MMA Smarties Business Impact Index - Rankings Detail | MMA Global

Top Creative Agencies - Global 2023

Leo Burnett


Overall Rank:1
Points:726.0
Awards Won:52
Finalist(s) Achieved:20

Best in Show(s) Won:0
Gold(s) Won:27
Silver(s) Won:17
Bronze(s) Won:8
Region:Global
Network:Publicis Groupe

Campaigns and Awards 2023

Campaign NameBrandAdvertiserAgencyLocationCategoryAwards ProgramAwards Won

BLACKPINK in Your Oreo

Oreo

Mondelēz International

Leo Burnett

Indonesia

APAC Best in Show, Omnichannel Marketing, Social Media Marketing, Brand Experience, Product and / or Service Launch

Smarties APAC

Gold (4)

Festive Unexpected Gift List

Heineken

Heineken

Leo Burnett

Vietnam

Social Media Marketing

Smarties APAC

Finalist

Re-coding Life’s Algorithm with Music

Heineken

Heineken

Leo Burnett

Vietnam

Audio / Voice / Sonic Branding

Smarties APAC

Finalist

Cancel Proof

Heineken

Heineken

Leo Burnett

Vietnam

Creator / Influencer / Celebrity Marketing

Smarties APAC

Finalist

From Gems to Silver

Heineken

Heineken

Leo Burnett

Vietnam

Customer Journey Marketing - Lead Generation / CRM, Cross Digital Media Marketing

Smarties APAC

Bronze (2)

Lucky Twist

Oreo

Mondelēz International

Leo Burnett

Vietnam

Experimental / Innovation Technology

Smarties APAC

Gold

Moms’ Open Kitchen

ABC

Kraft Heinz Company

Leo Burnett

Indonesia

Social Impact Marketing

Smarties APAC

Silver

Undercover Ads

Oreo

Mondelēz International

Leo Burnett

Indonesia

Data Insights / Contextual Marketing, Personalisation

Smarties APAC

Gold (2)

Sizzlin' Hot

Doritos

PepsiCo

Leo Burnett

India

Creator / Influencer / Celebrity Marketing

Smarties India

Gold

Sizzlin' Hot

Doritos

PepsiCo

Leo Burnett

India

Product and / or Service Launch

Smarties India

Silver

Smart Farm

Lay's

PepsiCo

Leo Burnett

India

Brand Purpose / Activism, Data Insights / Contextual Marketing, Experimental / Innovation Technology, Social Impact Marketing

Smarties India

Silver, Finalist (3)

The Biochar Project

Lay's

PepsiCo

Leo Burnett

India

Social Impact Marketing, Brand Purpose / Activism

Smarties India

Bronze, Finalist

BLACKPINK In Your Oreo

Oreo

Mondelēz International

Leo Burnett

Indonesia

Indonesia Best in Show, Omnichannel Marketing, Social Media Marketing, Brand Experience, Cross Digital Media Marketing, Personalisation

Smarties Indonesia

Gold (4), Finalist

ABC Soy - The Failed Cooking Project

ABC

Kraft Heinz Company

Leo Burnett

Indonesia

Diversity & Inclusion

Smarties Indonesia

Silver

MyM Rewards: No Tricks. Just Treats.

McDonald's

McDonald's

Leo Burnett

Indonesia

Customer Journey Marketing - Lead Generation / CRM

Smarties Indonesia

Silver

Undercover Ads

Oreo

Mondelēz International

Leo Burnett

Indonesia

Personalisation, Programmatic

Smarties Indonesia

Gold, Silver

Untranslated Ad

McDonald's

McDonald's

Leo Burnett

Indonesia

Social Media Marketing, Product and / or Service Launch

Smarties Indonesia

Silver, Bronze

BLACKPINK in Your Oreo

Oreo

Mondelēz International

Leo Burnett

Thailand

Product and / or Service Launch, Social Media Marketing

Smarties Thailand

Gold (2)

The Focus Challenge

Dentyne

Perfetti Van Melle

Leo Burnett

Thailand

Brand Experience, Gaming, Gamification & E-Sports

Smarties Thailand

Gold, Silver

The Fuel Delivery

PTG Energy

PTG Energy

Leo Burnett

Thailand

Product and / or Service Launch

Smarties Thailand

Silver

Your Oreo Smile

Oreo

Mondelēz International

Leo Burnett

Thailand

Brand Purpose / Activism, Personalisation

Smarties Thailand

Gold (2)

BLACKPINK in Your Oreo

Oreo

Mondelēz International

Leo Burnett

Vietnam

Vietnam Best in Show, Social Media Marketing, Brand Experience, Omnichannel Marketing

Smarties Vietnam

Gold (2), Silver

A The Ungaming Gaming Campaign

Samsung Galaxy

Samsung

Leo Burnett

Vietnam

Gaming, Gamification & E-Sports, Brand Experience

Smarties Vietnam

Bronze, Finalist

Why Overheat?

C2

Universal Robina Corporation

Leo Burnett

Vietnam

Product and / or Service Launch

Smarties Vietnam

Finalist

From Gems to Silver

Heineken

Heineken

Leo Burnett

Vietnam

Customer Journey Marketing - Lead Generation / CRM, Integrated Ecommerce Innovation

Smarties Vietnam

Silver (2)

Lucky Twist

Oreo

Mondelēz International

Leo Burnett

Vietnam

Experimental / Innovation Technology

Smarties Vietnam

Gold

QLED Work Cup

Samsung

Samsung

Leo Burnett

Vietnam

Social Impact Marketing, Diversity & Inclusion

Smarties Vietnam

Finalist (2)

Cancel Proof

Heineken

Heineken

Leo Burnett

Vietnam

Instant Impact / Promotion, Real Time Marketing, Omnichannel Marketing

Smarties Vietnam

Silver, Finalist (2)

Drones versus Desertification

Aramco

Government of Saudi Arabia

Leo Burnett

Saudi Arabia

Sustainability, Social Media Marketing, Experimental / Innovation Technology, Brand Purpose / Activism

Smarties EMEA

Silver (2), Finalist (2)

Tires to Roads

Aramco

Government of Saudi Arabia

Leo Burnett

Saudi Arabia

Sustainability

Smarties EMEA

Gold

BLACKPINK in your Oreo

Oreo

Mondelēz International

Leo Burnett

Indonesia

Brand Experience, Social Media Marketing

Smarties X

Gold (2)

Drones versus Desertification

Aramco

Government of Saudi Arabia

Leo Burnett

Saudi Arabia

Experimental / Innovation Technology, Sustainability

Smarties X

Gold, Silver

Cancel Proof

Heineken

Heineken

Leo Burnett

Vietnam

Omnichannel Marketing, Real Time Marketing

Smarties X

Finalist (2)

From Gems to Silver

Heineken

Heineken

Leo Burnett

Vietnam

Customer (CX) / User Experience (UX) & Design, Customer Journey Marketing - Lead Generation / CRM, Integrated Ecommerce Innovation

Smarties X

Gold, Silver, Bronze

Tires to Roads

Aramco

Government of Saudi Arabia

Leo Burnett

Saudi Arabia

Sustainability

Smarties X

Gold

Lançamento Chavoso de Novos Sabores

Club Social

Mondelēz International

Leo Burnett Tailor Made

Brazil

Lançamento de Produto ou Serviço (Product/ Service Launch)

Smarties Brazil

Bronze

Oreo and Castelo Rá-Tim-Bum

Oreo

Mondelēz International

Leo Burnett Tailor Made

Brazil

Experiência de Marca (Brand Experience), Marketing de Mídia Social (Social Media Marketing)

Smarties Brazil

Bronze, Finalist

XSenses - Unlocking new sensations

Trident

Mondelēz International

Leo Burnett Tailor Made

Brazil

Lançamento de Produto ou Serviço (Product/ Service Launch)

Smarties Brazil

Finalist