McDonald's

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Campaigns and Awards 2022

Campaign Name	Brand	Advertiser	Agency	Location	Category	Awards Program	Awards Won
The Gift of Time	McDonald's	McDonald's	OMD	Indonesia	Diversity  &  Inclusion	Smarties Indonesia	Bronze
Pahlawan - Toys that build a nation	McDonald's	McDonald's	OMD	Indonesia	Brand Purpose/Activism, Brand Experience	Smarties APAC	Gold, Bronze
Pahlawan - Toys that build a nation	McDonald's	McDonald's	OMD	Indonesia	Brand Purpose/Activism, Brand Experience	Smarties Indonesia	Gold, Bronze
The Gift of Time	McDonald's	McDonald's	Arcade	Indonesia	Diversity  &  Inclusion	Smarties Indonesia	Bronze
#ไอติมโคนทุบ Smashed Vanilla Cone Organic Trend Picked Up by McDonald’s	McDonald's	McDonald's	OMD	Thailand	Real Time Marketing	Smarties APAC	Silver
Pahlawan - Toys that build a nation	McDonald's	McDonald's	Digitas	Indonesia	Brand Purpose/Activism, Brand Experience	Smarties APAC	Gold, Bronze
Pahlawan - Toys that build a nation	McDonald's	McDonald's	Digitas	Indonesia	Brand Purpose/Activism, Brand Experience	Smarties Indonesia	Gold, Bronze
The Gift of Time	McDonald's	McDonald's	Digitas	Indonesia	Diversity  &  Inclusion	Smarties Indonesia	Bronze
InMobi Helps McDonald’s Achieve Over 12x Engagement Rate Above Benchmark	McDonald's	McDonald's	Starcom	United Arab Emirates	Instant Impact, Cross Platform - Digital Only, Customer Experience (CX)	Smarties MENA	Silver, Finalist (2)
Order Ahead	McDonald's	McDonald's	UM	United Arab Emirates	Data Insights, Geo Targeting, Cross Platform - All Media, Product / Service Launch, Geo Targeting	Smarties MENA	Silver (2), Bronze, Finalist (2)
Grabbing Sing 2 Happy Meal Toys through Augmented Reality	McDonald's	McDonald's	Publicis	United Arab Emirates	Product / Service Launch, Gaming, Gamification & E-Sports, XR Technology – (AR/VR/MR)	Smarties MENA	Finalist (3)
Pahlawan - Toys that build a nation	McDonald's	McDonald's	Digitas	Indonesia	Brand Purpose/Activism	Smarties X	Finalist
Indonesia is Lovin’ It!	McDonald's	McDonald's	MAAS	Indonesia	Lead Generation, Gaming, Gamification & E-Sports, Customer Experience (CX), Integrated Ecommerce Innovation, O2O / New Retail / Innovative Sales Channels	Smarties Indonesia	Silver, Finalist (4)
Harnessing Power of First & Third Party Data to Drive Sales	McDonald's	McDonald's	Yield Marketing Technology	Indonesia	Programmatic	Smarties Indonesia	Gold
InMobi Helps McDonald’s Achieve Over 12x Engagement Rate Above Benchmark	McDonald's	McDonald's	InMobi	United Arab Emirates	Instant Impact, Cross Platform - Digital Only, Customer Experience (CX)	Smarties MENA	Silver, Finalist (2)
Order Ahead	McDonald's	McDonald's	MEmob+	United Arab Emirates	Data Insights, Geo Targeting, Cross Platform - All Media, Product / Service Launch, Geo Targeting	Smarties MENA	Silver (2), Bronze, Finalist (2)
Grabbing Sing 2 Happy Meal Toys through Augmented Reality	McDonald's	McDonald's	POKKT	United Arab Emirates	Product / Service Launch, Gaming, Gamification & E-Sports, XR Technology – (AR/VR/MR)	Smarties MENA	Finalist (3)
#ไอติมโคนทุบ Smashed Vanilla Cone Organic Trend Picked Up by McDonald’s	McDonald's	McDonald's	TikTok	Thailand	Real Time Marketing	Smarties X	Gold
Consumers Redefined with Data	McDonald's	McDonald's	OPN	Turkey	Data Insights, O2O / New Retail / Innovative Sales Channels	Smarties EMEA	Gold (2)
Consumers Redefined with Data	McDonald's	McDonald's	OPN	Turkey	Data Insights, O2O / New Retail / Innovative Sales Channels	Smarties Turkey	Bronze (2)
#ไอติมโคนทุบ Smashed Vanilla Cone Organic Trend Picked Up by McDonald’s	McDonald's	McDonald's	TikTok	Thailand	Real Time Marketing	Smarties APAC	Silver
Pahlawan - Toys that build a nation	McDonald's	McDonald's	Leo Burnett	Indonesia	Brand Purpose/Activism, Brand Experience	Smarties APAC	Gold, Bronze
Famous Order with BTS	McDonald's	McDonald's	DDB Mudra Group	India	Instant Impact	Smarties India	Finalist
The Rashmika Meal	McDonald's	McDonald's	DDB Mudra Group	India	Creator / Influencer Marketing	Smarties India	Finalist
Pahlawan - Toys that build a nation	McDonald's	McDonald's	Leo Burnett	Indonesia	Brand Purpose/Activism, Brand Experience	Smarties Indonesia	Gold, Bronze
The Gift of Time	McDonald's	McDonald's	Leo Burnett	Indonesia	Diversity  &  Inclusion	Smarties Indonesia	Bronze
Indonesia is Lovin’ It!	McDonald's	McDonald's	OMD	Indonesia	Lead Generation, Gaming, Gamification & E-Sports, Customer Experience (CX), Integrated Ecommerce Innovation, O2O / New Retail / Innovative Sales Channels	Smarties Indonesia	Silver, Finalist (4)
Harnessing Power of First & Third Party Data to Drive Sales	McDonald's	McDonald's	OMD	Indonesia	Programmatic	Smarties Indonesia	Gold
InMobi Helps McDonald’s Achieve Over 12x Engagement Rate Above Benchmark	McDonald's	McDonald's	Studio M	United Arab Emirates	Instant Impact, Cross Platform - Digital Only, Customer Experience (CX)	Smarties MENA	Silver, Finalist (2)
Kickstarting a mass customer migration	McDonald's	McDonald's	UM	Saudi Arabia	Cross Platform - Digital Only, Data Insights, Small Business / Big Impact	Smarties MENA	Silver, Finalist (2)
Order Ahead	McDonald's	McDonald's	UM	United Arab Emirates	Data Insights, Geo Targeting, Cross Platform - All Media, Product / Service Launch, Geo Targeting	Smarties MENA	Silver (2), Bronze, Finalist (2)
Grabbing Sing 2 Happy Meal Toys through Augmented Reality	McDonald's	McDonald's	Publicis	United Arab Emirates	Product / Service Launch, Gaming, Gamification & E-Sports, XR Technology – (AR/VR/MR)	Smarties MENA	Finalist (3)
#ไอติมโคนทุบ Smashed Vanilla Cone Organic Trend Picked Up by McDonald’s	McDonald's	McDonald's	OMD	Thailand	Real Time Marketing	Smarties X	Gold
Pahlawan - Toys that build a nation	McDonald's	McDonald's	Leo Burnett	Indonesia	Brand Purpose/Activism	Smarties X	Finalist
Menu Hacks	McDonald's	McDonald's	Influential	USA	Social Media Marketing	Smarties North America	Gold
Countdown to the Holidays	McDonald's / Coca-Cola	McDonald's	Indico	Brazil	Experimental / Innovación Tecnológica (Experimental / Innovation Technology)	Smarties Hispanic LATAM	Finalist