MMA Smarties Business Impact Index - MMA Smarties Business Impact Index - Rankings Detail | MMA Global

Top Brands - Global 2021

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McDonald's


Overall Rank:1
Points:212.2
Awards Won:27
Finalist(s) Achieved:30

Best in Show(s) Won:0
Gold(s) Won:2
Silver(s) Won:19
Bronze(s) Won:6
Region:Global

Campaigns and Awards 2021

Campaign NameBrandAdvertiserAgencyLocationCategoryAwards ProgramAwards Won

McDonald's x Spotify: The Magical Symphony of McFlurry Color Surprise

McDonald's

McDonald's

OMD

Indonesia

Brand Awareness / Experience

Smarties APAC

Finalist

McDonald's x Spotify: The Magical Symphony of McFlurry Color Surprise

McDonald's

McDonald's

Spotify

Indonesia

Brand Awareness / Experience

Smarties APAC

Finalist

McDonald's x Spotify: The Magical Symphony of McFlurry Color Surprise

McDonald's

McDonald's

Leo Burnett

Indonesia

Brand Awareness / Experience

Smarties APAC

Finalist

McDonald's x Spotify: The Magical Symphony of McFlurry Color Surprise

McDonald's

McDonald's

Arcade

Indonesia

Brand Awareness / Experience

Smarties APAC

Finalist

Hershey’s Campaign

McDonald's

McDonald's

OMD

Singapore

Mobile Audio / Voice

Smarties APAC

Finalist

Hershey’s Campaign

McDonald's

McDonald's

DDB

Singapore

Mobile Audio / Voice

Smarties APAC

Finalist

Hershey’s Campaign

McDonald's

McDonald's

Spotify

Singapore

Mobile Audio / Voice

Smarties APAC

Finalist

GrabAds x McDonald's Indonesia

McDonald's

McDonald's

OMD

Indonesia

Consumer Promotions, Location Targeting, Mobile App (includes mCommerce Solutions)

Smarties APAC

Silver, Finalist (2)

GrabAds x McDonald's Indonesia

McDonald's

McDonald's

Grab

Indonesia

Consumer Promotions, Location Targeting, Mobile App (includes mCommerce Solutions)

Smarties APAC

Silver, Finalist (2)

Spin and win

McDonald's / Coca-Cola

McDonald's

Indico

Brazil

Data/Insights, Consumer Promotions

Smarties Hispanic LATAM

Bronze, Finalist

Drive Thru Codes

McDonald's

McDonald's

22Feet Tribal Worldwide

India

Social Media Marketing

Smarties India

Silver

Mini Cuts Spicy Chicken Dance to Beat the Challenges

McDonald's

McDonald's

OMD

Indonesia

Product / Service Launch

Smarties Indonesia

Gold

Mini Cuts Spicy Chicken Dance to Beat the Challenges

McDonald's

McDonald's

TikTok

Indonesia

Product / Service Launch

Smarties Indonesia

Gold

McDonald's x Spotify: The Magical Symphony of McFlurry Color Surprise

McDonald's

McDonald's

OMD

Indonesia

Mobile Audio / Voice

Smarties Indonesia

Silver

McDonald's x Spotify: The Magical Symphony of McFlurry Color Surprise

McDonald's

McDonald's

Spotify

Indonesia

Mobile Audio / Voice

Smarties Indonesia

Silver

McDonald's x Spotify: The Magical Symphony of McFlurry Color Surprise

McDonald's

McDonald's

Leo Burnett

Indonesia

Mobile Audio / Voice

Smarties Indonesia

Silver

McDonald's x Spotify: The Magical Symphony of McFlurry Color Surprise

McDonald's

McDonald's

Arcade

Indonesia

Mobile Audio / Voice

Smarties Indonesia

Silver

GrabAds x McDonald's Indonesia

McDonald's

McDonald's

OMD

Indonesia

Location Targeting, Product / Service Launch, Mobile App (includes mCommerce Solutions)

Smarties Indonesia

Silver, Bronze, Finalist

GrabAds x McDonald's Indonesia

McDonald's

McDonald's

Grab

Indonesia

Location Targeting, Product / Service Launch, Mobile App (includes mCommerce Solutions)

Smarties Indonesia

Silver, Bronze, Finalist

What light is that?

McDonald's

McDonald's

Leo Burnett

Indonesia

Social Media Marketing

Smarties Indonesia

Bronze

InMobi Helps McDonald’s See Engagement Rate 182% Above Benchmarks

McDonald's

McDonald's

Studio M

United Arab Emirates

Brand Experience, Lead Generation / Direct Response / Conversions, Innovation, Customer Experience

Smarties MENA

Silver, Finalist (3)

InMobi Helps McDonald’s See Engagement Rate 182% Above Benchmarks

McDonald's

McDonald's

PMX

United Arab Emirates

Brand Experience, Lead Generation / Direct Response / Conversions, Innovation, Customer Experience

Smarties MENA

Silver, Finalist (3)

InMobi Helps McDonald’s See Engagement Rate 182% Above Benchmarks

McDonald's

McDonald's

InMobi

United Arab Emirates

Brand Experience, Lead Generation / Direct Response / Conversions, Innovation, Customer Experience

Smarties MENA

Silver, Finalist (3)

Regional Brand Trust Re-Hit // MENA // AdColony

McDonald's

McDonald's

Digital Turbine

United Arab Emirates

Brand Experience, Technology Innovation

Smarties MENA

Finalist (2)

Regional Brand Trust Re-Hit // MENA // AdColony

McDonald's

McDonald's

Studio M

United Arab Emirates

Brand Experience, Technology Innovation

Smarties MENA

Finalist (2)

Grand Chicken // MENA // AdColony

McDonald's

McDonald's

Digital Turbine

United Arab Emirates

Customer Experience, Product / Services Launch

Smarties MENA

Silver, Finalist

Grand Chicken // MENA // AdColony

McDonald's

McDonald's

Starcom

United Arab Emirates

Customer Experience, Product / Services Launch

Smarties MENA

Silver, Finalist

Grand Chicken // MENA // AdColony

McDonald's

McDonald's

Studio M

United Arab Emirates

Customer Experience, Product / Services Launch

Smarties MENA

Silver, Finalist

Drive-thru Come-back

McDonald's

McDonald's

UM

Saudi Arabia

Location Based Services or Targeting

Smarties MENA

Silver

Drive-thru Come-back

McDonald's

McDonald's

MEmob+

Saudi Arabia

Location Based Services or Targeting

Smarties MENA

Silver

The Battle Of Flavors

McDonald's

McDonald's

Bruce Clay

Saudi Arabia

Product / Services Launch, Gaming / Gamification & E-Sports

Smarties MENA

Silver, Bronze

The Battle Of Flavors

McDonald's

McDonald's

Leo Burnett

Saudi Arabia

Product / Services Launch, Gaming / Gamification & E-Sports

Smarties MENA

Silver, Bronze