MediaCom

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Campaigns and Awards 2021

Campaign Name	Brand	Advertiser	Agency	Location	Category	Awards Program	Awards Won
Animal Crossing	Ally	Ally	MediaCom	USA	Best in Show, Brand Experience, Gaming / Gamification & E-Sports	Smarties X	Best in Show, Gold (2)
r/bank	Ally	Ally	MediaCom	USA	Product / Service Launch	Smarties X	Gold
Move what Matters	Uber	Uber	MediaCom	USA	Video Advertising	Smarties X	Gold
At the Oscars	M&M's	Mars	MediaCom	USA	Cross Channel Integration	Smarties X	Finalist
Turn Your Guilty Pleasure Into Healthy Pleasure	Redoxon	Bayer Group	MediaCom	Vietnam	Brand Experience	Smarties X	Finalist
Animal Crossing	Ally	Ally	MediaCom	USA	Gaming / Gamification & E-Sports	Smarties North America	Gold
How Head & Shoulders Turned Brand's Biggest Disadvantage Into Advantage - Making Themselves A National Sweetheart	Head & Shoulders	Procter & Gamble	MediaCom	Vietnam	Best use of Branded Content, Video Advertising	Smarties APAC	Silver, Bronze
Sunyi Bersuara-Voice of the silent Campaign	Burger King	Restaurant Brands International	MediaCom	Indonesia	Social Impact / Not-For-Profit	Smarties APAC	Gold
Burger King hijacks BTS X McD Collaboration!	Burger King	Restaurant Brands International	MediaCom	Indonesia	Consumer Promotions	Smarties APAC	Bronze
Claymation Superheroes	Antibio Pro	Bayer Group	MediaCom	Vietnam	Video Advertising	Smarties APAC	Gold
Turn Your Guilty Pleasure Into Healthy Pleasure	Redoxon	Bayer Group	MediaCom	Vietnam	Brand Awareness / Experience, Product / Service Launch	Smarties APAC	Gold, Bronze
Brand Purpose in Action	Canesten	Bayer Group	MediaCom	UK	Brand Experience	Smarties EMEA	Finalist
Canescool-it Influencer Campaign	Canesten	Bayer Group	MediaCom	UK	User Generated / Influencer Marketing	Smarties EMEA	Gold
NERF ELITE + NERF ULTRA	Hasbro	Hasbro	MediaCom	Denmark	Video Advertising	Smarties EMEA	Finalist
Unleash The Power Campaign	Dell Technologies	Dell Technologies	MediaCom	India	Gaming / Gamification & E-Sports	Smarties India	Bronze
101 of Launching a Car without a Car	PCA Automobiles	Citroen	MediaCom	India	Brand Awareness / Experience	Smarties India	Finalist
#ForceForGood	P&G Shiksha	Procter & Gamble	MediaCom	India	Social Impact / Not-For-Profit	Smarties India	Finalist
#FeedTheStray	Pedigree	Mars	MediaCom	India	Social Impact / Not-For-Profit	Smarties India	Bronze
Thank You Campaign	Snickers	Mars	MediaCom	India	Lead Generation	Smarties India	Finalist
Mobile Campaign Wakes Up Indonesia’s WOW Generation	Smartfren	Sinar Mas	MediaCom	Indonesia	Best Brand Experience in Mobile Rich Media, Banners & Rich Media Advertising	Smarties Indonesia	Gold, Silver
These Are Not Sounds of Sprite	Sprite	The Coca-Cola Company	MediaCom	Indonesia	Mobile Audio / Voice	Smarties Indonesia	Gold
Midnight Magic (Ramadan Sahur Call)	Smartfren	Sinar Mas	MediaCom	Indonesia	Cross Mobile Integration	Smarties Indonesia	Finalist
Jeju Rose "Mendadak K-Drama"	Rejoice	Procter & Gamble	MediaCom	Indonesia	Cross Mobile Integration, Programmatic and Machine Learning	Smarties Indonesia	Bronze, Finalist
Rejeki WOW	Smartfren	Sinar Mas	MediaCom	Indonesia	Product / Service Launch	Smarties Indonesia	Finalist
Be New Normal Ready: #CesBeforeCus	Redoxon	Bayer Group	MediaCom	Indonesia	Cross Mobile Integration	Smarties Indonesia	Silver
#PlayCleanPlaySmart	Gillette	Procter & Gamble	MediaCom	Indonesia	Gaming / Gamification & E-Sports	Smarties Indonesia	Gold
BK wants you to order from McD	Burger King	Restaurant Brands International	MediaCom	Indonesia	Purposeful Marketing	Smarties Indonesia	Silver
How Head & Shoulders turned Brand's biggest Disadvantage into Advantage - making themselves a national Sweetheart	Head & Shoulders	Procter & Gamble	MediaCom	Vietnam	Brand Awareness / Experience, User Generated / Influencer Marketing, Cross Channel Integration	Smarties Vietnam	Gold, Bronze, Finalist
Outride Anything -"Brand That Genuinely Cares"	Shell Advance	Royal Dutch Shell	MediaCom	Vietnam	Lead Generation	Smarties Vietnam	Finalist
“Share a Coke, Share a Lyric”	Coca-Cola	The Coca-Cola Company	MediaCom	Vietnam	Cross Mobile Integration, Mobile Audio / Voice	Smarties Vietnam	Bronze, Finalist
The Razor of Champion Pro-league Club	Gillette	Procter & Gamble	MediaCom	Vietnam	Gaming / Gamification & E-Sports	Smarties Vietnam	Finalist
Digital Transformation with Pampers	Pampers	Procter & Gamble	MediaCom	Vietnam	Best Data Driven Display Creative	Smarties Vietnam	Bronze
Turn your Guilty Pleasure into Healthy Pleasure	Redoxon	Bayer Group	MediaCom	Vietnam	Cross Mobile Integration, Brand Awareness / Experience, Innovation	Smarties Vietnam	Silver, Finalist (2)
Embracing Vietnamese Youth Distinctiveness	La Vie	Nestlé	MediaCom	Vietnam	Mobile Audio / Voice	Smarties Vietnam	Finalist
Claymation Superheroes	Antibio Pro	Bayer Group	MediaCom	Vietnam	Video Advertising, Most Engaging Mobile Creative	Smarties Vietnam	Silver, Bronze
Eco-Marathon - Pitch The Future	Shell	Royal Dutch Shell	MediaCom	Vietnam	Programmatic and Machine Learning	Smarties Vietnam	Finalist
E-gaming Activation	Supradyn	Bayer Group	MediaCom	Turkey	Gaming / Gamification & E-Sports	Smarties Turkey	Finalist
Offline OOH Measurement & Optimization	Akbank	Sabancı Holding	MediaCom	Turkey	Innovation, Location Based Services or Targeting, Product / Services Launch, Cross Channel Integration, Data/Insights, Technology Innovation	Smarties Turkey	Gold, Bronze, Finalist (4)
Hands Hands	Bepanthol	Bayer Group	MediaCom	Turkey	Cross Channel Integration, Social Media Marketing, User Generated / Influencer Marketing, Video Advertising	Smarties Turkey	Gold, Silver (3)
Snickers // MENA // AdColony	Snickers	Mars	MediaCom	United Arab Emirates	Technology Innovation, Customer Experience	Smarties MENA	Finalist (2)