| Overall Rank: | 2 |
| Points: | 552.8 |
| Awards Won: | 36 |
| Finalist(s) Achieved: | 25 |
| Best in Show(s) Won: | 1 |
| Gold(s) Won: | 15 |
| Silver(s) Won: | 9 |
| Bronze(s) Won: | 11 |
| Region: | Global |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Animal Crossing | Ally | Ally | MediaCom | USA | Best in Show, Brand Experience, Gaming / Gamification & E-Sports | Smarties X | Best in Show, Gold (2) |
r/bank | Ally | Ally | MediaCom | USA | Product / Service Launch | Smarties X | Gold |
Move what Matters | Uber | Uber | MediaCom | USA | Video Advertising | Smarties X | Gold |
At the Oscars | M&M's | Mars | MediaCom | USA | Cross Channel Integration | Smarties X | Finalist |
Turn Your Guilty Pleasure Into Healthy Pleasure | Redoxon | Bayer Group | MediaCom | Vietnam | Brand Experience | Smarties X | Finalist |
Animal Crossing | Ally | Ally | MediaCom | USA | Gaming / Gamification & E-Sports | Smarties North America | Gold |
How Head & Shoulders Turned Brand's Biggest Disadvantage Into Advantage - Making Themselves A National Sweetheart | Head & Shoulders | Procter & Gamble | MediaCom | Vietnam | Best use of Branded Content, Video Advertising | Smarties APAC | Silver, Bronze |
Sunyi Bersuara-Voice of the silent Campaign | Burger King | Restaurant Brands International | MediaCom | Indonesia | Social Impact / Not-For-Profit | Smarties APAC | Gold |
Burger King hijacks BTS X McD Collaboration! | Burger King | Restaurant Brands International | MediaCom | Indonesia | Consumer Promotions | Smarties APAC | Bronze |
Claymation Superheroes | Antibio Pro | Bayer Group | MediaCom | Vietnam | Video Advertising | Smarties APAC | Gold |
Turn Your Guilty Pleasure Into Healthy Pleasure | Redoxon | Bayer Group | MediaCom | Vietnam | Brand Awareness / Experience, Product / Service Launch | Smarties APAC | Gold, Bronze |
Brand Purpose in Action | Canesten | Bayer Group | MediaCom | UK | Brand Experience | Smarties EMEA | Finalist |
Canescool-it Influencer Campaign | Canesten | Bayer Group | MediaCom | UK | User Generated / Influencer Marketing | Smarties EMEA | Gold |
NERF ELITE + NERF ULTRA | Hasbro | Hasbro | MediaCom | Denmark | Video Advertising | Smarties EMEA | Finalist |
Unleash The Power Campaign | Dell Technologies | Dell Technologies | MediaCom | India | Gaming / Gamification & E-Sports | Smarties India | Bronze |
101 of Launching a Car without a Car | PCA Automobiles | Citroen | MediaCom | India | Brand Awareness / Experience | Smarties India | Finalist |
#ForceForGood | P&G Shiksha | Procter & Gamble | MediaCom | India | Social Impact / Not-For-Profit | Smarties India | Finalist |
#FeedTheStray | Pedigree | Mars | MediaCom | India | Social Impact / Not-For-Profit | Smarties India | Bronze |
Thank You Campaign | Snickers | Mars | MediaCom | India | Lead Generation | Smarties India | Finalist |
Mobile Campaign Wakes Up Indonesia’s WOW Generation | Smartfren | Sinar Mas | MediaCom | Indonesia | Best Brand Experience in Mobile Rich Media, Banners & Rich Media Advertising | Smarties Indonesia | Gold, Silver |
These Are Not Sounds of Sprite | Sprite | The Coca-Cola Company | MediaCom | Indonesia | Mobile Audio / Voice | Smarties Indonesia | Gold |
Midnight Magic (Ramadan Sahur Call) | Smartfren | Sinar Mas | MediaCom | Indonesia | Cross Mobile Integration | Smarties Indonesia | Finalist |
Jeju Rose "Mendadak K-Drama" | Rejoice | Procter & Gamble | MediaCom | Indonesia | Cross Mobile Integration, Programmatic and Machine Learning | Smarties Indonesia | Bronze, Finalist |
Rejeki WOW | Smartfren | Sinar Mas | MediaCom | Indonesia | Product / Service Launch | Smarties Indonesia | Finalist |
Be New Normal Ready: #CesBeforeCus | Redoxon | Bayer Group | MediaCom | Indonesia | Cross Mobile Integration | Smarties Indonesia | Silver |
#PlayCleanPlaySmart | Gillette | Procter & Gamble | MediaCom | Indonesia | Gaming / Gamification & E-Sports | Smarties Indonesia | Gold |
BK wants you to order from McD | Burger King | Restaurant Brands International | MediaCom | Indonesia | Purposeful Marketing | Smarties Indonesia | Silver |
How Head & Shoulders turned Brand's biggest Disadvantage into Advantage - making themselves a national Sweetheart | Head & Shoulders | Procter & Gamble | MediaCom | Vietnam | Brand Awareness / Experience, User Generated / Influencer Marketing, Cross Channel Integration | Smarties Vietnam | Gold, Bronze, Finalist |
Outride Anything -"Brand That Genuinely Cares" | Shell Advance | Royal Dutch Shell | MediaCom | Vietnam | Lead Generation | Smarties Vietnam | Finalist |
“Share a Coke, Share a Lyric†| Coca-Cola | The Coca-Cola Company | MediaCom | Vietnam | Cross Mobile Integration, Mobile Audio / Voice | Smarties Vietnam | Bronze, Finalist |
The Razor of Champion Pro-league Club | Gillette | Procter & Gamble | MediaCom | Vietnam | Gaming / Gamification & E-Sports | Smarties Vietnam | Finalist |
Digital Transformation with Pampers | Pampers | Procter & Gamble | MediaCom | Vietnam | Best Data Driven Display Creative | Smarties Vietnam | Bronze |
Turn your Guilty Pleasure into Healthy Pleasure | Redoxon | Bayer Group | MediaCom | Vietnam | Cross Mobile Integration, Brand Awareness / Experience, Innovation | Smarties Vietnam | Silver, Finalist (2) |
Embracing Vietnamese Youth Distinctiveness | La Vie | Nestlé | MediaCom | Vietnam | Mobile Audio / Voice | Smarties Vietnam | Finalist |
Claymation Superheroes | Antibio Pro | Bayer Group | MediaCom | Vietnam | Video Advertising, Most Engaging Mobile Creative | Smarties Vietnam | Silver, Bronze |
Eco-Marathon - Pitch The Future | Shell | Royal Dutch Shell | MediaCom | Vietnam | Programmatic and Machine Learning | Smarties Vietnam | Finalist |
E-gaming Activation | Supradyn | Bayer Group | MediaCom | Turkey | Gaming / Gamification & E-Sports | Smarties Turkey | Finalist |
Offline OOH Measurement & Optimization | Akbank | Sabancı Holding | MediaCom | Turkey | Innovation, Location Based Services or Targeting, Product / Services Launch, Cross Channel Integration, Data/Insights, Technology Innovation | Smarties Turkey | Gold, Bronze, Finalist (4) |
Hands Hands | Bepanthol | Bayer Group | MediaCom | Turkey | Cross Channel Integration, Social Media Marketing, User Generated / Influencer Marketing, Video Advertising | Smarties Turkey | Gold, Silver (3) |
Snickers // MENA // AdColony | Snickers | Mars | MediaCom | United Arab Emirates | Technology Innovation, Customer Experience | Smarties MENA | Finalist (2) |