MMA Smarties Business Impact Index - Rankings Detail | MMA Global

Top Brands - Global 2023

McDonald's


Overall Rank:32
Points:96.6
Awards Won:20
Finalist(s) Achieved:23

Best in Show(s) Won:0
Gold(s) Won:1
Silver(s) Won:13
Bronze(s) Won:6
Region:Global

Campaigns and Awards 2023

Campaign NameBrandAdvertiserAgencyLocationCategoryAwards ProgramAwards Won

Chicken Big Mac - The only icon that matters ?

McDonald's

McDonald's

DDB Mudra Group

India

Social Media Marketing

Smarties India

Silver

EatQual 3.0

McDonald's

McDonald's

DDB Mudra Group

India

Diversity & Inclusion

Smarties India

Bronze

MyM Rewards: No Tricks. Just Treats.

McDonald's

McDonald's

Leo Burnett

Indonesia

Customer Journey Marketing - Lead Generation / CRM

Smarties Indonesia

Silver

Untranslated Ad

McDonald's

McDonald's

Leo Burnett

Indonesia

Social Media Marketing, Product and / or Service Launch

Smarties Indonesia

Silver, Bronze

Where Connections Converge!

McDonald's

McDonald's

OMG

Indonesia

Instant Impact / Promotion

Smarties Indonesia

Bronze

My own Golden Arches in my pocket.

McDonald's

McDonald's

TRACK

Germany

Customer Journey Marketing - Lead Generation / CRM

Smarties Germany

Gold

InMobi Helps McDonald’s Achieve Over 12x Engagement Rate Above Benchmark

McDonald's

McDonald's

Starcom

United Arab Emirates

Instant Impact, Cross Platform - Digital Only, Customer Experience (CX)

Smarties MENA

Silver, Finalist (2)

Order Ahead

McDonald's

McDonald's

UM

United Arab Emirates

Data Insights, Geo Targeting, Cross Platform - All Media, Product / Service Launch, Geo Targeting

Smarties MENA

Silver (2), Bronze, Finalist (2)

Grabbing Sing 2 Happy Meal Toys through Augmented Reality

McDonald's

McDonald's

Publicis

United Arab Emirates

Product / Service Launch, Gaming, Gamification & E-Sports, XR Technology – (AR/VR/MR)

Smarties MENA

Finalist (3)

InMobi Helps McDonald’s Achieve Over 12x Engagement Rate Above Benchmark

McDonald's

McDonald's

InMobi

United Arab Emirates

Instant Impact, Cross Platform - Digital Only, Customer Experience (CX)

Smarties MENA

Silver, Finalist (2)

Order Ahead

McDonald's

McDonald's

MEmob+

United Arab Emirates

Data Insights, Geo Targeting, Cross Platform - All Media, Product / Service Launch, Geo Targeting

Smarties MENA

Silver (2), Bronze, Finalist (2)

Grabbing Sing 2 Happy Meal Toys through Augmented Reality

McDonald's

McDonald's

POKKT

United Arab Emirates

Product / Service Launch, Gaming, Gamification & E-Sports, XR Technology – (AR/VR/MR)

Smarties MENA

Finalist (3)

InMobi Helps McDonald’s Achieve Over 12x Engagement Rate Above Benchmark

McDonald's

McDonald's

Studio M

United Arab Emirates

Instant Impact, Cross Platform - Digital Only, Customer Experience (CX)

Smarties MENA

Silver, Finalist (2)

Kickstarting a mass customer migration

McDonald's

McDonald's

UM

Saudi Arabia

Cross Platform - Digital Only, Data Insights, Small Business / Big Impact

Smarties MENA

Silver, Finalist (2)

Order Ahead

McDonald's

McDonald's

UM

United Arab Emirates

Data Insights, Geo Targeting, Cross Platform - All Media, Product / Service Launch, Geo Targeting

Smarties MENA

Silver (2), Bronze, Finalist (2)

Grabbing Sing 2 Happy Meal Toys through Augmented Reality

McDonald's

McDonald's

Publicis

United Arab Emirates

Product / Service Launch, Gaming, Gamification & E-Sports, XR Technology – (AR/VR/MR)

Smarties MENA

Finalist (3)