| Overall Rank: | 5 |
| Points: | 142.9 |
| Awards Won: | 17 |
| Finalist(s) Achieved: | 23 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 2 |
| Silver(s) Won: | 10 |
| Bronze(s) Won: | 5 |
| Region: | EMEA |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
InMobi Helps McDonald’s Achieve Over 12x Engagement Rate Above Benchmark |
McDonald's |
McDonald's |
Starcom |
United Arab Emirates |
Instant Impact, Cross Platform - Digital Only, Customer Experience (CX) |
Smarties MENA |
Silver, Finalist (2) |
Order Ahead |
McDonald's |
McDonald's |
UM |
United Arab Emirates |
Data Insights, Geo Targeting, Cross Platform - All Media, Product / Service Launch, Geo Targeting |
Smarties MENA |
Silver (2), Bronze, Finalist (2) |
Grabbing Sing 2 Happy Meal Toys through Augmented Reality |
McDonald's |
McDonald's |
Publicis |
United Arab Emirates |
Product / Service Launch, Gaming, Gamification & E-Sports, XR Technology – (AR/VR/MR) |
Smarties MENA |
Finalist (3) |
InMobi Helps McDonald’s Achieve Over 12x Engagement Rate Above Benchmark |
McDonald's |
McDonald's |
InMobi |
United Arab Emirates |
Instant Impact, Cross Platform - Digital Only, Customer Experience (CX) |
Smarties MENA |
Silver, Finalist (2) |
Order Ahead |
McDonald's |
McDonald's |
MEmob+ |
United Arab Emirates |
Data Insights, Geo Targeting, Cross Platform - All Media, Product / Service Launch, Geo Targeting |
Smarties MENA |
Silver (2), Bronze, Finalist (2) |
Grabbing Sing 2 Happy Meal Toys through Augmented Reality |
McDonald's |
McDonald's |
POKKT |
United Arab Emirates |
Product / Service Launch, Gaming, Gamification & E-Sports, XR Technology – (AR/VR/MR) |
Smarties MENA |
Finalist (3) |
Consumers Redefined with Data |
McDonald's |
McDonald's |
OPN |
Turkey |
Data Insights, O2O / New Retail / Innovative Sales Channels |
Smarties EMEA |
Gold (2) |
Consumers Redefined with Data |
McDonald's |
McDonald's |
OPN |
Turkey |
Data Insights, O2O / New Retail / Innovative Sales Channels |
Smarties Turkey |
Bronze (2) |
InMobi Helps McDonald’s Achieve Over 12x Engagement Rate Above Benchmark |
McDonald's |
McDonald's |
Studio M |
United Arab Emirates |
Instant Impact, Cross Platform - Digital Only, Customer Experience (CX) |
Smarties MENA |
Silver, Finalist (2) |
Kickstarting a mass customer migration |
McDonald's |
McDonald's |
UM |
Saudi Arabia |
Cross Platform - Digital Only, Data Insights, Small Business / Big Impact |
Smarties MENA |
Silver, Finalist (2) |
Order Ahead |
McDonald's |
McDonald's |
UM |
United Arab Emirates |
Data Insights, Geo Targeting, Cross Platform - All Media, Product / Service Launch, Geo Targeting |
Smarties MENA |
Silver (2), Bronze, Finalist (2) |
Grabbing Sing 2 Happy Meal Toys through Augmented Reality |
McDonald's |
McDonald's |
Publicis |
United Arab Emirates |
Product / Service Launch, Gaming, Gamification & E-Sports, XR Technology – (AR/VR/MR) |
Smarties MENA |
Finalist (3) |