare

Vietnam

Geo Targeting, Data Insights

Smarties Vietnam

Finalist (2)

How Huggies broke the myth of 'Go big or go home'

Huggies

Kimberly-Clark

Mindshare

Vietnam

Social / Influencer Commerce

Smarties Vietnam

Finalist

Grabfood TikTok Foodieland

Grab

Grab

Mindshare

Vietnam

Brand Experience

Smarties Vietnam

Bronze

20 years of Drive

Ford

The Ford Motor Company

Mindshare

Vietnam

Programmatic

Smarties Vietnam

Silver

An ultimate ride to the next

Castrol

BP

Mindshare

Vietnam

Gaming, Gamification & E-Sports

Smarties Vietnam

Silver

From Real Life Interaction to Virtual Engagement for Ultimate Victory

Castrol

BP

Mindshare

Vietnam

Metaverse

Smarties Vietnam

Gold

Powerful MAGNATEC unites the car enthusiasts under Castrol’s flag

Castrol

BP

Mindshare

Vietnam

Data Insights

Smarties Vietnam

Finalist

CASA 2021

Techcombank

Techcombank

Mindshare

Vietnam

Lead Generation

Smarties Vietnam

Silver

Powerful without Sugar

KangShiFu

Ting Hsin International Group

Mindshare

China

Brand Awareness/Experience Improvement/Product or Service Launch, Consumer Experience, Social E-commerce

Smarties China

Silver, Bronze (2)

Dirt for Good (China)

OMO

Unilever

Mindshare

China

Brand Awareness/Experience Improvement/Product or Service Launch, Sustainable marketing

Smarties China

Silver, Bronze

"Fearless 1980” Digital Collectibles

Clear

Unilever

Mindshare

China

Entertainment Marketing Creative(Entertainment / Sports / Stars etc.), Live E-commerce

Smarties China

Silver, Bronze

Colonel KI's Collector Cards

KFC

Yum! Brands

Mindshare

China

Customer Relationship Building and Management, Brand Creative Content, Entertainment Marketing Creative(Entertainment / Sports / Stars etc.)

Smarties China

Gold, Bronze (2)

Find Your Flavour

Lay's

PepsiCo

Mindshare

China

Brand Awareness/Experience Improvement/Product or Service Launch, Social E-commerce, Brand Creative Content

Smarties China

Gold, Silver, Bronze

The Growth of Colonel KI

KFC

Yum! Brands

Mindshare

China

Mobile Game / E-sports Marketing, Culture / Innovation / Brand Cross Creative (Creative Marketing such as New China Chic / Traditional Culture)

Smarties China

Gold, Silver

Rural Revitalization Campaign

Guliduo

Yili Group

Mindshare

China

Sustainable marketing

Smarties China

Gold

20 Years of Drive – Ranger

Ford

The Ford Motor Company

Mindshare

Vietnam

Data Insights

Smarties X

Finalist

Aanandam Aarambam - Happiness starts with a Cup of Bru

BRU

Unilever

Mindshare

India

Social Messaging / Chat Apps / Text Messaging

Smarties X

Bronze

RE-Birth on a Ramp

Aquafina

PepsiCo

Mindshare

Vietnam

Experimental / Innovation Technology, Lead Generation

Smarties X

Silver, Finalist

Demystifying Stock Trading through Cricket

Upstox

Upstox

Mindshare

India

Cross Platform - All Media

Smarties X

Silver

Detox Your Feed

Dove

Unilever

Mindshare

USA

Brand Purpose/Activism, Brand Experience, Social Media Marketing

Smarties X

Gold, Bronze, Finalist

Stop The Beauty Test 2.0

Dove

Unilever

Mindshare

India

Brand Experience, Brand Purpose/Activism

Smarties X

Silver (2)

Game Stamina Ka

Boost

Unilever

Mindshare

India

Cross Platform - Digital Only, Diversity  &  Inclusion, Gaming, Gamification & E-Sports

Smarties X

Silver (3)

Ghar Ek Mauka Ek

UltraTech Cement

Aditya Birla Group

Mindshare

India

Cross Platform - All Media, Cross Platform - Digital Only

Smarties X

Bronze (2)

IPL 22 - See you at the Stadium

Star Sports

The Walt Disney Company

Mindshare

India

XR Technology – (AR/VR/MR)

Smarties X

Finalist

Powerful Without Sugar

KangShiFu

Ting Hsin International Group

Mindshare

China

Social / Influencer Commerce

Smarties X

Silver

Colonel KI's Collector Cards

KFC

Yum! Brands

Mindshare

China

Cross Platform - All Media, Customer Life-Cycle Marketing

Smarties X

Silver (2)

Find Your Flavour

Lay's

PepsiCo

Mindshare

China

Social / Influencer Commerce, Instant Impact

Smarties X

Gold, Silver

Making protein a routine during the lockdown

Horlicks

Unilever

Mindshare

India

Lead Generation

Smarties X

Bronze

My Music My Way

Pepsi

PepsiCo

Mindshare

Vietnam

Audio / Voice / Sonic Branding

Smarties X

Bronze

Money Heist: World's Biggest Virtual Party

Pepsi

PepsiCo

Mindshare

India

Customer Experience (CX), Customer Life-Cycle Marketing

Smarties X

Finalist (2)

Reverse Selfie

Dove

Unilever

Mindshare

USA

Creator / Influencer Marketing

Smarties X

Finalist

Where I Don't Live

Sting

PepsiCo

Mindshare

Vietnam

Instant Impact

Smarties X

Bronze

Tantir Rong

Sunlight

Unilever

Mindshare

India

Cross Platform - All Media

Smarties X

Gold

Thumbstopping Beauty Biases

Dove

Unilever

Mindshare

India

Social Messaging / Chat Apps / Text Messaging, Experimental / Innovation Technology, Data Insights

Smarties X

Gold (3)

B2B app reaches a new SHIKHAR(Peak) !!!

Shikhar

Unilever

Mindshare

India

Real Time Marketing

Smarties X

Bronze

Vim Black

Vim

Unilever

Mindshare

India

Short or Long Form Video

Smarties X

Gold

Volvoverse: The first ever sustainable & reusable platform

Volvo

Geely

Mindshare

India

Experimental / Innovation Technology, Metaverse

Smarties X

Finalist (2)

Degree Metathon

Degree

Unilever

Mindshare

USA

Metaverse

Smarties North America

Bronze

Detox Your Feed

Dove

Unilever

Mindshare

USA

Brand Purpose/Activism, Social Media Marketing

Smarties North America

Gold, Finalist

KAWSPuffs

Reese's Puffs

General Mills

Mindshare

USA

Gaming, Gamification & E-Sports, XR Technology – (AR/VR/MR), Cross Platform - All Media

Smarties North America

Silver, Bronze (2)

Reverse Selfie

Dove

Unilever

Mindshare

USA

Short or Long Form Video, Social Media Marketing, Creator / Influencer Marketing

Smarties North America

Gold, Finalist (2)

Kentucky Town Cape Town

KFC

Yum! Brands

Mindshare

South Africa

Geo Targeting

Smarties South Africa

Finalist

Shyft Global Money App

Standard Bank

Standard Bank

Mindshare

South Africa

Lead Generation

Smarties South Africa

Silver