MMA Smarties Business Impact Index - Rankings Detail | MMA Global

Top Advertisers - Global 2024

McDonald's


Overall Rank: 6
Points: 408.6
Awards Won: 24
Finalist(s) Achieved: 24

Best in Show(s) Won: 0
Gold(s) Won: 7
Silver(s) Won: 11
Bronze(s) Won: 6
Region: Global

Campaigns and Awards 2024

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won

McDonald’s unlock RMN power with GrabAds

McDonald's

McDonald's

OMD

Indonesia

O2O / New Retail / Innovative & New Tech Sales Channels

Smarties APAC

Finalist

McDonald's The McGriddles Breakfast Drop

McDonald's

McDonald's

Leo Burnett

Singapore

Product and / or Service Launch | Instant Impact / Promotion

Smarties APAC

Gold, Silver

McDonald's With Love, McDSG

McDonald's

McDonald's

Leo Burnett

Singapore

Brand Experience

Smarties APAC

Finalist

McDonald’s Connected TV Success Story in Malaysia

McDonald's

McDonald's

mediasmart powered by affle

India

Programmatic

Smarties APAC

Bronze

Icon Meets Icon: How A Single Fry Boosted Business

McDonald's

McDonald's

Leo Burnett

Malaysia

Omnichannel Marketing | Brand Experience

Smarties APAC

Silver, Bronze

Deals Saved in Time

McDonald's

McDonald's

OMD

UK

Cross Digital Media Marketing

Smarties Europe

Gold

Ronald McDonald House in Roblox

McDonald's

McDonald's

OMD

UK

Brand Purpose / Activism | Social Impact Marketing

Smarties Europe

Silver (2)

MONOPOLY bei McDonald‘s feat. Slavik Junge

McDonald's

McDonald's


Germany

Brand Experience

Smarties DACH

Silver

Realtime DCO - McDonald's Hamburger CHF1 at EURO24

McDonald's

McDonald's

OMD

Switzerland

Instant Impact / Promotion | Data Insights / Contextual Marketing | O2O / New Retail / Innovative & New Tech Sales Channels

Smarties DACH

Bronze, Finalist (2)

Get-M-All – The MyMcDonald’s Loyalty Game

McDonald's

McDonald's

TRACK GmbH

Germany

Customer Journey Marketing - Lead Generation / CRM

Smarties DACH

Silver

Get-M-All – The next level Gamification Promo

McDonald's

McDonald's

TRACK GmbH

Germany

Instant Impact / Promotion

Smarties DACH

Finalist

Get-M-All - The ultimate Feel-Good-Game

McDonald's

McDonald's

TRACK GmbH

Germany

Gaming, Gamification & E-Sports

Smarties DACH

Finalist

Reward Weeks Celebrating Loyalty Redemptions

McDonald's

McDonald's

TRACK GmbH

Germany

Customer Journey Marketing - Lead Generation / CRM | Instant Impact / Promotion

Smarties DACH

Gold, Bronze

EatQual Colours

McDonald's

McDonald's

DDB Mudra Group

India

Diversity? & ?Inclusion

Smarties India

Silver

McDonald's This Match

McDonald's

McDonald's

DDB Mudra Group

India

Data Insights / Contextual Marketing

Smarties India

Finalist

BukBer (Buka Berhadiah) (G)

McDonald's

McDonald's

Antikode

Indonesia

Gaming, Gamification & E-Sports

Smarties Indonesia

Finalist

McDonald’s unlock RMN power with GrabAds

McDonald's

McDonald's

OMD

Indonesia

Customer Journey Marketing - Lead Generation / CRM

Smarties Indonesia

Finalist

McDonald's Multi-screen Impact in Indonesia

McDonald's

McDonald's

mediasmart powered by affle

Indonesia

Programmatic

Smarties Indonesia

Finalist

McDonald's The Human Coupon

McDonald's

McDonald's

Leo Burnett

Indonesia

Instant Impact / Promotion | Integrated Ecommerce Innovation & Live Streaming | Small Budget, Big Impact

Smarties Indonesia

Gold, Silver, Finalist

Ramadan Impact: McDonald's O2O Campaign with VEVE

McDonald's

McDonald's

OMG

Indonesia

O2O / New Retail / Innovative & New Tech Sales Channels

Smarties Indonesia

Finalist

MCDONALD'S WINS WITH CHRISTMAS CHICKEN MCDO

McDonald's

McDonald's

OMD

Philippines

Product and / or Service Launch

Smarties Philippines

Gold

Rich Media, Attention & Exceptional Outcomes

McDonald's

McDonald's

OMG

Philippines

Programmatic | Innovative Use of AI in Advertising | Product and / or Service Launch | Cross Digital Media Marketing

Smarties Philippines

Finalist (4)

Ride the Arches

McDonald's

McDonald's

Leo Burnett

Philippines

Brand Experience | Brand Purpose / Activism | Product and / or Service Launch

Smarties Philippines

Gold, Silver (2)

Winning back existing McDonald’s customers with Data Driven initiative

McDonald's

McDonald's

InMobi

Qatar

Customer Journey Marketing - Lead Generation / CRM | Performance Marketing

Smarties MENA

Bronze (2)

McDonald's : Ramadan Cards for Good

McDonald's

McDonald's

UM

United Arab Emirates

Omnichannel Marketing

Smarties MENA

Finalist

McDonald's Win Back - Client Acquisition

McDonald's

McDonald's

Saatchi & Saatchi

Qatar

Personalisation

Smarties MENA

Finalist

Get-M-All – The MyMcDonald’s Loyalty Game

McDonald's

McDonald's

OMD

Germany

Customer Journey Marketing - Lead Generation / CRM

Smarties DACH

Silver

McDonald’s unlock RMN power with GrabAds

McDonald's

McDonald's

GrabAds

Indonesia

Customer Journey Marketing - Lead Generation / CRM

Smarties Indonesia

Finalist

Ramadan Impact: McDonald's O2O Campaign with VEVE

McDonald's

McDonald's

VEVE

Indonesia

O2O / New Retail / Innovative & New Tech Sales Channels

Smarties Indonesia

Finalist

MCDONALD'S WINS WITH CHRISTMAS CHICKEN MCDO

McDonald's

McDonald's

Wagawin

Philippines

Product and / or Service Launch

Smarties Philippines

Gold

Rich Media, Attention & Exceptional Outcomes

McDonald's

McDonald's

GumGum

Philippines

Programmatic | Innovative Use of AI in Advertising | Product and / or Service Launch | Cross Digital Media Marketing

Smarties Philippines

Finalist (4)