| Overall Rank: | 5 |
| Points: | 171.2 |
| Awards Won: | 16 |
| Finalist(s) Achieved: | 6 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 8 |
| Silver(s) Won: | 5 |
| Bronze(s) Won: | 3 |
| Region: | Global |
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
The Growth of Colonel KI |
KFC |
Yum! Brands |
Mindshare |
China |
Innovation |
Smarties X |
Bronze |
The Growth of Colonel KI |
KFC |
Yum! Brands |
Mindshare |
China |
Gaming / Gamification & E-Sports |
Smarties APAC |
Gold |
Delivering Happiness |
KFC |
Yum! Brands |
UM |
Malaysia |
Mobile App (includes mCommerce Solutions) |
Smarties APAC |
Finalist |
Delivering Happiness |
KFC |
Yum! Brands |
MAAS |
Malaysia |
Mobile App (includes mCommerce Solutions) |
Smarties APAC |
Finalist |
KFC X Forbidden City: Thousands of lights will shine in the New Year |
KFC |
Yum! Brands |
Isobar |
China |
Cross Media / Cross Mobile Integration |
Smarties China |
Bronze |
The Growth of Colonel KI |
KFC |
Yum! Brands |
Mindshare |
China |
Brand Awareness/ Product / Services Launch, Lead Generation / Direct Response / Conversions / Promotion, Relationship Building / CRM, Mobile Gaming, Gamification & E-Sports, Innovation, Best Use of User Generated Content for Communications |
Smarties China |
Gold (3), Silver (2), Bronze |
"Convince the Colonel" mCommerce launch |
KFC |
Yum! Brands |
Yonder |
South Africa |
Innovation, Social Commerce, Innovation, mCommerce |
Smarties South Africa |
Gold, Silver, Finalist (2) |
Virtual Buckets "gold hunt" |
KFC |
Yum! Brands |
Yonder |
South Africa |
Promotion, Mobile Gaming Gamification & E-Sports |
Smarties South Africa |
Gold (2), Silver |
Vernac Test |
KFC |
Yum! Brands |
Yonder |
South Africa |
Promotion, Lead Generation / Direct Response / Conversions, Pendoring, Social Media Marketing |
Smarties South Africa |
Gold, Silver, Finalist (2) |