| Overall Rank: | 1 |
| Points: | 212.2 |
| Awards Won: | 27 |
| Finalist(s) Achieved: | 30 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 2 |
| Silver(s) Won: | 19 |
| Bronze(s) Won: | 6 |
| Region: | Global |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
McDonald's x Spotify: The Magical Symphony of McFlurry Color Surprise | McDonald's | McDonald's | OMD | Indonesia | Brand Awareness / Experience | Smarties APAC | Finalist |
McDonald's x Spotify: The Magical Symphony of McFlurry Color Surprise | McDonald's | McDonald's | Spotify | Indonesia | Brand Awareness / Experience | Smarties APAC | Finalist |
McDonald's x Spotify: The Magical Symphony of McFlurry Color Surprise | McDonald's | McDonald's | Leo Burnett | Indonesia | Brand Awareness / Experience | Smarties APAC | Finalist |
McDonald's x Spotify: The Magical Symphony of McFlurry Color Surprise | McDonald's | McDonald's | Arcade | Indonesia | Brand Awareness / Experience | Smarties APAC | Finalist |
Hershey’s Campaign | McDonald's | McDonald's | OMD | Singapore | Mobile Audio / Voice | Smarties APAC | Finalist |
Hershey’s Campaign | McDonald's | McDonald's | DDB | Singapore | Mobile Audio / Voice | Smarties APAC | Finalist |
Hershey’s Campaign | McDonald's | McDonald's | Spotify | Singapore | Mobile Audio / Voice | Smarties APAC | Finalist |
GrabAds x McDonald's Indonesia | McDonald's | McDonald's | OMD | Indonesia | Consumer Promotions, Location Targeting, Mobile App (includes mCommerce Solutions) | Smarties APAC | Silver, Finalist (2) |
GrabAds x McDonald's Indonesia | McDonald's | McDonald's | Grab | Indonesia | Consumer Promotions, Location Targeting, Mobile App (includes mCommerce Solutions) | Smarties APAC | Silver, Finalist (2) |
Spin and win | McDonald's / Coca-Cola | McDonald's | Indico | Brazil | Data/Insights, Consumer Promotions | Smarties Hispanic LATAM | Bronze, Finalist |
Drive Thru Codes | McDonald's | McDonald's | 22Feet Tribal Worldwide | India | Social Media Marketing | Smarties India | Silver |
Mini Cuts Spicy Chicken Dance to Beat the Challenges | McDonald's | McDonald's | OMD | Indonesia | Product / Service Launch | Smarties Indonesia | Gold |
Mini Cuts Spicy Chicken Dance to Beat the Challenges | McDonald's | McDonald's | TikTok | Indonesia | Product / Service Launch | Smarties Indonesia | Gold |
McDonald's x Spotify: The Magical Symphony of McFlurry Color Surprise | McDonald's | McDonald's | OMD | Indonesia | Mobile Audio / Voice | Smarties Indonesia | Silver |
McDonald's x Spotify: The Magical Symphony of McFlurry Color Surprise | McDonald's | McDonald's | Spotify | Indonesia | Mobile Audio / Voice | Smarties Indonesia | Silver |
McDonald's x Spotify: The Magical Symphony of McFlurry Color Surprise | McDonald's | McDonald's | Leo Burnett | Indonesia | Mobile Audio / Voice | Smarties Indonesia | Silver |
McDonald's x Spotify: The Magical Symphony of McFlurry Color Surprise | McDonald's | McDonald's | Arcade | Indonesia | Mobile Audio / Voice | Smarties Indonesia | Silver |
GrabAds x McDonald's Indonesia | McDonald's | McDonald's | OMD | Indonesia | Location Targeting, Product / Service Launch, Mobile App (includes mCommerce Solutions) | Smarties Indonesia | Silver, Bronze, Finalist |
GrabAds x McDonald's Indonesia | McDonald's | McDonald's | Grab | Indonesia | Location Targeting, Product / Service Launch, Mobile App (includes mCommerce Solutions) | Smarties Indonesia | Silver, Bronze, Finalist |
What light is that? | McDonald's | McDonald's | Leo Burnett | Indonesia | Social Media Marketing | Smarties Indonesia | Bronze |
InMobi Helps McDonald’s See Engagement Rate 182% Above Benchmarks | McDonald's | McDonald's | Studio M | United Arab Emirates | Brand Experience, Lead Generation / Direct Response / Conversions, Innovation, Customer Experience | Smarties MENA | Silver, Finalist (3) |
InMobi Helps McDonald’s See Engagement Rate 182% Above Benchmarks | McDonald's | McDonald's | PMX | United Arab Emirates | Brand Experience, Lead Generation / Direct Response / Conversions, Innovation, Customer Experience | Smarties MENA | Silver, Finalist (3) |
InMobi Helps McDonald’s See Engagement Rate 182% Above Benchmarks | McDonald's | McDonald's | InMobi | United Arab Emirates | Brand Experience, Lead Generation / Direct Response / Conversions, Innovation, Customer Experience | Smarties MENA | Silver, Finalist (3) |
Regional Brand Trust Re-Hit // MENA // AdColony | McDonald's | McDonald's | Digital Turbine | United Arab Emirates | Brand Experience, Technology Innovation | Smarties MENA | Finalist (2) |
Regional Brand Trust Re-Hit // MENA // AdColony | McDonald's | McDonald's | Studio M | United Arab Emirates | Brand Experience, Technology Innovation | Smarties MENA | Finalist (2) |
Grand Chicken // MENA // AdColony | McDonald's | McDonald's | Digital Turbine | United Arab Emirates | Customer Experience, Product / Services Launch | Smarties MENA | Silver, Finalist |
Grand Chicken // MENA // AdColony | McDonald's | McDonald's | Starcom | United Arab Emirates | Customer Experience, Product / Services Launch | Smarties MENA | Silver, Finalist |
Grand Chicken // MENA // AdColony | McDonald's | McDonald's | Studio M | United Arab Emirates | Customer Experience, Product / Services Launch | Smarties MENA | Silver, Finalist |
Drive-thru Come-back | McDonald's | McDonald's | UM | Saudi Arabia | Location Based Services or Targeting | Smarties MENA | Silver |
Drive-thru Come-back | McDonald's | McDonald's | MEmob+ | Saudi Arabia | Location Based Services or Targeting | Smarties MENA | Silver |
The Battle Of Flavors | McDonald's | McDonald's | Bruce Clay | Saudi Arabia | Product / Services Launch, Gaming / Gamification & E-Sports | Smarties MENA | Silver, Bronze |
The Battle Of Flavors | McDonald's | McDonald's | Leo Burnett | Saudi Arabia | Product / Services Launch, Gaming / Gamification & E-Sports | Smarties MENA | Silver, Bronze |