MMA Smarties Business Impact Index - Rankings Detail | MMA Global

Top Brands - Global 2022

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Lay's


Overall Rank:16
Points:140.3
Awards Won:7
Finalist(s) Achieved:2

Best in Show(s) Won:0
Gold(s) Won:3
Silver(s) Won:3
Bronze(s) Won:1
Region:Global

Campaigns and Awards 2022

Campaign NameBrandAdvertiserAgencyLocationCategoryAwards ProgramAwards Won

Beat the global lays MAXX score. A deliciously fun game

Lay's

PepsiCo

POKKT

Thailand

Gaming, Gamification & E-Sports

Smarties APAC

Finalist

Find Your Flavour

Lay's

PepsiCo

Mindshare

China

Social / Influencer Commerce, Instant Impact

Smarties APAC

Gold, Silver

Beat the global lays MAXX score. A deliciously fun game

Lay's

PepsiCo

Mindshare

Thailand

Gaming, Gamification & E-Sports

Smarties APAC

Finalist

Find Your Flavour

Lay's

PepsiCo

Mindshare

China

Brand Awareness/Experience Improvement/Product or Service Launch, Social E-commerce, Brand Creative Content

Smarties China

Gold, Silver, Bronze

Find Your Flavour

Lay's

PepsiCo

Mindshare

China

Social / Influencer Commerce, Instant Impact

Smarties X

Gold, Silver