| Overall Rank: | 6 |
| Points: | 408.6 |
| Awards Won: | 24 |
| Finalist(s) Achieved: | 24 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 7 |
| Silver(s) Won: | 11 |
| Bronze(s) Won: | 6 |
| Region: | Global |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
McDonald’s unlock RMN power with GrabAds |
McDonald's |
McDonald's |
OMD |
Indonesia |
O2O / New Retail / Innovative & New Tech Sales Channels |
Smarties APAC |
Finalist |
McDonald's The McGriddles Breakfast Drop |
McDonald's |
McDonald's |
Leo Burnett |
Singapore |
Product and / or Service Launch | Instant Impact / Promotion |
Smarties APAC |
Gold, Silver |
McDonald's With Love, McDSG |
McDonald's |
McDonald's |
Leo Burnett |
Singapore |
Brand Experience |
Smarties APAC |
Finalist |
McDonald’s Connected TV Success Story in Malaysia |
McDonald's |
McDonald's |
mediasmart powered by affle |
India |
Programmatic |
Smarties APAC |
Bronze |
Icon Meets Icon: How A Single Fry Boosted Business |
McDonald's |
McDonald's |
Leo Burnett |
Malaysia |
Omnichannel Marketing | Brand Experience |
Smarties APAC |
Silver, Bronze |
Deals Saved in Time |
McDonald's |
McDonald's |
OMD |
UK |
Cross Digital Media Marketing |
Smarties Europe |
Gold |
Ronald McDonald House in Roblox |
McDonald's |
McDonald's |
OMD |
UK |
Brand Purpose / Activism | Social Impact Marketing |
Smarties Europe |
Silver (2) |
MONOPOLY bei McDonald‘s feat. Slavik Junge |
McDonald's |
McDonald's |
Germany |
Brand Experience |
Smarties DACH |
Silver |
|
Realtime DCO - McDonald's Hamburger CHF1 at EURO24 |
McDonald's |
McDonald's |
OMD |
Switzerland |
Instant Impact / Promotion | Data Insights / Contextual Marketing | O2O / New Retail / Innovative & New Tech Sales Channels |
Smarties DACH |
Bronze, Finalist (2) |
Get-M-All – The MyMcDonald’s Loyalty Game |
McDonald's |
McDonald's |
TRACK GmbH |
Germany |
Customer Journey Marketing - Lead Generation / CRM |
Smarties DACH |
Silver |
Get-M-All – The next level Gamification Promo |
McDonald's |
McDonald's |
TRACK GmbH |
Germany |
Instant Impact / Promotion |
Smarties DACH |
Finalist |
Get-M-All - The ultimate Feel-Good-Game |
McDonald's |
McDonald's |
TRACK GmbH |
Germany |
Gaming, Gamification & E-Sports |
Smarties DACH |
Finalist |
Reward Weeks Celebrating Loyalty Redemptions |
McDonald's |
McDonald's |
TRACK GmbH |
Germany |
Customer Journey Marketing - Lead Generation / CRM | Instant Impact / Promotion |
Smarties DACH |
Gold, Bronze |
EatQual Colours |
McDonald's |
McDonald's |
DDB Mudra Group |
India |
Diversity? & ?Inclusion |
Smarties India |
Silver |
McDonald's This Match |
McDonald's |
McDonald's |
DDB Mudra Group |
India |
Data Insights / Contextual Marketing |
Smarties India |
Finalist |
BukBer (Buka Berhadiah) (G) |
McDonald's |
McDonald's |
Antikode |
Indonesia |
Gaming, Gamification & E-Sports |
Smarties Indonesia |
Finalist |
McDonald’s unlock RMN power with GrabAds |
McDonald's |
McDonald's |
OMD |
Indonesia |
Customer Journey Marketing - Lead Generation / CRM |
Smarties Indonesia |
Finalist |
McDonald's Multi-screen Impact in Indonesia |
McDonald's |
McDonald's |
mediasmart powered by affle |
Indonesia |
Programmatic |
Smarties Indonesia |
Finalist |
McDonald's The Human Coupon |
McDonald's |
McDonald's |
Leo Burnett |
Indonesia |
Instant Impact / Promotion | Integrated Ecommerce Innovation & Live Streaming | Small Budget, Big Impact |
Smarties Indonesia |
Gold, Silver, Finalist |
Ramadan Impact: McDonald's O2O Campaign with VEVE |
McDonald's |
McDonald's |
OMG |
Indonesia |
O2O / New Retail / Innovative & New Tech Sales Channels |
Smarties Indonesia |
Finalist |
MCDONALD'S WINS WITH CHRISTMAS CHICKEN MCDO |
McDonald's |
McDonald's |
OMD |
Philippines |
Product and / or Service Launch |
Smarties Philippines |
Gold |
Rich Media, Attention & Exceptional Outcomes |
McDonald's |
McDonald's |
OMG |
Philippines |
Programmatic | Innovative Use of AI in Advertising | Product and / or Service Launch | Cross Digital Media Marketing |
Smarties Philippines |
Finalist (4) |
Ride the Arches |
McDonald's |
McDonald's |
Leo Burnett |
Philippines |
Brand Experience | Brand Purpose / Activism | Product and / or Service Launch |
Smarties Philippines |
Gold, Silver (2) |
Winning back existing McDonald’s customers with Data Driven initiative |
McDonald's |
McDonald's |
InMobi |
Qatar |
Customer Journey Marketing - Lead Generation / CRM | Performance Marketing |
Smarties MENA |
Bronze (2) |
McDonald's : Ramadan Cards for Good |
McDonald's |
McDonald's |
UM |
United Arab Emirates |
Omnichannel Marketing |
Smarties MENA |
Finalist |
McDonald's Win Back - Client Acquisition |
McDonald's |
McDonald's |
Saatchi & Saatchi |
Qatar |
Personalisation |
Smarties MENA |
Finalist |
Get-M-All – The MyMcDonald’s Loyalty Game |
McDonald's |
McDonald's |
OMD |
Germany |
Customer Journey Marketing - Lead Generation / CRM |
Smarties DACH |
Silver |
McDonald’s unlock RMN power with GrabAds |
McDonald's |
McDonald's |
GrabAds |
Indonesia |
Customer Journey Marketing - Lead Generation / CRM |
Smarties Indonesia |
Finalist |
Ramadan Impact: McDonald's O2O Campaign with VEVE |
McDonald's |
McDonald's |
VEVE |
Indonesia |
O2O / New Retail / Innovative & New Tech Sales Channels |
Smarties Indonesia |
Finalist |
MCDONALD'S WINS WITH CHRISTMAS CHICKEN MCDO |
McDonald's |
McDonald's |
Wagawin |
Philippines |
Product and / or Service Launch |
Smarties Philippines |
Gold |
Rich Media, Attention & Exceptional Outcomes |
McDonald's |
McDonald's |
GumGum |
Philippines |
Programmatic | Innovative Use of AI in Advertising | Product and / or Service Launch | Cross Digital Media Marketing |
Smarties Philippines |
Finalist (4) |