| Overall Rank: | 65 |
| Points: | 116.3 |
| Awards Won: | 33 |
| Finalist(s) Achieved: | 17 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 5 |
| Silver(s) Won: | 18 |
| Bronze(s) Won: | 10 |
| Region: | EMEA |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
How Do You Re-Stage a Brand And Continue To Championing The Number 1 Lipstick in E-Commerce | Maybelline | L'Oréal | INCA | Indonesia | Instant Impact | Smarties Indonesia | Finalist |
Transforming Multiple Shades of Daring | Maybelline | L'Oréal | Circus Digital | Vietnam | Social Media Marketing | Smarties APAC | Bronze |
How Maybelline turns audience into consumers through videos on TikTok | Maybelline | L'Oréal | Wavemaker | Indonesia | Short or Long Form Video | Smarties Indonesia | Finalist |
How Do You Re-Stage a Brand And Continue To Championing The Number 1 Lipstick in E-Commerce | Maybelline | L'Oréal | AdColony | Indonesia | Instant Impact | Smarties Indonesia | Finalist |
Ready Set Retinol | Kiehl's | L'Oréal | Mercury | Indonesia | Spatial Technology | Smarties Indonesia | Silver |
Transforming Multiple Shades of Daring | Maybelline | L'Oréal | Circus Digital | Vietnam | Creator / Influencer Marketing | Smarties Vietnam | Silver |
How Maybelline turns audience into consumers through videos on TikTok | Maybelline | L'Oréal | Wavemaker | Indonesia | Short or Long Form Video | Smarties X | Bronze |
TRANSFORMING MULTIPLE SHADES OF DARING | Maybelline | L'Oréal | Circus Digital | Vietnam | Creator / Influencer Marketing | Smarties X | Bronze |
How Do You Re-Stage a Brand And Continue To Championing The Number 1 Lipstick in E-Commerce | Maybelline | L'Oréal | Indonesia | Instant Impact | Smarties Indonesia | Finalist | |
How Do You Re-Stage a Brand And Continue To Championing The Number 1 Lipstick in E-Commerce | Maybelline | L'Oréal | TikTok | Indonesia | Instant Impact | Smarties Indonesia | Finalist |
Enhancing Maybelline New York New Growth Avenue via Live Shopping and Video Shopping Ads | Maybelline | L'Oréal | INCA | Indonesia | Instant Impact, Creator / Influencer Marketing | Smarties Indonesia | Silver, Finalist |
Transforming Multiple Shades of Daring | Maybelline | L'Oréal | TikTok | Vietnam | Social Media Marketing | Smarties APAC | Bronze |
How Do You Re-Stage a Brand And Continue To Championing The Number 1 Lipstick in E-Commerce | Maybelline | L'Oréal | Meta | Indonesia | Instant Impact | Smarties Indonesia | Finalist |
Enhancing Maybelline New York New Growth Avenue via Live Shopping and Video Shopping Ads | Maybelline | L'Oréal | TikTok | Indonesia | Instant Impact, Creator / Influencer Marketing | Smarties Indonesia | Silver, Finalist |
Transforming Multiple Shades of Daring | Maybelline | L'Oréal | TikTok | Vietnam | Creator / Influencer Marketing | Smarties Vietnam | Silver |
TRANSFORMING MULTIPLE SHADES OF DARING | Maybelline | L'Oréal | TikTok | Vietnam | Creator / Influencer Marketing | Smarties X | Bronze |
#TiktokMadeMeBuyIt | L'Oréal | L'Oréal | OMD | Turkey | Social Media Marketing, Social / Influencer Commerce, Integrated Ecommerce Innovation, Creator / Influencer Marketing | Smarties Turkey | Gold (3), Silver |
Content Pro | L'Oréal | L'Oréal | 4129Grey | Turkey | Social / Influencer Commerce, Integrated Ecommerce Innovation | Smarties Turkey | Gold, Silver |
Transforming Multiple Shades of Daring | Maybelline | L'Oréal | XYZ SAIGON | Vietnam | Social Media Marketing | Smarties APAC | Bronze |
Delivering E-commerce results with CPAS | L'Oréal | L'Oréal | Wavemaker | India | O2O / New Retail / Innovative Sales Channels | Smarties India | Silver |
Wakeup Makeup | Maybelline | L'Oréal | Wavemaker | India | XR Technology – (AR/VR/MR) | Smarties India | Finalist |
Social Commerce | L'Oréal | L'Oréal | Wavemaker | India | Social / Influencer Commerce, Social Impact Marketing | Smarties India | Silver, Finalist |
World’s largest professional hairdressing connect with more than 200,000 Hairdressers engaged and educated via O+O | Matrix | L'Oréal | Wavemaker | India | Customer Experience (CX) | Smarties India | Bronze |
Chroma Absolu VR Activation | Kérastase | L'Oréal | Wavemaker | India | Spatial Technology | Smarties India | Silver |
How Maybelline turns audience into consumers through videos on TikTok | Maybelline | L'Oréal | TikTok | Indonesia | Short or Long Form Video | Smarties Indonesia | Finalist |
How Do You Re-Stage a Brand And Continue To Championing The Number 1 Lipstick in E-Commerce | Maybelline | L'Oréal | Wavemaker | Indonesia | Instant Impact | Smarties Indonesia | Finalist |
Enhancing Maybelline New York New Growth Avenue via Live Shopping and Video Shopping Ads | Maybelline | L'Oréal | Wavemaker | Indonesia | Instant Impact, Creator / Influencer Marketing | Smarties Indonesia | Silver, Finalist |
Saving salon community while driving growth in salon business | L'Oréal | L'Oréal | Wavemaker | Indonesia | Brand Experience, Integrated Ecommerce Innovation, Cross Platform - All Media, O2O / New Retail / Innovative Sales Channels | Smarties Indonesia | Gold, Silver (2), Bronze |
Ready Set Retinol | Kiehl's | L'Oréal | REDComm | Indonesia | Spatial Technology | Smarties Indonesia | Silver |
ImPerfection Campaign - Turning societal image of Perfection upside down | La Roche-Posay | L'Oréal | Dentsu Creative | Vietnam | Customer Life-Cycle Marketing | Smarties Vietnam | Finalist |
Effaclar Duo(+): How to deliver quick effective acne treatment just in 1 month | La Roche-Posay | L'Oréal | Dentsu Creative | Vietnam | Customer Experience (CX) | Smarties Vietnam | Finalist |
Transforming Multiple Shades of Daring | Maybelline | L'Oréal | XYZ SAIGON | Vietnam | Creator / Influencer Marketing | Smarties Vietnam | Silver |
How Men Increased L’Oréal’s Sales During A Crisis | L'Oréal | L'Oréal | UM | United Arab Emirates | Data Insights, Integrated Ecommerce Innovation, Partnerships Marketing | Smarties MENA | Silver (2), Finalist |
How Maybelline turns audience into consumers through videos on TikTok | Maybelline | L'Oréal | TikTok | Indonesia | Short or Long Form Video | Smarties X | Bronze |
TRANSFORMING MULTIPLE SHADES OF DARING | Maybelline | L'Oréal | XYZ SAIGON | Vietnam | Creator / Influencer Marketing | Smarties X | Bronze |
Paywall Down | L'Oréal | L'Oréal | WMcCann | Brazil | Impacto Social / Sem Fins Lucrativos / Ativismo de Marca / Diversidade & Inclusão/ ESG / Sem Fins Lucrativos (Social Impact / Not For Profit / Brand Purpose + Activism / D&I / ESG) , Inovação (Experimental / Innovation Technology) | Smarties Brazil | Silver, Finalist |