| Overall Rank: | 5 |
| Points: | 213.0 |
| Awards Won: | 15 |
| Finalist(s) Achieved: | 3 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 5 |
| Silver(s) Won: | 9 |
| Bronze(s) Won: | 1 |
| Region: | Global |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
#TiktokMadeMeBuyIt | L'Oréal | L'Oréal | OMD | Turkey | Social Media Marketing, Social / Influencer Commerce, Integrated Ecommerce Innovation, Creator / Influencer Marketing | Smarties Turkey | Gold (3), Silver |
Content Pro | L'Oréal | L'Oréal | 4129Grey | Turkey | Social / Influencer Commerce, Integrated Ecommerce Innovation | Smarties Turkey | Gold, Silver |
Delivering E-commerce results with CPAS | L'Oréal | L'Oréal | Wavemaker | India | O2O / New Retail / Innovative Sales Channels | Smarties India | Silver |
Social Commerce | L'Oréal | L'Oréal | Wavemaker | India | Social / Influencer Commerce, Social Impact Marketing | Smarties India | Silver, Finalist |
Saving salon community while driving growth in salon business | L'Oréal | L'Oréal | Wavemaker | Indonesia | Brand Experience, Integrated Ecommerce Innovation, Cross Platform - All Media, O2O / New Retail / Innovative Sales Channels | Smarties Indonesia | Gold, Silver (2), Bronze |
How Men Increased L’Oréal’s Sales During A Crisis | L'Oréal | L'Oréal | UM | United Arab Emirates | Data Insights, Integrated Ecommerce Innovation, Partnerships Marketing | Smarties MENA | Silver (2), Finalist |
Paywall Down | L'Oréal | L'Oréal | WMcCann | Brazil | Impacto Social / Sem Fins Lucrativos / Ativismo de Marca / Diversidade & Inclusão/ ESG / Sem Fins Lucrativos (Social Impact / Not For Profit / Brand Purpose + Activism / D&I / ESG) , Inovação (Experimental / Innovation Technology) | Smarties Brazil | Silver, Finalist |