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Top Advertisers - Global 2020
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McDonald's
| Overall Rank: | 6 |
| Points: | 233.2 |
| Awards Won: | 51 |
| Finalist(s) Achieved: | 11 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 13 |
| Silver(s) Won: | 21 |
| Bronze(s) Won: | 17 |
| Location: | USA |
| Region: | Global |
Campaigns and Awards 2020
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
The Trade Desk and Gojek help OMD and McDonald’s transform offline sales during the Lunar New Year | McDonald's | McDonald's | OMD | Indonesia | Location Based Services or Targeting, Programmatic and Machine Learning | Smarties APAC | Gold, Silver |
The Trade Desk and Gojek help OMD and McDonald’s transform offline sales during the Lunar New Year | McDonald's | McDonald's | The Trade Desk | Indonesia | Location Based Services or Targeting, Programmatic and Machine Learning | Smarties APAC | Gold, Silver |
The Trade Desk and Gojek help OMD and McDonald’s transform offline sales during the Lunar New Year | McDonald's | McDonald's | Gojek | Indonesia | Location Based Services or Targeting, Programmatic and Machine Learning | Smarties APAC | Gold, Silver |
The Trade Desk and Gojek help OMD and McDonald’s transform offline sales during the Lunar New Year | McDonald's | McDonald's | Leo Burnett | Indonesia | Location Based Services or Targeting, Programmatic and Machine Learning | Smarties APAC | Gold, Silver |
The Trade Desk and Gojek help OMD and McDonald’s transform offline sales during the Lunar New Year | McDonald's | McDonald's | Arcade | Indonesia | Location Based Services or Targeting, Programmatic and Machine Learning | Smarties APAC | Gold, Silver |
Regional Brand Trust // Hygiene | McDonald's | McDonald's | AdColony | United Arab Emirates | Mobile Audio / Voice, Customer Experience | Smarties EMEA | Gold, Finalist |
Regional Brand Trust // Hygiene | McDonald's | McDonald's | Studio M | United Arab Emirates | Mobile Audio / Voice, Customer Experience | Smarties EMEA | Gold, Finalist |
Rewards RCS Campaign | McDonald's | McDonald's | Out There Media | South Africa | Innovation, mCommerce | Smarties EMEA | Finalist |
Rewards RCS Campaign | McDonald's | McDonald's | OMD | South Africa | Innovation, mCommerce | Smarties EMEA | Finalist |
10 Year Challenge | McDonald's | McDonald's | 22Feet Tribal Worldwide | India | Product / Services Launch | Smarties India | Gold |
The Trade Desk and Gojek help OMD and McDonald’s transform offline sales during the Lunar New Year | McDonald's | McDonald's | OMD | Indonesia | Lead Generation / Direct Response / Conversions, Product / Services Launch, Location Based Services or Targeting, Innovation, Programmatic and Machine Learning | Smarties Indonesia | Gold, Silver (2), Bronze, Finalist |
The Trade Desk and Gojek help OMD and McDonald’s transform offline sales during the Lunar New Year | McDonald's | McDonald's | The Trade Desk | Indonesia | Lead Generation / Direct Response / Conversions, Product / Services Launch, Location Based Services or Targeting, Innovation, Programmatic and Machine Learning | Smarties Indonesia | Gold, Silver (2), Bronze, Finalist |
The Trade Desk and Gojek help OMD and McDonald’s transform offline sales during the Lunar New Year | McDonald's | McDonald's | Gojek | Indonesia | Lead Generation / Direct Response / Conversions, Product / Services Launch, Location Based Services or Targeting, Innovation, Programmatic and Machine Learning | Smarties Indonesia | Gold, Silver (2), Bronze, Finalist |
The Trade Desk and Gojek help OMD and McDonald’s transform offline sales during the Lunar New Year | McDonald's | McDonald's | Leo Burnett | Indonesia | Lead Generation / Direct Response / Conversions, Product / Services Launch, Location Based Services or Targeting, Innovation, Programmatic and Machine Learning | Smarties Indonesia | Gold, Silver (2), Bronze, Finalist |
The Trade Desk and Gojek help OMD and McDonald’s transform offline sales during the Lunar New Year | McDonald's | McDonald's | Arcade | Indonesia | Lead Generation / Direct Response / Conversions, Product / Services Launch, Location Based Services or Targeting, Innovation, Programmatic and Machine Learning | Smarties Indonesia | Gold, Silver (2), Bronze, Finalist |
McDonald’s Taskeeta | McDonald's | McDonald's | AdColony | MENA | Location Based Services or Targeting, Product / Services Launch, Innovation | Smarties MENA | Silver (2), Bronze |
McDonald’s Taskeeta | McDonald's | McDonald's | Targets | MENA | Location Based Services or Targeting, Product / Services Launch, Innovation | Smarties MENA | Silver (2), Bronze |
Quarantine Offers | McDonald's | McDonald's | Bruce Clay | MENA | Mobile Gaming Gamification & E-Sports | Smarties MENA | Bronze |
Quarantine Offers | McDonald's | McDonald's | Yazle | MENA | Mobile Gaming Gamification & E-Sports | Smarties MENA | Bronze |
Quarantine Offers | McDonald's | McDonald's | Activision Blizzard Media | MENA | Mobile Gaming Gamification & E-Sports | Smarties MENA | Bronze |
Regional Brand Trust // Hygiene | McDonald's | McDonald's | AdColony | MENA | Mobile Audio / Voice, Customer Experience, Brand Awareness | Smarties MENA | Silver, Bronze, Finalist |
Regional Brand Trust // Hygiene | McDonald's | McDonald's | Studio M | MENA | Mobile Audio / Voice, Customer Experience, Brand Awareness | Smarties MENA | Silver, Bronze, Finalist |
The Trade Desk and Gojek help OMD and McDonald’s transform offline sales during the Lunar New Year | McDonald's | McDonald's | OMD | Indonesia | Data/Insights | Smarties X | Bronze |
The Trade Desk and Gojek help OMD and McDonald’s transform offline sales during the Lunar New Year | McDonald's | McDonald's | The Trade Desk | Indonesia | Data/Insights | Smarties X | Bronze |
The Trade Desk and Gojek help OMD and McDonald’s transform offline sales during the Lunar New Year | McDonald's | McDonald's | Gojek | Indonesia | Data/Insights | Smarties X | Bronze |
The Trade Desk and Gojek help OMD and McDonald’s transform offline sales during the Lunar New Year | McDonald's | McDonald's | Leo Burnett | Indonesia | Data/Insights | Smarties X | Bronze |
The Trade Desk and Gojek help OMD and McDonald’s transform offline sales during the Lunar New Year | McDonald's | McDonald's | Arcade | Indonesia | Data/Insights | Smarties X | Bronze |