MMA Smarties Business Impact Index - MMA Smarties Business Impact Index - Rankings Detail | MMA

Top Advertisers - Global 2020

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McDonald's


Overall Rank:6
Points:233.2
Awards Won:51
Finalist(s) Achieved:11

Best in Show(s) Won:0
Gold(s) Won:13
Silver(s) Won:21
Bronze(s) Won:17
Location:USA
Region:Global

Campaigns and Awards 2020

Campaign NameBrandAdvertiserAgencyLocationCategoryAwards ProgramAwards Won

The Trade Desk and Gojek help OMD and McDonald’s transform offline sales during the Lunar New Year

McDonald's

McDonald's

OMD

Indonesia

Location Based Services or Targeting, Programmatic and Machine Learning

Smarties APAC

Gold, Silver

The Trade Desk and Gojek help OMD and McDonald’s transform offline sales during the Lunar New Year

McDonald's

McDonald's

The Trade Desk

Indonesia

Location Based Services or Targeting, Programmatic and Machine Learning

Smarties APAC

Gold, Silver

The Trade Desk and Gojek help OMD and McDonald’s transform offline sales during the Lunar New Year

McDonald's

McDonald's

Gojek

Indonesia

Location Based Services or Targeting, Programmatic and Machine Learning

Smarties APAC

Gold, Silver

The Trade Desk and Gojek help OMD and McDonald’s transform offline sales during the Lunar New Year

McDonald's

McDonald's

Leo Burnett

Indonesia

Location Based Services or Targeting, Programmatic and Machine Learning

Smarties APAC

Gold, Silver

The Trade Desk and Gojek help OMD and McDonald’s transform offline sales during the Lunar New Year

McDonald's

McDonald's

Arcade

Indonesia

Location Based Services or Targeting, Programmatic and Machine Learning

Smarties APAC

Gold, Silver

Regional Brand Trust // Hygiene

McDonald's

McDonald's

AdColony

United Arab Emirates

Mobile Audio / Voice, Customer Experience

Smarties EMEA

Gold, Finalist

Regional Brand Trust // Hygiene

McDonald's

McDonald's

Studio M

United Arab Emirates

Mobile Audio / Voice, Customer Experience

Smarties EMEA

Gold, Finalist

Rewards RCS Campaign

McDonald's

McDonald's

Out There Media

South Africa

Innovation, mCommerce

Smarties EMEA

Finalist

Rewards RCS Campaign

McDonald's

McDonald's

OMD

South Africa

Innovation, mCommerce

Smarties EMEA

Finalist

10 Year Challenge

McDonald's

McDonald's

22Feet Tribal Worldwide

India

Product / Services Launch

Smarties India

Gold

The Trade Desk and Gojek help OMD and McDonald’s transform offline sales during the Lunar New Year

McDonald's

McDonald's

OMD

Indonesia

Lead Generation / Direct Response / Conversions, Product / Services Launch, Location Based Services or Targeting, Innovation, Programmatic and Machine Learning

Smarties Indonesia

Gold, Silver (2), Bronze, Finalist

The Trade Desk and Gojek help OMD and McDonald’s transform offline sales during the Lunar New Year

McDonald's

McDonald's

The Trade Desk

Indonesia

Lead Generation / Direct Response / Conversions, Product / Services Launch, Location Based Services or Targeting, Innovation, Programmatic and Machine Learning

Smarties Indonesia

Gold, Silver (2), Bronze, Finalist

The Trade Desk and Gojek help OMD and McDonald’s transform offline sales during the Lunar New Year

McDonald's

McDonald's

Gojek

Indonesia

Lead Generation / Direct Response / Conversions, Product / Services Launch, Location Based Services or Targeting, Innovation, Programmatic and Machine Learning

Smarties Indonesia

Gold, Silver (2), Bronze, Finalist

The Trade Desk and Gojek help OMD and McDonald’s transform offline sales during the Lunar New Year

McDonald's

McDonald's

Leo Burnett

Indonesia

Lead Generation / Direct Response / Conversions, Product / Services Launch, Location Based Services or Targeting, Innovation, Programmatic and Machine Learning

Smarties Indonesia

Gold, Silver (2), Bronze, Finalist

The Trade Desk and Gojek help OMD and McDonald’s transform offline sales during the Lunar New Year

McDonald's

McDonald's

Arcade

Indonesia

Lead Generation / Direct Response / Conversions, Product / Services Launch, Location Based Services or Targeting, Innovation, Programmatic and Machine Learning

Smarties Indonesia

Gold, Silver (2), Bronze, Finalist

McDonald’s Taskeeta

McDonald's

McDonald's

AdColony

MENA

Location Based Services or Targeting, Product / Services Launch, Innovation

Smarties MENA

Silver (2), Bronze

McDonald’s Taskeeta

McDonald's

McDonald's

Targets

MENA

Location Based Services or Targeting, Product / Services Launch, Innovation

Smarties MENA

Silver (2), Bronze

Quarantine Offers

McDonald's

McDonald's

Bruce Clay

MENA

Mobile Gaming Gamification & E-Sports

Smarties MENA

Bronze

Quarantine Offers

McDonald's

McDonald's

Yazle

MENA

Mobile Gaming Gamification & E-Sports

Smarties MENA

Bronze

Quarantine Offers

McDonald's

McDonald's

Activision Blizzard Media

MENA

Mobile Gaming Gamification & E-Sports

Smarties MENA

Bronze

Regional Brand Trust // Hygiene

McDonald's

McDonald's

AdColony

MENA

Mobile Audio / Voice, Customer Experience, Brand Awareness

Smarties MENA

Silver, Bronze, Finalist

Regional Brand Trust // Hygiene

McDonald's

McDonald's

Studio M

MENA

Mobile Audio / Voice, Customer Experience, Brand Awareness

Smarties MENA

Silver, Bronze, Finalist

The Trade Desk and Gojek help OMD and McDonald’s transform offline sales during the Lunar New Year

McDonald's

McDonald's

OMD

Indonesia

Data/Insights

Smarties X

Bronze

The Trade Desk and Gojek help OMD and McDonald’s transform offline sales during the Lunar New Year

McDonald's

McDonald's

The Trade Desk

Indonesia

Data/Insights

Smarties X

Bronze

The Trade Desk and Gojek help OMD and McDonald’s transform offline sales during the Lunar New Year

McDonald's

McDonald's

Gojek

Indonesia

Data/Insights

Smarties X

Bronze

The Trade Desk and Gojek help OMD and McDonald’s transform offline sales during the Lunar New Year

McDonald's

McDonald's

Leo Burnett

Indonesia

Data/Insights

Smarties X

Bronze

The Trade Desk and Gojek help OMD and McDonald’s transform offline sales during the Lunar New Year

McDonald's

McDonald's

Arcade

Indonesia

Data/Insights

Smarties X

Bronze